Download or read book Building Buzz to Beat the Big Boys written by Steve O'Leary and published by Praeger. This book was released on 2008-03-30 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: By putting the information in this book to use, small retail stores and service providers can beat back Big Chain competition and prosper.
Download or read book Building Buzz to Beat the Big Boys written by Steve O'Leary and published by Praeger. This book was released on 2008-03-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: By putting the information in this book to use, small retail stores and service providers can beat back Big Chain competition and prosper.
Download or read book Small Business Smarts written by Steve O'Leary and published by Bloomsbury Publishing USA. This book was released on 2011-06-14 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise. Social networking plus small business is a slam dunk! Small Business Smarts: Building Buzz with Social Media explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building word-of-mouth quick and easy. Built around actual success stories from small businesses, such as the Roger Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover Bookstore, the book illustrates how different social media can help achieve different business goals, how the Internet can be used to "listen" to customers, how networks and relationships are built online for both B2C and B2B, and how effective messages can generate awareness and attract customers. Measurement strategies and techniques for a social media audit are included. For the complete novice, step-by-step instructions on getting started with popular social media applications are provided as well.
Download or read book Advertising Account Planning written by Larry Kelley and published by Routledge. This book was released on 2015-02-11 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Download or read book Advertising Account Planning written by D. W. Jugenheimer and published by Routledge. This book was released on 2014-12-18 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
Download or read book Movie Analytics written by Dominique Haughton and published by Springer. This book was released on 2015-10-05 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Movies will never be the same after you learn how to analyze movie data, including key data mining, text mining and social network analytics concepts. These techniques may then be used in endless other contexts. In the movie application, this topic opens a lively discussion on the current developments in big data from a data science perspective. This book is geared to applied researchers and practitioners and is meant to be practical. The reader will take a hands-on approach, running text mining and social network analyses with software packages covered in the book. These include R, SAS, Knime, Pajek and Gephi. The nitty-gritty of how to build datasets needed for the various analyses will be discussed as well. This includes how to extract suitable Twitter data and create a co-starring network from the IMDB database given memory constraints. The authors also guide the reader through an analysis of movie attendance data via a realistic dataset from France.
Download or read book Hardware Retailing written by and published by . This book was released on 2008 with total page 964 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research Anthology on Small Business Strategies for Success and Survival written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-06-25 with total page 1496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Running a small business provides opportunity for greater success, increased growth, and potentially the chance to move to the global business arena, yet also much more risk. Small businesses not only have less employment, but also less annual revenue than a regular-sized business. With the growth of large corporations and chain businesses, it has become harder to maintain the survival of a small business. The COVID-19 pandemic has also brought more pressure onto the already unsteady survival of small businesses, due to forced closures, decreased agility, fewer technological innovations, and smaller customer bases. The Research Anthology on Small Business Strategies for Success and Survival offers current strategies for small businesses that can be utilized in order to maintain equal footing during challenging times. With the proper strategies available to small business owners, small businesses could not only survive, but also excel despite the environment that surrounds them. Covering topics including decision management, new supportive technologies, sustainable development, and micro-financing, this text is ideal for small business owners, entrepreneurs, startup companies, family-owned and operated businesses, restaurateurs, local retailers, managers, executives, academicians, researchers, and students.
Download or read book Media Management and Economics Research in a Transmedia Environment written by Alan B. Albarran and published by Routledge. This book was released on 2013-07-24 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.
Download or read book Ethical and Social Perspectives on Global Business Interaction in Emerging Markets written by Al-Shammari, Minwir and published by IGI Global. This book was released on 2016-02-10 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Societal demands, needs, and perspectives of ethical and socially responsible behavior within business environments are a driving force for corporate self-regulation. As such, executives must consistently work to understand the current definition of ethical business behavior and strive to meet the expectations of the cultures and communities they serve. Ethical and Social Perspectives on Global Business Interaction in Emerging Markets compiles current research relating to business ethics within developing markets around the world. This timely publication features research on topics essential to remaining competitive in the modern global marketplace, such as corporate social responsibility, corporate governance, consumer behavior understanding, and ethical leadership, and how all of these components attribute to the decision making process in business environments. Business executives and managers, graduate-level students, and academics will find this publication to be essential to their research, professional, and educational needs.
