Download or read book BulletProof Branding written by Chris Westfall and published by . This book was released on 2014-05 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone wants loyal, raving customers. But how to you build loyalty-and create brand influence - when traditional advertising and marketing strategies don't work? How can you create real engagement - where your URL matches up with IRL (that's "in real life")? Here's the book that shows you how to build and influence a new kind of conversation - taking your message beyond the likes, tweets and pokes, with a strategic guidebook to branding in the digital age. Learn how to match your message to your market, create new types of engagement, and inspire every division within your organization. Branding isn't just a part of your business - it is your business. Written by Chris Westfall (author of The NEW Elevator Pitch), this book turns traditional marketing ideas into actionable results for your brand. Whether you are a solopreneur, or a brand manager for a multi-national company, you owe it to yourself to understand what organizations like Cargill, Cisco and the Huffington Post know about building a world-class brand. Today, customers have more ammunition than ever. That's why you've got to have bulletproof branding.
Download or read book Bulletproof Web Design written by Dan Cederholm and published by New Riders. This book was released on 2007-08-09 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: No matter how visually appealing or content-packed a Web site may be, if it's not adaptable to a variety of situations and reaching the widest possible audience, it isn't really succeeding. In Bulletproof Web Desing, author and Web designer extraordinaire, Dan Cederholm outlines standards-based strategies for building designs that provide flexibility, readability, and user control--key components of every sucessful site. Each chapter starts out with an example of an unbulletproof site one that employs a traditional HTML-based approach which Dan then deconstructs, pointing out its limitations. He then gives the site a make-over using XHTML and Cascading Style Sheets (CSS), so you can see how to replace bloated code with lean markup and CSS for fast-loading sites that are accessible to all users. Finally, he covers several popular fluid and elastic-width layout techniques and pieces together all of the page components discussed in prior chapters into a single-page template.
Download or read book The Bulletproof Diet written by Dave Asprey and published by Rodale. This book was released on 2014-12-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his midtwenties, Dave Asprey was a successful Silicon Valley multimillionaire. He also weighed 300 pounds, despite the fact that he was doing what doctors recommended: eating 1,800 calories a day and working out 90 minutes a day, six times a week. When his excess fat started causing brain fog and food cravings sapped his energy and willpower, Asprey turned to the same hacking techniques that made his fortune to "hack" his own biology, investing more than $300,000 and 15 years to uncover what was hindering his energy, performance, appearance, and happiness. From private brain EEG facilities to remote monasteries in Tibet, through radioactive brain scans, blood chemistry work, nervous system testing, and more, he explored traditional and alternative technologies to reach his physical and mental prime. The result? The Bulletproof Diet, an anti-inflammatory program for hunger-free, rapid weight loss and peak performance. The Bulletproof Diet will challenge--and change--the way you think about weight loss and wellness. You will skip breakfast, stop counting calories, eat high levels of healthy saturated fat, work out and sleep less, and add smart supplements. In doing so, you'll gain energy, build lean muscle, and watch the pounds melt off. By ditching traditional "diet" thinking, Asprey went from being overweight and sick in his twenties to maintaining a 100-pound weight loss, increasing his IQ, and feeling better than ever in his forties. The Bulletproof Diet is your blueprint to a better life.
Download or read book Handcrafted CSS written by Dan Cederholm and published by New Riders. This book was released on 2010-04-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: There’s a real connection between craftsmanship and Web design. That’s the theme running through Handcrafted CSS: More Bulletproof Web Design, by bestselling author Dan Cederholm, with a chapter contributed by renowned Web designer and developer Ethan Marcotte. This book explores CSS3 that works in today’s browsers, and you’ll be convinced that now’s the time to start experimenting with it. Whether you’re a Web designer, project manager, or a graphic designer wanting to learn more about the fluidity that’s required when designing for the Web, you’ll discover the tools to create the most flexible, reliable, and bulletproof Web designs. And you’ll finally be able to persuade your clients to adopt innovative and effective techniques that make everyone’s life easier while improving the end user’s experience. This book’s seven chapters deconstruct various aspects of a case-study Web site for the Tugboat Coffee Company, focusing on aspects that make it bulletproof and demonstrate progressive enrichment techniques over more traditional labor-intensive methods. Subjects covered in this book include: building for unanticipated future use progressively enriching designs using CSS3 properties using RGBA color for transparency with an alpha channel modular float management crafting flexible frameworks fluid layouts using grid-based design principles craftsmanship details on typography, jQuery, and shifting backgrounds
Download or read book Bulletproof Problem Solving written by Charles Conn and published by John Wiley & Sons. This book was released on 2019-03-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complex problem solving is the core skill for 21st Century Teams Complex problem solving is at the very top of the list of essential skills for career progression in the modern world. But how problem solving is taught in our schools, universities, businesses and organizations comes up short. In Bulletproof Problem Solving: The One Skill That Changes Everything you’ll learn the seven-step systematic approach to creative problem solving developed in top consulting firms that will work in any field or industry, turning you into a highly sought-after bulletproof problem solver who can tackle challenges that others balk at. The problem-solving technique outlined in this book is based on a highly visual, logic-tree method that can be applied to everything from everyday decisions to strategic issues in business to global social challenges. The authors, with decades of experience at McKinsey and Company, provide 30 detailed, real-world examples, so you can see exactly how the technique works in action. With this bulletproof approach to defining, unpacking, understanding, and ultimately solving problems, you’ll have a personal superpower for developing compelling solutions in your workplace. Discover the time-tested 7-step technique to problem solving that top consulting professionals employ Learn how a simple visual system can help you break down and understand the component parts of even the most complex problems Build team brainstorming techniques that fight cognitive bias, streamline workplanning, and speed solutions Know when and how to employ modern analytic tools and techniques from machine learning to game theory Learn how to structure and communicate your findings to convince audiences and compel action The secrets revealed in Bulletproof Problem Solving will transform the way you approach problems and take you to the next level of business and personal success.
Download or read book The New Elevator Pitch written by Chris Westfall and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The elevator platform has been replaced with the social platform, so whether someone tweets it or tells it, their story has to be authentic and powerful, or it's lost in the noise. Getting clear on the story is the first step to creating the kinds of connections that matterNthe new elevator pitch.
Download or read book The Bulletproof Firearms Business written by Bennet K. Langlotz and published by Arbogast Pub Llc. This book was released on 2008-01 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Firearms Business Owners: There's a Target on Your Back. Who's aiming at you? Knock-off artists who want to steal your technology and copy your products? Unscrupulous competitors who copy your brands? Anti-gun politicians eager to shut you down? Greedy trial lawyers ready to file frivolous lawsuits when someone misuses one of your products? Death Tax collectors who'll shut down your business to pay your estate taxes? Are you neglecting simple legal matters, and putting the target on your OWN back? Are you a lawsuit magnet, because you pick brands without searching to see if they infringe some else's rights? Are you more likely to end up in court because you failed to register your important brands? Are you losing valuable patent rights because you wait too long to talk to a Patent Attorney? Is your failure to keep good invention records jeopardizing your rights? Does your business structure attract Trial Lawyers like fleas, when it could make them lose interest even before they sue? The Bulletproof Firearms Business - The Legal Secrets to Success Under Fire provides the firearms business executive with all the critical information it takes to increase business asset value, avoid lawsuits, and manage legal issues efficiently and economically. Branding, trademarks, patents, and corporate structuring are all covered in detail, with a focus on the special needs of firearms industry companies.
Download or read book Guerrilla Marketing for Artists written by Barney Davey and published by Createspace Independent Publishing Platform. This book was released on 2013-04-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Discover how to seize control of your career and create a loyal collector fan base that buys directly from you"--Page 1 of cover.
Download or read book Bulletproof Vest written by Maria Venegas and published by Macmillan. This book was released on 2014-06-17 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: "After a fourteen-year estrangement, Maria Venegas returns to Mexico from the United States to visit her father, who is living in the old hacienda where both he and she were born. While spending the following summers and holidays together, herding cattle and fixing barbed-wire fences, he begins sharing stories with her, tales of a dramatic life filled with both intense love and brutal violence--from the final conversations he had with his own father, to his extradition from the United States for murder, to his mother's pride after he shot a man for the first time at the age of twelve"--Amazon.com.
Download or read book A World Gone Social written by Ted Coine and published by AMACOM. This book was released on 2014-09-17 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. This book gives you the keys to avoid this fate--and lead your organization into this exciting business climate. What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, this book gives you the tools and information you need to survive and thrive in a business climate in which customers hold all the cards. Jobseekers have the power to easily find out what working at your company is really like and expertise has become more democratic as employees collaborate with each other, as well as with vendors, customers, and even competitors. In A World Gone Social, you'll discover: what the "Death of Large" and "Flat: The New Black" mean for you and your organization, how to build a socially enabled team that puts the customer experience first, how to objectively assess the fitness of your company's current culture and social presence, and what it means to create an "open" network of partners, collaborators, and brand champions. Filled with fascinating stories of success and failure at organizations including Barilla, Zappos, Bank of America, Lululemon, Abercrombie & Fitch, Southwest Airlines, and more, A World Gone Social reveals how to avoid the dangers of insincerity as well as what it takes to become a "Blue Unicorn"--the social leader.
Download or read book Bulletproof The Cookbook written by Dave Asprey and published by Rodale Books. This book was released on 2015-12-01 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Bulletproof Diet, Dave Asprey turned conventional diet wisdom on its head, outlining the plan responsible for his 100-pound weight loss, which he came to by "biohacking" his body and optimizing every aspect of his health. The unconventional plan urges you to skip breakfast, stop counting calories, eat high levels of healthy saturated fat, work out less, sleep better, and add smart supplements. In doing so, Dave says you'll gain energy, build lean muscle, and watch the pounds melt off—just as he and so many others have. Bulletproof: The Cookbook picks up where the diet plan leaves off, arming you with 125 recipes to stay Bulletproof for life and never get bored. Famous for his butter-laden Bulletproof Coffee, Dave packs the book with the delicious, filling meals he uses to maintain his weight loss and sustain his boundless energy. Once you get your hands on these mouthwatering recipes, you’ll be hungry for more—and this book is just what you’ll reach for. The Bulletproof lifestyle is your blueprint to a supercharged life.
Download or read book LogoLounge 7 written by Bill Gardner and published by . This book was released on 2012-08 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of 2,000 logos by top designers from around the world. Profiles selected designers and highlights successful new designs. Describes the creative process behind some logos by reviewing early designs and their evolution.
Download or read book Easier written by Chris Westfall and published by John Wiley & Sons. This book was released on 2021-12-21 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock your potential with practical strategies for simplifying your biggest challenges A frustrated client hires a coach. He's looking for answers. Direction. And clarity. He wants to leave his job but can't find the self-confidence to do so. Should he stick it out? Is entrepreneurship a good idea? Little does he know, he's about to be fired in just five days. Inside Easier: 60 Ways to Make Your Work Life Work for You, a self-leadership inquiry becomes a story of transformation—and powerful universal discovery. Can a single conversation change your life? Easier is the hold-your-handbook on coaching, leadership, and resilience. The story offers leadership insights on creating the future of work, finding connection and guidance, and uncovering 60 ways to make everything—yes, everything—easier. For team players, and team leaders, and everyone in between, see how self-leadership creates lasting and powerful change, in the midst of the most difficult career challenges. In this book, you'll discover: How to pivot from "How do I get through this?" to "What can I get from this?" How to access innovation and empathy, for yourself and others, regardless of your circumstances—and find true personal freedom How resilience and adaptability are available to anyone, anytime Who doesn’t want to make things easier? Tap into peak performance, by understanding that you don't have to go it alone. The coaching conversation begins with a common concern and leads to a reimagined future of work, because everything in life can be made easier—if you just know where to look.
Download or read book Book of Branding written by Radim Malinic and published by Brand Nu Limited. This book was released on 2019-11-11 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.
Download or read book BoogarLists Directory of Advertising Branding written by and published by BoogarLists. This book was released on with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Facebook Formula How Business Owners Find Big Profits written by Brian Hahn and published by Expert Press. This book was released on 2019-09-25 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is Facebook your friend or foe? Normally that depends on whether you have a strategy or are taking shots in the dark. Marketing expert Brian Hahn has worked with some of the world's largest companies and a few of its smallest businesses. They all see gold in Facebook but have trouble mining it. Brian shows you what others hide as "secrets" as he explodes the myths, mistakes, and misunderstandings that are so prevalent while revealing the truth of what works and how you can put it into action to make Facebook a profitable marketing channel for your business.Inside you'll learn about: > The proper way to solve your Facebook marketing problems> Simple Things to Keep in Mind for Better Results> Why You CAN Do This > How to Create the Perfect Facebook Ad for Your Business> Data Collection and Retargeting> And so much more Facebook doesn't have to be as confusing as most people make it. By following the advice Brian gives you can create Facebook campaigns that produce new clients without wasting a fortune. Take a break from your business and break open this easy-to-read and very insightful book. A few minutes now could earn you a lot of money for years to come.
Download or read book The Art of Digital Branding written by Ian Cocoran and published by Simon and Schuster. This book was released on 2010-06-29 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here’s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters cover the entire range of site content: color schemes and menu formats and the pivotal roles they play; incorporating essentials such as company history, careers, site maps, search engines, and FAQs; choosing one global portal versus country-specific content; encouraging and retaining traffic flow; adding depth to the Web experience with audio, video, and animation; maximizing site functionality for online shopping or software updates; and much more. Step into the digital age with expert help from The Art of Digital Branding. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
