Download or read book Brand Name Zen written by Andre Doshim Halaw and published by CreateSpace. This book was released on 2013-11-20 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern American Zen is in a deplorable state: Zen Masters are now pseudo-celebrities; Dharma Transmission has been co-opted as a branding technique; and worst of all, Zen has degenerated into a lifestyle identity whose primary aim is no longer Buddhahood, but rather the perpetuation of the Zen institution itself. Zen is more interested in establishing orthodoxy and orthopraxy than it is in helping people realize their Buddha Nature. Western Zen has become just as consumer-driven and celebrity-obsessed as the rest of American culture. And the worst part is that no one in the Zen community even seems to notice. Or to care.Brand-Name Zen takes a bold and daring look at the current decadence of modern Western Zen. It poses very important questions regarding the entire Western Zen institution, such as what is the true function of Dharma Transmission? How has zazen become the signature Zen “pose”? How have koans been appropriated as a means to establish and maintain authoritarian power structures?Brand-Name Zen offers an invaluable mirror for Western Zen to evaluate itself. It is a must read for any serious Zen student.

Download or read book The Zen of Social Media Marketing written by Shama Hyder and published by BenBella Books, Inc.. This book was released on 2016-08-16 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media’s zen master of marketing" by Entrepreneur magazine and One of LinkedIn's "Top Voices" in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success

Download or read book Dot Zen written by Seamus Phan and published by McGallen & Bolden Associates. This book was released on 2003 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Essential Entrepreneur written by Richard Turner and published by John Wiley & Sons. This book was released on 2022-11-02 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: A toolkit for entrepreneurial success In The Essential Entrepreneur, celebrated entrepreneur and business strategist Richard Turner delivers a practical, step-by-step approach to starting and growing a thriving enterprise. If you’re ready to take your fledgling business to the next level—and finally follow that brilliant big idea—this guide covers everything you’ll need to navigate the challenges ahead. Richard shares straightforward advice and hands-on, real-world lessons outlining the key points you need to know to start and grow your venture. And his lessons are supported by the experience and wisdom of a panel of diverse experts: Tobi Pearce (co-founder of SWEAT), Flavia Tata Nardini (of Fleet Space), Simon Haigh (of Haigh’s Chocolates), and Kirsten Bernhardt (skilled investment manager). You’ll discover how to: Make a splash in your industry by taking advantage of market weaknesses, disrupting the status quo and creating new openings Sort the good ideas from the bad: validate your business (whether it’s a product or a service) and maximise its value Position your brand so that what you do is clear and instantly recognisable Create a business plan that really works, factoring in timing, going to market, managing finance, managing growth and more Understand the logistics of a successful and profitable operation, from sourcing suppliers to production, warehousing and distribution Most small businesses struggle to get moving. This is the book that will help you get ahead in the race. A can’t-miss resource for start-up entrepreneurs and business owners, The Essential Entrepreneur outlines everything you need to know to hit the ground running.

Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Download or read book Hardcore Zen written by Brad Warner and published by Simon and Schuster. This book was released on 2015-12 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zen, plain and simple, with no BS. This is not your typical Zen book. Brad Warner, a young punk who grew up to be a Zen master, spares no one. This bold new approach to the "Why?" of Zen Buddhism is as strongly grounded in the tradition of Zen as it is utterly revolutionary. Warner's voice is hilarious, and he calls on the wisdom of everyone from punk and pop culture icons to the Buddha himself to make sure his points come through loud and clear. As it prods readers to question everything, Hardcore Zen is both an approach and a departure, leaving behind the soft and lyrical for the gritty and stark perspective of a new generation. This new edition will feature an afterword from the author.

Download or read book Marketing Management written by Situn Krushna Sahu and published by Educreation Publishing. This book was released on with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning of 21st century, there is various facet of marketing. The fundamental of marketing is utilized in every aspect. The marketing trends are making the marketers assimilate the innovations into marketing realities. The definitive impact is seen in the market place. Today companies are using the mode of application of innovations in product solution for the customer problems. Marketing is changed a lot from 1960’s. The fundamental topics such as segmentation, targeting, positioning still used by companies though there are new contemporary trends in marketing. Service market has grown significantly in this liberalized economy. Customers look for experiences while consuming. Customer lifestyle has changed substantially. New Indian customers graduating for nuclear family values, owning number of brands, having shopping experiences in retail outlet, flying in Airline, watching movies in multiplexes, food in good restaurant, pleasant stay in good hotel and health checkup in healthcare centers are becoming ices, properties, persons, places, events, information, ideas or organization is of interest to everyone. Customer feedback is implemented by the companies. Even the companies are tracking how many customers are clicking on what in webpage, and how many advertisements they are seeing. It makes marketers plan their market offerings. India's image now that it is able to provide services for the products augurs well for the country. Every chapter in this book explains in detail about fundamentals, challenges and contemporary issues. This book represents relevant topics for insightful marketing for the new century.

Download or read book Book of Serenity written by Xingxiu and published by . This book was released on 1998 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: An important collection of 100 classic Zen Buddhist koans with commentaries. A companion to Thomas Cleary's well-respected translation of THE BLUE CLIFF RECORD, this book is the other, equally revered classic collection of koans--the paradoxical teaching devices that have been closely associated with Zen study and practice since the tenth century.

Download or read book Essential Zen written by Kazuaki Tanahashi and published by Harper Collins. This book was released on 1994 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best collection of Zen wisdom and wit since Zen Flesh, Zen Bones, this lively introduction to Zen Buddhism has it all. Koans, sayings, poems, and stories by Eastern and American Zen teachers and students capture the delightful, challenging, mystifying, mind-stopping, outrageous, and scandalous heart of Zen. 6 illustrations.

