Download or read book Brand Zero The complete branding guide for start ups written by Jacky Tai and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2013-12-01 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are thinking of starting up a business — whether online or in a pushcart or a small café — you need to look into your branding. (how does it work, anyway?), brace yourself…According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author’s wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone. About the Authors For a decade, Jacky Tai headed the marking departments for several companies in the United States and Singapore before he joined International Enterprise Singapore. Heading its branding initiatives, Tai developed revolutionary training programmes that helped various companies — from innovative start-ups to established players — to better understand branding strategies. Jacky is currently Principal Consultant in StrategiCom, a B2B branding specialist

Download or read book Zero to Sold written by Arvid Kahl and published by . This book was released on 2020-07-03 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Zero to One written by Blake Masters and published by Random House. This book was released on 2014-09-18 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ ELON MUSK, CEO of SpaceX and Tesla ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ MARK ZUCKERBERG, CEO of Facebook ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ NASSIM NICHOLAS TALEB, author of The Black Swan

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Download or read book The Minimum Viable Product For Startups Workbook written by Vijay Martis and published by Vijay Martis. This book was released on 2024-09-30 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Minimum Viable Product For Startups Workbook by Vijay Martis Turn your startup idea into reality with this comprehensive guide to building a successful Minimum Viable Product (MVP). In this practical workbook, startup expert Vijay Martis walks you through every step of the MVP journey: • Clarify your product vision and value proposition • Plan and prioritize essential features • Design an intuitive user experience • Develop your MVP efficiently • Launch and attract initial users • Gather crucial feedback • Iterate and improve based on real-world data With 15 in-depth exercises per chapter, you'll create a solid roadmap for your product, anticipate challenges, and make informed decisions at every stage. Whether you're a first-time founder or seasoned entrepreneur, this workbook provides the frameworks and strategies to turn your MVP into a thriving business. Don't just dream about your startup - make it happen. Get started on your MVP journey today!

Download or read book Communications Guide for Startups written by Lydia Prexl and published by UVK Verlag. This book was released on 2022-11-28 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turning communication into your start-up's biggest asset Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.

Download or read book The Startup Brand Manifesto Workbook written by Vijay Martis and published by Vijay Martis. This book was released on 2024-09-30 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Startup Brand Manifesto Workbook In today's crowded marketplace, a powerful brand is the key to standing out and achieving lasting success. "The Startup Brand Manifesto Workbook" is your essential guide to crafting a brand that captivates, inspires, and drives growth for your startup. Written by a seasoned brand strategist, this comprehensive workbook takes you on a transformative journey through the art and science of brand building. From defining your core identity to planning for long-term evolution, each chapter is packed with thought-provoking questions, practical exercises, and strategic frameworks designed to unlock your brand's full potential. Inside, you'll discover: • How to articulate your brand's unique value proposition and stand out from competitors • Strategies for developing a compelling visual identity that resonates with your target audience • Techniques for crafting a distinctive brand voice and messaging strategy • Methods to design an exceptional customer experience that builds loyalty • Approaches to create engaging content and tell your brand's story effectively • Tactics for leveraging partnerships to amplify your brand's reach • Frameworks for evolving your brand as your startup grows Whether you're a first-time founder or a seasoned entrepreneur looking to refine your brand strategy, this workbook provides the tools and insights you need to build a brand that leaves a lasting impact. Don't just start a company—create a brand that changes the game. Dive into "The Startup Brand Manifesto Workbook" and transform your startup into a powerhouse brand that customers love and competitors envy. Your brand is your most valuable asset. It's time to make it extraordinary.

