Download or read book Blockchain Technology and Applications for Digital Marketing written by Bansal, Rohit and published by IGI Global. This book was released on 2021-06-25 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. Blockchain is transforming digital marketing by removing companies’ abilities to pull data from customers without also offering to reimburse them for its value. Marketers can leverage the technology’s positive attributes that customers are searching for in today’s digital landscape, both in transparency and data protection. In terms of digital marketing, blockchain is one of the most important topics for its applications in the marketing field. Blockchain Technology and Applications for Digital Marketing provides insights on blockchain technology and its applications in digital marketing. This book grants a comprehensive understanding of how this technology is functioning within modern marketing and how it can influence the future of the digital marketing industry. The chapters cover the applications of blockchain, benefits and challenges, disruptive innovations in digital marketing, privacy and security concerns, and the recent trends of blockchain in digital marketing. It is ideally intended for marketers, advertisers, brand managers, executives, managers, IT specialists and consultants, researchers, businesses, practitioners, stakeholders, academicians, and students interested in blockchain technology and its role in digital marketing.

Download or read book Blockchain Technology and Applications for Digital Marketing written by Rohit Bansal and published by Business Science Reference. This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"--

Download or read book Blockchain in Digital Marketing written by Maria Johnsen and published by Maria Johnsen. This book was released on 2020-05-12 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockchain technology has emerged as a transformative force in various industries, including digital marketing. This book provides a comprehensive overview of blockchain's potential impact on the digital marketing landscape, exploring its historical context, core concepts, security issues, and numerous applications. The book begins with an introduction that highlights the significance of blockchain in digital marketing. It sets the stage for a deep dive into the subject, emphasizing the potential of blockchain to revolutionize the industry and reshape the way marketers operate. A historical overview offers insight into the origins and development of blockchain technology. Starting with the creation of Bitcoin, the chapter explores key milestones that have influenced the adoption of blockchain across industries, including digital marketing. Understanding the historical context helps readers appreciate the evolution and impact of blockchain technology. The subsequent chapters delve into the core concepts of blockchain. Readers are introduced to the fundamental principles that underpin this technology, such as decentralization, immutability, and consensus mechanisms. By explaining how blockchain operates, the book equips marketers with the knowledge necessary to grasp its potential benefits and implications in the digital marketing realm. Types of blockchains are explored, including public, private, and consortium blockchains. Each type has its unique characteristics, use cases, and relevance to digital marketing. By examining these different types, marketers can gain a comprehensive understanding of the blockchain landscape and determine which blockchain solution suits their specific needs. The book addresses security issues associated with blockchain technology. While blockchain is renowned for its robust security features, it is not without vulnerabilities. This chapter explores potential security risks, such as hacking and 51% attacks, and offers insights into how marketers can mitigate these risks when utilizing blockchain in their digital marketing strategies. The integration of blockchain with cryptocurrencies is another area explored in the book. It examines how cryptocurrencies and blockchain are interconnected, highlighting the impact of cryptocurrencies on the digital marketing ecosystem. The chapter provides valuable insights into the evolving relationship between blockchain and cryptocurrencies, offering marketers new perspectives on leveraging this synergy. The application of blockchain in various sectors of digital marketing is explored extensively throughout the book. Industries such as video games, social media, content writing, eCommerce, and advertising are examined in detail, showcasing how blockchain technology can revolutionize these domains. From enhancing trust and security to streamlining transactions and enabling decentralized marketplaces, blockchain presents countless opportunities for digital marketers. The book also examines the integration of artificial intelligence (AI) and blockchain technology. It explores the impact of this combination on search engine optimization (SEO), chatbots, web security, data science, text mining, and search engines. The fusion of AI and blockchain has the potential to reshape these areas, offering marketers new ways to harness the power of data and automation. Throughout the book, the future implications of blockchain in digital marketing are discussed. The potential for blockchain-powered marketplaces, reputation management systems, and management tools is explored, providing readers with a glimpse into what lies ahead. The book encourages marketers to embrace blockchain as a disruptive force that will shape the future of the industry. Initially penned in 2020, my intention for this book was to unveil blockchain technology's transformative potential within digital marketing. As an author deeply committed to innovation and its practical applications, I sought to empower marketers and business leaders with the knowledge and tools necessary to effectively leverage blockchain's capabilities. Upon revisiting the manuscript and witnessing the latest developments in 2024, I was astonished to see many of my predictions materialize. This motivated me to enrich the book with additional insights and examples, ensuring its relevance as a forward-thinking resource for navigating today's rapidly evolving digital landscape. Now expanded to 528 pages, I trust you will find this updated edition to be both refreshing and insightful.

