Download or read book Business by Referral written by Ivan R. Misner and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: No more cold calls!
Download or read book Generating Business Referrals Without Asking written by Stacey Brown Randall and published by Morgan James Publishing. This book was released on 2018-07-03 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Clear, creative, compelling . . . This book is a must read for anybody who wants to power their business through high-octane referrals.” —Ken Samuelson, Principle, The Morehead Group Every business needs referrals from satisfied clients. A good referral can lead to a closed sale faster and easier than any other lead. But let’s face it. Asking for referrals can be awkward. And asking is often ineffective. That’s why Stacey Brown Randall developed a method of getting referrals—without asking. In her book Generating Business Referrals Without Asking, she shares her system for revolutionizing any business. Her structured approach reduces the hustle and increases productivity and profit. With Randall’s system, you can stop wasting time and money marketing to cold leads and stalking would-be clients on social media. And you can start doing what you love most—providing the excellent service that made you go into business in the first place. In Generating Business Referrals Without Asking, you’ll get Randall’s five steps to steady business growth, case studies from business professionals, and a step-by-step roadmap that even the busiest business owner can implement. “Stacey shows you how to unleash a referral explosion by turning your referral strategy on its head . . . You will also learn the steps on how to build a referral generation plan that you can follow for years to come, bringing in more referrals than you can imagine.” —Pat Hiban, New York Times–bestselling author of 6 Steps to 7 Figures
Download or read book Stop Asking for Referrals A Revolutionary New Strategy for Building a Financial Service Business that Sells Itself written by Stephen Wershing and published by McGraw Hill Professional. This book was released on 2012-10-05 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 way to start getting referrals? STOP ASKING In all his years of helping financial professionals build and grow their businesses, Stephen Wershing has learned that the number one way to make sure you don't get a referral is by asking for it. Why? Because studies prove that clients refer you not to benefit you but to benefit themselves. So you have to approach the challenge from a completely new angle. Stop Asking for Referrals helps you do exactly that. Inside, Wershing provides the tools you need to get more referrals than ever by designing your practice in a way that gets clients to mention you to friends when the opportunity arises. He calls it "the new referral conversation," and it works. Define your target market with accuracy and precision Communicate your value clearly and effectively Create your company's unique "brand" Harness the natural, normal social interactions of your clients to serve your marketing efforts You'll also learn how to use client feedback to benefit your business, create your service package, and bring in new business. "The way you have been told to attract referrals is based on an assumption that's wrong," Wershing writes. "And it is undermining your business and your relationships." You will come away with a deep understanding of why and where referrals actually come from, how to tailor your own practice to get people talking about you, and ways to develop a communication plan to project your reputation. So stop asking for referrals--and start attracting more new clients than you ever thought possible. Praise for Stop Asking for Referrals "Steve Wershing helps you unlock the untapped referral potential you have in your business today with an approach that is as comfortable as it is effective." -- JULIE LITTLECHILD, founder and president of Advisor Impact "The most comprehensive, practical, and engaging guide I know of for strengthening existing client connections and cultivating new ones in a way that is experience-based, respectful, and long-lasting." -- OLIVIA MELLAN, psychotherapist, money coach, author of The Client Connection, and columnist for Investment Advisor "Reading this book will revolutionize how you think about growing your business." -- MICHAEL E. KITCES, MSFS, MTAX, CFP, partner, Pinnacle Advisory Group, and blogger, Nerd's Eye View "This book will help you overcome . . . discomfort and show you how to engage your clients so that they will proudly help you build your business. Kudos for this powerful, one-stop marketing resource!" -- SHERYL GARRETT, CFP, AIF, award-winning author, advisor, and founder of the Garrett Planning Network "Stop Asking for Referrals is on my Top Ten list of books that I believe offer the most meaningful strategies for advisors. . . . Steve's ideas for referral marketing are brilliant and just plain common sense. Advisors will embrace his book as the new referral bible. -- SYDNEY LEBLANC, founding editor of Registered Rep magazine; partner of LeBlanc and Company "Embrace Steve's advice if you'd like to see your practice growth become effortless, boundless, and fun!" -- MARIE SWIFT, CEO, Impact Communications, columnist for Financial Planning magazine, and author of Become a Media Magnet
Download or read book The Referral Engine written by John Jantsch and published by Penguin. This book was released on 2010-05-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Download or read book The World s Best Known Marketing Secret written by Ivan Misner and published by Createspace Independent Publishing Platform. This book was released on 2011-04-02 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. We don't teach business networking in colleges or universities anywhere in the world. This book will teach you what colleges don't. This international best seller is an updated, information-packed 4th edition which offers you a proven model for developing your own referral marketing plan.
