Download or read book Brand Thinking and Other Noble Pursuits written by Debbie Millman and published by Skyhorse Publishing Inc.. This book was released on 2011-10-10 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of branding. In a series of illuminating, spirited conversations with preeminent global brand designer Debbie Millman, these influential figures share their take on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in this process"--Provided by publisher.
Download or read book Brand Thinking and Other Noble Pursuits written by Debbie Millman and published by Simon and Schuster. This book was released on 2013-05-01 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains twenty interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.
Download or read book How to Think Like a Great Graphic Designer written by Debbie Millman and published by Skyhorse Publishing Inc.. This book was released on 2007-10-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a peek inside the heads of some of the world’s greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman. The internet radio talk host of Design Matters, Millman persuades the greatest graphic designers of our time to speak frankly and openly about their work. How to Think Like a Great GraphicDesigners offers a rare opportunity to observe and understand the giants of the industry. Designers interviewed include: —Milton Glaser —Stefan Sagmeister —David Carson —Paula Scher —Abbott Miler —Lucille Tenazas —Paul Sahre —Emily Oberman and Bonnie Siegler —Chip Kidd —James Victore —Carin Goldberg —Michael Bierut —Seymour Chwast —Jessica Helfand and William Drenttel —Steff Geissbuhler —John Maeda Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Download or read book Why Design Matters written by Debbie Millman and published by HarperCollins. This book was released on 2022-02-22 with total page 1054 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword by Roxane Gay “Debbie Millman brings her Design Matters podcast, ‘about how the most creative people in the world create their lives,’ to the page with this excellent interview anthology. Sharpened by Millman’s penetrating commentary, the candid musings teem with insight and empathy. This sparkling collection is one to be savored slowly.”—Publisher’s Weekly The author, educator, brand consultant, and host of the widely successful and award-winning podcast Design Matters showcases dozens of her most exciting interviews, bringing together insights and reflections from today’s leading creative minds from across diverse fields. “Debbie Millman has become a singular voice in the world of intimate, enlightening conversations. She has demonstrated time, and again, why design matters.”—Roxane Gay, from the foreword Over the course of her popular podcast’s fifteen-year reign, Debbie Millman has interviewed more than 400 creative minds. In those conversations, she has not only explored what it means to design a creative life, but has, as Millman’s wife, Roxane Gay, assesses in her foreword, “created a gloriously interesting and ongoing conversation about what it means to live well, overcome trauma, face rejection, learn to love and be loved, and thrive both personally and professional.” In this illustrated, curated anthology, Millman includes approximately 80 of her best interviews with visionaries from across diverse fields. Grouped by category—Legends, Truth Tellers, Culture Makers, Trendsetters, and Visionaries—these eye-opening, entertaining, and enlightening conversations—offer insights into new ways of being and living. Accompanying each entry is a brief biography, a portrait photographed by Millman, and a pull quote written in Millman’s artistic hand. Why Design Matters features 100 images and includes interviews with: Marina Abramovic, Cey Adams, Elizabeth Alexander, Laurie Anderson, Lynda Barry, Allison Bechdel, Michael Bierut, Brené Brown, Alain de Botton, Eve Ensler, Shepard Fairey, Tim Ferriss, Louise Fili, Kenny Fries, Anand Girhidardas, Cindy Gallop, Malcolm Gladwell, Milton Glaser, Ira Glass, Seth Godin, Thelma Golden, Gabrielle Hamilton, Steven Heller, Jessica Hische, Michael R. Jackson, Oliver Jeffers, Saeed Jones, Thomas Kail, Maira Kalman, Chip Kidd, Anne Lamott, Elle Luna, Carmen Maria Machado, Thomas Page McBee, Erin McKeown, Chanel Miller, Mike Mills, Marilyn Minter, Isaac Mizrahi, Nico Muhly, Eileen Myles, Emily Oberman, Amanda Palmer, Priya Parker, Esther Perel, Maria Popova, Edel Rodriguez, Paula Scher, Amy Sherald, Simon Sinek, Pete Souza, Aminatou Sow, Brandon Stanton, Cheryl Strayed, Amber Tamblyn, Christina Tosi, Tea Uglow, Chris Ware, and Albert Watson.
Download or read book Brand is a Four Letter Word written by Austin McGhie and published by Advantage Media Group. This book was released on 2012 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.
Download or read book Self Portrait as Your Traitor written by Debbie Millman and published by Print. This book was released on 2013-11-08 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Debbie Millman's illustrated essays and visual poems are part philosophy, part art, part deeply personal memoir exposing the universal triumphs and tribulations of being human. Her hand-lettered typography - sometimes tender, sometimes gritty, always breathtaking in its visceral candor - makes Self Portrait as Your Traitor a moving masterpiece of a singular art form that speaks to our deepest longings for beauty, honesty, and the ineffable magic of what it means to live.
Download or read book Essential Principles of Graphic Design written by Debbie Millman and published by . This book was released on 2017-08-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This must-have resource for students, beginners and new designers is packed full of advice and examples from the biggest names in graphic design. Full of engaging essays and case studies from some of the most prolific designers of our time, this complete guide provides a thorough grounding in designing and producing original work. With designers including Marian Bantjes, Armin Vit, Christoph Neiman, Erik Spiekermann, Khoi Vinh, Per Mollerup, Luba Lukova, Rick Valicenti and Vault49 sharing the knowledge gained from their own practical experience and offering unexpected gems along with solid practical guidance, this is the perfect introduction to graphic design for those starting out.
Download or read book Dear Data written by Giorgia Lupi and published by Chronicle Books. This book was released on 2016-09-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Equal parts mail art, data visualization, and affectionate correspondence, Dear Data celebrates "the infinitesimal, incomplete, imperfect, yet exquisitely human details of life," in the words of Maria Popova (Brain Pickings), who introduces this charming and graphically powerful book. For one year, Giorgia Lupi, an Italian living in New York, and Stefanie Posavec, an American in London, mapped the particulars of their daily lives as a series of hand-drawn postcards they exchanged via mail weekly—small portraits as full of emotion as they are data, both mundane and magical. Dear Data reproduces in pinpoint detail the full year's set of cards, front and back, providing a remarkable portrait of two artists connected by their attention to the details of their lives—including complaints, distractions, phone addictions, physical contact, and desires. These details illuminate the lives of two remarkable young women and also inspire us to map our own lives, including specific suggestions on what data to draw and how. A captivating and unique book for designers, artists, correspondents, friends, and lovers everywhere.
Download or read book Star Brands written by Carolina Rogoll and published by Simon and Schuster. This book was released on 2015-04-14 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented design. The author teaches step-by-step how to assess a brand’s unique challenge, how to define the brand’s equity and target, how to craft a solid brand growth strategy, and how to measure success once the brand is in the marketplace. The book includes case studies from famous star brands as well as interviews with top business school professors, advertising agency leaders, and former CEOs. Topics covered include the star brand model; leaders behind star brands; brand assessment and goal setting; defining brand equity; selecting a brand target; insights, benefits, ideas; theory from the best marketing and managing resources; marketing strategy; how to build a marketing plan; and much more, including exercise worksheets to practice on! The author combines her experience building brands at the front lines of a big multinational company with top-notch marketing and management theory. What results is an ideal primer for anyone seeking structured guidance on building a brand for a client, managing a brand, or even starting a brand for oneself. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Download or read book Look Both Ways written by Debbie Millman and published by Simon and Schuster. This book was released on 2009-09-11 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Look Both Ways, respected branding consultant and design community leader Debbie Millman has constructed a series of essays that examine the close relationship between design and everyday life. You'll find inspiration on every page as you meander through illuminating observations that are both personal and universal. Each beautifully illustrated essay reveals the magic - and wonder - of the often unseen world around us. Excerpt from "Look Both Ways" It occurred to me, as I stood there, that I could simultaneously, vividly look both ways - backward and forward, in time - at once. I remembered longing to know what was coming, who I would become and how. And I suddenly saw it all over again in front of me. The light was exactly the same, and as the sun fell and the summer shadows slivered against the elegant, lean, concrete towers in the distance, I recognized the smell of the warm air, the precise pink and grey of the coming dusk and the mysterious melancholy and joy of both knowing and not-knowing, and the continuity that occurs when both collide.—Debbie Millman
Download or read book Fast Company Innovation by Design written by Stephanie Mehta and published by Abrams. This book was released on 2021-09-21 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fast Company, the world’s leading business media brand, offers a comprehensive and vibrant look at the way design has permeated all areas of life and work Design has become a critical part of doing business in today’s economy. Some of the most innovative companies in tech—Apple, Airbnb, Google, Tesla, and many more—have made human-centered design a hallmark of their brands. From fashion to architecture to office plans, and from digital processes to artisanal craftsmanship, design is having a moment in business. Or maybe business is finally having its design moment. Fast Company Innovation by Design highlights the people, companies, and trends that have steadily advanced design to the forefront of the business conversation. Drawing from Fast Company’s vast library of stories that chronicle innovation in technology, leadership, world-changing ideas, and creativity, this lively book is urgent reading for any anyone seeking to understand the ways that design is fundamentally changing and enhancing business and daily life. A focus on “green” and socially conscious design draws attention to creative solutions to the most pressing concerns we face today.
Download or read book Brand Admiration written by C. Whan Park and published by John Wiley & Sons. This book was released on 2016-09-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Download or read book Book Makers written by Iain Stevenson and published by . This book was released on 2010 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is the only general survey of British publishing as a history over the twentieth century. It aims to look at how publishing companies and their owners and staffs were organised and how their output responded to the wider social, economic and cultural trends of the period. It concentrates on the key figures like William Heinemann, Allen Lane, Paul Hamlyn and Robert Maxwell but also looks at less well known but often very significant figures whose contributions were also vital. The study reveals a fascinating and dynamic industry that was influential not only for literary history, but also for the history of education, and general cultural history at home and abroad. Its spread is broad and it considers not only fiction and trade publishing but also scholarly, academic, scientific, children's, technical, medical and professional publishing. It reveals a fascinating tale of creative genius, individual endeavour, personal idiosyncrasy, occasional duplicity and bad behaviour and far-sighted vision that over the century made British book publishing the best in the world and still underlies its role today"--BLACKWELL'S.
Download or read book Creating a Brand Identity A Guide for Designers written by Catharine Slade-Brooking and published by Laurence King Publishing. This book was released on 2016-01-18 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Download or read book The Middle Place written by Kelly Corrigan and published by Hachette Books. This book was released on 2008-01-08 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Middle Place is about calling home. Instinctively. Even when all the paperwork -- a marriage license, a notarized deed, two birth certificates, and seven years of tax returns -- clearly indicates you're an adult, but all the same, there you are, clutching the phone and thanking God that you're still somebody's daughter." For Kelly Corrigan, family is everything. At thirty-six, she had a marriage that worked, a couple of funny, active kids, and a weekly newspaper column. But even as a thriving adult, Kelly still saw herself as George Corrigan's daughter. A garrulous Irish-American charmer from Baltimore, George was the center of the ebullient, raucous Corrigan clan. He greeted every day by opening his bedroom window and shouting, "Hello, World!" Suffice it to say, Kelly's was a colorful childhood, just the sort a girl could get attached to. Kelly lives deep within what she calls the Middle Place -- "that sliver of time when parenthood and childhood overlap" -- comfortably wedged between her adult duties and her parents' care. But she's abruptly shoved into a coming-of-age when she finds a lump in her breast -- and gets the diagnosis no one wants to hear. And so Kelly's journey to full-blown adulthood begins. When George, too, learns he has late-stage cancer, it is Kelly's turn to take care of the man who had always taken care of her -- and show us a woman as she finally takes the leap and grows up. Kelly Corrigan is a natural-born storyteller, a gift you quickly recognize as her father's legacy, and her stories are rich with everyday details. She captures the beat of an ordinary life and the tender, sometimes fractious moments that bind families together. Rueful and honest, Kelly is the prized friend who will tell you her darkest, lowest, screwiest thoughts, and then later, dance on the coffee table at your party. Funny, yet heart-wrenching, The Middle Place is about being a parent and a child at the same time. It is about the special double-vision you get when you are standing with one foot in each place. It is about the family you make and the family you came from -- and locating, navigating, and finally celebrating the place where they meet. It is about reaching for life with both hands -- and finding it.
Download or read book Pussypedia written by Zoe Mendelson and published by Hachette Go. This book was released on 2021-08-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the creators of the popular website, this rigorously fact-checked, accessible, and fully illustrated guide is essential for anyone with a pussy. If the clitoris and penis are the same size on average, why is the word “small” in the definition of clitoris but strangely missing from the definition of penis? Sex probably doesn't cause yeast infections? But racism probably does cause BV? Why is masturbating so awesome? How hairy are butt cracks . . . generally? Why is labiaplasty on a global astronomical rise? Does egg freezing really work? Should I stick an egg-shaped rock up there or nah? There is still a shocking lack of accurate, accessible information about pussies and many esteemed medical sources seem to contradict each other. Pussypedia solves that with extensive reviews of peer-reviewed science that address old myths, confusing inconsistencies, and the influence of gender narratives on scientific research––always in simple, joyful language. Through over 30 chapters, Pussypedia not only gives the reader information, but teaches them how to read science, how to consider information in its context, and how to accept what we don't know rather than search for conclusions. It also weaves in personal anecdotes from the authors and their friends––sometimes funny, sometimes sad, often cringe-worthy, and always extremely personal––to do away with shame and encourage curiosity, exploration, and agency. A gift for your shy niece, your angsty teenager, your confused boyfriend, or yourself. Our generation's Our Bodies, Ourselves, with a healthy dose of fun.
Download or read book A Beautiful Blue Death written by Charles Finch and published by Minotaur Books. This book was released on 2007-06-26 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Equal parts Sherlock Holmes and P.G. Wodehouse, Charles Finch's debut mystery A Beautiful Blue Death introduces a wonderfully appealing gentleman detective in Victorian London who investigates crime as a diversion from his life of leisure. Charles Lenox, Victorian gentleman and armchair explorer, likes nothing more than to relax in his private study with a cup of tea, a roaring fire and a good book. But when his lifelong friend Lady Jane asks for his help, Lenox cannot resist the chance to unravel a mystery. Prudence Smith, one of Jane's former servants, is dead of an apparent suicide. But Lenox suspects something far more sinister: murder, by a rare and deadly poison. The grand house where the girl worked is full of suspects, and though Prue had dabbled with the hearts of more than a few men, Lenox is baffled by the motive for the girl's death. When another body turns up during the London season's most fashionable ball, Lenox must untangle a web of loyalties and animosities. Was it jealousy that killed Prudence Smith? Or was it something else entirely? And can Lenox find the answer before the killer strikes again—this time, disturbingly close to home?
