Download or read book Building a Marketing Plan for Roofing Contractors written by Heidi Ellsworth and published by Createspace Independent Publishing Platform. This book was released on 2018-01-02 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building a Marketing Plan for Roofing Contractors is a comprehensive step-by-step journey through creating a marketing plan and program focused on selling roofing services. The book can apply to any marketing planning but is specifically tailored towards roofing sales.
Download or read book Sales and Marketing for Roofing Contractors written by Heidi Ellsworth and published by Createspace Independent Publishing Platform. This book was released on 2016-01-27 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy to read and understand tour through sales and marketing practices for roofing contractors. With information that will help any small business, this book shows how marketing is an integral part of the sales process. It highlights the role of marketing in generating, managing and handling leads that sales professionals can close. The book provides ample opportunity to evaluate current business practices and develop a sustainable plan for a strong sales and marketing processes and overall success. Authors Heidi J. Ellsworth and Karen L. Edwards have worked together in various roofing-oriented companies since 2006. They now collaborate on sales and marketing training focused on the construction field and specifically for roofing. While writing this book they developed the idea of BizHak which offers simple sales and marketing evaluation with an emphasis on sharing and developing new age technology and marketing for contractors. (www.bizhak.com)
Download or read book Construction Marketing Ideas written by Mark Buckshon and published by Mark Buckshon. This book was released on 2010-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work.
Download or read book The Best Known Roofer written by Jim Ahlin and published by . This book was released on 2021-03-17 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Brian and Jim's latest book, they take people through what it really takes to grow their revenue through their digital marketing efforts. This is no magic marketing pill, but a systemic framework outlined for you to follow that can help your roofing business become omnipresent to your perfect customers. The strategies outlined in this book have been tried and tested over the past few years while Jim and Brian's agency, Roofer Marketers, has overseen the marketing efforts of 50+ successful roofing companies. Now is your opportunity to take our formula and apply it to your own roofing business for exponential growth! Topics Covered: The Roofer's Video Ad Framework Making the Connection for Google Maps Rankings Building a Website for SEO & Your Visitors Your New Website Gallery: Social Media Google Ads for Quick Wins Don't Miss out on Local Service Ads How to Use Facebook Ads the Correct Way Youtube Ads for Next Level Growth Follow Up for Lead Conversions
Download or read book Developing Successful Marketing Strategies written by Gary W. Randazzo and published by Business Expert Press. This book was released on 2014-05-15 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Download or read book The Marketing Plan Workbook written by John Westwood and published by Kogan Page Publishers. This book was released on 2005 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning is one of the most important roles of management, and a company's marketing plan is a key input to their business strategy. It should identify the most promising business opportunities and outline how to penetrate, capture and maintain positions in identified markets. Yet many books on marketing plans are overly academic, long on theory and short on examples. The Marketing Planning Workbook is an antidote to that approach. Highly practical and only including as much theory as is necessary, it will help anyone to understand the principles of marketing planning so that they can assemble any type of plan. The whole planning process is dealt with step by step, using models of six small businesses in a range of industries. Topics covered include: what is a marketing plan, the marketing audit, setting marketing objectives, devising marketing strategies, distribution, advertising, sales promotion, planning for a new product, developing new sales areas, budgets, income statements, and writing and presenting a plan.Small businesses do not have surplus people to do their marketing planning. This book will enable busy people to prepare marketing plans in a time-effective manner.
Download or read book Total Market Takeover for Roofing Contractors written by Gordon Van Wechel and published by CreateSpace. This book was released on 2014-08-13 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: WANT TO BE THE DOMINANT ROOFING CONTRACTOR IN YOUR MARKET AREA? THEN YOU NEED "TOTAL MARKET TAKEOVER(r)" These are the proven, real world marketing strategies used by the author in his national consulting business to help other roofing contractors grow their businesses. You'll learn seven methods for attracting new customers and developing a marketing program that will help you jump past your competitors. This is not just theory, but is a practical handbook written to enable you to easily put the ideas into practice. Each chapter focuses on a single strategy, and includes the specific details you'll need to implement the techniques in your business. Start with one or two, then add more as you grow your capacity to handle new contracts. Put them all in place, and you will have Total Market Takeover(r
Download or read book Roofing Contractors Guide to Getting More Customers written by Brian Gibbs and published by Createspace Independent Publishing Platform. This book was released on 2016-09-27 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roofing Contractors Guide to Getting More Customers was written specifically to help roofing contractors. It is a guide to help roofers navigate the new methods of marketing their companies to their local communities.
