Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Download or read book Brand Aid written by Brad VanAuken and published by Amacom Books. This book was released on 2003 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Written by an acknowledged expert with 20 years of experience building world-class brands, Brand Aid is a day-to-day quick-reference guide that provides solutions for the 22 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable end-of-chapter checklists to help them assess and advance their own brand management efforts. Succinct and easy-to-read, it features exercises, formulas, case studies, proprietary research findings, and other useful tools -- including a template to help them do a complete brand audit. Brand Aid covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization. It includes an overview of the entire brand management and marketing process, as well as in-depth discussions of brand building on the Internet and internal brand building. A treasure trove of techniques, templates, and rules of thumb, Brand Aid! is an indispensable roadmap for anyone responsible for building their organization's brand."

Download or read book Brand Identity Essentials Revised and Expanded written by Kevin Budelmann and published by Rockport Publishers. This book was released on 2019-04-16 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.

Download or read book The Anarchist s Design Book written by Christopher Schwarz and published by . This book was released on 2016-02-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Brand Portfolio Strategy written by David A. Aaker and published by Free Press. This book was released on 2020-03-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

Download or read book Building Strong Brands written by David A. Aaker and published by Simon and Schuster. This book was released on 2012-10-01 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.

Download or read book Enterprise Architecture as Strategy written by Jeanne W. Ross and published by Harvard Business Press. This book was released on 2006 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enterprise architecture defines a firm's needs for standardized tasks, job roles, systems, infrastructure, and data in core business processes. This book explains enterprise architecture's vital role in enabling - or constraining - the execution of business strategy. It provides frameworks, case examples, and more.

Download or read book Green Architecture GreenSource Books written by Osman Attmann and published by McGraw-Hill Companies. This book was released on 2010 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter 1.Green Architecture: An Overview;Chapter 2.Definitions and Operationalizations of Green Architecture;Chapter 3.Brief History of Green Architecture;Chapter 4.Green Technologies: Energy Generation;Chapter 5.Green Technologies: Energy Retention;Chapter 6.Green Materials;Chapter 7.Smart Materials;Chapter 8.Case Studies;BibliographyIndexOsman Attmannis an architect and associate professorat the College of Architecture and Planning, University of Colorado.

Download or read book Guide To Contemporary New York City Architecture written by John Hill and published by W. W. Norton & Company. This book was released on 2011-12-13 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential walking companion to more than two hundred cutting-edge buildings constructed since the new millennium. The first decade of the 21st century has been a time of lively architectural production in New York City. A veritable building boom gripped the city, giving rise to a host of new—and architecturally cutting-edge—residential, corporate, institutional, academic, and commercial structures. With the boom now waning, this guidebook is perfectly timed to take stock of the city’s new skyline and map them all out, literally. This essential walking companion and guide features 200 of the most notable buildings and spaces constructed in New York’s five boroughs since the new millennium—The High Line, by James Corner Field Operations/Diller Scofidio + Renfro; 100 Eleventh Avenue, by Ateliers Jean Nouvel; Brooklyn Children’s Museum, by Rafael Vinoly Architects; 41 Cooper Square, by Morphosis; Poe Park Visitors Center, by Toshiko Mori Architect; and One Bryant Park, by Cook + Fox, to name just a few. Projects are grouped by neighborhood, allowing for easy, self-guided tours, with photos, maps, directions, and descriptions that highlight the most important aspects of each entry.

Download or read book Prefab Architecture written by Ryan E. Smith and published by John Wiley & Sons. This book was released on 2011-06-03 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Prefab Architecture . . . is beyond theory, and beyond most of what we think we know about pods, containers, mods, and joints. This book is more than 'Prefabrication 101.' It is the Joy of Cooking writ large for the architecture and construction industries." From the Foreword by James Timberlake, FAIA THE DEFINITIVE REFERENCE ON PREFAB ARCHITECTURE FOR ARCHITECTS AND CONSTRUCTION PROFESSIONALS Written for architects and related design and construction professionals, Prefab Architecture is a guide to off-site construction, presenting the opportunities and challenges associated with designing and building with components, panels, and modules. It presents the drawbacks of building in situ (on-site) and demonstrates why prefabrication is the smarter choice for better integration of products and processes, more efficient delivery, and realizing more value in project life cycles. In addition, Prefab Architecture provides: A selected history of prefabrication from the Industrial Revolution to current computer numerical control, and a theory of production from integrated processes to lean manufacturing Coverage on the tradeoffs of off-site fabrication including scope, schedule, and cost with the associated principles of labor, risk, and quality Up-to-date products featuring examples of prefabricated structure, enclosure, service, and nterior building systems Documentation on the constraints and execution of manufacturing, factory production, transportation, and assembly Dozens of recent examples of prefab projects by contemporary architects and fabricators including KieranTimberlake, SHoP Architects, Office dA, Michelle Kaufmann, and many others In Prefab Architecture, the fresh approaches toward creating buildings that accurately convey ature and expanded green building methodologies make this book an important voice for adopting change in a construction industry entrenched in traditions of the past.

Download or read book Sprint written by Jake Knapp and published by Random House. This book was released on 2016-03-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES and WALL STREET JOURNAL bestseller 'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies. What’s the most important place to focus your effort? How many meetings and discussions does it take before you can be sure you have the right solution? What will your idea look like in real life? How do you start? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

Download or read book Happy by Design written by Ben Channon and published by Routledge. This book was released on 2023-11-15 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can good design truly make us happier? Given that we spend over 80% of our time in buildings, shouldn't we have a better understanding of how they make us feel? Happy by Design explores the ways in which buildings, spaces and cities affect our moods. It reveals how architecture and design can make us happy and support mental health, and explains how poor design can have the opposite effect. Presented through a series of easy-to-understand design tips and accompanied by beautiful diagrams and illustrations, Happy by Design is a fantastic resource for architects, designers and students, or for anybody who would like to better understand the relationship between buildings and happiness. With the pandemic and cost-of-living crisis, the importance of designing for mental wellbeing has never been higher on the agenda. Whether through low-energy design, designing in better ventilation to avoid passing on pathogens or the realisation of the importance of accessing nature within an environment, this revised edition has been updated to reflect a changed world.

Download or read book Wally Olins written by Wally Olins and published by . This book was released on 2008 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.

Download or read book Convergence of Contemporary Thought in Architecture Urbanism and Heritage Studies written by Editors: Hourakhsh Ahmad Nia and Rokhsaneh Rahbarianyazd and published by Cinius Yayınları. This book was released on 2023-09-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the field of architecture, urbanism, and heritage studies, the realm of contemporary ideas is in a constant state of evolution, reflecting the dynamic nature of our surrounding world. Amidst this intricate tapestry, this collection of book chapters, appropriately titled "Convergence of Contemporary Thought in Architecture, Urbanism, and Heritage Studies," emerges as a guiding light through a maze of concepts, challenges, and imaginative solutions. The chapters within this volume traverse the globe, exploring diverse cultural, geographical, and temporal settings. Each chapter offers distinctive perspectives on various facets of the constructed environment, ranging from the preservation of architectural heritage to the modeling of urban energy consumption, from the fusion of traditional and innovative approaches to the consequences of human habitation on natural ecosystems.

Download or read book American Art Deco written by Carla Breeze and published by W. W. Norton & Company. This book was released on 2003 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art Deco architecture flourished in large cities and small towns throughout America in the 1920s and 1930s. The style is now captured in over 500 color photos of 75 lavish and innovatively designed buildings across the country that have been preserved both outside and in, giving the full scope of this beloved, exciting style.

Download or read book The Business of Design written by Keith Granet and published by Chronicle Books. This book was released on 2021-06-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

Download or read book Brand Management written by Michael Beverland and published by SAGE Publications Limited. This book was released on 2024-03-23 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely. Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. This textbook is essential reading for all students studying branding and brand management at university level. Michael Beverland is Professor of Brand Marketing at University of Sussex Business School. Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.