Download or read book Brand Rejuvenation written by Jean-Marc Lehu and published by . This book was released on 2006 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlighting the aging problems that every brand can face, this text shows how to maintain brand equity through careful husbandry and through recognizing and acting on the need for timely repositioning.
Download or read book Six Rules of Brand Revitalization written by Larry Light and published by FT Press. This book was released on 2016-02-08 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, Second Edition presents an intensely practical blueprint for resurrecting or revitalizing any brand, and driving it to unprecedented levels of success. Larry Light and Joan Kiddon illuminate their blueprint with up-to-date case studies and specific examples from their unsurpassed brand experience, offering detailed "dos" and "don'ts" for everything from segmentation to RandD to executive leadership. You'll discover how to eliminate siloes, and refocus your entire organization around common goals and brand promises... restore brand relevance based on an ever-more-profound knowledge of your customers... reinvent your total brand experience, leveraging innovation, renovation, marketing, and value. Using McDonald's and other prominent examples, Light and Kiddon show how big brands get into trouble by committing several common mistakes... how to reenergize them... why hard-to-change bad habits can lead brands back into trouble again... and how to keep that from happening to your brands. Along the way, they demonstrate how to define and measure progress, rebuild brand trust within and outside the organization, create a "plan to win," and execute on it!
Download or read book Brand Revitalization written by Larry Light and published by Pearson Education. This book was released on 2009-10-12 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element is an excerpt from Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Available in print and digital formats. Build a systematic Plan to Win for revitalizing your brand: stop playing “not to lose,” and get your entire organization aligned for the win! How many times have you heard: “We all need to be on the same page”? That’s the Holy Grail for marketers, managers, and executives. Yet rarely do organizations create that “one page” of purpose, actions, and metrics to which all can adhere. A Plan to Win (PTW) does just that.
Download or read book Six Rules for Brand Revitalization written by Larry Light and published by Wharton. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success.
Download or read book Brand Rejuvenation written by Jean Marc Lehu and published by . This book was released on 2007-01-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Six Rules for Brand Revitalization written by Larry Light and published by Financial Times/Prentice Hall. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, Second Edition presents an intensely practical blueprint for resurrecting or revitalizing any brand, and driving it to unprecedented levels of success. Larry Light and Joan Kiddon illuminate their blueprint with up-to-date case studies and specific examples from their unsurpassed brand experience, offering detailed "dos" and "don'ts" for everything from segmentation to RandD to executive leadership. You'll discover how to eliminate siloes, and refocus your entire organization around common goals and brand promises... restore brand relevance based on an ever-more-profound knowledge of your customers... reinvent your total brand experience, leveraging innovation, renovation, marketing, and value. Using McDonald's and other prominent examples, Light and Kiddon show how big brands get into trouble by committing several common mistakes... how to reenergize them... why hard-to-change bad habits can lead brands back into trouble again... and how to keep that from happening to your brands. Along the way, they demonstrate how to define and measure progress, rebuild brand trust within and outside the organization, create a "plan to win," and execute on it!
Download or read book The New Strategic Brand Management written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2008 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.
Download or read book The Mexx Brand Strategic Audit SWOT Analysis and Brand Rejuvenation Strategy written by Karina Oborune and published by GRIN Verlag. This book was released on 2016-03-15 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, The Hague University (Applied Sciences), course: Master in International Communication, language: English, abstract: There is a necessity to improve already strong, well-known brand image giving the world taste of something new. In order to re-increase sales, MEXX needs to define a new branding strategy/ies, so the central question “How can MEXX rebrand itself to occupy a more distinctive position in the fashion market?” will be answered in this brand rejuvenation plan. MEXX started locally in 1986 and now 25 years later operates in 66 countries over 4 continents, has 1100 own stores and 10’000 selling points (Mexx Marketing and Communication Plan, 2013). Mexx clothing embodies the essence of living the European lifestyles. Mexx is headquartered in Amsterdam, the Netherlands. European business has a direct retail offering combined with various wholesale channels and focuses on Germany, Netherlands, Belgium, France and Russia (The Gores Group, 2011). There were launched two lines of clothing in 1980, "Moustache" for men, and "Emanuelle" for women, which merged in 1986 to Mexx. In 2001, most of the company was sold for several 100 million dollars to Liz Claiborne Inc. and afterwards the Gores Group.