Download or read book Get More Referrals Now The Four Cornerstones That Turn Business Relationships Into Gold written by Bill Cates and published by McGraw Hill Professional. This book was released on 2004-04-21 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales legend Bill Cates uses his experience and expert knowledge to show sales professionals how to work smarter (not harder) by employing "The Four Cornerstones of Referrals" --relationship building and customer service, creating referral alliances and networks, prospecting, and targeting niche markets. Using Cates's easy-to-master referral-based selling techniques, readers: Work less and earn more by getting existing customers to work for them generating high-quality referrals Turn every business contact into a relationship and every relationship into a sales success story
Download or read book Work by Referral Live the Good Life written by Brian Buffini and published by . This book was released on 2008-07-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Endless Referrals written by Bob Burg and published by McGraw-Hill Companies. This book was released on 2002 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author Bob Burg's winning strategies have helped thousands of professionals and entrepreneurs to successfully network. Updated with all new information, this book contains diverse business opportunities, including the essential rules of networking etiquette.
Download or read book Recommended written by Andy Lopata and published by Pearson UK. This book was released on 2012-09-26 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Referrals and recommendations are the most effective drivers of new business. This book will show you how to make your business thrive by generating referrals and sales from your own networks cheaply, effectively and quickly. Written by Andy Lopata, who was christened ‘Mr Network’ by The Sun and listed as one of Europe’s leading business networking strategists by the Financial Times in 2009, Recommended will show you how to implement a simple yet effective strategy you can rely on to source the leads you need to keep your business flourishing. You will discover: How to generate more of the leads that produce better quality business, leads that convert more easily and more quickly into real sales Detailed guidance on how to use LinkedIn to generate referrals Practical, takeaway information which can be implemented easily in any business that needs to generate new sales The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Download or read book Nail Your Numbers written by David Gerstel and published by Latitude 67. This book was released on 2018-01-03 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to estimating accurately and bidding wisely. Includes guidance on: Selecting the right jobs to bid. Accurately figuring labor costs and obtaining reliable sub and supplier quotes. Astutely marking up for overhead and profit. And moving beyond the competitive bid rat race to getting paid for estimates.
Download or read book The Referral Engine written by John Jantsch and published by Penguin. This book was released on 2012-09-25 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Download or read book No B S Guide to Maximum Referrals and Customer Retention written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2016-02-22 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by cold advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals. Learn how to: Apply the #1 best retention strategy (hint: it’s exclusive) Catch customers before they leave you Grow each customer’s value (and have more power in the marketplace) Implement the three-step customer retention formula Use other people’s events to get more referrals Create your own Customer Multiplier System Calculate the math and cost behind customer retention Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.
Download or read book Small Business Referral Network written by Small Business Referral Network and published by . This book was released on 1992* with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Just Ask written by Graham Eisner and published by Practical Inspiration Publishing. This book was released on 2022-01-10 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A trusted referral is the holy grail of advertising' – Mark Zuckerberg The fastest, easiest, most sustainable way to bring in new clients and grow sales is to ask for referrals from your network; clients, intermediaries, family, friends, and existing and former colleagues. And yet most sales professionals don’t ask, or if they do, they end up making themselves and their client feel awkward. Graham Eisner has spent 30 years understanding the mindset and methods behind asking for referrals. His 7-step plan helps salespeople understand their own reluctance, change their mindset, and apply practical techniques so they can ask in a way that’s both natural and effective. From preparation before the meeting and identifying the ‘bridge line’ to qualifying the referral and managing the response, each step is supported by worksheets and summaries to help you put the principles into action today, so that you can start growing your sales and your business immediately. Graham became one of Goldman Sachs’s most successful sales professionals by developing a powerful referrals methodology, and he now teaches his system to clients worldwide, including Barclays, Julius Baer, and Deutsche Bank, as well as smaller businesses. Foreword by Brett Lankester Former Chief Executive Officer, London, Union Bancaire Privée
Download or read book Givers Gain written by Ivan R. Misner and published by Paradigm Pub. International. This book was released on 2004 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book No More Cold Calling written by Joanne S. Black and published by Business Plus. This book was released on 2007-04-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading expert on referral selling outlines practical steps for managers on how to generate business productively and profitably, in a guide that outlines a five-step plan for encouraging customer loyalty, making effective presentations, and overcoming key obstacles. Reprint.
Download or read book The Referral Code written by Larry Pinci and published by Morgan James Publishing. This book was released on 2010-10-12 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to leverage your existing relationships to connect with potential new customers and clients using the easy-to-implement strategies in this book. While many companies allocate significant resources to marketing and advertising, referrals are the easiest, most effective path to more business and greater income. Unfortunately, many people underutilize this powerful asset because they misunderstand the referral game and lack a system for generating warm business leads. Providing great service or products is simply not enough to motivate most people to refer you. Without an effective referral system, you are missing out on business and income that could be yours. The Referral Code shows you exactly what it takes to receive a constant stream of qualified referrals through your existing relationships. You’ll learn how to: * Have people refer you, happily, willingly, and more often * Avoid the 3 biggest mistakes that sabotage referrals * Receive referrals that are warmed up and expecting your call * Attract referrals regardless of the current market conditions * And more “The Referral Code lays out a simple, highly effective system for motivating your clients, friends and associates to connect you with the people they know who need what you offer.” —Daniel H. Pink, author of Drive
