Download or read book Brand Damage written by Patrick Sitkins and published by AuthorHouse. This book was released on 2013-05-02 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal branding is going to be one of North American businesses most critical strategic initiatives in the next 3-5 years. Information is more accessible on individuals than ever before. Social media is making details about people more accessible and creating a ton of data to help people form opinions about individuals. "Brand Damage - It's Personal!" deals with the ever-growing importance of personal branding. This book is a practical guide for everyone from teenagers to seasoned professionals. It provides information on how to create and proactively manage your brand, items that can damage a brand, and entertaining stories and illustrations.

Download or read book Branding For Dummies written by Bill Chiaravalle and published by John Wiley & Sons. This book was released on 2014-12-31 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.

Download or read book Shoot the Puppy written by Tony Thorne and published by Penguin UK. This book was released on 2007-11-01 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a bobo or a wombat? Are you tempted by infobia or to kick dead whales up the beach? If your answer to any of these questions is 'What are you talking about?', then you definitely need a copy of Shoot the Puppy. Amusing, informative and newly updated for 2007, it guides the reader through the ever-growing heap of contemporary jargon from around the English-speaking world, showing where it comes from, what it means, and what it tells us about our contemporary world.

Download or read book The Truth About Creating Brands People Love written by Donna D. Heckler and published by FT Press. This book was released on 2008-10-10 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great. “I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.” DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos

Download or read book The Birth of a Brand written by Brian Smith and published by Simon and Schuster. This book was released on 2014-12-02 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: From baby steps to giant leaps, let Brian Smith, entrepreneurial guru and founder of UGG, mentor and teach you the secret to successful brand creation. “You can’t give birth to adults,” writes Ugg founder Brian Smith. “The same thinking applies to creating a business.” Before UGG became one of America’s most beloved brands, lifelong surfer Brian Smith was leading a life of quiet desperation as an accountant. Then one day, the overwhelming feeling that he’d missed the starting gun to life hit him over the head like a tidal wave, so he pulled himself up by his bootstraps and got to work. What came next was the adventure of a lifetime that turned a pair of sheepskin boots into an international phenom and brand. Now Brian is sharing how he got it done. Using the wisdom of hindsight, he reveals the clear business practices and spiritual truths that he discovered and honed along his path to success. Written with refreshing candor and camaraderie, seasoned with time-worn knowledge and perspective, The Birth of a Brand is for anyone interested a joyful, genuine, spiritual life while and still be wildly successful in their professional life at the same time. In business, just as in life, we have to crawl before we can leap into success. The worst thing to do is stand still.

Download or read book Flux written by David Soberman and published by University of Toronto Press. This book was released on 2012-12-05 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectations of how companies will react to their demands. Along with the challenges, however, come new opportunities: the growth of behavioural economics and the emergence of new data collection techniques, for instance, give marketers unprecedented access to previously hidden aspects of consumer behavior. Clearly, ‘business as usual’ is not an option for marketing managers who want their firms to stay in the game. To help managers adapt to the rapidly changing business environment, Flux offers a collection of the very best thinking on key areas of marketing activity and decision-making. Each chapter is written by a leading expert in a specific ‘new’ marketing subject area, from managing brands to dealing with new media, and addresses substantive challenges in that area while providing steps for taking action. The book’s integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.

Download or read book The Law Journal Reports written by and published by . This book was released on 1877 with total page 1190 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Branding The 6 Easy Steps written by and published by e-agency. This book was released on 2004 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Creating Powerful Brands written by Leslie de Chernatony and published by Routledge. This book was released on 2010-10-28 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest thinking and best practice in the domain of branding • All new real marketing campaigns show how branding theories are implemented in practice • Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

Download or read book Aaker on Branding written by David Aaker and published by Morgan James Publishing. This book was released on 2014-02-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. Aaker on Branding is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. “Nobody knows brand strategy better than David Aaker. Aaker has taken all of the essential principles of branding and collapsed them into one epic brand book. Whether you’re a seasoned brand marketer or just getting started, this book will provide you with a practical path to creating, nurturing and leveraging strong brands.” —Ann Lewnes, CMO Adobe Technology “I am a devoted user of David Aaker’s work over many years, I, like many of you, have benefitted from his insights in chunks. Here those chunks are all pulled together, and seasoned with years of his own applied work. It’s just outstanding.” —Richard Lyons, Dean, Berkeley-Haas School of Business Administration

