Download or read book Branding Inside Out written by Nicholas Ind and published by Kogan Page Publishers. This book was released on 2017-10-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and academics, edited by the renowned branding expert and prolific author Nicholas Ind. Branding Inside Out contains both new thinking and new practice on internal branding. The new thinking chapters in the book feature original research on the principles that underpin effective internal branding programmes, while the new practice chapters provide examples of how such companies as Patagonia, NN Group and Adidas both attract new employees and build employee engagement. Taken together, these contributions and case studies form a vital book to help any marketer understand and implement successful internal branding programmes, and win the active involvement of their people. Online resources include supporting PowerPoint slides and case studies for each chapter.
Download or read book Branding Inside Out written by Nicholas Ind and published by Kogan Page. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a successful brand and create value through achieving the active involvement of your organisation's people.
Download or read book Positioning the Brand written by Rik Riezebos and published by Routledge. This book was released on 2012-03-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand. Up to now, only a few books on positioning were published. Positioning the Brand picks up the gauntlet with an approach based on two fundamental choices: Firstly, the book was written from the perspective of the brand manager, and has therefore been shaped as a practical roadmap. Secondly, this book advocates a new stance on positioning, teaching the reader to look from the inside-out, instead of adopting the usual outside-in methodology. This inside-out approach departs from an analysis of the corporate identity, enabling better fulfilment of external positioning, and ensuring internal support. This book is intended for (future) managers, marketing professionals and communication professionals responsible for the commercial success and reputation of a brand. The contents have a practical set-up, reinforced by engaging examples, and enable the reader to individually complete a positioning process.
Download or read book You Are Your Brand written by Felicia Shakespeare and published by . This book was released on 2016-06-17 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: You Are Your Brand is a self-help book written for people from all walks of life: the entrepreneur, the person seeking their first job, the seasoned veteran, the college student and anyone wanting to grow a powerful, personal brand.
Download or read book Universal Design Studio written by Universal Design Studio and published by Phaidon. This book was released on 2021 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The debut monograph from award-winning and acclaimed architecture and interior design practice Universal Design Studio - and the perfect expression of this award-winning studio's ethos and approach: to design from the inside out
Download or read book The Art of Inside Out written by and published by Chronicle Books. This book was released on 2015-05-26 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: From an adventurous balloon ride above the clouds to a monster-filled metropolis, Academy Award®-winning director Pete Docter ("Monsters, Inc.," "Up") has taken audiences to unique and imaginative places. In Disney•Pixar's original movie " Inside Out," he will take us to the most extraordinary location of all—inside the mind. Growing up can be a bumpy road, and it's no exception for Riley, who is uprooted from her Midwest life when her father starts a new job in San Francisco. Like all of us, Riley is guided by her emotions – Joy, Fear, Anger, Disgust, and Sadness. The emotions live in Headquarters, the control center inside Riley's mind, where they help advise her through everyday life. As Riley and her emotions struggle to adjust to a new life in San Francisco, turmoil ensues in Headquarters. Although Joy, Riley's main and most important emotion, tries to keep things positive, the emotions conflict on how best to navigate a new city, house and school. In this groundbreaking and illuminating film, Pixar Animation Studios examines the extraordinary depths of the mind and the powers of emotion and imagination. The Art of Inside Out provides an exclusive look into the artistic exploration that went into the making of this vibrant film. Featuring concept art—including sketches, collages, color scripts, and much more—and opening with a foreword by actress Amy Poehler and introduction by the film's writer and director Pete Docter, this is the ultimate behind-the-scenes experience of the making of this landmark film. Copyright ©2015 Disney Enterprises, Inc. and Pixar. All rights reserved.
Download or read book Insideout written by G. Z. Brown and published by . This book was released on 1992 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing the problems involved in making buildings responsive to environmental forces, this study investigates such factors as climate, site and building components through each stage of the design process. Emphasis is placed on the integration of enviro
Download or read book Branding Inside Out written by Nicholas Ind and published by . This book was released on 2017 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a successful brand and create value through the commitment of employees and external stakeholders. A mixture of theory and practice on achieving the active involvement of your organization's people.
Download or read book Changing Your Company from the Inside Out written by Gerald F. Davis and published by Harvard Business Review Press. This book was released on 2015-02-24 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: MAKE YOUR COMPANY A FORCE FOR GOOD You’re ambitious. You’re not afraid to take risks. You want to bring about positive social change. And while your peers have left a trail of failed start-ups in their wake, you want to initiate change from within an established company, where you can have a more far-reaching, even global impact. Welcome to the club—you’re a social intrapreneur. But even with your enviable skill set, your unwavering social conscience, and your determination to change the world, your path to success is filled with challenges. So how do you get started and maintain your momentum? Changing Your Company from the Inside Out provides the tools to empower you to jump-start initiatives that matter to you—and that should matter to your company. Drawing on lessons from social movements as well as on the work of successful intrapreneurs, Gerald Davis and Christopher White provide you with a guide for creating positive social change from within your own organization. You’ll learn how to answer four key questions: • When is the right time for change? Learn how to read your organization’s climate. • Why is this a compelling change? Use language and stories to connect your initiative to your organization’s mission, strategy, and values. • Who will make this innovation possible? Identify the decision makers you need to persuade and the potential resisters you need to steer around. • How can you mobilize your supporters to collaborate on your innovation? Use the online and offline tools and platforms that best support your initiative. This book is a road map for intrapreneurs seeking to reshape their companies into drivers of positive change. If you want to spearhead social innovation from within your company, use this book as your guide.
Download or read book Building Brands in Asia written by Tim Andrews and published by Taylor & Francis. This book was released on 2017-05-18 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Focusing on the creation, development and management of brands in the world’s most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the assumption that the continuing success of global brands in Asia is a given. Replete with anecdotes, interviews and case studies, Andrews and Chew provide an insightful, detailed and timely examination for all those interested in today’s primary corporate preoccupation set in the world’s most exciting marketplace.
Download or read book The Inside Out Company Putting Purpose and People First written by Donald A. Manekin and published by Loyola College/Apprentice House. This book was released on 2021-04-06 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Inside-Out Company: Putting Purpose and People First is a provocative challenge for leaders of every industry. Operating from the inside-out is a simple but radical shift in thinking from the commonly accepted top-down leadership models that exist in the business world. Through genuine listening and deep-rooted appreciation, inside-out leadership is transformational to both company culture and the communities they serve because it seeks to connect and empower people as stakeholders in the success of a singular purpose. Donald Manekin, co-founder of Seawall Development in Baltimore, shares his forty-five year journey exceeding expectations in the real estate industry. Through transparent and refreshing stories and strategies, this book helps awaken the reader to their own extraordinary potential, and inspires ideas for how to put those passions in service to others for many generations to come.
Download or read book Inside Out Back Again written by Thanhha Lai and published by Univ. of Queensland Press. This book was released on 2013-03-01 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moving to America turns H&à's life inside out. For all the 10 years of her life, H&à has only known Saigon: the thrills of its markets, the joy of its traditions, the warmth of her friends close by, and the beauty of her very own papaya tree. But now the Vietnam War has reached her home. H&à and her family are forced to flee as Saigon falls, and they board a ship headed toward hope. In America, H&à discovers the foreign world of Alabama: the coldness of its strangers, the dullness of its food, the strange shape of its landscape, and the strength of her very own family. This is the moving story of one girl's year of change, dreams, grief, and healing as she journeys from one country to another, one life to the next.
Download or read book Architecture Inside Out written by John Zukowsky and published by Rizzoli Publications. This book was released on 2019-09-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fifty of the world’s most important buildings seen through specially commissioned isometric illustrations and detailed photographs and plans, providing the perfect introduction to architecture for students and anyone interested in buildings. Taking readers behind architecture’s facades and finishes, this charmingly illustrated book explores how some of the most important buildings in the world were constructed. Specially commissioned isometric drawings present the essential structural elements of the world’s masterpiece buildings that are not visible to the naked eye. These illustrations are displayed alongside plans, details, and photographs, all of which are clear and accessible, yet accurate and elegant enough to satisfy the most discerning eye. This fascinating book explores the thinking and expertise behind architects’ designs and offers a means by which to better understand buildings already visited as well as those on the must-see list. Selections range from domestic structures such as Frank Lloyd Wright’s Fallingwater and skyscrapers such as the Chrysler Building, to iconic classics such as the Louvre and Barcelona’s famed Sagrada Familia Cathedral. The buildings have been chosen for their importance and interest, their role in the development of architectural thinking, and the structural secrets that intricate 3-D drawings can reveal.
Download or read book Marketing Inside Out written by Srinivasan Siva Rao and published by Notion Press. This book was released on 2020-07-19 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: MARKETING INSIDE OUT is for knowledge-seeking students and marketing enthusiasts, who are interested to learn and give impetus to their careers in the field of marketing. For budding and experienced professionals, this book is an useful companion to reinforce their understanding of marketing. In the recent years, online marketing and futuristic marketing gained a lot of traction. Some people have plunged into online marketing and futuristic marketing without having a solid understanding of marketing. This book is an easy guide that will help enhance their knowledge and understanding about marketing. Divided into various topics, this book provides holistic information on marketing concepts, frameworks, terminologies, advertising platforms, strategies, and metrics in simple words. This book also brings out the difference and the correct usage of the marketing terminologies that marketers interchangeably use. This book also touches upon the importance of economics, production strategies, inventory management, and consumer psychology that influence marketing strategies. To make the reading as well as the learning process interactive, the author has included interesting quizzes at the end of some chapters for readers to work on and get a better understanding of the marketing concepts.
Download or read book Brand From the Inside written by Elizabeth Sartain and published by John Wiley & Sons. This book was released on 2008-06-06 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.
Download or read book Turning Ourselves Inside Out written by Russell Daye and published by Fortress Press. This book was released on 2021-09-14 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turning Ourselves Inside Out emerges from the Thriving Christian Communities Project started by the authors in 2015, as well as from a Facebook conversation where someone asked, "We always hear about the problems in our churches. When are we going to talk about the good news stories?" This got the authors thinking: How do we learn about what is exciting and what the Holy Spirit is doing? How do we broaden the conversation beyond how sad, afraid, and grumpy we often are as church people? These kinds of questions filled the authors' imaginations as they scouted out the long walking route of Camino Nova Scotia, the pilgrimage program offered by Atlantic School of Theology. The long hours walking together gave them space and peace to think more broadly about what they wanted to learn, and how to share it with the wider church. In interviews with thirty-five faith communities, the authors discovered that amid great upheaval, Christ is giving us a new church, and this book offers readers a firsthand glimpse of it. Turning Ourselves Inside Out isn't an "off the shelf" program or model. It invites readers to listen to others' experiences and then dig deep into their own and get down to the business of dreaming God's dream and making it real, right where they are. Leaders of congregations, and all who care about what God is up to in the world, need to hear these stories. They are a source of hope and courage, as God renews and revives God's people.
Download or read book InSideOut Coaching written by Joe Ehrmann and published by Simon and Schuster. This book was released on 2011-08-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this inspirational yet practical book, the man Parade called “the most important coach in America,” subject of the national bestseller Season of Life, Joe Ehrmann, describes his coaching philosophy and explains how sports can transform lives at every level of play, from the earliest years to professional sports. Coaches have a tremendous platform, says Joe Ehrmann, a former Syracuse University All-American and NFL star. Perhaps second only to parents, coaches can impact young people as no one else can. But most coaches fail to do the teaching, mentoring, even life-saving intervention that their platform provides. Too many are transactional coaches; they focus solely on winning and meeting their personal needs. Some coaches, however, use their platform. They teach the Xs and Os, but also teach the Ys of life. They help young people grow into responsible adults; they leave a lasting legacy. These are the transformational coaches. These coaches change lives, and they also change society by helping to develop healthy men and women. InSideOut Coaching explains how to become a transformational coach. Coaches first have to “go inside” and articulate their reasons for coaching. Only those who have taken the InSideOut journey can become transformational. Joe Ehrmann provides examples of coaches in his life who took this journey and taught him how to find something bigger than himself in sports.He describes his own InSideOut experience, starting with the death of his beloved brother, which helped him understand how sports could transcend the playing field. He gives coaches the information and the tools they need to become transformational. Joe Ehrmann has taken his message about the extraordinary power of sports all over the country. It has been warmly endorsed by NFL head coaches, athletic directors at major universities, high school head coaches, even business groups and community organizations. Now any parent-coach or school or community coach can read Ehrmann’s message and learn how to make sports a life-changing experience.
