Download or read book Brands Win Championships written by Jeremy Allen Darlow and published by . This book was released on 2015-01-31 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defense doesn't win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It's not just about x's and o's anymore. It about polarizing uniforms on the field and massive billboards in Times Square. It's about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is your guidebook on how to reach them. Inside, you'll find three simple brand-building steps that can take your program from bad to good or from good to great. Jeremy Darlow is a brand marketing professional who, during his time at adidas, has worked with schools like Notre Dame, Michigan, and UCLA, and athletes like Robert Griffin III, Dwight Howard, and Lionel Messi. He works to help NCAA athletic programs and athletes build and elevate their brands to elite levels. *** "A must-read for anyone in sports marketing. This book sees the future and shows you how to get there." - Nate Scott, USA TODAY Sports, For the Win "Win or lose, here's how to build a national reputation for your college sports brand" - Al Ries, Author, Positioning: The Battle for Your Mind "Brands Win Championships offers a practical primer on how to build your brand with story and perception" - Tim Newcomb, Sports Illustrated "Die hard fans-that one concept, that one overlooked idea-is just one of the big ideas you'll find inside this book that's not actually about sports " - Seth Godin, Author, Linchpin

Download or read book Athletes Are Brands Too written by Jeremy Darlow and published by . This book was released on 2017-12 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only marketing guide that teaches athletes the skill of personal brand-building.

Download or read book The Championship Formula written by Jack Stark and published by Greenleaf Book Group. This book was released on 2011-10 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having consulted and mentored leaders of top Fortune 500 companies and numerous sports teams that have gone on to win multiple national championships, author Jack Stark well understands what it takes to build a dynasty—a team that produces consistently extraordinary results and is the dominant entity in its field. In The Championship Formula, Stark—a clinical psychologist—condenses what he's learned over his long career into the 4P formula: people + personality + process + purpose = success. Getting these elements in place is the biggest challenge leaders face, and Stark guides you through the processes of both building and maintaining a winning team. Showing his winning formula at work, Stark will draw you into the inner circles of the championship NASCAR team, for whom he became team psychologist in 2002, and the Nebraska Huskers' three-championship dynasty of the 1990s. He also gets up close and personal with the consistently successful leadership at Berkshire Hathaway. Written in straightforward, no-nonsense language, The Championship Formula can help any organization consistently achieve extraordinary results.

Download or read book Psychology of Champions written by James J. Barrell and published by Bloomsbury Publishing USA. This book was released on 2008-06-30 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to gather firsthand accounts of successful practices, and thinking habits, of sports legends and super-athletes—from across sports including football, baseball, basketball, boxing, golf, car-racing, and swimming—this work holds lessons that can power not only athletic success, but winning in any daily challenges of life or work. The result of years of research, Psychology of Champions offers the very personal words of star athletes who explain how they overcame such obstacles as fear, discouragement, and anxiety, and were able to move on to success. Each story—including from those of baseball great Ted Williams, basketball star Michael Jordan, football's famed Deion Sanders, and dozens more from across sports —is unique. Yet, the authors determine that, when all is said and done, the overriding variables accounting for the greatest success fall into three categories: motivation, confidence, and concentration. Barrell and Ryback spell out the rules for such success after each section in this absorbing book. The result is a book that not only entertains and educates us with firsthand accounts of ever-popular sports heroes, but also instructs athletes, amateur or professional, and arguably anyone with a goal to achieve in work or life. In-the-moment accounts reveal just what to do in various critical periods of sports competition—from being at bat in baseball, to making an instantaneous decision as a quarterback, firing the winning basket in the dying moments of a game, or launching the winning move in boxing or judo. Barrell and Ryback draw the lessons together in what they term The Focus Edge mindset. That mindset—and this book— says one former Olympian, take greatness and make it accessible to you and me.

Download or read book Race to Win written by Derek Daly and published by Motorbooks International. This book was released on 2008-02-15 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The keys to success and the principles of high performance from world-class race car driver, commentator, and entrepreneur Derek Daly.

