Download or read book Alchemy written by Rory Sutherland and published by HarperCollins. This book was released on 2019-05-07 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
Download or read book Alchemy written by Rory Sutherland and published by W H Allen. This book was released on 2021-05-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we arent, and we dont. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence peoples choices you have to bypass reason. The best ideas dont make rational sense: they make you feel more than they make you think. Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.
Download or read book Alchemy written by Rory Sutherland and published by Random House. This book was released on 2019-05-07 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.
Download or read book Magic and Alchemy written by Robert Michael Place and published by Infobase Publishing. This book was released on 2009 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The word 'magic' evokes many ideas, from a stage magician performing illusions to the pyrotechnics of witches and wizards depicted in movies and on television. This book covers the history, practices, and philosophies of magic and alchemy in Western history. It also looks at the tools used by magicians and alchemists.
Download or read book The Secrets of Alchemy written by Lawrence Principe and published by University of Chicago Press. This book was released on 2013 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alchemy, the Noble Art, conjures up scenes of mysterious, dimly lit laboratories populated with bearded old men stirring cauldrons. Though the history of alchemy is intricately linked to the history of chemistry, alchemy has nonetheless often been dismissed as the realm of myth and magic, or fraud and pseudoscience. And while its themes and ideas persist in some expected and unexpected places, from the Philosopher's (or Sorcerer's) Stone of Harry Potter to the self-help mantra of transformation, there has not been a serious, accessible, and up-to-date look at the complete history and influence of alchemy until now.
Download or read book Alchemy and Alchemists written by C. J. S. Thompson and published by Courier Corporation. This book was released on 2012-07-12 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Well-researched study traces history of alchemy, chronicling search for philosopher's stone and elixir of life, alchemist's laboratory and apparatus, symbols and secret alphabets, famous practitioners, plus contributions to field of chemistry. 77 black-and-white illustrations, 31 plates.
Download or read book The Path of Alchemy written by Mark Stavish and published by Llewellyn Worldwide. This book was released on 2006 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Alchemy written by Eric John Holmyard and published by Courier Corporation. This book was released on 1990-01-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alchemy is thought to have originated over 2000 years ago in Hellenic Egypt, the result of three converging streams: Greek philosophy, Egyptian technology and the mysticism of Middle Eastern religions. Its heyday was from about 800 A.D. to the middle of the seventeenth century, and its practitioners ranged from kings, popes, and emperors to minor clergy, parish clerks, smiths, dyers, and tinkers. Even such accomplished men as Roger Bacon, Thomas Aquinas, Sir Thomas Browne and Isaac Newton took an interest in alchemical matters. In its search for the "Philosopher's Stone" that would transmute base metals into silver and gold, alchemy took on many philosophical, religious and mystical overtones. These and many other facets of alchemy are explored with enormous insight and erudition in this classic work. E. J. Holmyard, a noted scholar in the field, begins with the alchemists of ancient Greece and China and goes on to discuss alchemical apparatus, Islamic and early Western alchemy; signs, symbols, and secret terms; Paracelsus; English, Scottish and French alchemists; Helvetius, Price, and Semler, and much more. Ranging over two millennia of alchemical history, Mr. Holmyard shows how, like astrology and witchcraft, alchemy was an integral part of the pre-scientific moral order, arousing the cupidity of princes, the blind fear of mobs and the intellectual curiosity of learned men. Eventually, however, with the advent and ascension of the scientific method, the hopes and ideas of the alchemists faded to the status of "pseudo-science." That transformation, as well as alchemy's undeniable role as a precursor of modern chemistry, are brilliantly illuminated in this book. Students of alchemy, chemistry, the history of science, and the occult, plus anyone interested in the origin and evolution of one of mankind's most enduring and influential myths, will want to have a copy of this masterly study.
