Download or read book Idea Man written by Paul Allen and published by Penguin UK. This book was released on 2012 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's it like to start a revolution? How do you build the biggest tech company in the world? And why do you walk away from it all? Paul Allen co-founded Microsoft. Together he and Bill Gates turned an idea - writing software - into a company and then an entire industry. This is the story of how it came about: two young mavericks who turned technology on its head, the bitter battles as each tried to stamp his vision on the future and the ruthless brilliance and fierce commitment.

Download or read book Brand Fans written by Aaron C.T. Smith and published by Springer. This book was released on 2017-01-20 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

Download or read book It s So Easy written by Duff McKagan and published by Simon and Schuster. This book was released on 2012-03-20 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Musician Duff McKagan shares details about his life and career, discussing the creation and rise of Guns n' Roses, his struggle with alcoholism and drug addiction, his path to sobriety, and more.

Download or read book The F ing Epic Twitter Quest of MayorEmanuel written by Dan Sinker and published by Simon and Schuster. This book was released on 2011-09-13 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Primary Colors for the social media era, the wildly profane, viral phenomenon that resulted from a fake Twitter account deftly satirizing Rahm Emanuel is the first significant Twitter epic in today’s digital age. Primary Colors for the social media era, the wildly profane, viral phenomenon that resulted from a fake Twitter account deftly satirizing Rahm Emanuel is the first significant Twitter epic in today’s digital age. With web sensations such as Stuff White People Like and Sh*t My Dad Says making the leap from the Internet to the bestseller lists, it’s no surprise that this unique and hilarious first-person account of Rahm Emanuel’s fake mayoral campaign via Twitter has already been featured in The Atlantic, Wired, The Colbert Report, and is still an unfolding story. Now, fans can read the entire six months of collected tweets of @MayorEmanuel with commentary and annotations from creator Dan Sinker. When rumors circulated that Rahm Emanuel would enter the Chicago mayor’s race, suddenly the “real” Rahm became overshadowed by a decidedly different Rahm, @MayorEmanuel. Via Twitter, this fake Rahm spun a faux-insider’s story unlike any other—in real time. Garnering a passionate following on Twitter and hailed by the press, @MayorEmanuel’s journey is an entertaining, modern-day anti-hero's quest as he travels a surrealistic Chicago landscape, picking up friends along the way, including advisor David Axelrod, Carl the Intern (a high-school-aged MacGyver), a puppy named Hambone, and a duck named Quaxelrod, to name a few. Both a surprisingly literary romp as well as an inside peek into an historic mayoral race, The F***ing Epic Twitter Quest of @MayorEmanuel is a bold and exciting foray into a new form of participatory, real-time storytelling.

Download or read book Without Pity written by Ann Rule and published by Simon and Schuster. This book was released on 2003-12-01 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an update to one of the most astonishing crimes of the Case Files volumes, Ann Rule profiles the criminals that kill without conscience and shatters their crimes without pity. In eight stunning Case Files volumes, from A Rose for Her Grave to the #1 blockbuster Last Dance, Last Chance, Ann Rule reigns as "America's best true-crime writer" (Kirkus Reviews). Now, she updates the most astonishing cases from that acclaimed series—and presents shocking, all-new true-crime accounts—in one riveting anthology. In every explosive chapter of Without Pity, Ann Rule deepens her unrelenting exploration of the evil that lies behind the perfect facades of heartless killers...and the deadly compulsions of greed and power that shatter their outward trappings of material success. They are the admired, trusted neighbor; the affable family man; the sexy, charismatic lover; the high-achieving professional. Perhaps most frightening of all is that they are heroes in their own minds. But when someone gets in the way of their deluded dreams, they are capable of deadly acts of violence with no remorse. Analyzing the true nature of the sociopathic mind in chilling detail, Ann Rule traces the murderous crimes of seemingly ordinary men—killers who drew their unsuspecting victims into their twisted worlds with devastating consequences.

