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Book Biography of an Idea

Download or read book Biography of an Idea written by Edward L. Bernays and published by Open Road Media. This book was released on 2015-04-07 with total page 965 pages. Available in PDF, EPUB and Kindle. Book excerpt: The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.

Book The Father of Spin

Download or read book The Father of Spin written by Larry Tye and published by Macmillan. This book was released on 2002-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bernays, a pioneering practitioner of public relations, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Two 8-page photo inserts.

Book Ofield

    Book Details:
  • Author : Rochelle Ford
  • Publisher :
  • Release : 2017-08-30
  • ISBN : 9780999024539
  • Pages : pages

Download or read book Ofield written by Rochelle Ford and published by . This book was released on 2017-08-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Ofield Dukes is considered one of the nation's most successful African-American public relations practitioners and one of the most influential people of the Civil Rights period.This book-written by Dukes himself-takes the reader from Depression-era Detroit through the Korean War and up to Washington, D.C., where he served not only the Johnson White House, but every Democratic presidential candidate in the Sixties. Along the way he advised such notables as Coretta Scott King, author Alex Haley, Rep. Charles Rangel, as well as Martin Luther King, Jr. In fact, Dukes was instrumental in making King's birthday a national holiday. Duke's career was not limited to politicians and Civil Rights leaders. As a public relations counselor he worked with Stevie Wonder, Diana Ross and dozens of other Motown stars. And thanks in large part to Dukes, the "Motown Sound" spread feverishly from its Detroit-based operations to every corner of the U.S. Today, there are hundreds of public relations practitioners around the world who credit Dukes for their success, including the editors of this book, two of Duke's closest mentees. This book is dedicated to future generations of students and professionals in the hope that they, too, can be inspired by Ofield Dukes.

Book The Flak

    Book Details:
  • Author : J. Michael Willard
  • Publisher : The Willard Group
  • Release : 2004-01-15
  • ISBN : 9667889017
  • Pages : 409 pages

Download or read book The Flak written by J. Michael Willard and published by The Willard Group. This book was released on 2004-01-15 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Flak is Mike Willards personal journey into the world of public relations. Willard assumes an autobiographical approach in his book and draws upon his vast life experiences as he writes about the importance of creativity, straight talk, and unfettered counsel in the public relations industry. Willard weaves his personal story of successes, defeats, and comebacks into a book loaded with PR know-how gathered by more than a quarter century in the business.

Book Betsy Ann Plank

Download or read book Betsy Ann Plank written by Karla K. Gower and published by University of Missouri Press. This book was released on 2022-05-25 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1973, Betsy Ann Plank became the first woman to chair the Public Relations Society of America in its twenty-five-year history. It was a tumultuous time to assume the national association’s leadership. Civil society seemed to be fraying at the edges, and trust in political institutions and corporations had plummeted in the aftermath of Watergate. Nevertheless, Plank, in her fearless style, took up the challenge head-on. From the start and throughout the span of her sixty-three-year career in public relations, she managed to overcome the very real barriers she faced due to gender-based discrimination in what was a male-dominated industry. As a PR practitioner, Plank served as executive vice president of Daniel J. Edelman, Inc., director of PR planning at AT&T, and assistant vice president of external affairs at Illinois Bell. Beyond her service in the professional realm, Plank grew her legacy by taking the time to mentor countless PR professionals, educators, and students. She saw this dissemination of knowledge as her greatest gift to the field of public relations. In this highly readable biography, Karla Gower explores Plank’s personal life and career, tracing her evolution from a low-level job in advertising through her contributions to the rise of the rapidly changing PR industry in the 1960s and the evolution of her personal devotion to the enhancement of public relations education.

Book Courtier to the Crowd

Download or read book Courtier to the Crowd written by Ray Eldon Hiebert and published by . This book was released on 2017-06-30 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Courtier to the Crowd is the first full-length biography of the public relations pioneer Ivy Ledbetter Lee. This book traces the story of Lee through his early training in the family of a Methodist minister and in schools, in the newspaper office, as a fledgling publicist, and then as a pioneer public relations counsel for some of the greatest corporations in the world. Ivy Lee was born at a crucial moment in history. In the last half of the nineteenth century, the industrial revolution brought exploitative capitalism to a crisis. Unbridled competition was suffocating business from the inside, while public clamor for more control was stifling it from the outside. Lee understood that organization and cooperation were indispensable for success in the new order. And he realized that public acceptance was necessary in a democratic society. To win acceptance, the public had to be fully informed, but it also had to be fully understood. Lee¿s own success in persuading corporate adoption of these new methods of dealing with the business public made him one of the most influential and controversial men of his time. The use of these techniques eventually became known as the practice of public relations. Lee helped bring professional status to those who devoted their time to this kind of activity, and those who have followed in his footsteps regard him as a founder of ¿modern public relations.¿Lee often said he didn¿t know how to describe his work, perhaps because there was as yet no glossary for what he did. Looking back, says author Ray Hiebert, Ivy Lee was practicing social responsibility, conflict resolution, and with his international interests, public diplomacy long before those terms were conceived. These pages are a stimulating combination of history, biography, economics, theology, and journalism. The book should have a place on the shelf of every person who practices in the fields of public relations or journalism, and readily available as a source of information and guidance for corporate executives, businessmen, clergymen, politicians, lawyers, newsmen, and editors.

Book Arthur W  Page

    Book Details:
  • Author : Noel L. Griese
  • Publisher : Anvil Publishers, Inc.
  • Release : 2001
  • ISBN : 9780970497505
  • Pages : 458 pages

Download or read book Arthur W Page written by Noel L. Griese and published by Anvil Publishers, Inc.. This book was released on 2001 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Noel Griese has written the definitive biography of public relations pioneer Arthur W. Page, whose father Walter H. Page with Frank N. Doubleday in 1900 created the publishing house of Doubleday, Page & Co. Arthur Page joined the firm as a reporter on the World's Work magazine after graduating from Harvard in 1905. In 1913, when his father was named U.S. ambassador to Great Britain, Arthur Page became editor of the World's Work. He remained with Doubleday until 1926 except for one break during World War I during which he served on the propaganda staff of Gen. John J. "Black Jack" Pershing. In 1927, he left Doubelday to become the public relations vice president of AT&T, then America's largest corporation. A close friend of Henry L. Stimson, Page during World War II headed the Joint Army and Navy Committee on Welfare and Recreation, which oversaw such morale activities as the American Red Cross, USO, Yank magazine, the Stars & Stripes newspaper, Army films and other activities. He went to England in 1944 to oversee troop information for the Normandy Invasion. In 1945, he wrote the news release announcing the first use of the atom bomb at Hiroshima. Page retired from AT&T at the end of 1946. From then until his death in 1960, he was an eminent public relations consultant and a founder of Radio Free Europe. Noel Griese's biography has been selected to the Knowledge Is Power short list of the best books ever written on the subject of public relations.

Book General Biographical Catalogue

Download or read book General Biographical Catalogue written by Western Theological Seminary of the Presbyterian Church and published by . This book was released on 1927 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book PRSA  75 Years of Impact and Influence

Download or read book PRSA 75 Years of Impact and Influence written by Public Relations Society of America and published by . This book was released on 2022-10-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Public Relations   a 40 Year Journey

Download or read book Public Relations a 40 Year Journey written by Ernest Roy Mitchell and published by . This book was released on 2009-10-01 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ernest Roy Mitchell is one of the leading pioneers of the practice of public relations in Trinidad and Tobago. Having been one of the two individuals who worked together in establishing the Public Relations Association of Trinidad and Tobago in 1972, he is an icon in his own right. These pages contain his life's work: a compilation of 54 of Mitchell's papers, speeches and articles that he produced for local and international fora. Of these, 27 are in the discipline of Professional Public Relations Practice, while the others straddle the spheres of social, cultural, educational, political and information and communication issues. The unique material in this compilation offers to professional public relations practitioners, students of the profession as well as corporate communications professionals a broad, incisive and revealing insight into public relations practiced at the Caribbean regional as well as international levels. It offers the opportunity to come to terms with the broad cultural perspective that any individual aspiring for excellence in the practice of the profession must acquire the passion to cultivate. Mitchell's 40-Year Journey is a bold, daring and imaginative excursion into areas that many practitioners normally fear to venture, but which display independent thought and original ideas. Analytical and visionary, instructive and revealing, educational and objective, the work is painstakingly focused, innovative in outlook and fearless in spirit. Above all it opens up new, challenging and daunting perspectives for the practice of the profession in ways never before documented in Trinidad a Tobago.