Download or read book Spiritual Alchemy written by Christine Page and published by Random House. This book was released on 2012-05-31 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are living in a time of great change, explains Dr Christine Page. And this time presents a wonderful opportunity to reclaim our strength, adjust our focus and become spiritual alchemists, transforming ourselves and our world. In order to survive on Earth, we must reconnect with the divine side of existence. This task is not as daunting as it may seem, for we simply need to honour the wisdom inherent in traditions past and present - wisdom that is offered in this ground-breaking work. '... positively inspirational as she describes the untapped potential of the human spirit. Her book is an invitation to explore the alchemist within and I highly encourage all to read this book who have an appetite for electric transformation' Caroline Myss, author of Anatomy of the Spirit '... a modern map of the journey we must all ultimately take to fulfil our cosmic yearning. This will become required reading by our students' C Norman Shealy, MD, PhD, Founding President, American Holistic Medical Association 'Dr Page combines ancient insights and modern science in a way that will help readers reach new depths of understanding and fulfilment' Larry Dossey, MD, author of Healing Beyond the Body 'Christine Page is a master teacher with worlds of knowledge, a spiritual healer of blessed gifts, and a brilliant intuitive with critically important insights to share with us all' Belleruth Naperstek, author of Your Sixth Sense
Download or read book Alchemy Alchemists written by Sean Martin and published by Oldacastle Books. This book was released on 2006-11-24 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alchemy has traditionally been viewed as 'the history of an error', an example of medieval gullibility and greed, in which alchemists tried to turn lead into gold, create fabulous wealth and find the elixir of life. But alchemy has also been described as 'the mightiest secret that a man can possess', and it obsessed the likes of Isaac Newton, Robert Boyle, and many of the founders of modern science. This book explores the history of the so-called Royal Art, from its mysterious beginnings in Egypt and China, through the Hellenistic world and the early years of Islam and into mediaeval Europe. Some of the greatest minds of the Middle Ages, figures such as Albertus Magnus, Roger Bacon, and Thomas Aquinas were drawn to alchemy, and legendary alchemists such as Nicholas Flamel were thought to have actually succeeded in finding The Philosopher's Stone. During the Renaissance, Paracelsus and his followers helped revolutionize medicine, and during the seventeenth century, alchemy played a major role in paving the way for modern science. During the twentieth century, it became a focus of interest for the psychologist Carl Jung and his followers, who believed that the alchemists had discovered the unconscious. In this fully revised edition, Sean Martin has expanded the sections on Chinese and Indian alchemy and has added new material on the relationship between alchemy and early modern science, while also making a fresh assessment of this most enduringly mysterious and fascinating of subjects, to which all others have been described as 'child's play'.
Download or read book The Chemistry of Alchemy written by Cathy Cobb and published by Prometheus Books. This book was released on 2014-07-01 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique approach to the history of science using do-it-yourself experiments along with brief historical profiles to demonstrate how the ancient alchemists stumbled upon the science of chemistry. Be the alchemist! Explore the legend of alchemy with the science of chemistry. Enjoy over twenty hands-on demonstrations of alchemical reactions. In this exploration of the ancient art of alchemy, three veteran chemists show that the alchemists' quest involved real science and they recount fascinating stories of the sages who performed these strange experiments. Why waste more words on this weird deviation in the evolution of chemistry? As the authors show, the writings of medieval alchemists may seem like the ravings of brain-addled fools, but there is more to the story than that. Recent scholarship has shown that some seemingly nonsensical mysticism is, in fact, decipherable code, and Western European alchemists functioned from a firmer theoretical foundation than previously thought. They had a guiding principle, based on experience: separate and purify materials by fire and reconstitute them into products, including, of course, gold and the universal elixir, the Philosophers' stone. Their efforts were not in vain: by trial, by error, by design, and by persistence, the alchemists discovered acids, alkalis, alcohols, salts, and exquisite, powerful, and vibrant reactions--which can be reproduced using common products, minerals, metals, and salts. So gather your vats and stoke your fires! Get ready to make burning waters, peacocks' tails, Philosophers' stone, and, of course, gold!
Download or read book The Book of Alchemy written by Francis Melville and published by . This book was released on 2003-06-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlining the history, philosophy and techniques of the Western tradition of alchemy, as passed down from the Egyptians to the Ancient Greeks and Arabs, who introduced alchemy to Europe in the Middle Ages, this text also looks at the people who have kept the tradition alive, and how alchemy has achieved a role in science, mdeicine, philosophy, religion and the arts in the 21st century. It includes practical exercises including meditations, the understanding of the planets and numerology, with instructions on how to make alchemical tinctures and potions using everyday herbs and equipment.
