Download or read book Corporate Blogging For Dummies written by Douglas Karr and published by John Wiley & Sons. This book was released on 2010-07-13 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.

Download or read book Business Blogs written by and published by Bookboon. This book was released on with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How to Write Brilliant Business Blogs Volume I written by Suzan St. Maur and published by Business Expert Press. This book was released on 2017-04-04 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here are the basic business blogging skills you need to learn before you can write excellent business blogs for your company, your employer, or other activity. In this volume, we look at the basic issues for business blogging including business writing skills, blogging strategy, types of business blogs, how to promote your business blog posts, writing style and grammar for business, how to use images, and many more—as well as a brief look at search engine optimization for business blogs.

Download or read book How to Write Brilliant Business Blogs Volume II written by Suzan St. Maur and published by Business Expert Press. This book was released on 2017-04-04 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is easy to find out how to set up a business blog, but not so easy to find out what to write for it. In this volume, we look at what you can write for your business blogs that makes use of your knowledge of your business customers and prospects—how to create business blogs that address your readers’ real business problems and issues, how to use humor, passion, and compassion to enhance your business blogs, as well as proven formats like testimonials, case studies, and much more.

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Download or read book Startup CEO written by Matt Blumberg and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company.

Download or read book Using Blogs as a Business Tool written by Natalie Canavor and published by Pearson Education. This book was released on 2010-03-15 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. How to get started with business blogging: practical tips, realistic applications, and how to convince the boss. It’s stunningly inexpensive to blog. It’s a great way to control your own story and go right to the public, bypassing the media gatekeepers. And it’s an unparalleled way to go where your customers, clients, and prospects are. Here are some ideas for moving your company into the blogging world or expanding its applications….

Download or read book Blogging All in One For Dummies written by Amy Lupold Bair and published by John Wiley & Sons. This book was released on 2023-03-01 with total page 775 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blog with the best of ‘em! If you’re looking for a complete guide to creating and solidifying your place in the blogosphere, you’ve come to the right place! With 8 books in one, Blogging All-in-One For Dummies is the only resource you’ll need to get started or to improve your existing blog. Learn about the most popular blogging platforms, creating content worth reading, and methods for driving traffic to your blog. Cut through the confusion and find the facts about monetizing your blog, using the best blogging tools for you, and increasing reader engagement to become an active, successful member of the blogging community. You're ready to start blogging, so let Dummies show you the way! Perfect your blog idea and choose the best platform for you Get people to read your blog through search engine optimization and social media promotion Learn about the latest trends in the blogosphere Make money from your blog with creative monetization ideas Bloggers of all skill and experience levels will find valuable information in Blogging All-in-One For Dummies.

Download or read book Buzz Marketing with Blogs For Dummies written by Susannah Gardner and published by John Wiley & Sons. This book was released on 2005-03-11 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen Support an exchange of ideas Get honest feedback from your customers Affect public opinion If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to: Set up and maintain a blog, write in blogging style, and observe blogging etiquette Define your audience and target your blog to reach them Involve your customers, earn their trust, educate the public, and build community Avoid possible legal pitfalls while keeping your blog interesting Encourage contributions and links to your blog Use images and design an eye-catching format Optimize your blog for top search engine ratings, track your results, and measure your success Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

Download or read book They Ask You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

Download or read book Cutting edge Social Media Approaches to Business Education written by Charles Wankel and published by IAP. This book was released on 2010-09-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our current students are digital natives, born into a world of widespread online sharing. Aligning the technologies we use in our courses with their skills and approaches to collaborative learning is an opportunity we should take. The new media share text, images, audio and video material rapidly and interactively. This volume will provide an overview of these new social media including Skype, YouTube, Flickr, blogging, LinkedIn, Facebook, and Twitter. Examples and cases of how instructors around the world are meaningfully incorporating them into their management, marketing, and other business courses are provided. One of the more robust trends is the use of three-dimensional immersive virtual world interfaces for teaching and learning. The leading one is Second Life. Examples of the use of Second Life in business courses will be discussed. The use of wikis to foster collaborative development of course related material by learners will be presented with case examples. Faculty members are co-creators of course content with their learners. Among the topics covered is how faculty members can be supported in their deployment of social media projects and course structures. How social media can enable the structuring of course activities involving students, prospective students, alumni, employers, businesspersons, and others in rich sharing and support with each other will be discussed. Indeed seeing courses as networking venues beyond learning forums will be parsed.

Download or read book Built to Sell written by John Warrillow and published by . This book was released on 2010-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Publisher: America's 27 million business owners want to build sellable companies so that they can retire, travel, cash out, or just sleep well at night knowing they could sell. Unfortunately, just 1 out of 100 business owners are successful in selling their company each year because too many have built unsellable companies. Readers of Built To Sell will learn: -The 8 steps to creating a sellable company -How to attract multiple strategic bidders for their business -How to maximize their valuation and get the highest possible price for their business -The secret to getting their cash up front and avoiding a lengthy earn out Described by one reader as "John Grisham meets Jim Collins", John Warrillow's new book provides business owners with a blueprint for creating a sellable company.