Download or read book Handbook of Research on the Platform Economy and the Evolution of E Commerce written by Ertz, Myriam and published by IGI Global. This book was released on 2021-10-15 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms. The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.

Download or read book The Impact of Blockchain on Digital Marketing written by Mayfair Digital Agency and published by Mayfair Digital Agency. This book was released on 2018-10-04 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Impact of Blockchain on Digital Marketing" is a groundbreaking eBook that delves into the transformative power of blockchain technology in reshaping the landscape of digital marketing. Authored by [Author Name], a visionary expert in both blockchain and marketing, this book unravels the potential of decentralized ledgers to revolutionize how businesses engage with their audiences. Through insightful analysis and real-world case studies, readers gain a deep understanding of how blockchain can enhance data security, transparency, and trust in the digital marketing ecosystem. The eBook explores the role of smart contracts, tokenization, and decentralized advertising platforms in creating more personalized and efficient marketing campaigns. Whether you are a digital marketer, entrepreneur, or blockchain enthusiast, "The Impact of Blockchain on Digital Marketing" is a must-read resource that will empower you to harness the full potential of this groundbreaking technology to drive unprecedented innovation and growth in the digital marketing realm.

Download or read book The Real Business of Blockchain written by David Furlonger and published by Harvard Business Press. This book was released on 2019-10-15 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockchain is transforming business. What's your strategy? Leaders of forward-thinking organizations are exploring how blockchain can transform the way they create and seek value. Whether it's used to streamline multiparty processes, create and trade new assets, or leverage artificial intelligence and the internet of things, blockchain enables entirely new business opportunities. This is just the start. As blockchain becomes more widely adopted, it has the potential to radically change the way companies and societies operate, as transformative a paradigm shift as the launch of the internet. The Real Business of Blockchain is one of the first books on this transformative technology written for business leaders. Authors David Furlonger and Christophe Uzureau--both of Gartner, the world-renowned research and advisory company--will help you: Assess how blockchain will impact your business Explore the value proposition that blockchain offers Make smart near- and midterm investments Position your organization in a new competitive landscape Timely, visionary, and accessible, The Real Business of Blockchain cuts through the hype and helps you unlock the vast capabilities of this powerful and potentially world-changing technology.

Download or read book Digital Business Strategies in Blockchain Ecosystems written by Umit Hacioglu and published by Springer Nature. This book was released on 2019-11-09 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies. Adopting an interdisciplinary approach, the contributions examine new developments that change the rules of traditional management. The chapters focus mainly on blockchain technologies and digital business in the "Industry 4.0" context, covering such topics as accounting, digitalization and use of AI in business operations and cybercrime. Intended for academics, blockchain experts, students and practitioners, the book helps business strategists design a path for future opportunities.

Download or read book Blockchain and the Digital Economy written by Steinmetz FIEDLER and published by . This book was released on 2020-07-31 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the key concepts of blockchain technology and an overview of the machinations of different blockchain ecosystems. It discusses the socioeconomic impact of this new technology, including its effects on sectors such as energy, data, capital markets, logistics, and gambling.

Download or read book Handbook of Blockchain Digital Finance and Inclusion Volume 1 written by David Lee Kuo Chuen and published by Academic Press. This book was released on 2017-08-03 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Blockchain, Digital Finance, and Inclusion, Volume 1: Cryptocurrency, FinTech, InsurTech, and Regulation explores recent advances in digital banking and cryptocurrency, emphasizing mobile technology and evolving uses of cryptocurrencies as financial assets. Contributors go beyond summaries of standard models to describe new banking business models that will be sustainable and will likely dictate the future of finance. The volume not only emphasizes the financial opportunities made possible by digital banking, such as financial inclusion and impact investing, but it also looks at engineering theories and developments that encourage innovation. Its ability to illuminate present potential and future possibilities make it a unique contribution to the literature. Explores recent advances in digital banking and cryptocurrency, emphasizing mobile technology and evolving uses of cryptocurrencies as financial assets Explains the practical consequences of both technologies and economics to readers who want to learn about subjects related to their specialties Encompasses alternative finance, financial inclusion, impact investing, decentralized consensus ledger and applied cryptography Provides the only advanced methodical summary of these subjects available today