Download or read book Transmutations alchemy in Art written by Lawrence Principe and published by Chemical Heritage Foundation. This book was released on 2002 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alchemy is one of the most evocative subjects in the history of science. Alchemy made important contributions to the development of modern science while firing popular imagination so strongly that portrayals of the alchemist at work pervaded the arts. The more celebrated goals of alchemy, like transmutation of base metals into gold, still tease and tantalize. Transmutations offers a thoughtful look at the role of the alchemist in the 17th and 18th centuries, as depicted in a selection of paintings from the Eddleman and Fisher Collections housed at the Chemical Heritage Foundation. This beautiful full-color book reveals much about the beginnings of chemistry as a profession.
Download or read book Gold Israel Regardie s Lost Book of Alchemy written by Israel Regardie and published by Llewellyn Worldwide. This book was released on 2015-04-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this newly discovered text, famed occultist Israel Regardie sheds light on the psychological and spiritual meaning behind the symbols and metaphors of alchemy. Locked away for years before it was made available, and now fully annotated by Chic and Sandra Tabatha Cicero, Gold is the first new book by Regardie published in decades. Analyzing important seventeenth-century alchemical treatises, such as "The True Book of the Learned Synesius," Regardie uses the language of Jungian psychology, magnetism, and hypnosis while citing his own unique experiences as a therapist and healer. Learn about spiritual alchemy and the connection between ancient magic and modern-day psychology. Explore the similarities between alchemical theory, Taoist philosophy, yoga, Zen Buddhism, and experiments with the human aura. With illustrations and appendices, including Regardie's original text "The Art of True Healing," Gold is a definitive work by a true master.
Download or read book Practical Alchemy written by Brian Cotnoir and published by Weiser Books. This book was released on 2021-07-01 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise guide to the history, theory, and practice of alchemy (the “great work”)—the art of working with the energies of nature for spiritual development, healing, and transformation. Alchemy is a means of understanding and working in concert with the energies of nature for spiritual development, healing, and transformation. In this book, Brian Cotnoir offers a step-by-step introduction that explores alchemy’s mysteries while illustrating its use as a modern spiritual system of attainment. He provides an overview of the history of alchemy, from the first meldings of Egyptian technology to the Middle Ages—the golden age of alchemy—to contemporary techniques. He demystifies the relationship between alchemy and chemistry, and provides evidence that alchemy is much more than a medieval form of psychotherapy. The guide also includes practical laboratory experiments that safely and intelligently lead readers to an understanding of this ancient art and spiritual practice. Provides step-by-step instruction for beginning a practice in alchemy Explains the theory underlying the art and science of alchemy and how it works Demystifies the relationship between alchemy and chemistry, while going well beyond the “psychological interpretation” advanced by nonscientists Introduces the practice of alchemy to students of the Western magical arts This book was previously published as The Weiser Concise Guide to Alchemy. This new edition includes a foreword by Robert Allen Bartlett, author of Real Alchemy.
Download or read book Concerning the Secrets of Alchemy and Other Tracts from the Hermetic Museum written by Michael Maier and published by . This book was released on 1989 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Alchemy The Great Work written by Gilchrist, Cherry and published by Weiser Books. This book was released on 2015-06-01 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alchemy is the art of transformation. At its simplest, the alchemist turns base metals into gold. However, this is only one dimension of alchemy—at a more sophisticated level the alchemist's "base metal" is symbolic of himself that needs to be worked upon and the "gold" produced is the alchemist himself in his or her quest to perfect his own nature. In short, true alchemy is a discipline involving physical, psychological and spiritual work aimed at producing wholeness and enlightenment. From the origins of alchemy, both reputed and documented, Cherry Gilchrist's lively and sympathetic narrative takes the reader from the alchemical interests of the ancient Egyptians to the flowering of alchemy in the 17th century. She also elucidates the complexities of alchemical symbolism and examines the ways in which alchemy has developed in the 20th century.