Download or read book Zen Ties A Stillwater and Friends Book written by Jon J Muth and published by Scholastic Inc.. This book was released on 2015-07-28 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stillwater, the beloved Zen panda, now in his own Apple TV+ original series! Stillwater the Panda returns in a delightful companion to his Caldecott Honor Book, Zen Shorts. Summer has arrived -- and so has Koo, Stillwater's haiku-speaking young nephew. And when Stillwater encourages Koo, and his friends Addy, Michael, and Karl to help a grouchy old neighbor in need, their efforts are rewarded in unexpected ways.Zen Ties is a charming story of compassion and friendship that reaffirms the importance of our ties to one another.

Download or read book Graphic Products written by Jon Attwood and published by Heinemann. This book was released on 2002 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text follows the structure and content of the Edexcel specification, and supports both Foundation and Higher students. The student book includes practice exam questions, activities, and tips to help students practice what they have learned.

Download or read book Zen Confidential written by Shozan Jack Haubner and published by Shambhala Publications. This book was released on 2013-05-14 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: A screenwriter and stand-up comic’s hilarious and profound account of his journey into Zen monkhood—featuring a foreword by Leonard Cohen Shozan Jack Haubner is the David Sedaris of Zen Buddhism: a brilliant humorist and analyst of human foibles, whose hilarity is informed by the profound insights that have dawned on him—as he's stumbled and fallen into spirituall practice. Raised in a truly strange family of Mel-Gibson-esque Catholic extremists, he went on to study philosophy (becoming very un-Catholic in the process) and to pursue a career as a screenwriter and stand-up comic in the clubs of L.A. How he went from life in the fast lane to life on the stationary meditation cushion is the subject of this laugh-out-loud funny account of his experiences. Whether he’s dealing with the pranks of a juvenile delinquent assistant in the monastery kitchen or experiencing profound compassion in the presence of his spiritual teacher, Haubner’s voice is one you'll be compelled to listen to. Not only because it’s highly entertaining, but because of its remarkable insight into the human condition.

Download or read book Zen and the Brain written by James H. Austin and published by MIT Press. This book was released on 1999-06-04 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt: A neuroscientist and Zen practitioner interweaves the latest research on the brain with his personal narrative of Zen. Aldous Huxley called humankind's basic trend toward spiritual growth the "perennial philosophy." In the view of James Austin, the trend implies a "perennial psychophysiology"—because awakening, or enlightenment, occurs only when the human brain undergoes substantial changes. What are the peak experiences of enlightenment? How could these states profoundly enhance, and yet simplify, the workings of the brain? Zen and the Brain presents the latest evidence. In this book Zen Buddhism becomes the opening wedge for an extraordinarily wide-ranging exploration of consciousness. In order to understand which brain mechanisms produce Zen states, one needs some understanding of the anatomy, physiology, and chemistry of the brain. Austin, both a neurologist and a Zen practitioner, interweaves the most recent brain research with the personal narrative of his Zen experiences. The science is both inclusive and rigorous; the Zen sections are clear and evocative. Along the way, Austin examines such topics as similar states in other disciplines and religions, sleep and dreams, mental illness, consciousness-altering drugs, and the social consequences of the advanced stage of ongoing enlightenment.

Download or read book The Zen Trader written by Peter Castle and published by Jaico Publishing House. This book was released on 2023-04-25 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trading is a stressful occupation, with mental and emotional traps on every side. Our instincts drive us to self-destruction: holding plummeting stocks in the hope of a sudden recovery, or obsessing over the minute-to-minute movements of our holdings. What if there were a trader who knew how to avoid these traps and could teach us to trade from a place of inner calm and peace of mind? Peter Castle has been a successful trader in financial markets for almost 30 years. He also happens to be a Zen monk. Peter’s unique perspective gives him unrivalled insight into how the wisdom of Zen can empower us to master our minds and achieve success in the markets. Many guides to using Zen avoid clear prescriptions and rely instead on cryptic quotes. In THE ZEN TRADER, Peter demystifies both trading and Zen, using decades of experience, sharing dozens of real-life examples, and explaining clearly the systems that enable mastery of both disciplines. He teaches us how to limit distraction, focus attention, detach from problematic emotions, be true to ourselves, and embrace the unlimited opportunities that exist in our professional and personal lives. Following Peter’s wisdom, you too can become a ZEN TRADER.

Download or read book Zen written by Evie Harrisson and published by Self Publisher. This book was released on 2020-08-15 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many people perceive Zen to be something that is only practices by Buddhist monks, but did you know that many people apply the techniques of Zen at their job, in their relationships, and in many aspects of life? With Zen, you can change your mindset and your brain. You can begin to understand why meditation and mindful, subconscious thoughts will have a positive impact on your life. If you ask the right questions and if you are open to the answers, it can help you discover so much more about yourself!

Download or read book Around The World in 80 Years written by Jack Nedell and published by Xlibris Corporation. This book was released on 2012-08-30 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: JACK NEDELL knew early in life that he wanted to break away from home and go out into the world to travel, explore foreign lands and, eventually, pursue a career abroad. In “Around the World in 80 Years” Jack relates his lifelong journey as a global businessman traveling, living and managing overseas operations in countries throughout the world. From his long career as an executive in Procter & Gamble’s international business, Jack provides behind-the-scenes stories of how P&G evolved from essentially a U.S. business in the 1950’s into the global powerhouse it is today.

Download or read book The Zen of Executive Presence written by David A. McKnight and published by Damstyle. This book was released on 2013-07-30 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Image and style consultant David A. McKnight offers in this book theories, tips, and details on assessing and improving style and developing one's executive presence. DAMstyle is an iconic multi-dimensional image and lifestyle consulting operation in New York City, serving as a one-stop enterprise for individual and organizational image needs.