Download or read book Los Angeles Magazine written by and published by . This book was released on 1997-12 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
Download or read book Wiley s Remediation Technologies Handbook written by Jay H. Lehr and published by John Wiley & Sons. This book was released on 2004-07-22 with total page 1283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wiley's Remediation Technologies Handbook: Major Contaminant Chemicals and Chemical Groups, extracted from the Enviroglobe database, consists of 368 chemicals and chemical groups. This book lists in alphabetical order these chemical and chemical groups along with the numerous technologies, many of which are patented, or trademarked techniques, to remediate them. A short description of each of these technologies is provided along with appropriate references. Wiley's Remediation Technologies Handbook: Major Contaminant Chemicals and Chemical Groups: Covers the most important chemical and chemical groups that are found to pollute the environment, and the ways to remediate them. Gives succinct abstract describing the numerous technologies used to clean-up a wide range of pollutants. Provides the uses and limitations of each technique. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Download or read book Encyclopedia of the New York School Poets written by Terence Diggory and published by Infobase Learning. This book was released on 2015-04-22 with total page 1921 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an alphabetical reference guide detailing the lives and works of poets associated with the New York Schools of the early twentieth century.
Download or read book Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector written by Tanja Walker and published by diplom.de. This book was released on 2004-07-16 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: This thesis discusses the validity of Customer Relationship Management for luxury skin care brands in the selective cosmetics sector. Luxury skin care brands face limitations in applying CRM strategies due to their selective distribution strategy. The value of CRM is determined by analyzing communication tools, CRM opportunities and limitations. The example of Club Biotherm , a luxury skin care brand s customer loyalty program, illustrates the findings, and recommendations are made in order to successfully implement a CRM strategy. Key Words: Customer value, Customer segmentation, Customer loyalty, Communication tools, Direct Marketing, Customer loyalty programs, Channel conflict management. Zusammenfassung: In der vorliegenden Diplomarbeit wird die Gültigkeit von Customer Relationship Management für Luxusmarken der Selektiven Kosmetik untersucht. Bei der Umsetzung von CRM Strategien werden Luxuskosmetikmarken mit Grenzen konfrontiert, welche durch das selektive Vertriebssystem entstehen. Die Wertigkeit von CRM wird anhand der Kommunikationsmaßnahmen, Chancen und Grenzen analysiert. An dem Beispiel des Club Biotherm , einem Kundenbindungsinstrument einer selektiven Luxuskosmetikmarke, werden die Ergebnisse erläutert sowie Handlungsempfehlungen entwickelt, um eine CRM Strategie erfolgreich durchzuführen. Schlüsselbegriffe: Kundenwert, Kundensegmentation, Loyalität, Kommunikationsmaßnahmen, Direkt Marketing, Kundenbindungsprogramme, Vertriebsmanagement. Inhaltsverzeichnis:Table of Contents: ABSTRACTI LIST OF ABBREVIATIONSIII TABLE OF CONTENTSIV LIST OF FIGURES AND TABLESVI APPENDIXVII 1.INTRODUCTION1 1.1PROBLEM AND OBJECTIVE1 1.2STRUCTURE2 2.CORNERSTONES OF CUSTOMER RELATIONSHIP MANAGEMENT3 2.1IMPORTANT CUSTOMER RELATIONSHIP MANAGEMENT FACTORS4 2.1.1Customer Value4 2.1.2Customer Segmentation6 2.1.3Customer Loyalty9 2.2COMMUNICATION TOOLS WITHIN A CRM STRATEGY15 2.2.1Communication Channels15 2.2.2Customer Loyalty Programs18 3.CRM ANALYSIS IN THE LUXURY SKIN CARE MARKET21 3.1THE LUXURY SKIN CARE MARKET21 3.2RESEARCH QUESTION AND RESEARCH DESIGN23 3.3DATA COLLECTION AND INTERVIEW DESIGN25 3.4LIMITATIONS IN THE CHOSEN APPROACH27 3.5RESULTS OF THE CRM ANALYSIS27 4.INTERPRETATION OF THE CRM ANALYSIS IN THE LUXURY SKIN CARE MARKET31 4.1INTERPRETATION OF COMMUNICATION TOOLS31 4.1.1Case study Club Biotherm 31 4.1.2Direct Mail33 4.1.3Telemarketing34 4.1.4E-Mail Marketing35 4.1.5Online [...]
Download or read book Compendium of Nonprescription Products written by and published by . This book was released on 2001 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Diabolic Sounds of Silicon Valley written by C. Rea Jordan and published by iUniverse. This book was released on 2018-10-20 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biotherm and GigaTrax, two Bay Area high-tech companies, are jockeying for medical market positions. Biotherm is in Palo Alto, California; GigaTrax is in Walnut Creek, California. With any merger, acquisition, or hostile takeover, some win and some lose. Carlton R. Herrick, a senior executive at Biotherm, fears the loss of title and power. He develops a diabolic plan to eliminate Max Becker, the CEO at GigaTrax. Herrick structures a bizarre scheme to take Becker out of any competition. The plan entails the involvement of the Azren Clinic for Exotic and Febrile Disease. Carlton Herrick learns that Corbin Neeley, MD, at the Azren Clinic is implanting low-frequency sound generators in the uterus of healthy patients. Herrick decides to add his name to his vindictive list. Dr. Neeley kills a Food and Drug inspector and escapes from Azren Clinic, fleeing across the country, becoming involved in illicit and illegal medical procedures. Trapped in New Orleans by FBI agents, he is imprisoned in Angola, Louisiana State Prison, in solitary confinement.
Download or read book Out written by and published by . This book was released on 2002-06 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Out is a fashion, style, celebrity and opinion magazine for the modern gay man.
Download or read book New York Magazine written by and published by . This book was released on 1987-06-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Download or read book Marketing Communications written by Patrick De Pelsmacker and published by Financial Times/Prentice Hall. This book was released on 2010 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.
Download or read book New York Magazine written by and published by . This book was released on 1988-05-09 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Download or read book Los Angeles Magazine written by and published by . This book was released on 2000-10 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
Download or read book Superfund Innovative Techology Evaluation Program Demonstration program written by and published by . This book was released on 1999 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Geothermal Energy written by United States. Dept. of Energy. Division of Geothermal Energy and published by . This book was released on 1985 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Unblemished written by Katie Rodan and published by Simon and Schuster. This book was released on 2008-06-30 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acne affects at least 50 million Americans, 80 percent of all people between the ages of 18 and 30, and millions more who are both younger and older. Yet most of us self-medicate -- rushing off to the drugstore to purchase just about anything that promises to help, only to discover nothing really works. Inevitably, we all begin to wonder if the continuing myths and misinformation about acne perpetuated by the media are actually true: Did I wash my face the wrong way? Did I eat too much chocolate? Will that expensive new cream I can't afford really work? Will my face ever look better? Drs. Katie Rodan and Kathy Fields's Proactiv treatment -- the #1 selling acne-care product in America -- has already brought relief to millions. In Unblemished, they debunk the misconceptions about acne and present a revolutionary guide to zapping zits forever. After years of studying acne treatment and listening to their patients' concerns, Rodan and Fields formulated The Rodan and Fields Approach, which works in three simple steps. Rather than spot-treating blemishes and pimples reactively, their system -- individualized for every skin type, age, and ethnicity -- treats the entire face using a remarkably simple regimen that really works. Including illustrations, sidebars, and detailed case studies from the doctors' own files, Unblemished is a blueprint to renew self- confidence and glowing, healthy skin.
Download or read book Index of Trademarks Issued from the United States Patent and Trademark Office written by and published by . This book was released on 1991 with total page 1320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Collected Poems of Frank O Hara written by Frank O'Hara and published by Univ of California Press. This book was released on 1995-03-31 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: Available for the first time in paperback, The Collected Poems of Frank O'Hara reflects the poet's growth as an artist from the earliest dazzling, experimental verses that he began writing in the late 1940s to the years before his accidental death at forty, when his poems became increasingly individual and reflective.
Download or read book Marketing Planning by Design written by Ralf Strauss and published by John Wiley & Sons. This book was released on 2010-04-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solving the problem. Ralf Strauss highlights a 7 phase process for marketing planning, where the potential marketing can reach is demonstrated. Useful check lists included in this book allow the readers to readily create their own ‘plans for a marketing planning’. With insights drawn from more than 150 case studies included in the book, Marketing Planning by Design covers areas such as: How to overcome existing hurdles of marketing planning and marketing strategy. How to set up a project for managing the marketing planning cycle. How to develop a really target group and content driven marketing planning, which is stepwise cascaded from a program, campaign down to a tactical level. How to make marketing accountable in terms of performance measurement. How to implement an enhanced marketing planning in the organisation. How to systematically integrate Web 2.0 into marketing planning, or how to link marketing with modern IT. This highly practical book is destined to be a must-have reference work on any marketer’s desk.
