Download or read book The Devil s Playbook written by Lauren Etter and published by Crown. This book was released on 2021-05-25 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES EDITORS’ CHOICE • Big Tobacco meets Silicon Valley in this “deeply reported and illuminating” (The New York Times Book Review) corporate exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born. “The best business book I’ve read since Bad Blood.”—Jonathan Eig, New York Times bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris’s parent company and a veteran of the industry’s long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company—the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began working on a device that was meant to save lives and destroy Big Tobacco, but they ended up baking the industry’s DNA into their invention’s science and marketing. Ultimately, Juul’s e-cigarette was so effective and so market-dominating that it put the company on a collision course with Philip Morris and sparked one of the most explosive public health crises in recent memory. In a deeply reported account, award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Etter shows how Philip Morris’s struggle to innovate left Willard desperate to acquire Juul, even as his own team sounded alarms about the startup’s reliance on underage customers. And she shows how Juul’s executives negotiated a lavish deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire. The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, and how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers. With both companies’ eyes on the financial prize, neither anticipated the sudden outbreak of vaping-linked deaths that would terrorize a nation, crater Juul’s value, end Willard’s career, and show the costs in human life of the rush to riches—while Juul’s founders, board members, and employees walked away with a windfall.

Download or read book Big Vape written by Jamie Ducharme and published by Henry Holt and Company. This book was released on 2021-05-25 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Fast-paced and impressively researched, this detailed account sings.” —Publishers Weekly, starred review A Publishers Weekly Top Ten Book of the Summer (2021) A propulsive, eye-opening work of reporting, chronicling the rise of Juul and the birth of a new addiction It began with a smoke break. James Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dosage. The company they built around that device, Juul Labs, would go on to become a $38 billion dollar company and draw blame for addicting a whole new generation of underage tobacco users. Time magazine reporter Jamie Ducharme follows Monsees and Bowen as they create Juul and, in the process, go from public health visionaries and Silicon Valley wunderkinds to two of the most controversial businessmen in the country. With rigorous reporting and clear-eyed prose that reads like a nonfiction thriller, Big Vape uses the dramatic rise of Juul to tell a larger story of big business, Big Tobacco, and the high cost of a product that was too good to be true.

Download or read book Vaping written by The New York Times and published by New York Times Educational Publishing. This book was released on 2019-12-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past few years, e-cigarettes such as Juul have taken over the market, rising in popularity among smokers and retailers. Originally marketed as a safer alternative to smoking, vaping may actually not be as harmless as first believed. As scientists debate the relative merits of e-cigarettes, policymakers have had to contend with a new reality: the rise in vaping among teenagers. The articles in this book evaluate the increasing prominence and regulation of the vaping industry, and media literacy questions and terms will enlighten readers to how news coverage of the topic has developed.

Download or read book Allen Carr s Easy Way to Quit Vaping written by Allen Carr and published by Arcturus Publishing. This book was released on 2021-05-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Allen Carr's Easyway is a global phenomenon - a clinically proven and 100% drug-free treatment for nicotine addiction. First used as an internationally renowned and incredibly successful stop-smoking method, this cutting-edge approach now addresses the fastest-growing nicotine delivery system in the world, vaping. The Easyway method tackles addiction from an entirely different angle. Rather than employing scare-tactics and enforcing painful restrictions on your vaping habits, it unravels the cognitive brainwashing behind your addictive behavior. In this way, it removes the desire to vape altogether without willpower or sacrifice. Whether you use e-cigarettes, JUUL, tanks or pens, or any kind of mod or pod, this method will work for you. All you have to do is read this book in its entirety, follow all of the instructions and you will be set free from your addiction to nicotine. • Does not rely on willpower, aids, substitutes, or gimmicks • Works without unpleasant withdrawal symptoms • Clinically proven to be AT LEAST as effective as UK health service's Gold Standard Stop Smoking Service. What people say about Allen Carr's Easyway method: "Allen Carr's international bestseller...has helped countless people quit." Time Out New York "I read this book and quit smoking instantly" Nikki Glaser "The Allen Carr program was nothing short of a miracle." Anjelica Huston "It was such a revelation that instantly I was freed from my addiction." Sir Anthony Hopkins "His skill is in removing the psychological dependence." The Sunday Times

