Download or read book BMW MINI written by Sophie Williamson-Stothert and published by The Crowood Press. This book was released on 2016-06-30 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The R-Series BMW MINI had a lot to live up to. Launched in 2001, it was riding in the wake of the classic 1959-2000 Mini. At the time, BMW were going to have to create something as special and innovative as its longstanding predecessor in order to silence the naysayers. And they did. Since its launch in 2001, BMW's modern MINI has become the pinnacle of small yet funky family cars in the premium small (and sometimes not so mall) car segment. Now in its third generation, having unveiled the new F-Series in 2014, BMW MINI offers 3- and 5-door hatchback models and convertibles, the estate Clubman, the five-door Countryman, the Coupe, the Roadster and the three-door crossover Paceman. MINI enthusiast and motoring journalist Sophie Williamson-Stothert explores the journey from 1959 to the present day, covering design and development of the new MINI, launch and reception by the press, its many model variations and special editions, and an owner's and buyer's guide. Superbly illustrated with 170 colour photographs.
Download or read book BMW Mini written by James Taylor and published by Amberley Publishing Limited. This book was released on 2022-05-15 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: How BMW successfully reinvented the Mini. This is a complete picture of one of the world’s most successful cars.
Download or read book The effective reorganization of BMW Group applied to the New MINI written by Johannes-Cornelius Adari and published by diplom.de. This book was released on 2004-08-11 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: The story of the automobile manufacturer production can not be told without the story of Henry Ford, who was one of the pioneers constructing his first horseless carriage in 1896. He incorporated the Ford Motor Company in 1903, proclaiming I will build a car for the great multitude . As predicted he did so in 1908 offering a Model T for $ 950. This model heralds the beginning of the motor age. The car evolved from a former luxury item for the well-to-do to essential transportation for the ordinary man. Ford also revolutionized automobile manufacturing, in 1914 the Ford plant used innovation production techniques and was able to turn out a complete chassis every 95 minutes. That was a revolution in the automobile manufacturing at the time, because the former production time took about 730 minutes to turn out a complete chassis! Ford achieved that fast production time by using a constantly moving assembly line, subdivision of labor, careful coordination of operations and he began to pay nearly double the wages offered by their competitors. His innovations made him an international celebrity in the industrial revolution and he was one of the first who thought about effective organization to achieve a higher productivity. Ford s methods that changed the automobile production were perhaps not mainly the introduction of the assembly line, his goal was also to constantly standardizing the use of craftsmen. That firstly resulted in a high product variety despite in fact that they had been made using the same drawing. Secondly a lot of time was spent in fitting the parts together. These facts influenced major loss in productivity and under such circumstances a real mass-production was not possible. But by standardizing components and developing work routines was the first scope for an assembly line approach. The target of our case study is to present and analyze the changes in companies organizations, applied to the example of BMW. The opening part will summarize the history of the working and organizing techniques in general. The middle part will focus on the changes in production organization in the automotive industry, followed by the last part analyzing new strategies in Sales & Marketing regarding the rebirth of MINI by the BMW Group. Zusammenfassung: Die vorliegende englischsprachige Projektarbeit behandelt das Thema effektive Reorganisation in Produktion, Vertrieb und Marketing in der Automobilindustrie am [...]
Download or read book Marketing Communications written by Micael Dahlen and published by John Wiley & Sons. This book was released on 2009-12-21 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***
Download or read book Mini written by Patrick C. Paternie and published by . This book was released on 2002 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Witness the revival of the immortal Mini Cooper! This miracle of compact packaging and innovative engineering design has been updated as a modern car with hip new styling and a legitimate pedigree. Explore the development of the Mini Cooper and learn how BMW paid homage to its ideal while creating a sophisticated, exciting and practical new car for the ages.