Download or read book Think Write Grow written by Grant Butler and published by John Wiley & Sons. This book was released on 2011-11-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others. The book is organised into three parts: 1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material. 2. Write: Shows you how to articulate your ideas into effective communication. 3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile. Key features: Shows you how to go from expert to influential thought leader Written by Grant Butler, former Australian Financial Review journalist and now managing director of Australia's largest corporate writing firm. Explains techniques used by politicians, public figures and the CEOs of our biggest companies. Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.

Download or read book Publish and Prosper written by DL Byron and published by Pearson Education. This book was released on 2006-06-01 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products. Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

Download or read book Get Connected The Social Networking Toolkit for Business written by Starr Hall and published by Entrepreneur Press. This book was released on 2009-08-12 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the top 20 social network sites! Sign On to Social Networking! This is Why Keep in contact with current clients Reach millions of potential clients Share your business news Be a voice in your industry Manage your company reputation Communicate with employees and partners Build your client list Boost your bottom line Now, Learn How Social media pros Starr Hall and Chadd Rosenberg take you behind the scenes of today's hottest social networks and help you uncover the best social sites for your business. Using simple steps and solutions, learn how to set up an attractive company profile, reach and engage your target market, develop stronger relationships with your current clientele, enhance your reputation, and become a recognized expert in your industry-investing nothing more than minutes a day! Identify the best social-site matches for your business Brand your online profile using customizing features Develop content that increases your search engine exposure Practice proven techniques to engage and attract quality customers Use unique strategies to maintain and improve your company's reputation Incorporate social media marketing and advertising opportunities into future business plans Plus, gain social networking success tips, insights, and techniques from practicing small businesses. “Starr Hall is single handedly changing the world’s conversation around social networking. From her insightful observations about the nature of these online communities to her practical, easy-to-manage strategies on how to use social networks to grow your business and get more clients – nobody has their finger on the pulse of this marketing tool like Starr Hall. If you’re in business today, you simply must have this innovative guide to turning social media into one of your most lucrative marketing venues.” —Jane Deuber, Bestselling Author, Consultant and President of Profit Partners Consulting "Hall and sidekick Rosenberg get into the nuts and bolts here with a fine primer. Their no-nonsense approach serves to make the confusing array of choices a bit more comprehensible and actionable for clueless newbies. They review the sites, provide case studies and offer opinions. It's a very good approach and their book might be the perfect one for small businesses and practices that have limited resources and limitless ambitions." —Richard Pachter, "Get Marketing Help with New Social Media Books," The Sacramento Bee

Download or read book The Million Dollar One Person Business Revised written by Elaine Pofeldt and published by Lorena Jones Books. This book was released on 2018-01-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The self-employment revolution is here. Learn the latest pioneering tactics from real people who are bringing in $1 million a year on their own terms. Join the record number of people who have ended their dependence on traditional employment and embraced entrepreneurship as the ultimate way to control their futures. Determine when, where, and how much you work, and by what values. With up-to-date advice and more real-life success stories, this revised edition of The Million-Dollar, One-Person Business shows the latest strategies you can apply from everyday people who--on their own--are bringing in $1 million a year to live exactly how they want.

Download or read book Technical Blogging written by Antonio Cangiano and published by Pragmatic Bookshelf. This book was released on 2019-06-21 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful technical blogging is not easy but it's also not magic. Use these techniques to attract and keep an audience of loyal, regular readers. Leverage this popularity to reach your goals and amplify your influence in your field. Get more more users for your startup or open source project, or simply find an outlet to share your expertise. This book is your blueprint, with step-by-step instructions that leave no stone unturned. Plan, create, maintain, and promote a successful blog that will have remarkable effects on your career or business. Successful people often get recognition by teaching what they know. Blogging is a reliable path to do that, while gaining influence in the process. The problem is getting it right. Far too often professionals start a blog with big hopes, only to quickly give up because they don't get speedy results. This book will spare you that fate, by outlining a careful plan of action. A plan that will bring amazing benefits to your career, new job possibilities, as well as publishing, speaking, and consulting opportunities. And if you are blogging for business, you'll attract new customers, partners, and outstanding employees. Understand what blogging is and how it can improve your professional (and personal) life. Devise a plan for your new or existing blog. Create remarkable content that ranks well in Google and is shared by readers. Beat procrastination by employing proven time-management techniques that make you an efficient and effective blogger. Promote your blog by mastering on-page and off-page SEO, as well as social media promotion, without compromising your ethics. Analyze your traffic to understand your audience and measure growth. Build a community around your blog and make the best of your newfound popularity, by maximizing its benefits for your career, business, or simply for extra income. Create and maintain a successful technical blog that will amplify your impact, influence, and reach by following Antonio's step-by-step plan.