Download or read book Brandstorm Surviving and Thriving in the New Consumer Led Marketplace written by Liz Nickles and published by Macmillan. This book was released on 2012-11-13 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity they bring to daily life. But now brand proliferation is threatening not only to stifle true choice in the marketplace, but to render hard-won brand identities - some decades in the making - meaningless. With today's unprecedented access to thousands of brands a day, via Twitter, Facebook, and the rest, the balance of brand power is shifting irrevocably away from the businesses behind them. In Brandstorm, branding guru Liz Nickles argues that, as a result, the brand is no longer a value proposition in itself, and that marketers and brand managers must stop the dilution and focus on meaningful, market-specific reinvention for those brands that can stand the test of time. She offers the success secrets behind leading brands like Ralph Lauren, Justin Bieber, and Revlon, and how to channel them today.
Download or read book Brandstorm Surviving and Thriving in the New Consumer Led Marketplace written by Liz Nickles and published by St. Martin's Press. This book was released on 2012-11-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity they bring to daily life. But now brand proliferation is threatening not only to stifle true choice in the marketplace, but to render hard-won brand identities - some decades in the making - meaningless. With today's unprecedented access to thousands of brands a day, via Twitter, Facebook, and the rest, the balance of brand power is shifting irrevocably away from the businesses behind them. In Brandstorm, branding guru Liz Nickles argues that, as a result, the brand is no longer a value proposition in itself, and that marketers and brand managers must stop the dilution and focus on meaningful, market-specific reinvention for those brands that can stand the test of time. She offers the success secrets behind leading brands like Ralph Lauren, Justin Bieber, and Revlon, and how to channel them today.
Download or read book Perceptions towards Cellphone Features among Indian Managers written by Dibyendu Choudhury and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brilliant Employability Skills written by Frances Trought and published by Pearson UK. This book was released on 2017-03-27 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Change Agents written by Liz Nickles and published by St. Martin's Press. This book was released on 2010-04-01 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean when decision making has speeded up beyond imagining? When life and work are fused rather than relegated to their own places and times? What about the impact of the serial career on industries built with the expectation that they were training employees for the long haul? Based on unique research and interviews, The Change Agents is a clear-eyed examination of what living in a wired world really means to organizational behavior and individual empowerment. The media has been full of stories of the dizzying ascents and fast falls of dot-commers over the last few years, but The Change Agents shows how the rest of the world -- from top CEOs to the guys in the mailroom -- is irrevocably affected by a paradigm shift as wrenching as the industrial revolution. Nickles has identified a self-empowered group she labels "Change Agents" who are demanding more power in the workplace than previous generations were granted after years with a company - and they are getting it. The Change Agents shows how they do it and why it matters. Backed by exclusive statistical research and scores of personal interviews, Faster Forward is a revealing and significant look at the future for everyone who works today.
Download or read book Brand Storming written by M. Fioroni and published by Palgrave Macmillan. This book was released on 2008-12-12 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.
Download or read book Cartel The Coming Invasion of Mexico s Drug Wars written by Sylvia Longmire and published by St. Martin's Press. This book was released on 2011-10-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having followed Mexico's cartels for years, border security expert Sylvia Longmire takes us deep into the heart of their world to witness a dangerous underground that will do whatever it takes to deliver drugs to a willing audience of American consumers. The cartels have grown increasingly bold in recent years, building submarines to move up the coast of Central America and digging elaborate tunnels that both move drugs north and carry cash and U.S. high-powered assault weapons back to fuel the drug war. Channeling her long experience working on border issues, Longmire brings to life the very real threat of Mexican cartels operating not just along the southwest border, but deep inside every corner of the United States. She also offers real solutions to the critical problems facing Mexico and the United States, including programs to deter youth in Mexico from joining the cartels and changing drug laws on both sides of the border.