Download or read book Public Health Consequences of E Cigarettes written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2018-05-18 with total page 775 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of Americans use e-cigarettes. Despite their popularity, little is known about their health effects. Some suggest that e-cigarettes likely confer lower risk compared to combustible tobacco cigarettes, because they do not expose users to toxicants produced through combustion. Proponents of e-cigarette use also tout the potential benefits of e-cigarettes as devices that could help combustible tobacco cigarette smokers to quit and thereby reduce tobacco-related health risks. Others are concerned about the exposure to potentially toxic substances contained in e-cigarette emissions, especially in individuals who have never used tobacco products such as youth and young adults. Given their relatively recent introduction, there has been little time for a scientific body of evidence to develop on the health effects of e-cigarettes. Public Health Consequences of E-Cigarettes reviews and critically assesses the state of the emerging evidence about e-cigarettes and health. This report makes recommendations for the improvement of this research and highlights gaps that are a priority for future research.

Download or read book Quit Vaping written by Brad Lamm and published by Penguin. This book was released on 2020-04-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A simple, proven 28-day program that shows you how to quit vaping and will help you stop for good! This simple, 28-day program provides specific actions to take, day by day, as you free yourself from nicotine addiction. Key information and special considerations throughout help and guide parents of young vapers through the process as well. Learn how to create a quit plan, build a support team, follow a detox, change your inner dialogue, manage your cravings, and become a non-vaper. Certified interventionist Brad Lamm debunks the myths spread by the thriving e-cigarette industry and its supporters, revealing the truth about the effects of inhaling these highly dangerous aerosols. Then he offers a step-by-step blueprint to break free of its grip. The plan offers a rich variety of strategies, tactics, hacks, exercises, research, and inspiring stories of people who have quit the habit using Lamm's proven program. A PENGUIN LIFE TITLE

Download or read book A Parent s Guide to Vaping written by Axis and published by David C Cook. This book was released on 2018-08-01 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: New statistics show that teens are starting to vape (i.e., use e-cigarettes) at a high rate, despite the lack of research into its risks and harms. This guide looks into what vaping is, what can be vaped, how it can be concealed, how risky it is, how easily minors can access it, and more. Parent Guides are your one-stop shop for biblical guidance on teen culture, trends, and struggles. In 15 pages or fewer, each guide tackles issues your teens are facing right now—things like doubts, the latest apps and video games, mental health, technological pitfalls, and more. Using Scripture as their backbone, these Parent Guides offer compassionate insight to teens’ world, thoughts, and feelings, as well as discussion questions and practical advice for impactful discipleship.

Download or read book Lifelines written by Dr. Leana Wen and published by Metropolitan Books. This book was released on 2021-07-27 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: From medical expert Leana Wen, MD, Lifelines is an insider's account of public health and its crucial role—from opioid addiction to global pandemic—and an inspiring story of her journey from struggling immigrant to being one of Time’s 100 Most Influential People. “Public health saved your life today—you just don’t know it,” is a phrase that Dr. Leana Wen likes to use. You don’t know it because good public health is invisible. It becomes visible only in its absence, when it is underfunded and ignored, a bitter truth laid bare as never before by the devastation of COVID-19. Leana Wen—emergency physician, former Baltimore health commissioner, CNN medical analyst, and Washington Post contributing columnist—has lived on the front lines of public health, leading the fight against the opioid epidemic, outbreaks of infectious disease, maternal and infant mortality, and COVID-19 disinformation. Here, in gripping detail, Wen lays bare the lifesaving work of public health and its innovative approach to social ills, treating gun violence as a contagious disease, for example, and racism as a threat to health. Wen also tells her own uniquely American story: an immigrant from China, she and her family received food stamps and were at times homeless despite her parents working multiple jobs. That child went on to attend college at thirteen, become a Rhodes scholar, and turn to public health as the way to make a difference in the country that had offered her such possibilities. Ultimately, she insists, it is public health that ensures citizens are not robbed of decades of life, and that where children live does not determine whether they live.