Download or read book Before You Choose Your Startup Co Founder Workbook written by Vijay Martis and published by Vijay Martis. This book was released on 2024-10-01 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before You Choose Your Startup Co-Founder Workbook "Before You Choose Your Startup Co-Founder" is an essential workbook for aspiring entrepreneurs looking to build a strong foundation for their startup. This comprehensive guide offers a deep dive into the critical aspects of selecting the right co-founder, a decision that can make or break your business venture. Divided into seven chapters, this workbook covers crucial topics such as self-assessment, complementary skills, shared vision, communication, trust, work ethic, and financial alignment. Each chapter contains 15 thought-provoking questions designed to help you thoroughly evaluate potential co-founders and yourself. By working through this book, you'll gain valuable insights into: - Understanding your own strengths, weaknesses, and motivations - Identifying the skills and expertise your startup needs - Aligning long-term goals and vision with a potential partner - Developing effective communication and conflict resolution strategies - Building trust and maintaining integrity in your partnership - Assessing work ethic and commitment levels - Navigating financial decisions and risk tolerance Whether you're a first-time founder or a seasoned entrepreneur, this workbook will guide you through the complex process of choosing the right co-founder, helping you lay the groundwork for a successful and lasting business partnership. Don't leave this critical decision to chance – equip yourself with the tools and knowledge to make an informed choice for your startup's future.

Download or read book AN ART AND SCIENCE OF NETWORK MARKETING MILLIONARAIRE A GUIDE TO ZERO TO MILLIONAIRE written by Prof. (Dr.) Arun Kumar and published by BooksClub. This book was released on 2022-01-27 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prof. (Dr.) Arun Kumar , B.Tech (IT), M.Tech (CSE), PhD( A.I), He has 10+ years of Experience in (Professor, Researcher, Entrepreneur, Writer, Motivator, Business Trainer, Engineer, Developer,) Founder, President, CEO, Prerna Society of Technical Education and Research, New Delhi. He has published 30+ Research Papers in National, International Journals, and Conferences. 10+ Books, 05+ National and International Journals Editors, Worked as Professor and C.O.E, H.O.D in various Engineering Colleges and Universities. Editor in Chief in International Journal of Computer Science and Information Technology Research Excellence (IJCSITRE ): www.ijcsitre.org since 2011 Assistant Editor in Chief: International Journal of Applied Science Technology Research Excellence (IJASTRE): www.ijastre.org, since 2011. He is Trusted Educator and Successful Technical teachers to over 10,000+ students in engineering fields. He has been practical and experimental in providing CEO training to more then 500+ CEOs in the country.

Download or read book Lean Branding written by Laura Busche and published by "O'Reilly Media, Inc.". This book was released on 2019-03-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop. Learn exactly what a brand is—and what it isn’t Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply

Download or read book Supply Chain for Startups written by Jonathan Biddle and published by Jonathan Biddle. This book was released on 2021-10-29 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating, launching, and scaling a product is one of the hardest things a person can do. As many entrepreneurs know all too well, creating a great product is only half the battle. You can engineer a brilliant product, design it for manufacturing, and engage millions of interested customers, but if you don’t design your supply chain well, they will never receive it. A great supply chain is as essential to a startup as good design, engineering, and marketing. In this book, you’ll learn how to design a supply chain out of nothing and scale it efficiently and effectively. Unlike many books on supply chain, you’ll find targeted supply chain advice for entrepreneurs, not a jargon-filled textbook. You’ll discover the threads that run through the supply chain of every successful startup and how to apply them to your company. This book is your essential guide to building and launching your product and supply chain right the first time.