Download or read book Total Market Takeover r for Roofing Contractors written by Gordon Van Wechel and published by Createspace Independent Publishing Platform. This book was released on 2018-08-10 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: WANT TO BE THE DOMINANT ROOFING CONTRACTOR IN YOUR MARKET AREA? Then You Need "Total Market Takeover(R)" These are the proven, real world marketing strategies used by the author in his national consulting company to help other roofing contractors grow their businesses. This updated Second Edition includes an analysis of the Five Forces that prevent you from achieving maximum profitability (and how to beat them), the most current search engine requirements to help your website get found, how to create a 5 Star reputation for your business, and ways to incorporate easy to produce videos into your marketing strategy. The final chapter introduces "People Based Marketing," a new business growth strategy that takes advantage of new technologies that let you market directly to those people who have already said they want to talk with you. This is really "marketing to the needles, and not the whole haystack!"
Download or read book Making Your Phone Ring with Internet Marketing for Roofing Companies written by Welton Hong and published by . This book was released on 2013-10 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: DON'T GET LEFT BEHIND! Technology has made amazingly rapid advancements over the past couple of years. With the advent of incredibly inexpensive and convenient smartphones and tablets, people of all walks of life now connect to the Internet everywhere they go, at all hours of the day. As a local roofing company, there's one thing you can't afford to do in this bold new age: rely on print advertising. Online marketing isn't simply an aspect of local business promotion anymore. It's the foundation. Business owners understand this and act upon it are flourishing. Those who don't are putting their future at incredible risk. This is particularly true in the roofing industry, in which prospective customers now consistently research and select providers online. In Making Your Phone Ring With Internet Marketing for Roofing Companies, marketing expert Welton Hong explains why you can't afford to wait another second to transition your marketing efforts into the online era. He explains how a well-executed Internet marketing plan can get your phone ringing off the hook with new customers, make your revenue skyrocket, and ensure your business' future today and for many years to come. You'll learn how Internet marketing can: - Optimize your roofing website for maximum effectiveness, increasing traffic, visitor retention and conversions - Use social media to promote your roofing business, increasing customer engagement and growing your brand - Rank above your local roofing competitors in online searches by using the best SEO techniques and highly focused, surgically targeted pay-per-click advertising ...and much more!
Download or read book Roofing Handbook written by Robert Scharff and published by McGraw Hill Professional. This book was released on 2001 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM contains: Directory of Internet resources.
Download or read book What the Heck Is EOS written by Gino Wickman and published by BenBella Books. This book was released on 2017-09-05 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Has your company struggled to roll EOS out to all levels of your organization? Do your employees understand why EOS is important or even what it is? What the Heck is EOS? is for the millions of employees in companies running their businesses on EOS (Entrepreneurial Operating System). An easy and fast read, this book answers the questions many employees have about EOS and their company: • What is an operating system? • What is EOS and why is my company using it? • What are the EOS foundational tools and how do they impact me? • What's in it for me? Designed to engage employees in the EOS process and tools, What the Heck is EOS? uses simple, straightforward language and provides questions about each tool for managers and employees to discuss creating more ownership and buy-in at the staff level. After reading this book, employees will not only have a better understanding of EOS but they will be more engaged, taking an active role in helping achieve your company's vision.
Download or read book They Ask You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
Download or read book Winning the Contractor Fight written by Tom Reber and published by Contractor Fight. This book was released on 2021-09-14 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Contractor Fight" is what HGTV host and best-selling author Tom Reber calls the battle between your ears. We all have stories and experiences that have formed us into who we are. We are what we think, and the battleground is our mind. The Fight is not with the people you think are "cheap customers." It's not with the unlicensed competitors or the "illegals," as many contractors think. The Fight is with yourself. Sadly, most of the struggles contractors have are self-imposed. It's friendly fire. The negative ways we think about ourselves and our worth... friendly fire. The growing debt, working too much, small bank account... friendly fire. Winning the Fight is a choice. You're noble and full of integrity. You bend over backward to serve your family and clients. You have taken it on the chin more times than you can count. Now, it's time to get yours. Earn what you're worth. Create a business that serves you and energizes you, instead of one that beats you down. Choose to own your crap and get better today.
Download or read book Marketing Plan for Slate Roofing written by R. M. Swil and published by . This book was released on 1977 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Ultimate Guide to Digital Marketing for Roofers written by Chris Hunter and published by . This book was released on 2022-05-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: You know you need to start doing some digital marketing for your roofing company, but where do you even start? Between trying to keep up with the day-to-day operations of your business and actually getting any work done, who has time to learn about digital marketing?The Ultimate Guide to Digital Marketing for Roofers is written by roofing industry marketing expert, Chris Hunter, and will walk you through everything you need to get started with digital marketing. From setting goals and creating a plan, to understanding SEO and social media, this guide has it all.
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