Download or read book Eleven Rings written by Phil Jackson and published by Penguin. This book was released on 2014-04-29 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Through candor and comprehensiveness, Jackson writes a convincing revisionist take, in which he emerges as an excellent coach . . . highly readable . . . reflects Jackson’s polymathy." —The New York Times Book Review "Part sports memoir, part New Age spirit quest, part pseudo-management tract . . . But the primary thing with Jackson—as with all the old bards, who were also known for repeating themselves—is the voice." —Sam Anderson, The New York Times Magazine A New York Times Bestseller The inside story of one of basketball's most legendary and game-changing figures During his storied career as head coach of the Chicago Bulls and Los Angeles Lakers, Phil Jackson won more championships than any coach in the history of professional sports. Even more important, he succeeded in never wavering from coaching his way, from a place of deep values. Jackson was tagged as the “Zen master” half in jest by sportswriters, but the nickname speaks to an important truth: this is a coach who inspired, not goaded; who led by awakening and challenging the better angels of his players’ nature, not their egos, fear, or greed. This is the story of a preacher’s kid from North Dakota who grew up to be one of the most innovative leaders of our time. In his quest to reinvent himself, Jackson explored everything from humanistic psychology and Native American philosophy to Zen meditation. In the process, he developed a new approach to leadership based on freedom, authenticity, and selfless teamwork that turned the hypercompetitive world of professional sports on its head. In Eleven Rings, Jackson candidly describes how he: • Learned the secrets of mindfulness and team chemistry while playing for the champion New York Knicks in the 1970s • Managed Michael Jordan, the greatest player in the world, and got him to embrace selflessness, even if it meant losing a scoring title • Forged successful teams out of players of varying abilities by getting them to trust one another and perform in sync • Inspired Dennis Rodman and other “uncoachable” personalities to devote themselves to something larger than themselves • Transformed Kobe Bryant from a rebellious teenager into a mature leader of a championship team. Eleven times, Jackson led his teams to the ultimate goal: the NBA championship—six times with the Chicago Bulls and five times with the Los Angeles Lakers. We all know the legendary stars on those teams, or think we do. What Eleven Rings shows us, however, is that when it comes to the most important lessons, we don’t know very much at all. This book is full of revelations: about fascinating personalities and their drive to win; about the wellsprings of motivation and competition at the highest levels; and about what it takes to bring out the best in ourselves and others.

Download or read book Our Boys written by Joe Drape and published by Macmillan. This book was released on 2009-08-18 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring portrait of the extraordinary high-school football team whose quest for perfection sustains its hometown in the heartland The football team in Smith Center, Kansas, has won sixty-seven games in a row, the nation's longest high-school winning streak. They have done so by embracing a philosophy of life taught by their legendary coach, Roger Barta: "Respect each other, then learn to love each other and together we are champions." But as they embarked on a quest for a fifth consecutive title in the fall of 2008, they faced a potentially destabilizing transition: the greatest senior class in school history had graduated, and Barta was contemplating retirement after three decades on the sidelines. In Smith Center--population: 1,931--this changing of the guard was seismic. Hours removed from the nearest city, the town revolves around "our boys" in a way that goes to the heart of what America's heartland is today. Joe Drape, a Kansas City native and an award-winning sportswriter for The New York Times, moved his family to Smith Center to discover what makes the team and the town an inspiration even to those who live hundreds of miles away. His stories of the coaches, players, and parents reveal a community fighting to hold on to a way of life that is rich in value, even as its economic fortunes decline. Drape's moving portrait of Coach Barta and the impressive young men of Smith Center is sure to take its place among the more memorable American sports stories of recent years.

Download or read book Relax Win written by Bud Winter and published by . This book was released on 2012 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How Champions Think written by Bob Rotella and published by Simon and Schuster. This book was released on 2016-05-24 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "guide to success in all aspects of life-- not just sports-- from business to relationships to personal challenges of every variety"--Amazon.com.

