Download or read book Brands That Rock written by Roger Blackwell and published by John Wiley & Sons. This book was released on 2004-05-03 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today’s hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America’s traditional marketing and branding mindset. In Brands That Rock, Roger Blackwell and Tina Stephan, co-authors of best-selling Customers Rule! and From Mind To Market, take readers behind the music to uncover how businesses can create brands that become adopted by culture and capture a long-term position in the marketplace. Brands That Rock takes a unique, behind-the-music look at how businesses can increase brand awareness, customer loyalty, and profits by implementing some of the same strategies that legendary bands have used to transform customers into fan and create deep, emotional connections with them. Aerosmith and Madonna offer insight into how to evolve a brand to remain relevant in the marketplace without alienating current fans, while the Rolling Stones and KISS prove that successful execution at all levels of the brand experience are key to capturing long-term loyalty. Stephan and Blackwell also examine how businesses, from Victoria’s Secret and Wal-Mart to Cadillac and Kraft, have implemented ‘rock and roll strategies’ to become adopted by culture and secure fans in their own right. Filled with fun anecdotes and interviews from industry insiders, Brands That Rock will relate to managers who grew up with classic rock, showing them how build iconic brands, and delight fans decade after decade. Roger D. Blackwell (Columbus, OH) is President of Roger Blackwell Associates, a consulting firm that works with Fortune 500 companies in the areas of consumer trends, strategy, e-commerce, and global business. A highly sought-after speaker, he is also Professor of Marketing at the Fisher College of Business at The Ohio State University. Tina Stephan (Columbus, OH and New York, NY) is Vice President of Roger Blackwell Associates. Together, they have collaborated on eight books, including Customers Rule! and From Mind to Market, and numerous articles and research projects.
Download or read book Rock Brands written by Mike Emery and published by . This book was released on 2007 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Like A Rock Star written by Steve Jones and published by Greenleaf Book Group. This book was released on 2011 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices.
Download or read book What Makes Business Rock written by Bill Roedy and published by John Wiley & Sons. This book was released on 2011-04-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global business lessons from Bill Roedy, the man who built the world's largest entertainment network What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked. It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro. An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland A business book masquerading as the memoir of one of the most important people in the music industry Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world.
Download or read book Rock Brands written by Elizabeth Barfoot Christian and published by Lexington Books. This book was released on 2010-12-22 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today. The book's core objectives are addressed over three sections. In the first part of Rock Brands, the authors examine how established mainstream artists/bands are continuing to market themselves in an ever-changing technological world, and how bands can use integrated marketing communication to effectively 'brand' themselves. This branding is intended as a protection so that technology and delivery changes don't stifle the bands' success. KISS, AC/DC, Ozzy Osbourne, Phish, and Miley Cyrus are all popular musical influences considered in this part of the analysis. In the second section, the authors explore how some musicians effectively use attention-grabbing issues such as politics (for example, Kanye West and countless country musicians) and religion (such as with Christian heavy metal bands and Bon Jovi) in their lyrics, and also how imagery is utilized by artists such as Marilyn Manson to gain a fan base. Finally, the book will explore specific changes in the media available to market music today (see M.I.A. and her use of new media) and, similarly, how these resources can benefit music icons even after they are long gone, as with Elvis and Michael Jackson. Rock Brands further examines gaming, reality television, and social networking sites as new outlets for marketing and otherwise experiencing popular music. What makes some bands stand out and succeed when so many fail? How does one find a niche that isn't just kitsch and can stand the test of time, allowing the musician to grow as an artist as well as grow a substantial fan base? Elizabeth Barfoot Christian and the book's contributors expertly navigate these questions and more in Rock Brands: Selling Sound in a Media Saturated Culture.
Download or read book Think Like a Rock Star How to Create Social Media and Marketing Strategies that Turn Customers into Fans with a foreword by Kathy Sierra written by Mack Collier and published by McGraw Hill Professional. This book was released on 2013-04-19 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and leverage the power of brand evangelists Think Like a Rock Star provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand. It also identifies successful and easily replicable marketing strategies of top brands such as Dell, Ford, Patagonia, and YouTube. Think Like a Rock Star is an indispensable tool for any marketing professional. Foreword by Kathy Sierra, cocreator of the Head First book series Mack Collier is a social media strategist, trainer, and speaker who specializes in helping companies better connect with their customers via social media. His clients include businesses of all sizes, from sole proprietorships to Fortune 500 companies.
Download or read book Bulletin written by and published by . This book was released on 1918 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Leadership That Rocks written by Jim Knight and published by Page Two Books, Incorporated. This book was released on 2021-05-18 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rock-Star Leaders Stand Out Up and coming leaders have a challenge: How do you enhance your company's culture in your current role? How do you establish yourself as a leader who takes your organization's brand to eleven? You may not be an executive, and you may or may not have direct reports, but author, speaker, and trainer Jim Knight would assert that, nonetheless, you have the power to be a major influencer of your organization's culture, lighting it up and making it rock, from the inside out. Part of Knight's Culture That Rocks series, Leadership That Rocks uses examples from some of the country's most recognizable figures to show you how to become culture-driven, a versatile manager, and a catalyst for change within your organization. You will learn how to develop your own leadership and to powerfully grow your brand's culture from within your sphere of influence. Full of practical advice and actionable tips, Leadership That Rocks gives you the goods to stand out as a rock-star leader who knows how to amp up business results.
Download or read book Rock and Roll Will Save Your Life written by Steve Almond and published by Random House. This book was released on 2010-04-13 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drooling fanatic, n. 1. One who drools in the presence of beloved rock stars. 2. Any of a genus of rock-and-roll wannabes/geeks who walk around with songs constantly ringing in their ears, own more than 3,000 albums, and fall in love with at least one record per week. With a life that’s spanned the phonographic era and the digital age, Steve Almond lives to Rawk. Like you, he’s secretly longed to live the life of a rock star, complete with insane talent, famous friends, and hotel rooms to be trashed. Also like you, he’s content (sort of) to live the life of a rabid fan, one who has converted his unrequited desires into a (sort of) noble obsession. Rock and Roll Will Save Your Life traces Almond’s passion from his earliest (and most wretched) rock criticism to his eventual discovery of a music-crazed soul mate and their subsequent production of two little superfans. Along the way, Almond reflects on the delusional power of songs, the awkward mating habits of drooling fanatics, and why Depression Songs actually make us feel so much better. The book also includes: • sometimes drunken interviews with America’s finest songwriters • a recap of the author’s terrifying visit to Graceland while stoned • a vigorous and credibility-shattering endorsement of Styx’s Paradise Theater • recommendations you will often choose to ignore • a reluctant exegesis of the Toto song “Africa” • obnoxious lists sure to piss off rock critics But wait, there’s more. Readers will also be able to listen to a special free mix designed by the author, available online at www.stevenalmond.com, for the express purpose of eliciting your drool. For those about to rock—we salute you!
Download or read book How Cool Brands Stay Hot written by Joeri Van Den Bergh and published by Kogan Page Publishers. This book was released on 2013-03-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
Download or read book The Punk Rock of Business written by Jeremy Dale and published by Greenleaf Book Group. This book was released on 2018-09-25 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Jeremy Dale believes that too many businesses create an environment that encourages mediocrity and corporate norms that deliver lukewarm results at best. In The Punk Rock of Business, Dale offers a road map away from average and towards innovation through a mindset rooted in punk rock principles. In this fast-paced, actionable guidebook, readers will find: -Eight punk rock principles to help you redefine your place in the corporate world–for the better -A set of characteristics to strive for that will liberate you and accelerate your success -Countless examples—drawing on both the classic stories from the music genre's industry-changing legacy and Dale's years of business success—to illustrate these principles and characteristics in action -Straightforward lessons and actions to start taking today—right now—to break through corporate norms and build something greater Punk rockers had a cause. They aimed for authenticity and refused to conform. In doing so, they created a dramatic change that shook society to its core. It was a much needed wake-up call for the conservative part of the music industry. Jeremy Dale wants you to do the same in the business world, and in The Punk Rock of Business, he gives you the tools you need to accomplish that goal.
Download or read book Rock Names written by Adam Dolgins and published by Citadel Press. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised edition includes the origins of the names of the such contemporary bands as Chumbwamba, Savage Garden, Smash Mouth, and others. Illustrations.
Download or read book Companies and Their Brands written by and published by . This book was released on 2008 with total page 2000 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brands and Their Companies written by and published by . This book was released on 2003 with total page 2192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Commercial Fertilizers written by and published by . This book was released on 1919 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Big Book of Rock Roll Names written by Adam Dolgins and published by ABRAMS. This book was released on 2019-05-07 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Big Book of Rock & Roll Names tells the behind-the-scenes stories of how the world’s most popular and influential rock and pop acts got their names. By turns fascinating, funny, and bizarre, the pages offer insight into the peculiar choices and idiosyncratic psychologies of hundreds of top musicians from the 1960s to the present. Originally published more than two decades ago to great success, it’s been out of print for years and has now been completely updated and expanded to feature dozens of exclusive interviews including conversations with groups like The Black Keys, The Killers, Twenty One Pilots, Coldplay, Cage the Elephant, and Vampire Weekend. From Arcade Fire to ZZ Top, this diverting and handsome collection reveals the often overlooked but defining histories of hundreds of the biggest names in rock and pop.
Download or read book Music Branding and Consumer Culture in Church written by Tom Wagner and published by Routledge. This book was released on 2019-10-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting as a single congregation in Australia, Hillsong Church now has campuses worldwide, releases worship music that sells millions of albums and its ministers regularly appear in mainstream media. So, how has a single church gained such international prominence? This book offers an ethnographic exploration of the ways in which music and marketing have been utilised in the pursuit and production of spiritual experience for members of Hillsong Church. An experience that has proven to be incredibly popular. The main theme of this book is that marketing, specifically branding, is not just a way to "sell" religion, but rather an integral part of spiritual experience in consumer society. Focussing on the London Hillsong church as a case study, the use of its own music in tandem with strong branding is shown to be a co- and re-productive method of organizing, patterning, and communicating information. The church provides the branded material and cultural context in which participants’ sacred experience of self unfolds. However, this requires participants to "do the work" to properly understand, and ultimately embody, the values associated with the brand. This book raises important questions about the role of branding and music in forming modern scared identities. As such, it will be of great interest to scholars of Religious Studies, Ethnomusicology and Media Studies.