Download or read book Research Anthology on Blockchain Technology in Business Healthcare Education and Government written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-09-30 with total page 1924 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even though blockchain technology was originally created as a ledger system for bitcoin to operate on, using it for areas other than cryptocurrency has become increasingly popular as of late. The transparency and security provided by blockchain technology is challenging innovation in a variety of businesses and is being applied in fields that include accounting and finance, supply chain management, and education. With the ability to perform such tasks as tracking fraud and securing the distribution of medical records, this technology is key to the advancement of many industries. The Research Anthology on Blockchain Technology in Business, Healthcare, Education, and Government is a vital reference source that examines the latest scholarly material on trends, techniques, and uses of blockchain technology applications in a variety of industries, and how this technology can further transparency and security. Highlighting a range of topics such as cryptography, smart contracts, and decentralized blockchain, this multi-volume book is ideally designed for academics, researchers, industry leaders, managers, healthcare professionals, IT consultants, engineers, programmers, practitioners, government officials, policymakers, and students.

Download or read book The Business Blockchain written by William Mougayar and published by John Wiley & Sons. This book was released on 2016-04-26 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive pioneering blueprint covering the what, why and how of the blockchain. Blockchains are new technology layers that rewire the Internet and threaten to side-step older legacy constructs and centrally served businesses. At its core, a blockchain injects trust into the network, cutting off some intermediaries from serving that function and creatively disrupting how they operate. Metaphorically, blockchains are the ultimate non-stop computers. Once launched, they never go down, and offer an incredible amount of resiliency, making them dependable and attractive for running a new generation of decentralized services and software applications. The Business Blockchain charts new territory in advancing our understanding of the blockchain by unpacking its elements like no other before. William Mougayar anticipates a future that consists of thousands, if not millions of blockchains that will enable not only frictionless value exchange, but also a new flow of value, redefining roles, relationships, power and governance. In this book, Mougayar makes two other strategic assertions. First, the blockchain has polymorphic characteristics; its application will result in a multiplicity of effects. Second, we shouldn’t ask ourselves what problems the blockchain solves, because that gives us a narrow view on its potential. Rather, we should imagine new opportunities, and tackle even more ambitious problems that cross organizational, regulatory and mental boundaries. Drawing on 34 years of technology industry experience as an executive, analyst, consultant, entrepreneur, startup mentor, author, blogger, educator, thought leader and investor, William Mougayar describes a future that is influenced by fundamental shifts brought by blockchain technology as the catalyst for change. William Mougayar has been described as the most sophisticated blockchain business thinker. He is a blockchain industry insider whose work has already shaped and influenced the understanding of blockchain for people around the world, via his generous blogging and rigorous research insights. He is a direct participant in the crypto-technology market, working alongside startups, entrepreneurs, pioneers, leaders, innovators, creators, enterprise executives and practitioners; in addition to being an investor, advisor, and board member in some of the leading organizations in this space, such as the Ethereum Foundation, OpenBazaar and Coin Center. Just as the Internet created new possibilities that we didn’t foresee in its early years, the blockchain will give rise to new business models and ideas that may still be invisible. Following an engaging Foreword by Vitalik Buterin, this book is organized along these 7 chapters: 1. What is the Blockchain? 2. How Blockchain Trust Infiltrates 3. Obstacles, Challenges & Mental Blocks 4. Blockchain in Financial Services 5. Lighthouse Industries & New Intermediaries 6. Implementing Blockchain Technology 7. Decentralization as the Way Forward The Business Blockchain is an invitation for technologists to better understand the business potential of the blockchain, and for business minded people to grasp the many facets of blockchain technology. This book teaches you how to think about the blockchain.

Download or read book The Use of Blockchain Technology in Digital Marketing Exploring the Transformative Potential of Web3 written by Giovanni Aytan and published by LIT Verlag. This book was released on 2024-01-01 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web3 has opened exciting possibilities for brands to engage with customers in innovative and trustworthy ways. This book serves as a valuable resource for marketers, businesses, and enthusiasts, providing practical knowledge on harnessing blockchain technology for digital marketing. By presenting real-world examples and conducting in-depth analysis, it bridges the gap between theory and practice. Through the comprehensive examination of blockchain, Web3, and their influence on digital marketing, this book uncovers novel findings and provides a nuanced understanding of latest trends in the evolving digital landscape. The reader is empowered to seize opportunities in this dynamic environment. Using a comprehensive mixed-method approach that includes qualitative interviews and surveys, this research leverages the invaluable expertise of industry experts specialized in blockchain and Web3. The experts describe Non-Fungible Tokens (NFTs) as highly valuable marketing tools that offer novel opportunities in the digital marketing space. Beyond their intrinsic value, NFTs foster community building and act as digital "cookies" that enable companies to gather new customer data.

Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer. This book was released on 2020-05-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

Download or read book Handbook of Research on Blockchain Technology written by Saravanan Krishnan and published by Academic Press. This book was released on 2020-02-04 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Research on Blockchain Technology presents the latest information on the adaptation and implementation of Blockchain technologies in real world business, scientific, healthcare and biomedical applications. The book's editors present the rapid advancements in existing business models by applying Blockchain techniques. Novel architectural solutions in the deployment of Blockchain comprise the core aspects of this book. Several use cases with IoT, biomedical engineering, and smart cities are also incorporated. As Blockchain is a relatively new technology that exploits decentralized networks and is used in many sectors for reliable, cost-effective and rapid business transactions, this book is a welcomed addition on existing knowledge. Financial services, retail, insurance, logistics, supply chain, public sectors and biomedical industries are now investing in Blockchain research and technologies for their business growth. Blockchain prevents double spending in financial transactions without the need of a trusted authority or central server. It is a decentralized ledger platform that facilitates verifiable transactions between parties in a secure and smart way. Presents the evolution of blockchain, from fundamental theories, to present forms Explains the concepts of blockchain related to cloud/edge computing, smart healthcare, smart cities and Internet of Things (IoT) Provides complete coverage of the various tools, platforms and techniques used in blockchain Explores smart contract tools and consensus algorithms Covers a variety of applications with real world case studies in areas such as biomedical engineering, supply chain management, and tracking of goods and delivery

Download or read book Handbook of Blockchain Digital Finance and Inclusion Volume 2 written by David Lee Kuo Chuen and published by Academic Press. This book was released on 2017-08-16 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Blockchain, Digital Finance, and Inclusion, Volume 2: ChinaTech, Mobile Security, and Distributed Ledger emphasizes technological developments that introduce the future of finance. Descriptions of recent innovations lay the foundations for explorations of feasible solutions for banks and startups to grow. The combination of studies on blockchain technologies and applications, regional financial inclusion movements, advances in Chinese finance, and security issues delivers a grand perspective on both changing industries and lifestyles. Written for students and practitioners, it helps lead the way to future possibilities. Explains the practical consequences of both technologies and economics to readers who want to learn about subjects related to their specialties Encompasses alternative finance, financial inclusion, impact investing, decentralized consensus ledger and applied cryptography Provides the only advanced methodical summary of these subjects available today

Download or read book Applications of Blockchain Technology in Business written by Mohsen Attaran and published by Springer Nature. This book was released on 2019-09-25 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book discusses the various ways that blockchain technology is changing the future of money, transactions, government, and business. The first two chapters walk through the foundation of blockchain. Chapters 3–12 look at applications of blockchain in different industries and highlight its exciting new business applications. It show why so many companies are implementing blockchain, and present examples of companies who have successfully employed the technology to improve efficiencies and reduce costs. Chapter 13 highlights blockchain’s powerful potential to foster emerging markets and economies including smart cities, value-based healthcare, decentralized sharing economy, machine to machine transactions, data-sharing marketplace, etc. Chapter 14 offers a conceptual model, provides information and insights, and covers a step-by-step approach to plan and develop blockchain-based technology.

Download or read book Blockchain written by Mark Van Rijmenam and published by Routledge. This book was released on 2018-08-15 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet was envisaged as a decentralised global network, but in the past 25 years it has come to be controlled by a few, very powerful, centralised companies. Blockchain is a technological paradigm shift that allows secure, reliable, and direct information transfer between individuals, organisations, and things, so that we can manage, verify, and control the use of our own data. Blockchain also offers a new opportunity for humanity to fix some major problems. It can authenticate data, manage its analysis, and automate its use. With better data comes better decision-making. In this way, Blockchain can contribute to solving climate change, reduce voting fraud, fix our identity systems, improve fair trade, and give the poor an opportunity to improve their lives by monetising their (digital) capital. A world built upon peer-to-peer transactions and smart contracts can empower individuals and communities. This book offers a fresh perspective with which to consider this transformative technology. It describes how Blockchain can optimise the processes that run our society. It provides practical solutions to global problems and offers a roadmap to incorporate Blockchain in your business. It offers a blueprint for a better world. Filled with easy-to-understand examples, this book shows how Blockchain can take over where the internet has fallen short.