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Download or read book Wearing the C written by and published by Triumph Books. This book was released on 2012 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wearing the C insignia on the uniforma badge of honor reserved for team captainsis professional hockey's highest honor, and this study discusses how many of the NHL's all-time greatest players were captains. This exciting new bookan entertaining and enlightening blend of hockey stories and leadership lessonsreveals the secrets of hockey's greatest captains by asking questions such as What does it take to lead a team to championship? What are the keys to overcoming unexpected adversity? and How does a captain manage strong egos from diverse backgrounds into a unified, focused team? To get the inside story, author Ross Bernstein interviewed more than 100 of the all-time greatest captains, assistant captains, and head coaches, including Wayne Gretzky, Scotty Bowman, Phil Esposito, and Joe Sakic. An ideal book for any hockey fan, this work recounts some of the greatest moments in NHL history.

Download or read book No One Wins Alone written by Mark Messier and published by Simon and Schuster. This book was released on 2021-10-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everybody has value and should be made to feel that way. That was one of our fundamental tenets, and we all bough into it completely. We believed that if you've built the right culture-a culture of inclusion-then an important contribution could just as likely come from a guy who says he's keeping his fingers crossed to hang on with the team as from one of the stars. Book jacket.

Download or read book The Darlow Rules written by Jeremy Darlow and published by . This book was released on 2020-04-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Made in Germany Champion Brands written by Ugesh A. Joseph and published by Routledge. This book was released on 2016-03-09 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.

Download or read book Gridiron Genius written by Michael Lombardi and published by Crown. This book was released on 2018-09-11 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Former NFL general manager and three-time Super Bowl winner Michael Lombardi reveals what makes football organizations tick at the championship level. From personnel to practice to game-day decisions that win titles, Lombardi shares what he learned working with coaching legends Bill Walsh of the 49ers, Al Davis of the Raiders, and Bill Belichick of the Patriots, among others, during his three decades in football. Why do some NFL franchises dominate year after year while others can never crack the code of success? For 30 years Michael Lombardi had a front-row seat and full access as three titans--Bill Walsh, Al Davis, and Bill Belichick--reinvented the game, turning it into a national obsession while piling up Super Bowl trophies. Now, in Gridiron Genius, Lombardi provides the blueprint that makes a successful organization click and win--and the mistakes unsuccessful organizations make that keep them on the losing side time and again. In reality, very few coaches understand the philosophies, attention to detail, and massive commitment that defined NFL juggernauts like the 49ers and the Patriots. The best organizations are not just employing players, they are building something bigger. Gridiron Genius will explain how the best leaders evaluate, acquire, and utilize personnel in ways other professional minds, football and otherwise, won't even contemplate. How do you know when to trade a player? How do you create a positive atmosphere when everyone is out to maximize his own paycheck? And why is the tight end like the knight on a chessboard? To some, game planning consists only of designing an attack for the next opponent. But Lombardi explains how the smartest leaders script everything: from an afternoon's special-teams practice to a season's playoff run to a decade-long organizational blueprint. Readers will delight in the Lombardi tour of an NFL weekend, including what really goes on during the game on and off the field and inside the headset. First stop: Belichick's Saturday night staff meeting, where he announces how the game will go the next day. Spoiler alert: He always nails it. Football dynasties are built through massive attention to detail and unwavering commitment. From how to build a team, to how to watch a game, to understanding the essential qualities of great leaders, Gridiron Genius gives football fans the knowledge to be the smartest person in the room every Sunday.

Download or read book Championship Team Building written by Jeff Janssen and published by . This book was released on 1999 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Champion s Mind written by Jim Afremow and published by Rodale Books. This book was released on 2015-05-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even among the most elite performers, certain athletes stand out as a cut above the rest, able to outperform in clutch, game-deciding moments. These athletes prove that raw athletic ability doesn't necessarily translate to a superior on-field experience—its the mental game that matters most. Sports participation—from the recreational to the collegiate Division I level—is at an all-time high. While the caliber of their games may differ, athletes at every level have one thing in common: the desire to excel. In The Champion's Mind, sports psychologist Jim Afremow, PhD, offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including: • How to get in a "zone," thrive on a team, and stay humble • How to progress within a sport and sustain long-term excellence • Customizable pre-performance routines to hit full power when the gun goes off or the puck is dropped With hundreds of useful tips, breakthrough science, and cutting-edge workouts from the world's top trainers, The Champion's Mind will help you shape your body to ensure a longer, healthier, happier lifetime.