Download or read book Mini written by Giles Chapman and published by Motorbooks. This book was released on 2019-05-21 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mini celebrates 60 amazing years of this iconic car, from its revolutionary introduction to the popularity of its new-generation models. The first two-door Mini, introduced in 1959 and built until 2000, revolutionized automotive design with its innovative front-wheel-drive layout that made the car appear bigger on the inside than the outside. In 1999, the Mini was voted the second most influential car of the 20th century, behind the Ford Model T. Designed for British Motor Corporation (BMC) by Sir Alec Issigonis and manufactured in England, Australia, Spain, Belgium, Chile, Italy, Portugal, South Africa, Uruguay, Venezuela, and Yugoslavia, the Mini was as successful in competition as it was on the street, winning the Monte Carlo Rally four times from 1964 through 1967. Originally built by BMC, the Mini’s later parent company, Rover, was acquired by BMW in 1994. In 2000, BMW sold most of the Rover Group but retained the Mini brand. The last and 5,387,862nd original Mini rolled off the production line in October 2000. In July 2001, BMW launched production of the new-generation of Mini which was soon joined by Countryman, Clubman, convertible, Cooper Works, and numerous special editions. Nearly 20 years later, the new Minis remain as popular as the original from 1959.
Download or read book Driven written by David Kiley and published by John Wiley & Sons. This book was released on 2004-04-02 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed "Four Cylinders" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets. Kiley covers intimate details of the boardroom drama surrounding the company's nearly disastrous acquisition and subsequent sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars. Besides being a world-class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the extraordinary value and management of the BMW brand mystique. He also takes a revealing look at the mysterious and ultra-private Quandt family of Bad Homburg Germany, which owns a controlling stake in BMW: Johanna and Susanne Quandt, two of the wealthiest women in Europe and Stefan Quandt, one of the wealthiest bachelors on the continent. David Kiley (Ann Arbor, MI) is the Detroit Bureau Chief at USA Today who has covered the auto industry for 17 years. He has been featured on Nightline, CNBC, CNN, MSNBC, NPR and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (0-471-26304-4), also available from Wiley.
Download or read book New Mini written by Martyn Collins and published by Veloce Publishing Ltd. This book was released on 2012-06-29 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: With so many different models and specifications to navigate, this book will help you get the Mini you want at the right price. Featuring over a hundred color images, plus details of problems to keep an eye out for, it is an essential aid for the discerning buyer, providing insight into market and value data and predicting future collectable models. Owning a Mini can be a very sociable experience, and this book gives details of back-up and support organizations for BMW’s British-built baby.
Download or read book Design Secrets Product 2 written by and published by . This book was released on with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains fifty design projects, providing a behind-the-scenes look that uncovers the design process used to produce the award winning end results. Each project in this work provides text describing the designer's insights and inspirations, as well as the evolution of the illustrated project. It contains working drawings, sketches, and more.
Download or read book Popular Mechanics written by and published by . This book was released on 2002-06 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Download or read book The BMW Century 2nd Edition written by Tony Lewin and published by Motorbooks International. This book was released on 2022-07-19 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The BMW Century details more than one hundred years of BMW from its historic aviation roots to today’s trend-setting cars and motorcycles.
Download or read book Strategic Management Dynamics written by Kim Warren and published by John Wiley & Sons. This book was released on 2008-01-22 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kim Warren presents a complete framework in the field of Strategic Management. The book combines theory with clearly illustrated examples to examine the concept of financial performance and the tools that can be used to improve it.
Download or read book Making the Connections written by Bill Quirke and published by Routledge. This book was released on 2017-03-02 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies know that communication with their people is vital if the energies and the efforts of their employees are to point in the same direction. Making the Connections shows how to use internal communication to turn strategy into action. Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and innovation, and to manage change more effectively. He describes the why, the what and the how of internal communication - why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results. This new edition contains a wealth of new material, with pragmatic advice and new case studies. Four new chapters cover how to develop internal communication strategy, global communication, engaging employees, and helping leaders communicate more effectively. Making the Connections is based on the extensive international experience of one of the most knowledgeable and leading authorities on internal communication. This thoroughly revised new edition explores the impact of new technology, regulation, globalization and the changing relationship between employer and employees on the process of internal communication.