Download or read book The Employee Experience written by Tracy Maylett and published by John Wiley & Sons. This book was released on 2017-01-10 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever notice how companies with the best service also have the happiest employees? That’s no accident. Do you want to build a strong, successful organization? Start by ignoring your customers. Really. Instead, focus first on creating a better employee experience, or EX. Your employees interact with customers, make them smile, and carry your brand message from the warehouse to the front lines. If your employees are having a great experience, so will your customers. In The Employee Experience, employee engagement pioneers Tracy Maylett and Matthew Wride reveal the secrets not only to attracting and retaining top talent, but to building a deeply engaged workforce—the foundation of organizational success. With deep insights into the dynamics of trust and mutual expectations, this book shows that before you can deliver a transcendent customer experience (CX), you must first build a superlative EX. With real-world examples and more than 24 million employee survey responses, Maylett and Wride reveal a clear, consistent pattern among the world’s most successful organizations. By establishing a clear set of expectations and promises—collectively known as the Contract—and upholding it consistently, employers can build the trust that leads to powerful engagement. Whether in business, healthcare, education, sports, or nonprofit, these organizations are consistently more successful and more profitable, enjoy sustainable growth, and win the battle to keep today’s rarest resource: talented people. Blending rigorous research, detailed case studies, in-depth interviews and expert insights, The Employee Experience will teach you to: Make the employee experience a core part of your strategy Understand employee expectations and bridge the “Expectation Gap” Establish rock-solid Brand, Transactional, and Psychological Contracts that breed trust and confidence Build an employee-employer partnership in creating something extraordinary Turn employee engagement into fuel for customer satisfaction, profit, and growth Attracting talent, retaining top performers, and creating an environment in which employees choose to engage drives results. The Employee Experience shows you where truly extraordinary organizations begin...and how to build one. TRACY MAYLETT, Ed.D, SPHR, SHRM-SCP, is the CEO of DecisionWise, where he currently advises leaders across the globe in leadership, change, and employee engagement. Maylett holds a doctorate from Pepperdine University and an MBA from BYU. He is a recognized author, and teaches in the Marriott School of Management at Brigham Young University. MATTHEW WRIDE, JD, PHR, is the COO of DecisionWise. With an extensive business background, Wride brings a fresh approach to organization development and leadership consulting. He is passionate about helping leaders create winning employee experiences. Wride holds a JD from Willamette University and a master’s degree from the University of Washington. For over two decades, DecisionWise has advised organizations and leaders in more than seventy countries on leadership, assessment, talent, organization development, and the employee experience. Visit us online at www.decision-wise.com.

Download or read book Managers and Leaders Who Can written by Ruth Spellman and published by John Wiley & Sons. This book was released on 2011-05-09 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a successful world economic system we need some fundamental changes that respond to the changing nature and expectations of society. Capitalism has to become more robust, more acceptable and more sustainable. Managers and Leaders Who Can provides a vision and road-map for making sense of the new world we live in as it affects management and leadership. Looking at the new economic and social circumstances of the post-recession world and examining the implications holistically for management and leadership, for governments, employers and individuals alike, this book provides practical guidance and illustrations on how to take forward the development challenge on a national, organisational and individual level. Praise for Managers and Leaders Who Can: “Ruth Spellman’s book is a timely and long awaited outstanding addition to the management literature. This is a ‘must read’ for anybody in a leadership or managerial role.” Prof. Cary L. Cooper, CBE, Distinguished Professor of Organisational Psychology and Health at Lancaster University Management School “Ruth Spellman has provided the thought platform from which a younger generation of aspiring leaders and managers can transform the nature of their profession. I urge you to read this and be creative!” Des Benjamin, CEO Simplyhealth “In times of unprecedented change, Managers and Leaders Who Can equips managers with tangible tools and case studies to develop their own and their organisations’ capabilities. Spellman offers superb, practical and up-to-date insight into what employees want, what managers need and what all business leaders have to focus on to develop competitive advantage in turbulent times.” Christina Ioannidis, Founder and CEO, Aquitude; author of Your Loss: How to Win Back your Female Talent “Ruth is absolutely right to identify and describe how leadership has to adapt to a totally new business environment. The advice and thoughts in this book will be valuable to all leaders in the public and private sectors.” Miles Templeman, DG, IOD “Chief Executives in the third sector are facing enormous challenges in the world they operate in. ACEVO members look to us for guidance in these difficult times and this book will be essential and very valuable reading for them in supporting them to make the changes many will need to make.” Stephen Bubb, CEO ACEVO

Download or read book The Scots Revised Reports written by Norman Macpherson and published by . This book was released on 1904 with total page 1192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Cases Decided in the Court of Session Teind Court Etc and House of Lords written by Scotland. Court of Session and published by . This book was released on 1870 with total page 1364 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cases Decided in the Court of Session Teind Court Court of Exchequer and House of Lords written by Scotland. Court of Session and published by . This book was released on 1870 with total page 1346 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book EBOOK Principles and Practice of Marketing written by JOBBER, DAVID and published by McGraw Hill. This book was released on 2009-12-16 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing