Download or read book Brainfluence written by Roger Dooley and published by John Wiley & Sons. This book was released on 2011-10-21 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
Download or read book The Ultimate Marketing Engine written by John Jantsch and published by HarperCollins Leadership. This book was released on 2021-09-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. In this book, you will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell – and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer. The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.
Download or read book The Parasitic Mind written by Gad Saad and published by Simon and Schuster. This book was released on 2020-10-06 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Read this book, strengthen your resolve, and help us all return to reason." —JORDAN PETERSON The West’s commitment to freedom, reason, and true liberalism have become endangered by a series of viral forces in our society today. Renowned host of the popular YouTube show “The SAAD Truth”, Dr. Gad Saad exposes how an epidemic of idea pathogens are spreading like a virus and killing common sense in the West. Serving as a powerful follow-up to Jordan Peterson’s book 12 Rules for Life Dr. Saad unpacks what is really happening in progressive safe zones, why we need to be paying more attention to these trends, and what we must do to stop the spread of dangerous thinking. A professor at Concordia University who has witnessed this troubling epidemic first-hand, Dr. Saad dissects a multitude of these concerning forces (corrupt thought patterns, belief systems, attitudes, etc.) that have given rise to a stifling political correctness in our society and how these have created serious consequences that must be remedied–before it’s too late.
Download or read book Neuromarketing written by Patrick Renvoise and published by HarperCollins Leadership. This book was released on 2007-09-30 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.
Download or read book Unleash Your Primal Brain written by Tim Ash and published by Tim Ash Enterprises Press. This book was released on 2020-06-29 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand what makes us human! This book is about the commonalities all 8,000,000,000 people on earth share. Our ancestors were molded by ruthless survival pressures from the earliest days of life on the planet. Adaptations which worked long ago are still inside of us – also shared with insects and reptiles. Later additions are common to all mammals from the tiniest shrews to the most massive whales. Some capabilities were bolted on relatively recently, and are only shared with our primate cousins. And the runaway explosion of humans on the planet can only be explained by our own bizarre species-level evolution. The only way to understand how our brains work is to examine the complete evolutionary arc. Find out why your primal brain is in charge, and your logical mind is usually asleep Learn what makes people unique among all other animals Understand the biased shortcuts your brain takes to make decisions Discover how culture has evolved us for learning and cooperation Find out how fairness and group conformity impact our behavior Understand the real purpose of memory, sleep, and dreaming Learn how stories allow us to mind-meld with other people Should I read this book? Yes – if you have a brain and want to understand how it works!… Personal development – Improve your memory, strengthen personal relationships and community, understand your motivations and drives, make peace with your emotional nature Relationships – Learn why you have an affinity for certain kinds of cultures and beliefs, understand gender differences and deep-seated emotional needs, get insights into children’s development, create stronger friendships Business – This book can be mined for insights about leadership, group cooperation, motivation, marketing and persuasion, sales, and effective communication
Download or read book Sludge written by Cass R. Sunstein and published by MIT Press. This book was released on 2021-09-07 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: How we became so burdened by red tape and unnecessary paperwork, and why we must do better. We've all had to fight our way through administrative sludge--filling out complicated online forms, mailing in paperwork, standing in line at the motor vehicle registry. This kind of red tape is a nuisance, but, as Cass Sunstein shows in Sludge, it can also also impair health, reduce growth, entrench poverty, and exacerbate inequality. Confronted by sludge, people just give up--and lose a promised outcome: a visa, a job, a permit, an educational opportunity, necessary medical help. In this lively and entertaining look at the terribleness of sludge, Sunstein explains what we can do to reduce it. Because of sludge, Sunstein, explains, too many people don't receive benefits to which they are entitled. Sludge even prevents many people from exercising their constitutional rights--when, for example, barriers to voting in an election are too high. (A Sludge Reduction Act would be a Voting Rights Act.) Sunstein takes readers on a tour of the not-so-wonderful world of sludge, describes justifications for certain kinds of sludge, and proposes "Sludge Audits" as a way to measure the effects of sludge. On balance, Sunstein argues, sludge infringes on human dignity, making people feel that their time and even their lives don't matter. We must do better.
Download or read book Be Exceptional written by Joe Navarro and published by HarperCollins. This book was released on 2021-06-29 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Anyone pursuing success must read this book." —Chris Voss, author of Never Split the Difference A master class in leadership from the world’s top body language expert From internationally bestselling author and retired FBI agent Joe Navarro, a groundbreaking look at the five powerful principles that set exceptional individuals apart Joe Navarro spent a quarter century with the FBI, pursuing spies and other dangerous criminals across the globe. In his line of work, successful leadership was quite literally a matter of life or death. Now he brings his hard-earned lessons to you. Be Exceptional distills a lifetime of experience into five principles that outstanding individuals live by: Self-Mastery: To lead others, you must first demonstrate that you can lead yourself. Observation: Apply the same techniques used by the FBI to quickly and accurately assess any situation. Communication: Harness the power of verbal and nonverbal interaction to persuade, motivate, and inspire. Action: Build shared purpose and lead by example. Psychological Comfort: Discover the secret ingredient of exceptional individuals. Be Exceptional is the culmination of Joe Navarro’s decades spent analyzing human behavior, conducting more than 10,000 interviews in the field, and making high-stakes behavioral assessments. Drawing upon case studies from history, compelling firsthand accounts from Navarro’s FBI career, and cutting-edge science on nonverbal communication and persuasion, this is a new type of leadership book, one that will have the power to transform for years to come.
