Download or read book Exhibitions Trade Fairs and Industrial Events written by Warwick Frost and published by Routledge. This book was released on 2017-09-22 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters. This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management
Download or read book Trade Show and Event Marketing written by Ruth P. Stevens and published by Texere. This book was released on 2005 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.
Download or read book Exhibitions Trade Fairs and Industrial Events written by Taylor & Francis Group and published by Routledge. This book was released on 2021-12-13 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Offering a wide range of international case studies, the book will appeal to students and researchers in cultural studies, history, tourism and sociology.
Download or read book Exhibitions Exhibits Industrial and Trade Fairs written by Wolfgang Clasen and published by . This book was released on 1968 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sweated Industries written by Daily News (London) and published by . This book was released on 1906 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Kingdom of the Sun and Moon written by Lowell H. Press and published by . This book was released on 2014-09-30 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: When an emissary sent by the Konig himself stops by the remote mouse colony of Long Meadow, the peaceful life Sommer and Nesbit have shared is turned upside down-and the brothers are catapulted into separate death-defying adventures. Sommer, levelheaded and clever, is ordered to the palace to join the Konig's illustrious Eagle Guard as it prepares to face a full-scale invasion by the nefarious Emperor Wolfsmilch and his army of a hundred thousand forest mice. Meanwhile, the small but spirited Nesbit is banished to the Forest of Lost Life for insulting the Konig, and must dodge hungry predators at every turn. The brothers struggle to reunite and defy the oppressors who threaten everyone and everything they have ever known and loved. But time is quickly running out for both of them-and the fate of the kingdom hinges on one last, daring mission.
Download or read book Conferences and Conventions 3rd edition written by Tony Rogers and published by Routledge. This book was released on 2013-01-04 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry’s origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development. It also explores its links with the wider tourism industry, and suggests that there should be a realignment of these links, putting a greater focus on designing, executing and measuring meeting and convention contents so that they have a purposeful impact on participants, thus creating greater value for stakeholders. It suggests that there should be greater emphasis on the role that meetings play in economic, professional and educational development, promoting the benefits they provide in knowledge exchange, scientific research, technology transfer, networking and motivation and showing clearly what such business events actually accomplish. This revised 3rd edition has been updated to reflect current trends and emerging topics and achieve a more international approach. This edition has also been updated with the following features: New content on social media, web based marketing, the use of technology, experiential marketing and events, the role of trade shows in conventions, issues of sustainability, and moves to create a profession for event management. Fully integrated and updated case studies to highlight current issues and demonstrate theory in practice. Also contains new case studies on the growth markets of Asia, Brazil and the Middle East. A detailed meetings and events industry lexicon. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an invaluable resource to students following Events Management, Hospitality and Tourism courses.
Download or read book Expositions Exhibits Industrial and Trade Fairs written by Wolfgang Clasen and published by . This book was released on 1968 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A E written by Library of Congress. Office for Subject Cataloging Policy and published by . This book was released on 1990 with total page 1548 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 2002 with total page 1648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Trade Shows in the Globalizing Knowledge Economy written by Harald Bathelt and published by Oxford University Press, USA. This book was released on 2014 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.
Download or read book Comic Con and the Business of Pop Culture What the World s Wildest Trade Show Can Tell Us About the Future of Entertainment written by Rob Salkowitz and published by McGraw Hill Professional. This book was released on 2012-06-22 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Comic-Con phenomenon—and what it means for your business The annual trade show Comic-Con International isn’t just fun and games. According to award-winning business author and futurist Rob Salkowitz it’s a “massive focus group and marketing megaphone” for Hollywood—and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con. Salkowitz offers an entertaining and substantive look at the show, providing a close look at the comic-book and videogame industries’ expanding influence on marketing, merchandising, and the entertainment industry. Rob Salkowitz is founder and Principle Consultant for the communications firm MediaPlant, LLC.
Download or read book Trade Shows in the Globalizing Knowledge Economy written by Harald Bathelt and published by OUP Oxford. This book was released on 2014-07-17 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.
Download or read book Exhibitions Exhibits Industrial and Trade Fairs Translation Into English by E Rockwell With Illustrations Eng Ger written by Wolfgang CLASEN and published by . This book was released on 1968 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Library of Congress Subject Headings written by Library of Congress. Cataloging Policy and Support Office and published by . This book was released on 1997 with total page 1448 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Machinery Market written by and published by . This book was released on 1926 with total page 1140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Trade Show Bible written by Manuel Garber - Esmond Frank and published by Lulu.com. This book was released on 2012-08-01 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides organisations with the full understanding on why, how and when to exhibit at Trade Shows. There are tens of thousands of Trade Shows every year, offering businesses a unique opportunity to market their products and services successfully. In today's world of electronic commerce and social media, a Trade Show has become a valuable opportunity to meet face to face with your customer. This book was written by experts in the field and it includes sections covering planning, promoting, generating leads, following up, and much more. An appendix with additional useful resources is also included. The latest updates and additional current information is made available through www.tradeshowbible.com