Download or read book Experiential Marketing written by Shaz Smilansky and published by . This book was released on 2009 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text looks at the new experiental marketing era which focuses on giving target audiences a brand-relevant customer experience that adds value to their lives.
Download or read book Buzz Kill written by Beth Fantaskey and published by Houghton Mifflin Harcourt. This book was released on 2014 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seventeen-year-old Millie joins forces with her classmate, gorgeous but mysterious Chase Colton, to try to uncover who murdered head football coach "Hollerin' Hank" Killdare--and why.
Download or read book The Beat and the Buzz Inside the L A Art World written by Richard Hertz and published by Hol Art Books. This book was released on 2011-09 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Beat and the Buzz is the history of the Los Angeles art world since 1970, as told by thirty-three of its participants, in their own words. This art-world family album captures the intimate, lived experiences of artists, dealers, curators and critics whose personal history is becoming codified as art history. Whether you're in Los Angeles, or not, this book is also about the tensions of making it as an artist, or not. Clarifying but also complicating the many factors of success, the accounts here demonstrate that it's not only who you know but also when you know them, and how they're willing to support you at crucial junctures in your career. Finally, "The Beat and the Buzz" is also just gossip: The entertaining anecdotes of thirty-three interesting people with their own inside tales and humorous asides about one another and about the world they have lived and worked in. As artist John Baldessari proclaims, "It's a page turner."Contributors: Tony Berlant, Alexis Smith, Javier Peres, Elyn Zimmerman, Hal Glicksman, Dorit Cypis, Henry Hopkins, Sarah Gavlak, Elyse Grinstein, Edward Goldman, Emi Fontana, Maynard Monrow, Gianna Carotenuto, Ed Moses, Judith Hoffberg, Daniel Hug, Dagny Corcoran, Clayton Campbell, Kathryn Andrews, James Hayward, Robert Berman, Lyn Kienholz, Tom Lawson, Kim Light, David Askevold, Christine Nichols, Marc Pally, Skip Arnold, Barbara Guggenheim, John O'Brien, Heather Harmon, Cliff Einstein, and Jeff Poe.
Download or read book Veterinary Practice News written by and published by . This book was released on 2008-06 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Choice written by and published by . This book was released on 2008 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bad Boy Beat written by Clea Simon and published by Severn House Publishers Ltd. This book was released on 2024-05-07 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: A page-turning journalistic thriller starring a rookie female reporter for the Boston Standard who’s determined to chase down a big story . . . with potentially deadly consequences. Boston Standard journalist Emily – Em – Kelton is desperate for a big story. As a new reporter Em covers the police beat, which has her responding to every crime that comes across the newsroom scanner. Despite the drudgery and the largely nocturnal hours, it’s a beat that suits her – especially with her affinity for the low-level criminals she regularly interacts with and what she considers a healthy scepticism for the rules. But she’s sick of filing short news briefs about random street murders that barely merit a byline, and when she sets out to cover yet another shooting of a low-level dealer, she begins to wonder if these crimes are somehow connected. With not much to go on but her instincts, Em sets out to uncover the truth behind these sordid crimes. But the more she investigates and uncovers a pattern, the more she digs herself into a hole from which she might not come out of alive . . . Drawing on her career as a journalist, Clea Simon delivers a fast-paced, intricate plot and intriguing characters that bring the city of Boston to life. Mystery fans who love a strong female protagonist, unexpected twists and turns and a mind-blowing ending won’t want to miss Bad Boy Beat!
Download or read book The London Boys written by Marc Burrows and published by Pen and Sword History. This book was released on 2022-12-02 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rock 'n' Roll fanatics, mods, beat group wannabes, underground hippies, glam rock icons: David Bowie and Marc Bolan spent the first part of their careers following remarkably similar paths. From the day they met in 1965 as Davie Jones and Mark Feld, rock 'n' roll wannabes painting their manager's office in London’s Denmark Street, they would remain friends and rivals, each watching closely and learning from the other. In the years before they launched an unbeatable run of era-defining glam rock masterpieces at the charts, they were both just another face on the scene, meeting for coffee in Soho, hanging out at happenings and jamming in parks. Here, they are our guides through the decade that changed everything, as the gloom of post-war London exploded into the technicolor dream of the swinging sixties, a revolution in music, fashion, art and sexuality. Part dual-biography, part social history, part musical celebration of an era, The London Boys follows the British youth culture explosion through eyes of two remarkable young men on the front lines of history.