Download or read book The BMW Century written by Tony Lewin and published by Motorbooks International. This book was released on 2016-11 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: The BMW Century profiles one hundred years of BMW car and motorcycle manufacturing a decade at a time with gorgeous photos and detailed text.
Download or read book The Nation s Favourite written by Simon Garfield and published by Faber & Faber. This book was released on 1999 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1993, BBC Radio One gained a new controller. Matthew Bannister said he was going to reinvent the station, the most popular in Europe. But things didn't go exactly to plan. The station lost millions of listeners. Its most famous DJs left, and their replacements proved to be disasters. Radio One's commercial rivals regarded the internal turmoil with glee. For a while a saviour arrived, in the shape of Chris Evans. But his behaviour caused further upheavals, and his eventual departure provoked another mass desertion by listeners. What was to be done?In the middle of this crisis, Radio One bravely (or foolishly) allowed the writer Simon Garfield to observe its workings from the inside. For a year he was allowed unprecedented access to management meetings and to DJs in their studios, to research briefings and playlist conferences. Everyone interviewed spoke in passionate detail about their struggle to make their station credible and successful once more. The result is a touching, exciting and often hilarious portrait of a much loved national institution as it battles back from the brink of calamity.
Download or read book The Big Book of Tiny Cars written by Russell Hayes and published by Motorbooks. This book was released on 2021-11-23 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richly illustrated and entertainingly written, The Big Book of Tiny Cars presents lively profiles of the automotive world’s most famous—and infamous—microcars and subcompacts from 1901 to today. From tiny homes to little lending libraries and even tiny food, people everywhere are resetting the premium they put on size. Fact is, the automotive industry has a “tiny” history going back to the car’s earliest days. Beginning with the Curved Dash Oldsmobile and continuing through prewar classics such as the Austin Seven and Hanomag Kommissbrot, The Big Book of Tiny Cars is truly international in scope. Witness diminutive cars like the Bond Minicar and the BMWIsetta introduced to fuel-deprived postwar Europe, and continue through the classic 1950s microcars and ’70s subcompacts, right up to today’s tiny cars and electric vehicles (EVs) fromthe likes of Smart and Fiat. In addition to iconic curiosities like the frog-like Goggomobil Dart, the futuristic Sebring Vanguard Citicar, and the three-wheeled Reliant Robin, you’ll read about more familiar classics like the VW Beetle, MiniCooper, and Crosley Super Sport. Other manufacturers represented include Honda, Datsun, Mitsubishi, Trabant, Heinkel, Renault, and Messerschmitt, to name a few. Each car is profiled with an entertaining and informative history and a fact box. Imagery includes archival photos, period ads, and modern photography. In all, more than 100 cars are included, from the weird to the sublime. Gas, diesel, or electric…tiny cars have a rich and curious heritage reflective of motorists’ concerns for their pocketbook, the environment, or both. The Big Book of Tiny Cars is your ultimate collection of microcars, minicars, bubble cars, kei cars, subcompacts, and compacts that have been built, sold, and driven all over the globe for 120 years.
Download or read book Visual Informatics Sustaining Research and Innovations written by Halimah Badioze Zaman and published by Springer Science & Business Media. This book was released on 2011-10-28 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume set LNCS 7066 and LNCS 7067 constitutes the proceedings of the Second International Visual Informatics Conference, IVIC 2011, held in Selangor, Malaysia, during November 9-11, 2011. The 71 revised papers presented were carefully reviewed and selected for inclusion in these proceedings. They are organized in topical sections named computer vision and simulation; virtual image processing and engineering; visual computing; and visualisation and social computing. In addition the first volume contains two keynote speeches in full paper length, and one keynote abstract.
