Download or read book Black Brands written by Fernando Olivares and published by Editorial GEDISA. This book was released on 2019-07-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who manufactures cereal for Kellogg’s? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestlé really manufacture everything they make us believe they manufacture? Is Zara an opaque or a transparent brand? Why do some companies claim “we do not manufacture for other brands” when yet they hide from us the fact that sometimes “other brands manufacture for them”? The number of companies outsourcing the whole of their production for their brands in an opaque manner is constantly increasing while they disregard the legitimate need for information and communication of the general public and consumers. Paradoxically, in this age of transparency opacity is ever growing among well-known brands in every industrial sector. Black Brands (in the Age of Transparency) is an extraordinary piece of work on truths and lies, on transparency and opacity of leading companies and brands in our age. The book is full of relevant cases never discussed before in sectors such as consumer products, baby foods, fashion, vehicles and mobile phones. Insightful and incisive, Fernando Olivares has directed his team to produce this book that will educate us as citizens and consumers. Their goal is to promote honest transparency –the only way to attain corporate legitimacy and sustainability in our time.
Download or read book What s Black about It written by Pepper Miller and published by Paramount Market Publishing. This book was released on 2005 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last--in-depth, qualitative insights paint an eye-opening picture of Black culture and the Black lifestyle and how to connect your products and services with Black consumers.What's Black About It? presents historical, psychological, and cultural influences that delve far deeper into the Black experience than the demographics that are at the heart of other ethnic marketing books and market research reports. Now you will be able to break through stereotypes to better understand and relate to African-American consumers.Other ethnic marketing books may include a general chapter or two on Black consumers. What's Black About It? focuses on African-American consumers and engages you with bold graphics, pop-culture sidebars, insights from focus groups, and examples from current advertising and marketing campaigns.
Download or read book Natal Agriculture Journal written by and published by . This book was released on 1908 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The South Australian Government Gazette written by South Australia and published by . This book was released on 1867 with total page 1358 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Create the Perfect Brand written by Paul Hitchens and published by Teach Yourself. This book was released on 2010-08-27 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world. All aspects of branding are covered including: - what is a brand and why it is heart, soul and core of a business - brands in a recession, including the success stories - methods to value a brand - brand focus - brand creation and structure - brand audience and brand vision -importance of creativity - brand implementation - personal branding - brand protection- trademark, intellectual property - brand delivery Throughout the book the authors include their own extensive experiences and guidance. A multitude of fascinating case studies include Harley Davidson, IKEA, Aldi, Lego, Cadbury and the Apple iPod plus the disaster stories such as Woolworths and MFI are given throughout the book to nail the advice given in the real world. Even examples of branding behaviour such as Susan Boyle, banks and MPS are analysed! NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of computing. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Download or read book Marketing Communications written by Micael Dahlen and published by John Wiley & Sons. This book was released on 2009-12-21 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***
Download or read book The Natal Agricultural Journal and Mining Journal written by and published by . This book was released on 1904 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Branding Black Womanhood written by Timeka N. Tounsel and published by Rutgers University Press. This book was released on 2022-06-17 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women’s resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines the commercial infrastructure that absorbed Thompson’s mantra. While the terminology may have changed over the years, mainstream brands and mass media companies have consistently sought to acknowledge Black women’s possession of a distinct magic or power when it suits their profit agendas. Beginning with the inception of the Essence brand in the late 1960s, Timeka N. Tounsel examines the individuals and institutions that have reconfigured Black women’s empowerment as a business enterprise. Ultimately, these commercial gatekeepers have constructed an image economy that operates as both a sacred space for Black women and an easy hunting ground for their dollars.
Download or read book Natal Agricultural Journal written by Natal. Department of Agriculture and published by . This book was released on 1901 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Government Gazette written by New South Wales and published by . This book was released on 1853 with total page 1270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Black and Indigenous written by Mark David Anderson and published by U of Minnesota Press. This book was released on 2009 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Garifuna live in Central America, primarily Honduras, and the United States. Identified as Black by others and by themselves, they also claim indigenous status and rights in Latin America. Examining this set of paradoxes, Mark Anderson shows how, on the one hand, Garifuna embrace discourses of tradition, roots, and a paradigm of ethnic political struggle. On the other hand, Garifuna often affirm blackness through assertions of African roots and affiliations with Blacks elsewhere, drawing particularly on popular images of U.S. blackness embodied by hip-hop music and culture. Black and Indigenous explores the politics of race and culture among Garifuna in Honduras as a window into the active relations among multiculturalism, consumption, and neoliberalism in the Americas. Based on ethnographic work, Anderson questions perspectives that view indigeneity and blackness, nativist attachments and diasporic affiliations, as mutually exclusive paradigms of representation, being, and belonging. As Anderson reveals, within contemporary struggles of race, ethnicity, and culture, indigeneity serves as a normative model for collective rights, while blackness confers a status of subaltern cosmopolitanism. Indigeneity and blackness, he concludes, operate as unstable, often ambivalent, and sometimes overlapping modes through which people both represent themselves and negotiate oppression.
Download or read book Black Enterprise written by and published by . This book was released on 1982-09 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
Download or read book Brand Portfolio Strategy written by David A. Aaker and published by Simon and Schuster. This book was released on 2009-12-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions. Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following: • Brands are underleveraged • The business strategy is at risk because of inadequate brand platforms • The business faces a relevance threat caused by emerging subcategories • The firm's brands are tired and bland • Strategy is paralyzed by a lack of priority among the brands • Brands are cluttered and confusing to both customers and employees • The firm needs to move into the super-premium or value arenas to create margin or sales volume • Margin pressures require points of differentiation Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
Download or read book Black Obsession written by Gregor Paul and published by Exisle Publishing. This book was released on 2009 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thought-provoking book is a search for answers to the vexing phenomenon of why the world's undisputed greatest rugby team can't win the World Cup. It is an in-depth investigation that explores how societal change, combined with the arrival of professionalism, has impacted on the ability of the All Blacks to perform on the biggest stage.
Download or read book How They Started Global Brands written by David Lester and published by Crimson Publishing. This book was released on 2008-10-30 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them. This book is about 21 people who acted on their idea, made the first steps to start their business and subsequently went on to turn it into a global brand. From Adidas and Apple to Sony and Swatch, we reveal how some of the world's biggest international businesses got of the ground, and those very first steps taken by their founders. How soon after they started did they venture overseas? Following on from the hugely successful How They Started, this next volume How They Started: Global Brands Edition takes the question one step further and asks 'How do you turn an idea in to a global business?'
Download or read book New South Wales Government Gazette written by and published by . This book was released on 1927 with total page 1650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Minority Marketing Issues and Prospects written by Robert L. King and published by Springer. This book was released on 2015-05-08 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behaviour. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