Download or read book The Agent written by Leigh Steinberg and published by Macmillan. This book was released on 2014-01-21 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller! The real-life "Jerry Maguire," superagent Leigh Steinberg shares his personal stories on the rise, fall, and redemption of his game-changing career in the high-stakes world of professional sports Leigh Steinberg is renowned as one of the greatest sports agents in history, representing such All-Pro clients as Troy Aikman, Bruce Smith, and Ben Roethlisberger. Over one particular seven-year stretch, Steinberg represented the top NFL Draft pick an unheard of six times. Director Cameron Crowe credits Steinberg as a primary inspiration for the titular character in Jerry Maguire, even hiring Steinberg as a consultant on the film. Lightyears ahead of his contemporaries, he expanded his players' reach into entertainment. Already the bestselling author of a business book on negotiation, the original superagent is now taking readers behind the closed doors of professional sports, recounting priceless stories, like how he negotiated a $26.5 million package for Steve Young—the biggest ever at the time—and how he passed on the chance to represent Peyton Manning. Beginning with his early days as a student leader at Berkeley, Steinberg details his illustrious rise into pro sports fame, his decades of industry dominance, and how he overcame a series of high-profile struggles to regain his sobriety and launch his comeback. This riveting story takes readers inside the inner circle of top-notch agents and players through the visionary career of Leigh Steinberg, the pre-eminent superagent of our time.

Download or read book A Short Account of the Malignant Fever Lately Prevalent in Philadelphia written by Mathew Carey and published by . This book was released on 2018-08-26 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Contemporary Intellectual Property written by Hector L. MacQueen and published by Oxford University Press, USA. This book was released on 2007 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is accompanied by a web site where students and lecturers alike can access updates on major developments in the law as well as pointers to the exercises contained in the text.

Download or read book A Shark Never Sleeps written by Drew Rosenhaus and published by Simon and Schuster. This book was released on 1998-09 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A funny and trilling behind the scences look at the hard cash, big egos, and extreme partying that makes the NFL a multibillion-dollar spectacle.

Download or read book First in Thirst written by Darren Rovell and published by Amacom Books. This book was released on 2006 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gatorade invented the sports drink 40 years ago, and it has been first in the marketplace (by a long shot) ever since. But itâ¬"s more than just a thirst quencher and a dominant brand. First in Thirst is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sports⬔from the Pee Wees to the pros. Published to coincide with the 40th anniversary of Gatoradeâ¬"s invention, First in Thirst is equally a sports story, from its invention and testing with the University of Florida Gators to the â¬Sgatorade bath⬠and its near-universal appeal to athletes, coaches and sports fans everywhere.

Download or read book The Elusive Fan Reinventing Sports in a Crowded Marketplace written by Ben Ryan Shields and published by McGraw-Hill Education. This book was released on 2006-07-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.

Download or read book British Counterinsurgency written by John Newsinger and published by Springer. This book was released on 2016-04-30 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: British Counterinsurgency challenges the British Army's claim to counterinsurgency expertise. It provides well-written, accessible and up-to-date accounts of the post-1945 campaigns in Palestine, Malaya, Kenya, Cyprus, South Yemen, Dhofar, Northern Ireland and more recently in Iraq and Afghanistan.

Download or read book Season of the Witch written by David Talbot and published by Simon and Schuster. This book was released on 2012-05-08 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The critically acclaimed, San Francisco Chronicle bestseller—a gripping story of the strife and tragedy that led to San Francisco’s ultimate rebirth and triumph. Salon founder David Talbot chronicles the cultural history of San Francisco and from the late 1960s to the early 1980s when figures such as Harvey Milk, Janis Joplin, Jim Jones, and Bill Walsh helped usher from backwater city to thriving metropolis.

Download or read book Dead by Sunset written by Ann Rule and published by Simon and Schuster. This book was released on 2000-02-15 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: From bestselling author Ann Rule comes the true story of Bradly Morris Cunningham, the handsome and successful entrereneur who married five different women and destroyed each of them. The author of eight New York Times bestsellers, Ann Rule first won nationwide acclaim with The Stranger Beside Me, about serial killer Ted Bundy. Her Crime Files volumes, based on fascinating case histories, have assured her reputation as our premier chronicler of crime. Now the former Seattle policewoman brings us the horrific account of a charismatic man adored by beautiful and brilliant women who always gave him what he wanted...sex, money, and even their very lives. When attorney Cheryl Keeton's brutally bludgeoned body was found in her van in the fast lane of an Oregon freeway, her husband, Brad Cunningham, was the likely suspect. But there was no solid evidence linking him to the crime. He married again, for the fifth time, and his stunning new wife, a physician named Sara, adopted his three sons. They all settled down to family life on a luxurious estate. But gradually, their marriage became a nightmare... In this gripping account of Cheryl's murder, Ann Rule takes us from Brad's troubled boyhood to one of the most bizarre trials in legal history, uncovering multiple marriages, financial manipulations, infidelities, and monstrous acts of harassment and revenge along the way. Dead By Sunset is Ann Rule at her riveting best.

Download or read book The Godwulf Manuscript written by Robert B. Parker and published by Dell. This book was released on 2009-09-30 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author of the Spenser series of crime thrillers—Book 1 in the series “The toughest, funniest, wisest, private eye in the field these days.”—Houston Chronicle Spenser earned his degree in the school of hard knocks, so he is ready when a Boston university hires him to recover a rare, stolen manuscript. He is hardly surpised that his only clue is a radical student with four bullets in his chest. The cops are ready to throw the book at the pretty blond coed whose prints are all over the murder weapon but Spenser knows there are no easy answers. He tackles some very heavy homework and knows that if he doesn't finish his assignment soon, he could end up marked “D”—for dead.

Download or read book The Thirteen American Arguments written by Howard Fineman and published by Random House. This book was released on 2008-04-22 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Howard Fineman is one of our best-known and most trusted political journalists. Mixing vivid scenes and figures from the campaign trail with forays into four hundred years of American history, Fineman shows that every debate, from our nation’s founding to the present day, is rooted in one of thirteen arguments that–thankfully–defy resolution. It is the very process of never-ending argument, Fineman explains, that defines us, inspires us, and keeps us free. At a time when most public disagreement seems shrill and meaningless, Fineman makes a cogent case for nurturing the real American dialogue. Shouting is not arguing, Fineman notes, but often hot-button topics, media “cross-fires,” and blogs reflect the deepest currents in American life. In an enlightening book that cuts through the din and makes sense of the headlines, Fineman captures the essential issues that have always compelled healthy and heated debate–and must continue to do so in order for us to prosper in the twenty-first century. The Thirteen American Arguments run the gamut, from issues of individual identity to our country’s role in the world, including: • Who is a Person? The Declaration of Independence says “everyone,” but it took a Civil War and the Civil Rights and other movements to make that a reality. Presently, what about human embryos and “unlawful enemy combatants?” • Who is an American? Only a nation of immigrants could argue so much about who should become one. There is currently added urgency when terrorists are at large in the world and twelve million “undocumented” aliens are in the country. • The Role of Faith. No country is more legally secular yet more avowedly prayerful. From Thomas Jefferson to Terri Schiavo, we can never quite decide where God fits in government. • Presidential Power. In a democracy, leadership is all the more difficult — and, paradoxically, all the more essential. From George Washington to George W. Bush, we have always asked: How much power should a president have? • America in the World. Uniquely, we perpetually ask ourselves whether we have a moral obligation to change the world—or, alternatively, whether we must try to change it to survive in it. Whether it’s the environment, international trade, interpreting law, Congress vs. the president, or reformers vs. elites, these are the issues that galvanized the Founding Fathers and should still inspire our leaders, thinkers, and citizens. If we cease to argue about these things, we cease to be. “Argument is strength, not weakness,” says Fineman. “As long as we argue, there is hope, and as long as there is hope, we will argue.”

Download or read book Does Class Matter written by Ern Ser Tan and published by World Scientific. This book was released on 2004 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive portrait of class structure, dynamics, and orientations in Singapore OCo understood as a new nation, a capitalist and emerging knowledge economy, a largely middle-class society, and a polity with a strong state OCo at the turn of the new millennium. It introduces a wide array of recent data on a broad range of topics relating to social stratification in Singapore: class structure, political participation, political alienation, national pride, welfarism, success values, unionism, social mobility, the digital divide, and the sandwich generation. To capture the lived experiences of people from different social classes, thereby complementing the numerous tables presented, the book also profiles six case studies of individuals or families, highlighting the challenges they face and the options they possess. Contents: Singapore: Market Economy and Meritocratic, Middle-Class Society?; Methodology: Questionnaire, Sampling, and Fieldwork; Singapore Class Structure; Social Orientations by Class, Age, and Ethnicity; Work Career and Social Mobility; Problem Areas: Digital Divide and Sandwich Generation; 1-to-2 Roomers, 3-Roomers, and Citizen Population Compared; Conclusion: Does Class Matter in Singapore?. Readership: Undergraduates, graduate students, researchers and professionals in sociology, social issues and political science."