Book Fifty Years Ahead of the News

Download or read book Fifty Years Ahead of the News written by John Edward Sattler and published by Whistlestop Press. This book was released on 1993 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Steve Hannagan  Prince of the Press Agents and Titan of Modern Public Relations

Download or read book Steve Hannagan Prince of the Press Agents and Titan of Modern Public Relations written by Michael Townsley and published by Dog Ear Publishing. This book was released on 2018-07-27 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With its behind-the-scenes views of the newspaper world during the first half of the twentieth century, the book is a valuable historical record of a time prior to seismic journalistic shifts. On-point descriptions impart Hannagan's keen understanding of what stories appeal most to editors and readers. Accounts of his agility at straddling the sometimes fine line between journalism and publicity deliver insights into navigating this complex territory." Foreword Reviews Steve Hannagan, a highly successful pioneer of public relations, built groundbreaking publicity campaigns for Coca-Cola, the Indy 500, Miami Beach, Sun Valley, Las Vegas, Union Pacific Railroad, and the 1940 presidential campaign. Yet Hannagan, whose personal friends included the likes of Ann Sheridan, Ernest Hemingway, Eddie Rickenbacker, Gloria Swanson, Gene Tunney, Morton Downey, Pop Myers, and Toots Shor, feared he was an abject failure who had contributed little and would leave the world forgotten. With Steve Hannagan: Prince of the Press Agents and Titan of Modern Public Relations, Michael Townsley seeks to put the man back on the map, introducing readers to the gregarious, charming, whipsmart press agent who never pulled a phony deal while becoming the toast of Hollywood, Broadway, and executive suites across America. Learn how an Irish kid from Bloody Plank Road rose to become a major power broker who shaped the history of marketing, public relations, and business--and how his commonsense approach to press relations, called the Hannagan Way, became deeply embedded in the ethics of modern advertising. Dr. Michael Townsley's career dealt with studying, managing, and developing financial tools for colleges and universities. He was the senior vice president for finance, marketing, and administration at Wilmington University in Delaware After leaving Wilmington University, Dr. Townsley was named professor of business at Becker College in Massachusetts. Later, he was named dean of the Business Program. Dr. Townsley has authored Financial Strategy for Higher Education, Weathering Turbulent Times, and Small College Guide to Financial Health: Beating the Odds, Financial Strategy for Higher Education. In addition, he has contributed chapters and numerous articles on finance, management, IT systems for financial management, and higher education marketing. Dr. Townsley holds a PhD from the University of Pennsylvania, a master of arts from the University of Delaware, and a bachelor of arts from Purdue University.

Book The Making of a Public Relations Man

Download or read book The Making of a Public Relations Man written by John W. Hill and published by . This book was released on 1963 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book From P O W  to C E O

Download or read book From P O W to C E O written by Loet Velmans and published by Van Horton Books. This book was released on 2015-12-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: From POW to CEO picks up Loet Velmans's story at the end of World War II, when, as a newly liberated prisoner of war, he returned from the Far East to Europe, and shortly thereafter set out for the United States, newly married and with no immediate job prospects. That soon changed when he was hired by John Hill, the founder of Hill & Knowlton, then America's largest and most influential PR firm. Hill, who saw something in this inexperienced young man that others in the firm did not, sent Velmans back to Europe a couple of years later to set up the firm's first overseas office. In telling the story of his worldwide peregrinations and his eventual rise to the position of Chairman and Chief Executive Officer of Hill & Knowlton, Velmans shares his unique perspective on the "culture gap" between nations and the need for U.S. business to address that gap.

Book Biographical Catalogue of Lafayette College  1832 1912

Download or read book Biographical Catalogue of Lafayette College 1832 1912 written by and published by . This book was released on 1913 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Father of Spin

Download or read book The Father of Spin written by Larry Tye and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Women s Use of Public Relations for Progressive era Reform

Download or read book Women s Use of Public Relations for Progressive era Reform written by Dulcie Murdock Straughan and published by . This book was released on 2007 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the confluence of social, economic and political conditions that characterized the Progressive era in the United States, women's influence and actions to bring about social reforms at a time when they could not vote, and their use of public relations tactics designed to bring about reforms.