Download or read book Startups and Beyond Building Enduring Organizations written by Ajay Batra and published by AuthorsUpFront. This book was released on 2017-12-13 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover a powerful 5-stage approach of launching great Startups, and for building successful and lasting organizations. Context: In a volatile and hyper-competitive world, Startups, as well as existing enterprises, are continually challenged to remain relevant. They face questions such as: How to achieve profitable growth? What are the means to truly empathize with customers? What are the best ways to develop entrepreneurial leaders? How to compete on innovation? Whether you are an entrepreneur or a corporate executive, Startups and Beyond provides practical answers to these challenges and more. Who is the book for? Entrepreneurs will discover a structured roadmap for launching successful Startups and for building market traction. Founders and executives at bootstrapped, or venture-backed enterprises, will find insights to achieve profitable growth through flawless execution. Executives at large corporations will unearth practices to create a culture of continuous innovation. The book's unique offering: At the heart of the book is the Maturity Model for Building Enduring Organizations© - a framework that offers a 5-level roadmap towards building successful and resilient organizations. A global first, this framework has been curated with best practices from Entrepreneurship, Design thinking, Execution and Human Capital Management from over 100 organizations worldwide. How does the book work for you? Through this framework, discover how few startups like AirBnB and Ola scale and become dominating forces, while others languish or fade into oblivion. Also, observe how some large enterprises, like Google and General Electric, continue to innovate and grow, while others, like Nokia and Eastman Kodak, stagnate or falter in challenging times. Leverage the book's well-curated practices to create high-performance, innovative and admired organizations that endure.

Download or read book Lies Startups Tell Themselves to Avoid Marketing written by Sandra Holtzman and published by SelectBooks. This book was released on 2007 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: It doesnt take a rocket scientist to understand the value of a well-thought-out marketing program. But carving a niche in the marketplace can be a daunting task. "Lies Start-Ups Tell Themselves to Avoid Marketing" guides readers through the pitfalls and challenges to a successful start-up or product launch.

Download or read book The Cold Start Problem written by Andrew Chen and published by HarperCollins. This book was released on 2021-12-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.

Download or read book Starting a Tech Business written by Alex Cowan and published by John Wiley & Sons. This book was released on 2012-04-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The non-technical guide to building a booming tech-enabled business Thinking of starting a technology-enabled business? Or maybe you just want to increase your technology mojo so you can do your job better? You do not need to learn programming to participate in the development of today’s hottest technologies. But there are a few easy-to-grasp foundation concepts that will help you engage with a technical team. Starting a Tech Business explains in practical, actionable terms how to formulate and reality test new ideas package what you learn into frameworks that are highly actionable for engineers understand key foundation concepts about modern software and systems participate in an agile/lean development team as the ‘voice of the customer’ Even if you have a desire to learn to program (and I highly recommend doing whatever unlocks your ‘inner tinkerer’), these foundation concepts will help you target what exactly you want to understand about hands-on technology development. While a decade ago the barriers to creating a technology-enabled business required a pole vault, getting started today only requires a determined step in the right direction. Starting a Tech Business supplies the tools prospective entrepreneurs and business enterprises need to avoid common pitfalls and succeed in the fast-paced world of high-tech business. Successful execution requires thoughtful, evidence-based product formulation, well-articulated design, economic use of systems, adaptive management of technical resources, and empathetic deployment to customers. Starting a Tech Business offers practical checklists and frameworks that business owners, entrepreneurs, and professionals can apply to any tech-based business idea, whether you’re developing software and products or beginning a technology-enabled business. You’ll learn: 1. How to apply today’s leading management frameworks to a tech business 2. How to package your product idea in a way that’s highly actionable for your technical team 3. How to ask the right questions about technology selection and product architecture 4. Strategies to leverage what your technology ecosystem has to offer 5. How to carefully define the roles on your team, and then effectively evaluate candidates 6. The most common disconnects between engineers and business people and how to avoid them 7. How you can apply process design to your tech business without stifling creativity 8. The steps to avoid the most common pitfalls tech founders encounter Now is one of the best times to start a technology-enabled business, and anyone can do it with the right amount and kind of preparation. Starting a Tech Business shows you how to move a product idea to market quickly and inexpensively—and to tap into the stream of wealth that a tech business can provide.

Download or read book Mastering Innovation in Startups written by and published by Cybellium . This book was released on with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Download or read book Zero to IPO Other Fun Destinations written by David Smith and published by Cambridge Manhattan Group. This book was released on 2003 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: