Download or read book Brand Seduction written by Daryl Weber and published by Red Wheel/Weiser. This book was released on 2016-04-25 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters." —Seth Godin, author of All Marketers Are Liars "Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized." —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: • The surprising unconscious side of brands. • The biggest myths about consumer psychology. • The real role of emotions in building brands. • Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.
Download or read book The Art Of Seduction written by Robert Greene and published by Profile Books. This book was released on 2010-09-03 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Which sort of seducer could you be? Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? Or Saint? This book will show you which. Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once. When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. In this beautiful, sensually designed book, Greene unearths the two sides of seduction: the characters and the process. Discover who you, or your pursuer, most resembles. Learn, too, the pitfalls of the anti-Seducer. Immerse yourself in the twenty-four manoeuvres and strategies of the seductive process, the ritual by which a seducer gains mastery over their target. Understand how to 'Choose the Right Victim', 'Appear to Be an Object of Desire' and 'Confuse Desire and Reality'. In addition, Greene provides instruction on how to identify victims by type. Each fascinating character and each cunning tactic demonstrates a fundamental truth about who we are, and the targets we've become - or hope to win over. The Art of Seduction is an indispensable primer on the essence of one of history's greatest weapons and the ultimate power trip. From the internationally bestselling author of The 48 Laws of Power, Mastery, and The 33 Strategies Of War.
Download or read book In the Company of Good and Evil written by Ken Power and published by Cricketsong Books. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise and fall of Value America.com.
Download or read book 1 000 More Greetings written by Aesthetic Movement and published by Rockport Publishers. This book was released on 2010-11-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Greetings often provide designer with the chance to truly stretch their creative wings. 1,000 More Greetings features examples by designers who are enjoying the luxury of personal expression through creative freedom, without the need to satisfy a client. The 1,000 inspirational examples of invitations, announcements, greetings, and self promotions are created using unique materials and expressive treatments. With correspondence for every occasion, this book is a must-have resource for designers who are looking for inspiration from an unprecedented collection of work by an international group of designers.
Download or read book The New Rules of Attraction written by Arden Leigh and published by Sourcebooks, Inc.. This book was released on 2011-12-01 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: GET THE LOVE YOU WANT FROM THE GUY YOU WANT She walks into a room and heads turn. Conversations stop. Drinks spill. The man you've been trying to talk to all night suddenly excuses himself. You hope she'll break a stiletto. Don't hate her. Become her. What would you rather do-have a strategy to win the guy you want, or sit at the bar all night and wait for him to come to you? Arden Leigh schools women in the art of getting their desires, offering you effective tips for attracting him, mesmerizing him, and convincing him that what he really wants is you, including: Why being sexy shouldn't be your only weapon Why waiting for him to approach you is one of the worst things you can do Why you should always do more at the party than have fun How Facebook, Twitter, and texting can help you-or hurt you. The New Rules of Attraction gives you the tools to create lasting attraction with the kind of men you want in your life.
Download or read book Magickal Seduction written by Damon Brand and published by Createspace Independent Publishing Platform. This book was released on 2014-06-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If there is somebody you have longed for, the magick in this book can bring that person to you. If you want casual sex with attractive people, the magick here works. If you're looking for true love, this magick can set the wheels of passion in motion.This highly sought-after volume is available once more. Damon Brand combines ancient magick with modern ideas, to bring new passion into your life.You will discover:Magick to attract the person you desire.A talisman that turns attraction into love.A ritual to create a magnetic aura of seduction.True seduction is the art of attracting the people who will please you most, sexually and emotionally. At its best, seduction is a gift to the one you seduce.This book gives you the tools you need to create a powerful magickal energy that attracts romance, love and sex.
Download or read book Brand Management written by Dr. Hemath Y. and published by Wizard Publisher. This book was released on with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Lord of Seduction written by Paula Quinn and published by Forever. This book was released on 2009-11-29 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The steamy conclusion to the Risande Family trilogy chronicles the intertwined fates of Lady Tanon Risande of England and Prince Gareth ap Owain of Wales, who first met in childhood. As one of the king's favorites, Lady Tanon Risande never imagined she'd be traded to a savage Welsh prince as a gesture of Norman goodwill. Gareth ap Owain may call himself a prince, but his untamed sensuality confirms he is no gentleman. As her wedding night approaches, Tanon is torn between fear and her budding desire. Readers will enjoy having a front-row seat as Tanon and Gareth's passion translates to love.
Download or read book Unconscious Branding written by Douglas Van Praet and published by St. Martin's Press. This book was released on 2012-11-13 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how,behavior change occurs. Here, author DouglasVan Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change. These steps are illustrated using real world examples from advertising, marketing, media and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?" ;and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial.
Download or read book Eggonomics written by Diane M. Tober and published by Taylor & Francis. This book was released on 2024-10-18 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when people are reduced to products? By pulling back the clinical curtain on the multi-billion-dollar per year global egg industry, that is the central question Eggonomics seeks to address. Tracing the emotional and physical journeys egg donors embark upon as suppliers of valuable commodities, this book reveals uncomfortable realities at the heart of the industry. Donors — and the eggs they provide — are absolutely essential to helping others create the families of their dreams. But not all clinics treat their donors as well as their paying patients, and many donors suffer as a result. Technological innovations allow the egg donation industry to expand, fueling the private equity incursion into fertility medicine, turning once-private clinics into highly profitable, multinational conglomerates. Drawing upon international anthropological fieldwork, Eggonomics reveals the clinical spaces where egg donor’s bodies are tested, prodded, and poked for ever-increasing sums of profit, eugenic forces drive donor selection, and the unrelenting pressures of global capitalism threaten medicine’s prime directive of ‘do no harm.’ Timely, meticulously researched, and written with surgical precision, Eggonomics is a crucial read for researchers, medical professionals, policymakers, and anyone considering becoming or using an egg donor.
Download or read book Seducing Strangers written by Josh Weltman and published by Workman Publishing. This book was released on 2015-04-07 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author says it best: “This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something.” Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper’s credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook?of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy. Weltman identifies the four elements of selling—one of which is behind everything from a national television campaign to an email blast. There’s the ad that makes people curious—want to know more? That creates a sense of urgency—limited time offer! That increases market share—why we’re unique, or just better. And the ad that protects margins—thank you for your loyalty. And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships. Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how. “People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is ‘You know I play a fictional advertising executive, right?’ That’s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman.” —from the Foreword by Jon Hamm
Download or read book Behind the Brand written by Elliott Bryan and published by IdeaPress Publishing. This book was released on 2019-06-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.
Download or read book Seducing the Subconscious written by Robert Heath and published by John Wiley & Sons. This book was released on 2012-04-09 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
Download or read book Brand Elevation written by Wolfgang Schaefer and published by Kogan Page Publishers. This book was released on 2021-01-03 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand. Brand Elevation explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt's Bees, Lakrids, Starbucks, TerraCycle, and YouTube, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand.
Download or read book Sweet Seduction written by Maya Banks and published by National Geographic Books. This book was released on 2012-12-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: FROM NEW YORK TIMES BESTSELLING AUTHOR OF THE BREATHLESS TRILOGY MAYA BANKS He was the stuff erotic dreams are made of... Salon owner Julie Stanford wanted Nathan Tucker ever since she gave him his first massage. Getting paid to feel every inch of his body, stripped, oiled, and spread out in front of her...the stuff dreams are made of. But the sexy guy was oblivious to the signals she was sending—until she finished off his final rub-down with something extra. In fact, the best extra he ever had. Unfortunately, he came around too late. Now Julie's moving on. She was everything he'd dreamed of... The woman was driving him crazy. She lit fire to his insides, then ran like a scalded cat. And now she's going to someone else to have all her fantasies fulfilled? Over his dead body. He's more than willing to give her what she wants, and as soon as he pins the little minx down, he'll show her his own brand of sweet seduction.
Download or read book La Seduction written by Elaine Sciolino and published by Macmillan. This book was released on 2011-06-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hidden truth about the French way of life: it's all about seduction—its rules, its pleasures, its secrets France is a seductive country, seductive in its elegance, its beauty, its sensual pleasures, and its joie de vivre. But Elaine Sciolino, the longtime Paris bureau chief of The New York Times, has discovered that seduction is much more than a game to the French: it is the key to understanding France. Seduction plays a crucial role in how the French relate to one another—not just in romantic relationships but also in how they conduct business, enjoy food and drink, define style, engage in intellectual debate, elect politicians, and project power around the world. While sexual repartee and conquest remain at the heart of seduction, for the French seduction has become a philosophy of life, even an ideology, that can confuse outsiders. In La Seduction, Sciolino gives us an inside view of how seduction works in all areas, analyzing its limits as well as its power. She demystifies the French way of life in an entertaining and personal narrative that carries us from the neighborhood shops of Paris to the halls of government, from the gardens of Versailles to the agricultural heartland. La Seduction will charm you and encourage you to lower your defenses about the French. Pull up a chair and let Elaine Sciolino seduce you.
Download or read book Elite Seduction written by Nate Chai and published by Storywand Limited. This book was released on 2019-04-18 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The leading human behaviourist and dating coach for men reveals his unique and proven system to finding Love, attracting elite women and meeting the woman of your dreams Before we get into what's in this book, we need to make sure you're in the right place: Do you find yourself in situations where you feel like you are peddling 100 mph into the conversation only to find yourself out of breath and nothing left to talk about? Do you find your self falling into the same old pattern that feels like 'eleven o'clock pub chat' when you finally muster up the courage to speak to an attractive lady? Do you over analyse a situation in its entirety to the extent where you've completely let the moment pass and once again missed ANOTHER opportunity? The statistics show that 34.5% of men are single and it's getting harder to meet and attract the women of your dreams. As the modern world of politics, social movements, and dating apps pull men and women apart, it's time to give men a clear and simple way that they can attract high-class women without gimmicks, being creepy, and ensuring both parties get exactly what they want. In this book, you'll receive actionable tools that will make NOT finding your dream partner literally impossible, as well as: The Truth About Why You're Holding Yourself Back from Meeting Your Dream Partner The Secret to Becoming an Elite Seducer Quickly The Secret Seduction Language that Women Use Why Most Men Have Terrible Conversations with Women The Line Between "Suggestive & Cheeky" & "Predatorial & Creepy ...and much, much more. This book has been designed to give you stimulating interactions with women and for you to have the best possible experience in your social and dating world for the rest of your life. This book completely takes you through what it takes to install the correct mindset principles that a woman finds attractive in a man and what mindset you need to have if you want to become an elite seducer. Wave goodbye to the passive, mundane, and bland. Welcome into your existence newfound abilities that will give you access to an endless amount of opportunities within love, seduction, and dating. But don't take our word for it, here's what Johnny's clients say about him: "I sought out Johnny because I came to a point in my life where I needed a change. I was 21 and I've been nervous and awkward around attractive women my whole life. I've had a few brief relationships but they all ended badly and I could never approach women in social occasions. In fact, until I met Johnny, I had severe doubts about whether if I could attract beautiful women at all." - Marcus, Private Equity, London "Johnny is a master psychologist. His understanding of women does not only come from his past experiences, but also through his vast knowledge gathered from NLP and other psychology-related publications. His infield coaching not only gives students an edge in dealing with women but also gives students a unique insight into many aspects of human behaviour." - Justin, Computer Technology, London "I'd always had a huge fear of approaching, Johnny has helped me overcome that and then showed me a completely different side to social interaction which I genuinely thought only existed in films". - Chris, Systems Analyst, London