Download or read book By Invitation Only written by Alexis Maybank and published by Penguin. This book was released on 2012-04-12 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: On a warm September night in 2002, former acquaintances Alexis Maybank and Alexandra Wilkis reconnected at a mixer for new students at Harvard Business School. Alexis had just ended a four-year run at eBay during the dotcom boom and bust. Alexandra had just spent three years as an investment banker at Merrill Lynch. Now they were entering the country’s top training ground for future titans of Wall Street and the Fortune 500. Little did either suspect that five years later, they’d become famous not in finance or consulting or corporate management, but at the bleeding-edge intersection of fashion and technology. Gilt Groupe – launched by Alexis, Alexandra, and three colleagues in 2007 – is one of the most fascinating startups of recent years, with a valuation of more than $1 billion. And it all began with one bold idea: to bring sample sales online and change the way millions shop. As Alexis and Alexandra write about the day Gilt.com went live: “We had created a website that could potentially change the rules of retail, for both shoppers and brands. If shopping was traditionally a slow, leisurely activity that might consume an entire day, it would now be competitive, addictive, urgent, thrilling—a rush delivered at the same time each day. Shopping would become not just easier, but so much fun.” But turning that vision into reality wasn’t easy. Designers had long controlled their own sample sales by staging them in anonymous, makeshift locations and strictly limiting invitations. Those lucky enough to hear about a Marc Jacobs or Hermès sample sale would drop everything and run for dramatic, fleeting bargains. Why should elite brands support a new startup trying to replicate the experience online? And even if brands like Valentino, Christian Louboutin, and Zac Posen got on board, would shoppers embrace such a website? Would the kind of people who love high-end fashion really visit a new online sale each day? Was “accessible luxury” a breakthrough idea or an absurd oxymoron? Alexis and Alexandra share their perspective in this dramatic story of Gilt’s birth, rise, and evolution. They show how they juggled the conflicting needs of their suppliers, engineers, marketers, and potential investors. They explain how they blended their individual strengths and weaknesses and managed their rapidly growing team. They cover the growing pains of expanding into new categories like housewares, travel, and menswear. And they take us through the darkest moments of the recession when Gilt might easily have died. As you’ll learn from the true story of Gilt, anything is possible for those with the creativity to recognize a new opportunity and the perseverance to make it real.
Download or read book Making Money Matter written by G. Benjamin Bingham and published by Easton Studio Press, LLC. This book was released on 2015-04-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way we think about money has extraordinary impact. This book satisfies the growing longing for a financial overview that can provide practical advice and demonstrate how money is a social tool. Making Money Matter introduces the reader to common money mistakes, and the dysfunctional nature of the current financial framework. Its overview of the SRI world will inspire investors to push their advisors’ envelope while providing new strategies to meet the demand for positive impact. It provides a philosophical basis for transforming our view of money from an end unto itself to a means to change the world for the better. This book traces the author's journey from early financial innocence to an appreciation of how money works and how it can be transformed. People who care about the planet and society at large need a bridge from deeply felt values to practical understanding and advice that will lead to a new money paradigm. This new approach covers all aspects of money from everyday transactions to high impact investment options. It describes a new investment paradigm that will support both reasonable returns and long-term societal and planetary health. Socially Responsible Investing (SRI) is well established for smaller scale investors in the public space and impact investing for accredited and qualified investors is taking hold in the private-space. Readers want more than flat definitions, and need an inclusive overview that can inspire investors on all levels to move the trillions required for addressing the world’s many dire problems. This book’s unique contribution is a personal, practical and holistic approach to socially conscious investing, which engages the reader in a way that is both healing and empowering. Making Money Matter is designed for mass appeal. First, its biographical, true-confessions format introduces the reader to common money mistakes made by the author, while personalizing the dysfunctional nature of the current financial framework. Secondly, its personalized overview of the countermovement of socially-conscious investment options is designed to inspire investors to push their advisors’ advice-envelope while providing investment managers with practical new strategies to meet the burgeoning demand for positive impact. Finally, this book provides a philosophical basis for the new money paradigm that shows how to transform our view of money from an end unto itself to a means to change the world for the better. This book is aimed at people who are concerned about Wall Street, banking and our current monetary and finance system, average investors, businessmen, progressives, libertarians or fiscal conservatives. However it should be of particular interest to investment professionals looking for new ways of meeting their clients’ needs. Investment managers and consultants need to be educated about this space. This book should be as popular among family office associations as the Chartered Financial Analysts Association. But this book's ultimate goal is to provide inspiration to all levels of investors. Everyone uses money, and the way we think about money has more impact than all the impact investments put together. This thinking needs to change. Just as consumers drove the growth of the local and organic movements, investors will drive the new money paradigm. This may help anyone to begin to think about the real bottom line of every transaction, which is the impact of our actions on the planet - including all living beings that inhabit it.
