Download or read book Brand Vandals written by Steve Earl and published by A&C Black. This book was released on 2013-12-26 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate reputations may be hard won, but in this age of social media they're also fragile, demanding better protection than ever. With brand vandals using the Internet to launch vendettas and force an unprecedented level of engagement from organisations, a new approach is required to tackle this latest threat. Welcome to the future of modern brand communication.
Download or read book Brand Vandals written by Steve Earl and published by A&C Black. This book was released on 2013-10-31 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience. The authors continue the story here with the brand vandals going one step further; mobilising themselves, and the Internet, to wage war on organisations and willfully cause lasting reputational damage. For the organization, engagement isn't an option – it's a necessity. Brand vandals are forcing a level of dialogue that organisations, public and private, have never had to contemplate before. Smart organisations are helping to define the future of modern brand communication by retooling their public relations and communications teams to truly get to grips with the challenge of engaging audiences in a 24/7 conversation that not only answers criticism, but positively rebuilds corporate reputation. Is your organisation ready for the brand vandals?
Download or read book Brand Hate written by S. Umit Kucuk and published by Springer. This book was released on 2018-09-29 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful language about companies and their brands in today’s digital consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis. Thus, the book provides strategic perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior.
Download or read book Brand Vision written by David Taylor and published by John Wiley & Sons. This book was released on 2007-03-13 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today: Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle' Test-driving the vision: bringing the vision to life by exploring it within your business and with consumers Brand-led business: translating the vision into a business building mix that covers 'hero product' innovation, communication and internal engagement Thought-provoking and irreverent, brandvision demonstrates all the dos and don'ts of brand visioning with many stories of success (and screw-ups) including T-Mobile, Dove, Porsche, Absolut and James Bond. It is an invaluable toolkit for anyone interested in rethinking a brand vision - whatever its shape or size.
Download or read book Brand Stretch written by David Taylor and published by John Wiley & Sons. This book was released on 2006-02-08 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them. Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.
Download or read book Managing Online Reputation written by Charlie Pownall and published by Springer. This book was released on 2015-09-29 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
Download or read book Strategic Communication Social Media and Democracy written by W. Timothy Coombs and published by Routledge. This book was released on 2015-08-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.
Download or read book Genseric King of the Vandals and First Prussian Kaiser written by Poultney Bigelow and published by . This book was released on 1918 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Brandgym written by David Taylor and published by John Wiley & Sons. This book was released on 2003 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of contents
Download or read book Baseball Card Vandals written by Beau Abbott and published by Chronicle Books. This book was released on 2019-03-05 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The true story and bizarrely brilliant art of the creative duo Mashable called "the Rembrandt and Picasso of vandalized baseball cards." Every day since 2012, brothers Beau and Bryan Abbott have drawn crude jokes on their old trading cards from the '80s and '90s and posted them on Tumblr, Twitter, and Instagram as Baseball Card Vandals. Now the fruits of this completely unnecessary labor have been collected in this stunningly absurd book. Inside you'll find a collection of over 200 "expertly" vandalized cards—including dozens of never-before-seen artworks—that blend the Vandals' signature oddball humor and artistic flair with a charming dose of sports nostalgia. Featuring an introduction on the Baseball Card Vandals history and process as well as a beautiful design inspired by vintage baseball cards, this book will be a hit with sports fans, art lovers, memorabilia collectors, pop culture watchers, Internet geeks, comedy connoisseurs, and permanent marker sniffers everywhere.
Download or read book The Mississippi Valley in British Politics written by Clarence Walworth Alvord and published by . This book was released on 1917 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Cambridge Medieval History The Christian Roman empire and the foundation of the Teutonic kingdoms written by Henry Melvill Gwatkin and published by . This book was released on 1911 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Cambridge Medieval History written by and published by . This book was released on 1911 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Cambridge Medieval History The Christian Roman empire and the foundation of the Teutonic kingdoms written by Henry Melville Gwatkin and published by . This book was released on 1911 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Cambridge Medieval History written by Charles William Previté-Orton and published by . This book was released on 1911 with total page 926 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Vandalism and Passenger Security written by John B. Schnell and published by . This book was released on 1973 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Idaho engineer published by the Associated Engineers of the University of Idaho written by and published by . This book was released on 1924 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
