Download or read book Brand Vinci written by Pavan Padaki and published by Bloomsbury Publishing. This book was released on 2015-04-23 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Vinci decodes the concept of branding here and now, with a fresh and unique perspective. The decoded facets are practical and useful not only to marketing professionals but also to entrepreneurs,B-school students and could also be highly applicable to one's own personal life. Written by a brand practitioner and corporate trainer and based on interactions with marketing professionals during workshop and client engagements, this book demystifies branding concepts for brand owners, managers and students.
Download or read book The 12 Million Stuffed Shark written by Don Thompson and published by St. Martin's Press. This book was released on 2012-02-21 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock's drip painting No. 5, 1948 sell for $140 million? Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, with astonishing new heights reached in 2007? Don Thompson explores the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored. This book is the first to look at the economics and the marketing strategies that enable the modern art market to generate such astronomical prices. Drawing on interviews with past and present executives of auction houses and art dealerships, artists, and the buyers who move the market, Thompson launches the reader on a journey of discovery through the peculiar world of modern art. Surprising, passionate, gossipy, revelatory, The $12 Million Stuffed Shark reveals a great deal that even experienced auction purchasers do not know.
Download or read book Platform written by Cynthia Johnson and published by Lorena Jones Books. This book was released on 2019-02-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
Download or read book The National Provisioner written by and published by . This book was released on 1911 with total page 850 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Faces and Stakes of Brand Insertion written by Sébastien Lefait and published by Vernon Press. This book was released on 2022-03-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: With traditional forms of advertisement facing increasing challenges, brand placement - the integration of a product or brand in a work of art - has exploded. It has become a lucrative phenomenon whose goal is to produce a reaction of purchase in the mind of the receiver (reader, viewer or listener). This volume seeks to complement extant studies of product placement strategies by introducing a methodology more systematically related to the field of cultural studies, especially where the reception and impact of product placement are concerned. It explores the many iterations of brand placement in popular culture, with a consideration of the crossover between advertisement and art in everything from Wes Anderson, "Blade Runner" and the "Fast and Furious" franchise, to music videos, late night shows and plastic art. The book considers the impact of brand placement in TV series on teenagers, as well as the evolution of such placement in literature. The originality of this volume is that, when the impact of the placement is mentioned, it is to be understood as an intended aesthetic impact at least as much as a prompt to buy a product. Consequently, the placement of consumer goods in a cultural production, the book suggests, may both increase the sales of specific products and positively impact the production’s ratings. This book is perfect for researchers and students interested in marketing, brand placement, mass media, art, film, and cultural studies.
Download or read book New Technologies and Branding written by Philippe Sachetti and published by John Wiley & Sons. This book was released on 2018-03-27 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.
Download or read book Swarm Creativity written by Peter Andreas Gloor and published by Oxford University Press. This book was released on 2006 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Swarm Creativity introduces a powerful new concept-Collaborative Innovation Networks, or COINs. Its aim is to make the concept of COINs as ubiquitous among business managers as any methodology to enhance quality and competitive advantage. The difference though is that COINs are nothing like other methodologies. A COIN is a cyberteam of self-motivated people with a collective vision, enabled by technology to collaborate in achieving a common goal--n innovation-by sharing ideas, information, and work. It is no exaggeration to state that COINs are the most productive engines of innovation ever. COINs have been around for hundreds of years. Many of us have already been a part of one without knowing it. What makes COINs so relevant today, though is that the concept has reached its tipping point-thanks to the Internet and the World Wide Web. This book explores why COINS are so important to business success in the new century. It explains the traits that characterize COIN members and COIN behavior. It makes the case for why businesses ought to be rushing to uncover their COINs and nurture them, and provides tools for building organizations that are more creative, productive and efficient by applying principles of creative collaboration, knowledge sharing and social networking. Through real-life examples in several business sectors, the book shows how to leverage COINs to develop successful products in R & D, grow better customer relationships, establish better project management, and build higher-performing teams. In short, this book answers four key questions: Why are COINs better at innovation? What are the key elements of COINs? Who are the people that participate in COINs and how do they become members? And how does an organization transform itself into a Collaborative Innovation Network?
Download or read book Managing Airports written by Anne Graham and published by Taylor & Francis. This book was released on 2023-02-27 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated to consider recent developments in the industry, the sixth edition of Managing Airports: An International Perspective provides comprehensive and cutting-edge insight into the processes behind running a successful airport. Logically structured and embellished with illustrative diagrams and tables throughout, this edition approaches management topics from a strategic and commercial perspective and provides an innovative and accessible understanding of how modern-day airports are operated. Containing a plethora of global case studies covering a range of different airports from many different parts of the world, the book maintains a balance between coverage of key principles and practice of airport management, together with thorough consideration of current and topical issues. This edition has been updated to include: • New content on the significant economic and operational impacts of the COVID-19 pandemic on the global air transport industry, technological and digital advances, the changing air transport environment, airline developments, net zero goals and evolving markets. • Updated and expanded content on sustainability development and airports’ adoption of sustainable development goals, changes in airline business models, airport digital marketing, the passenger biometric airport journey and airport diversification strategies. • New and updated international case studies to show recent issues and theory in practice. International and multidisciplinary in approach, this edition is a vital resource for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry.
Download or read book Global Marketing and Advertising written by Marieke K. de Mooij and published by SAGE. This book was released on 2010 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.
Download or read book Leonardo da Vinci written by Walter Isaacson and published by Simon and Schuster. This book was released on 2017-10-17 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestseller from Walter Isaacson brings Leonardo da Vinci to life in this exciting new biography that is “a study in creativity: how to define it, how to achieve it…Most important, it is a powerful story of an exhilarating mind and life” (The New Yorker). Based on thousands of pages from Leonardo da Vinci’s astonishing notebooks and new discoveries about his life and work, Walter Isaacson “deftly reveals an intimate Leonardo” (San Francisco Chronicle) in a narrative that connects his art to his science. He shows how Leonardo’s genius was based on skills we can improve in ourselves, such as passionate curiosity, careful observation, and an imagination so playful that it flirted with fantasy. He produced the two most famous paintings in history, The Last Supper and the Mona Lisa. With a passion that sometimes became obsessive, he pursued innovative studies of anatomy, fossils, birds, the heart, flying machines, botany, geology, and weaponry. He explored the math of optics, showed how light rays strike the cornea, and produced illusions of changing perspectives in The Last Supper. His ability to stand at the crossroads of the humanities and the sciences, made iconic by his drawing of Vitruvian Man, made him history’s most creative genius. In the “luminous” (Daily Beast) Leonardo da Vinci, Isaacson describes how Leonardo’s delight at combining diverse passions remains the ultimate recipe for creativity. So, too, does his ease at being a bit of a misfit: illegitimate, gay, vegetarian, left-handed, easily distracted, and at times heretical. His life should remind us of the importance to be imaginative and, like talented rebels in any era, to think different. Here, da Vinci “comes to life in all his remarkable brilliance and oddity in Walter Isaacson’s ambitious new biography…a vigorous, insightful portrait” (The Washington Post).
Download or read book Integral Knowledge Creation and Innovation written by Elizabeth Mamukwa and published by Routledge. This book was released on 2020-07-27 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work focuses on the creation of new knowledge, and how this has happened throughout all ages, as far back as the time of ancient philosophy to today. A product of integral research, it covers the process of creating new knowledge, leveraging existing knowledge, sometimes resulting in cutthroat innovations. It also includes knowledge systems such as conventional university systems to Mode 2 university concepts, culminating on integral research to innovation. This book will help the reader to realise that the subject of knowledge creation is no longer business as usual. Many innovations have been created for human benefit in general, but such innovations may have benefited only parts of society. The challenge in the world is that, while new innovations may be brilliant, there are sections of society who continue to slip into poverty. Modern innovators must also consider such communities and come up with appropriate interventions. This book will open the eyes of innovators to new possibilities. In addition, the subject of knowledge should not be an elitist affair. One may stand to gain a lot by seeing the knowledge in other people, whatever their station in life. This realisation can enable serious innovators to widen their scope in terms of the sources of existing knowledge which can be improved and reassessed as new knowledge. Such existing knowledge can be identified by engaging the very communities that may be affected by a problem or challenge. Such communities will have had time to interrogate their situations and think of possible solutions to such, though they might not have the economic capacity to implement such solutions. This is always a useful starting point if one is seeking a solution to a community problem. This book will be useful to students interested in the subject of knowledge and innovation, from under-graduate to PhD level. It will also benefit captains of industry, executives and managers who are interested in improving their knowledge improvement cycles in their companies.
Download or read book Plunkett s Outsourcing Offshoring Industry Almanac Outsourcing and Offshoring Industry Market Research Statistics Trends Leading Companies written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-07 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains trends, statistical tables, and an industry glossary. This almanac presents over 300 profiles of outsourcing and offshoring industry firms. It also includes addresses, phone numbers, and executives.
Download or read book The Diabetes Diet written by Richard K. Bernstein and published by Hachette+ORM. This book was released on 2008-12-05 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This low-carb diet book is geared towards diabetics. An engineer by training, Bernstein pioneered blood glucose self-monitoring and the tight control of blood sugar that is now accepted as the standard treatment of diabetes.
Download or read book Plunkett s Engineering Research Industry Almanac 2007 Engineering Research Industry Market Research Statistics Trends Leading Companies written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-05 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the trends and leading companies in the engineering, research, design, innovation and development business fields. This book contains most of the data you need on the American Engineering & Research Industry. It includes market analysis, R&D data and several statistical tables and nearly 400 profiles of Engineering and Research firms.
Download or read book Plunkett s Consulting Industry Almanac 2007 Consulting Industry Market Research Statistics Trends Leading Companies written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-06 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers trends in consulting in such fields as marketing, information technology, management, logistics, supply chain, manufacturing and health care. This guide contains contacts for business and industry leaders, industry associations, Internet sites and other resources. It also includes statistical tables, an industry glossary and indexes.
Download or read book Healthcare Valuation The Financial Appraisal of Enterprises Assets and Services written by Robert James Cimasi and published by John Wiley & Sons. This book was released on 2014-03-24 with total page 1098 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely look at the healthcare valuation process in an era of dynamic healthcare reform, including theory, methodology, and professional standards In light of the dynamic nature of the healthcare industry sector, the analysis supporting business valuation engagements for healthcare enterprises, assets, and services must address the expected economic conditions and events resulting from the four pillars of the healthcare industry: Reimbursement, Regulation, Competition, and Technology. Healthcare Valuation presents specific attributes of each of these enterprises, assets, and services and how research needs and valuation processes differentiate depending on the subject of the appraisal, the environment the property interest exists, and the nature of the practices. Includes theory, methodology, and professional standards as well as requisite research, analytical, and reporting functions in delivering healthcare valuation services Provides useful process tools such as worksheets and checklists, relevant case studies, plus a website that will include comprehensive glossaries and topical bibliographies Read Healthcare Valuation for a comprehensive treatise of valuation issues in the healthcare field including trends of compensation and reimbursement, technology and intellectual property, and newly emerging healthcare entities.
Download or read book Global Marketing and Advertising written by Marieke K. de Mooij and published by SAGE. This book was released on 2005-03-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the First Edition `Marieke de Mooij′s insightful book on the cultural similarities and differences that exist among consumers in the global market place makes for fascinating reading ... Numerous examples abound throughout the text′ - Choice The Second Edition of this bestselling textbook explores cultural differences and similarities and shows how to apply this knowledge to the management of global branding and marketing communications. New to this edition: - Topics including culture and the media, the internet and global public relations - Consumer behavior is more extensively covered - Consideration of culture′s consequences for various strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications - Twice as many illustrations -both recent and classic advertising examples have been added.