Download or read book Six Rules for Brand Revitalization written by Larry Light and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Six Rules for Brand Revitalization written by Larry Light and published by . This book was released on 2009 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book B2B Brand Management written by Philip Kotler and published by Springer Science & Business Media. This book was released on 2006-09-22 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
Download or read book Brand Management written by Jaywant Singh and published by Kogan Page Publishers. This book was released on 2024-05-03 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture. Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm & Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides, video links and an instructors' manual containing further case studies and exercises. This is an indispensable textbook for undergraduate and postgraduate students of brand management.
Download or read book RE written by Al Lautenslager and published by Morgan James Publishing. This book was released on 2011-05-01 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: As consumers wrestle with tightening credit, inflation, economic slowdown and uncertainties, unemployment, debt, the housing crises, global unrest, mortgage foreclosures, and prognostications of doom and gloom, doing something different is more important than ever. Repositioning, reengineering, renewing, rejuvenating and reenergizing are all rising in priority as they relate to improving businesses, careers, hopes, dreams, personal development and life in general. As a result, Life improvement, battling status quo, ambition, the pursuit of happiness, dealing with change, or exploring the possibilities, are all or in part, on the mind of many today. All of these are related to change, improvement, doing things again or different or re-__________ (insert your Re: word of choice here). This book is the response to the point in time, life and history that our generation is in. It boils down to Re-newing, Re-viving, Re-inventing, Re-engineering, Re-positioning, Re-juvenating your business and life.
Download or read book Brand Marketing written by Dr Kisholoy Roy and published by KISHOLOY ROY. This book was released on 2021-01-26 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book on Brand Management has all the facets of brand marketing explained in an extremely lucid and detailed manner. Each and every topic in contemporary brand management has been stressed with adequate exhibits and important data. The book also has a rich repository of case studies that gives a complete and practical understanding of the world of product, celebrity, destination brands and more.
Download or read book Six Rules for Brand Revitalization written by Larry Light and published by . This book was released on 2009 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success.
Download or read book written by 陳振東 and published by Red Publish. This book was released on 2010 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: 本書探究在中國服飾巿場中通過品牌年輕化戰略獲得老品牌年輕化問題，並借鑒Keller在1998年提出的以顧客為基礎的品牌資產模型(簡稱CBBE)，連續探索性設計和Playboy實例來分析，並考察品牌個性、品牌延伸在品牌年輕化的作用，探尋其他品牌因素的作用，如品牌形象和品牌知名度等。
Download or read book Brand Management written by Dr. Pramod Goyal and published by AG PUBLISHING HOUSE (AGPH Books). This book was released on 2022-08-18 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nobody can take your reputation or brand away from you once it has been established. Competitors might well be able to replicate your goods, your patents might someday expire, trade secrets would leak to competitors, your special manufacturing facility will ultimately become outdated, but your brand would live on and also continue to be distinctively yours. In fact, a powerful brand name might well be your most important asset. Relationship building is facilitated by brands. Branding aids in the convenience of making a purchase. A significant advantage is provided by branding in this manner. A powerful brand may help client’s trust company and establish expectations about the items in the commodity market when features and advantages are difficult to differentiate. Brand management accounts for the fact that consumers may have opinions about the product that vary from your own, all while making efforts to influence those opinions and adjusting the branding strategy so that consumers form opinions that are consistent with your own. Unwanted associations with your brand might form in the minds of your target audience in the absence of careful brand management. Perception is the key to successful branding. By developing a recognizable identity for your business, you may inspire confidence and loyalty among your target audience. As a result of this emotional investment, your target audience will choose to act in a way that isn't entirely rational.