Download or read book The Persuasion Code written by Christophe Morin and published by John Wiley & Sons. This book was released on 2018-09-11 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMapTM. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.
Download or read book Webs of Influence written by Nathalie Nahai and published by Pearson UK. This book was released on 2012-12-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
Download or read book Smart Persuasion written by Philippe AIMÉ and published by Convertize. This book was released on 2019-03-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book Neuromarketing For Dummies written by Stephen J. Genco and published by John Wiley & Sons. This book was released on 2013-07-29 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: How neuromarketing works Insights from the latest neuromarketing research How to apply neuromarketing strategies to any level of advertising or marketing, on any budget Practical techniques to help your customers develop bonds with your products and services The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.
Download or read book The Branded Mind written by Erik Du Plessis and published by Kogan Page Publishers. This book was released on 2011-02-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.
Download or read book Vanishing Asia written by Kevin Kelly and published by . This book was released on 2021-11-23 with total page 1080 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a 3-volume set of oversize books that span the continent of Asia. Ancient and beautiful traditions in Asia that are rapidly disappearing are recorded here in 9,000 images on 1,000 pages. The author has visited 35 countries in Asia and has travelled to the end of the road in its most remote places to capture the costumes, architecture, festivals, and lifestyles that are vanishing. The diverse cultures range from Turkey in the west to Japan in the east, from Siberia in the north to Indonesia in the south, and everything in between. Volume 1 covers West Asia, Volume 2 Central Asia, and Volume 3 East Asia. Every one of its 1,000 pages is uniquely designed, and every one of its 9,000 images is captioned. This is an ambitious and extreme passion project that the author/photographer has worked on for 49 years. Many of the scenes depicted in the book are now gone from the world, and others are becoming rarer by the day. There is no other book like it.
Download or read book Clarity Wins written by Steve Woodruff and published by . This book was released on 2018-11-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Why Choose this Book written by Read Montague and published by Dutton Adult. This book was released on 2006 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: To the list of writers connecting mainstream readers and cutting-edge science ;Malcolm Gladwell, Steven Johnson, James Surowiecki ;add Read Montague, with this exploration of what exactly determines the choices we make. With a new perspective on the science of decision-making from the researcher at the center of the computational neuroscience revolution, Why Choose This Book?shows what the latest brain science reveals about the crucial events of everyday experience ;the choices we make. From how we decide what we consume to what kind of art we like, and even the romantic, ethical, and financial choices we make, Read Montague guides the reader through a new approach to the mind with an accessible style that is both entertaining and illuminating. In taking apart the mind's decision-making machinery, Montague first illustrates how our brains are like computers that are slow, small, fuzzy, and cheap ;and began with goals like food, water, and sex. Second, he reveals how simple goals like these then turn into ideas like beauty, love, and terror with a life of their own. Finally, he explains how a value system in our heads controls those ideas so we can make good decisions ;and how that physical system can break down leading to bad decisions, addictions, mental illness, and even large economic disasters.
Download or read book The Referable Speaker written by Michael Port and published by Page Two Press. This book was released on 2021-06-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use the gigs you get to get the gigs you want. You spend a ton of time building your personal brand to generate more speaking opportunities. You write a blog, record podcasts, post on Instagram, and upload to YouTube. You refine your speaking website, work on that book, participate in Clubhouse, and comment on LinkedIn. You share your expertise and insight freely. All of that hard work might get you one gig. And, unfortunately, none of those things will guarantee you the next gig. But what if you became a referable speaker? In this ground-breaking guide to building a speaking career, New York Times bestselling author Michael Port, co-founder of Heroic Public Speaking, teams up with bestselling author and world-renowned keynote speaker Andrew Davis to show you the fastest, most practical way to increase your fee and generate more leads. Discover precisely how event organizers select their keynote speakers, what you can do to win them over, and even how to set your fee. Port and Davis show you why you need to stop investing in marketing yourself as a great speaker and start investing in your speech. Because, unless you're famous, event organizers won't buy you (or your personal brand). They'll buy your speech, then your idea, then you―in that order. You'll learn exactly how 81 speakers built sustainable speaking revenues by evaluating the three F+E+E Factors and 10 sub-factors-factors that turn novice presenters into transformational keynote speakers. And you'll evaluate how to make the most meaningful impact through 58 professional speaker case studies based on six years of industry data. See how elegantly simple it is to make the leap from breakout rooms to the keynote stage. You'll leave with an entirely new, eye-opening, and refreshing understanding of how the speaking business really works and how you can make an impact fast. Do you have what it takes to become a referable speaker? You do. Go ahead, take a look inside!
