Download or read book Business Consulting in a Multicultural America written by Thaddeus Spratlen and published by Business and Economic Development Center, Foster School of Business, University of Washington. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Consulting in a Multicultural America, a revised and expanded edition of the popular Multicultural Marketing and Business Consulting, provides a comprehensive, multidisciplinary, and multicultural approach to business strategy and consulting. It emphasizes a diverse customer focus to strategic thinking and problem solving. Readers are presented with the concepts, tools, and techniques that reflect global best practices for fledgling businesses. The book helps students, business owners, and managers identify and formulate solutions that improve business performance and achieve social responsibility goals in an increasingly multicultural marketplace.
Download or read book Multicultural Marketing and Business Consulting written by Thaddeus Spratlen and published by Business and Economic Development Center, Foster School of Business, University of Washington. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, as the nation's population is becoming more and more diverse, it is imperative for students to learn how to effectively grow businesses that serve a variety of customers, are owned by people from a broad range of backgrounds, and are inclusive in their employment practices. Multicultural Marketing and Business Consulting has been developed over a 15-year period to guide learning as students complete complex projects with a variety of small businesses, with an emphasis on solving marketing and management problems in culturally diverse and rapidly changing business environments. In project-based courses, students also learn valuable consulting and business assistance skills. The book provides strategies, techniques, and tools for meeting the unique challenges faced by entrepreneurs who are Latino, Asian/Pacific Islander, African American, and from other culturally diverse and underrepresented groups. Thaddeus Spratlen is professor emeritus of marketing at the University of Washington and a leading expert on multicultural marketing and business assistance for urban enterprises. Leslie Lum has worked for a Fortune 100 company, a global bank, and as manager of a retail start-up. Detra Y. Montoya is clinical associate professor in the W. P. Carey School of Business at Arizona State University. Michael Verchot is the founding director of the Business and Economic Development Center at the University of Washington Foster School of Business.
Download or read book Business Consulting Services of America written by Business Consulting Services of America and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Leading Global Innovation written by Karina R. Jensen and published by Springer. This book was released on 2017-07-24 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the need for organizations to improve global strategic planning and execution, this book presents a framework for effectively conceiving and executing new concepts for international markets. Filling an important gap in knowledge and research on global innovation, the author demonstrates how leaders can facilitate multicultural collaboration in service of organizational performance. Cases and findings are shared from international studies of over 200 leaders and 45 multinational firms with headquarters based in Asia, Europe, and North America. Leading Global Innovation provides a practice perspective with specific models and solutions for facilitating multicultural team collaboration, from concept to market. This book offers crucial guidance for executives, managers, consultants, and educators who would like to understand how to lead and orchestrate innovation in a culturally diverse and networked business environment.
Download or read book Marketing to the New Majority written by David Burgos and published by St. Martin's Press. This book was released on 2011-08-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2050. Yet companies continue to address the "general market" as a separate audience from ethnic consumers, rather than acknowledging that the new mainstream is itself multicultural. In addition, many who do target multicultural audiences still employ ad strategies that rely heavily on stereotypes and fail to resonate with minority communities. Here, David Burgos and Ola Mobolade look at the changed marketplace revealed in the new 2010 Census data, and show marketers how to develop integrated campaigns that effectively reach these culturally diverse consumer populations. Drawing on interviews with industry leaders and Millward Brown's vast database of consumer research, this book will be a roadmap to the opportunities and challenges of marketing to the new mainstream in a way that feels natural, respectful, and inclusive.
Download or read book Business America written by and published by . This book was released on 1986 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Routledge Handbook of Service Research Insights and Ideas written by Eileen Bridges and published by Routledge. This book was released on 2020-04-02 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service research. Original chapters from the world’s leading specialists in the discipline explore foundations and innovations in services, highlighting important issues relating to service providers, customers, and service design. The volume goes beyond previous publications by drawing together material from different functional areas, including marketing, human resource management, and service process design and operations. These topics are important in helping readers become knowledgeable about how different functional areas interact to create a successful customer experience. This book is ideal as a first port of call for postgraduate students desiring to get up to speed quickly in the services discipline. It is also a must-read for academics new to services who want to access cutting-edge research.
Download or read book Profiting in America s Multicultural Marketplace written by Sondra B. Thiederman and published by . This book was released on 1991 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural and ethnic diversity is challenging the way we do business in the United States. Today, one of every four Americans is ethnic or foreigh-born, and by the turn of the century this group will have grown even larger. In addition, as more international corporations conduct business in the United States, professionals have a growing need to bridge cultural and language barriers if their firms are to succeed.
Download or read book Access to Asia written by Sharon Schweitzer and published by John Wiley & Sons. This book was released on 2015-04-07 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create meaningful relationships that translate to better business Access to Asia presents a deeply insightful framework for today's global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai. Drawing from her extensive experience and global connections, author Sharon Schweitzer suggests that irrespective of their industry, everyone is essentially in the relationship business. Within Asia, building trust and inspiring respect are vital steps in developing business relationships that transcend basic contractual obligations. Readers will find in-the-trenches advice and stories from 80 regional experts in 10 countries, including China, Hong Kong, India, Japan, and Korea. Discover the unique eight-question framework that provides rich interview material and insight from respected cultural experts Track cultural progress over time and highlight areas in need of improvement with the Self-Awareness Profile Learn the little-known facts, reports, and resources that help establish and strengthen Asian business relationships Effective cross-cultural communication is mandatory for today's successful global business leaders. For companies and individuals looking to engage more successfully with their counterparts in Asia, Access to Asia showcases the critical people skills that drive global business success.
Download or read book Americans At Work written by Craig Storti and published by Nicholas Brealey. This book was released on 2004-07-15 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Restless and driven, casual and direct - Americans are a challenge! Learn how Americans behave at work and how to deal with them. Whether you work with Americans face-to-face, communicate with them by telephone or e-mail or interact together in a virtual team, Americans at Work reveals the subtle and the not-so-subtle aspects of American culture in the workplace. Best-selling author Craig Storti provides historical perspectives and explanations of the six most important American cultural themes and their relevance to the workplace: - "Land of Opportunity" (a driven people) - "Go-for-It Mentality" (ready, fire, aim; new is better) - "Equality for All" (but don't forget who's boss) - "The Drive to Achieve" (nice guys finish last) - "Live and Let Live" (do your own thing) - "Time Matters" (obsession with efficiency). Learn about straight talk, American style, and how Americans aren't always as direct as they say they are. Find out why Americans are deeply conflicted about power: they crave it but are loath to be caught craving it. See how Americans view outsiders. Gain tips for succeeding in the American work environment. Finally, get the basics of work-related etiquette: conducting meetings, giving feedback, nonverbal communication, e-mail rules, gifts, taboo topics and so on. Knowing how Americans work with each other will help you predict their reactions and, more important, their expectations of you. And if you are American, you will be better understand your own behavior and be able to work more effectively with collegues from other cultures.
Download or read book LA C Business Bulletin written by and published by . This book was released on 1991 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Culture Crossing written by Michael Landers and published by Berrett-Koehler Publishers. This book was released on 2017-01-09 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thrive in the multicultural communities where you work and live People, money, and information are flowing faster than ever across international borders, putting us all just one step away from a culture crash—that moment when you unintentionally confuse, frustrate, or offend someone from another culture. Are you struggling with trying to learn the customs, nuances, and hot buttons of every culture you might come into contact with? Michael Landers guides you toward a better solution: becoming aware of your own cultural “baggage.” You'll learn to sidestep the knee-jerk reactions that can get you into trouble and develop the agility to adjust your behaviors and expectations as needed. Through a mix of entertaining and instructive stories, valuable insights, and eye-opening self-assessments, Culture Crossing offers an essential primer for improving all your interactions with people from any background.
Download or read book Leadership in a Diverse and Multicultural Environment written by Mary L. Connerley and published by SAGE Publications. This book was released on 2005-03-02 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership in a Diverse and Multicultural Environment provides leaders with the tools necessary to effectively interact with all individuals. Although much of the research related to multiculturalism has focused on expatriates and international assignments, the book also focuses on leaders in domestic organizations, as they can benefit from developing their own multicultural awareness, knowledge, and skills. Effective leaders can shape the culture of their organization to be accepting of individuals from all races, ethnicities, religions, and genders with a minimum of misunderstandings.
Download or read book Handbook of Research on Effective Communication Leadership and Conflict Resolution written by Normore, Anthony H. and published by IGI Global. This book was released on 2016-02-26 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order for an organization to thrive, it is essential to develop key strategies for interaction, leadership, and management within diverse settings. Refining these skills ultimately aids in the arbitration of any potential conflicts that may arise during intra-organizational interactions. The Handbook of Research on Effective Communication, Leadership, and Conflict Resolution evaluates operational strategies and interpersonal skill development for the successful leadership and management of modern organizations. Highlighting various governance and interaction techniques that assist in mediating organizational controversies, this handbook of research is a vital source for professionals, leaders, managers, and human resource specialists interested in developing skills needed to efficiently communicate, collaborate, and negotiate across differences within an organization.
Download or read book The Source Book of Multicultural Experts 09 10 written by Lisa Skriloff and published by . This book was released on 2009-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Contemporary Multicultural Orientations and Practices for Global Leadership written by Atiku, Sulaiman Olusegun and published by IGI Global. This book was released on 2018-11-02 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of the global economy, business operations and activities are no longer restricted by geographic territory. Therefore, development of diverse and adaptive leadership practices are necessary in order to succeed in a multicultural, complex, and often uncertain global environment. Contemporary Multicultural Orientations and Practices for Global Leadership is an essential reference source that seeks to enhance multicultural competencies and leadership attributes of contemporary global leadership practice to better navigate global business environments. Featuring research on topics such as human resource strategies, social responsibility, and psychological capital, this book is ideally designed for managers, business leaders, and researchers seeking coverage on multicultural intelligence and its relation to leadership development and the success of organizations.
Download or read book Handbook of Multicultural Assessment written by Lisa A. Suzuki and published by John Wiley & Sons. This book was released on 2007-12-10 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Multicultural Assessment offers the most comprehensive text on testing of racial and ethnic minorities in the United States. This thoroughly revised and updated edition includes the most current and state-of-the-art assessment information in a variety of psychological and educational domains. The book highlights new and innovative testing practices and expands the populations of interest to include recent immigrants and refugees. It also includes ways to overcome barriers in the assessment process as well as forensic assessment. This important resource offers an instructional text for conducting culturally competent psychological assessment for clinicians, educators, and researchers.