Download or read book Engaging the Muslim World written by Juan Cole and published by St. Martin's Press. This book was released on 2009-03-17 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: With clarity and concision, Juan Cole disentangles the key foreign policy issues that America is grappling with today--from our dependence on Middle East petroleum to the promotion of Islamophobia by the American right--and delivers his informed advice on the best way forward. Cole's unique ability to take the true Muslim perspective into account when looking at East-West relations make his insights well-rounded and prescient as he suggests a course of action on fundamental issues like religion, oil, war and peace. With substantive recommendations for the next administration on how to move forward in key countries such as Iraq, Pakistan, Afghanistan, and Iran, Engaging the Muslim World reveals how we can repair the damage of the disastrous foreign policy of the last eight years and forge ahead on a path of peace and prosperity. Cole argues: * Al-Qaeda is not a mass movement like fascism or communism but rather a small political cult like the American far right circles that produced Timothy McVeigh. * The Muslim world is not a new Soviet Bloc but rather is full of close allies or potential allies. * There can be no such thing as American energy independence, we will need Islamic oil to survive as a superpower into the next century. * Iran is not an implacable enemy of the U.S.--it can and should be fruitfully engaged, which is a necessary step for American energy security since Tehran can play the spoiler in the strategic Persian Gulf. * America's best hope in Iraq is careful, deliberate military disengagement, rather than either through immediate withdrawal or a century-long military presence--in other words, both the Democrat and Republican presidential candidates are wrong.
Download or read book London in Cinema written by Charlotte Brunsdon and published by British Film Institute. This book was released on 2007-11-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charlotte Brunsdon's illuminating study explores the variety of cinematic 'Londons' that appear in films made since 1945. Brunsdon traces the familiar ways that film-makers establish that a film is set in London, by use of recognisable landmarks and the city's shorthand iconography of red buses and black taxis, as well as the ways in which these icons are avoided. She looks at London weather – fog and rain – and everyday locations like the pub and the housing estate, while also examining the recurring patterns of representation associated with films set in the East and West Ends of London, from Spring in Park Lane (1948) to Mona Lisa (1986), and from Night and the City (1950) to From Hell (2001). Brunsdon provides a detailed analysis of a selection of films, exploring their contribution to the cinematic geography of London, and showing the ways in which feature films have responded to, and created, changing views of the city. She traces London's transformation from imperial capital to global city through the different ways in which the local is imagined in films ranging from Ealing comedies to Pressure (1974), as well as through the shifting imagery of the River Thames and the Docks. She addresses the role of cinematic genres such as horror and film noir in the constitution of the cinematic city, as well as the recurrence of figures such as the cockney, the gangster and the housewife. Challenging the view that London is not a particularly cinematic city, Brunsdon demonstrates that many London-set films offer their own meditation on the complex relationships between the cinema and the city.
Download or read book The HIP Investor written by R. Paul Herman and published by John Wiley & Sons. This book was released on 2010-04-26 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new breed of investing that combines making more money and making a difference First there were the "Profiteers," investors who sought to make money regardless of the cost to society. Then came the "Do-Gooders," investors who avoided "bad" companies and supported "good" ones, based on philosophy over financials. Now this book introduces a brand new breed of investor: The HIP Investor. Written for those who want to profit handsomely while also building a better world, it will help you discover companies that are boosting the bottom line by solving key human needs through innovative products and services-benefiting customers, engaging employees, and delivering sustainable, profitable growth for their investors. That's the Human Impact + Profit, or HIP, approach. In The HIP Investor, R. Paul Herman-creator of the HIP methodology-introduces a revolutionary system that allows investors to profit and make a positive impact. It values measurable results over policies and philosophies, and shows how higher-performing companies can deliver both human impact and profit for shareholders. This book Provides a compelling, easy to use "investor tool-kit" so you can quickly "HIP" your portfolio Reveals the three questions you should ask when looking for a company to invest in Illustrates how world problems can be solved for profit by companies and investors making informed decisions You can make money while making a difference, and The HIP Investor is here to show you how.
Download or read book Interpreter of Maladies written by Jhumpa Lahiri and published by Houghton Mifflin Harcourt. This book was released on 1999 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigating between the Indian traditions they've inherited and a baffling new world, the characters in Lahiri's elegant, touching stories seek love beyond the barriers of culture and generations.
Download or read book Endless Referrals written by Bob Burg and published by McGraw-Hill Companies. This book was released on 2002 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author Bob Burg's winning strategies have helped thousands of professionals and entrepreneurs to successfully network. Updated with all new information, this book contains diverse business opportunities, including the essential rules of networking etiquette.
Download or read book Arrows of Rain written by Okey Ndibe and published by Heinemann. This book was released on 2000 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Both humorous and poignant, Arrows of Rain dramatises the relationship between an individual and the modern African state.
Download or read book The VB6 Cookbook written by Mark Bittman and published by Clarkson Potter. This book was released on 2014-05-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following up on his bestselling diet plan, VB6, the incomparable Mark Bittman delivers a full cookbook of recipes designed to help you eat vegan every day before 6:00 p.m.--and deliciously all of the time. Whether you call it flexitarian, part-time veganism, or vegetable-centric, the plant-based, real-food approach to eating introduced in Bittman's New York Times bestselling book VB6 has helped countless people regain their good health, control their weight, and forge a smarter, more ethical relationship with food. VB6 does away with the hard and fast rules, the calorie-counting, and the portion control of conventional diets; it's a regimen that is designed to be easy toa dopt and stick to for a lifetime. When Bittman committed to a vegan before 6:00 pm diet, he quickly realized that everything about it became easier if he cooked his own meals at home. In The VB6 Cookbook he makes this proposition more convenient than you could imagine. Drawing on a varied and enticing pantry of vegan staples strategically punctuated with "treat" foods (including meat and other animal products), he has created a versatile repertoire of recipes that makes following his plan simple, satisfying, and sustainable. Breakfasts, the most challenging meal of the day for some vegans, are well represented here, with a full range of hot cereals, whirl-and-go-dairy free smoothies, toast toppers, and brunch-worthy entrees. Lunches include hearty soupls, sandwiches, beans, grains, and pastas to pack along wherever the day takes you, and more than a dozen snack recipes provide the perfect afternoon pick-me-up to banish the vending-machine cravings that can undo a day of eating well. Dinners are flexitarian, focusing on vegetable-forward meals that are augmented by a range of animal products for fullest flavor, satisfaction, and nutrient density. A chapter devoted entirely to "building blocks"--make-ahead components you mix and match--ensures that a flavorful and healthy meal is never more than a few minutes away. If you've thought of trying a vegan diet but worry it's too monotonous or unfamiliar, or simply don't want to give up foods you love to eat, Bittman's vegan and flexitarian recipes will help you cook your way to a new, varied and quite simply better way of eating you can really commit to...for life.
Download or read book CEO Tools 2 0 A System to Think Manage and Lead Like a CEO written by Jim Canfield and published by Stonebrook Pub.. This book was released on 2017-12-14 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some companies seem to thrive naturally, attaining success after success. Others limp from one lackluster year to the next. What makes one company blossom while another wilts? In CEO Tools 2.0, CEO coach and C-Level executive Jim Canfield reveals the importance of making your business meaningful to yourself, your customers, and your employees. You'll discover how to better communicate your goals, execute your intentions, and optimize your results. The end goal is a healthy, flourishing company that maximizes profits while freeing CEOs from the humdrum routine of daily operations. Imagine having time to fully develop your personal and professional interests, confident in your team's ability to provide high-quality service, products, and results. This is what Canfield offers through a series of seven simple but profound steps: Set your company's direction Communicate with trust Track metrics for insight Anticipate (and create) the future Attract and coach winning team members Build an autonomous company Celebrate your success Filled with practical, actionable ideas and relevant case studies, CEO Tools 2.0 builds upon and updates Kraig Kramers's original CEO Tools. This powerful system enables you to make the most of your time and expertise-and become the CEO you were meant to be.