Download or read book All the Rave written by Joseph Menn and published by Crown Business. This book was released on 2003-04-08 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: At age seventeen, Shawn Fanning designed a computer program that transformed the Internet into an unlimited library of free music. Tens of millions of young people quickly signed on, Time magazine put Fanning on its cover, and his company, Napster, became a household name. It did not take long for the music industry to declare war, one that has now engulfed the biggest entertainment and technology companies on the planet. For All the Rave, top cyberculture journalist Joseph Menn gained unprecedented access to Fanning, other key Napster and music executives, reams of internal e-mails, unpublished court records, and other resources. The result is the definitive account of the Napster saga, for the first time revealing secret take-over and settlement talks, the unseen role of Shawn’s uncle in controlling Napster, and hidden agendas and infighting from Napster’s trenches to the top ranks of the German media giant Bertelsmann. All the Rave is a riveting account of genius and greed, visionary leaps and disastrous business decisions, and the clash of the hacker and investor cultures with that of the copyright establishment. Napster left a generation of music fans feeling that paying the recording industry close to twenty dollars for a CD was a foolish and unnecessary extravagance, which provoked a still-growing backlash against digital media consumers that might leave them with less control than ever. Here is the inside story of the young visionary and the company that made it happen. From the Hardcover edition.

Download or read book Hairy Pothead and the Marijuana Stone written by Dana Larsen and published by Young Writers. This book was released on 2007 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Parody of Harry Potter and the philosopher's stone, by J.K. Rowling.

Download or read book Statutory Vape How the E cigarette Industry Addicted a New Generation of Youth written by Wilson Tsai MD and published by Periscope Group. This book was released on 2020-03-11 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: What began as a master's thesis for two graduate students ended up as the impetus for one of the most treacherous tricks ever played on the American people and particularly on teens and young adults. Insisting that their product was a smoking cessation product, Adam Bowen and James Monsees, backed by Big Tobacco companies who saw a way back into the youth smoking market share, created the most enticing and cool E-cigarette products imaginable; not in your dreams but in your worst nightmares.The marketing was purposeful. First, through packaging, using high-tech, teen-cool, easily hidden devices called vape pens, reminiscent of Apple products, both colorful and sleek. Next, through flavorings, from bubble-gum to fruit loops to mint, specifically designed to appeal to young adults and teens. Naturally the products were promoted heavily on social media, with advertisements by celebrities and the ultra-popular, denoting a jet-set life of coolness, travel and excitement. But most disturbing and dangerous, along with chemicals and metals that aided combustion, was the amount of nicotine put into the products, often twice as much as in a traditional cigarette, almost impossible to resist becoming addicted to, especially if you were a teen or young adult. Even worse, the effect on a young person's still-developing brain, and their lungs, were treacherous, and rapid in a way not seen before. No scientific testing was done to protect the public prior to the release of these products.And in the face of all this injury and death, Juul and other E-cig companies only made minor changes to their products and methods when pressured, and even now, as the CDC declares a national vaping epidemic and every state in the US has enacted laws to protect citizens, and over 60 people have died and thousands are permanently injured, these companies continue to profit.In Statutory Vape, you'll read how easy it actually was to perpetrate such a dangerous product, about how a simple design supposedly created for one use became a public health hazard once dollars were the prize, about the lack of scientific testing prior to the release of vapes, and about what is being done now so this never happens again.

Download or read book Stop Smoking Start Vaping written by Colin Mendelsohn and published by . This book was released on 2021-11-16 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is Vaping really safer than smoking? Does nicotine cause cancer? Is vaping cheaper than smoking? Is it really a serious threat to young people? If you are a smoker who can't quit, this book could literally save your life.

Download or read book Pushing Cool written by Keith Wailoo and published by University of Chicago Press. This book was released on 2021-11-02 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted—and how the industry’s disturbingly powerful narrative has endured to this day. Police put Eric Garner in a fatal chokehold for selling cigarettes on a New York City street corner. George Floyd was killed by police outside a store in Minneapolis known as “the best place to buy menthols.” Black smokers overwhelmingly prefer menthol brands such as Kool, Salem, and Newport. All of this is no coincidence. The disproportionate Black deaths and cries of “I can’t breathe” that ring out in our era—because of police violence, COVID-19, or menthol smoking—are intimately connected to a post-1960s history of race and exploitation. In Pushing Cool, Keith Wailoo tells the intricate and poignant story of menthol cigarettes for the first time. He pulls back the curtain to reveal the hidden persuaders who shaped menthol buying habits and racial markets across America: the world of tobacco marketers, consultants, psychologists, and social scientists, as well as Black lawmakers and civic groups including the NAACP. Today most Black smokers buy menthols, and calls to prohibit their circulation hinge on a history of the industry’s targeted racial marketing. In 2009, when Congress banned flavored cigarettes as criminal enticements to encourage youth smoking, menthol cigarettes were also slated to be banned. Through a detailed study of internal tobacco industry documents, Wailoo exposes why they weren’t and how they remain so popular with Black smokers.

Download or read book The Purpose Economy written by Aaron Hurst and published by Elevate Publishing. This book was released on 2014-04-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A series of shifts are happening in our economy: Millennials are trading in conventional career paths to launch tech start-ups, start small businesses that are rooted in local communities, or freelance their expertise. We are sharing everything, from bikes and cars, to extra rooms in our homes. We now create, buy and sell handcrafted products in our local communities with ease. Globally recognized entrepreneur, founder of Taproot Foundation and CEO of Imperative, Aaron Hurst, argues in his latest book that while these developments seem unrelated at first, taken together they reveal a powerful pattern that points to purpose as the new driver of the American economy. Like the Information Economy, which has driven innovation and economic growth until now, Hurst argues that our new economic era is driven by connecting people to their purpose. It's an economy where value lies in establishing purpose for employees and customers through serving needs greater than their own, enabling personal growth and building community. Based on interviews with thousands of entrepreneurs, Hurst shows this new era is already fueling demand for a whole host of products and services and transforming how millennials view their careers. A new breed of startups like Etsy, Zaarly, Tough Mudder, Kickstarter, and Airbnb are finding new ways to create value by connecting us with our local communities. At the same time, companies like Tesla and Whole Foods are making the march from just appealing to affluent buyers to becoming mainstream brands. Hurst calls these companies, along with the pioneering entrepreneurs who founded them, the Purpose Economy's taste-makers. This book is at once a personal memoir of Aaron Hurst’s own awakening as a purpose driven entrepreneur, when he left a well-paying tech job in 2001 to launch Taproot, creating a pathway for millions of professionals and Fortune 500 companies to volunteer for nonprofits. It's also a blueprint for a new economic era that is transforming companies, markets and our careers to better serve people and the world.

Download or read book The Cigarette Papers written by Stanton A. Glantz and published by Univ of California Press. This book was released on 1996 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: These documents provide a shocking inside account of the activities of one tobacco company, Brown & Williamson, and its multinational parent, British American Tobacco, over more than thirty years.

Download or read book The Easy Way to Stop Smoking written by Allen Carr and published by Barnes & Noble Publishing. This book was released on 2004 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author offers a step-by-step approach to stop smoking without the use of nicotine substitutes.

Download or read book The Vaping Controversy written by Laurie Collier Hillstrom and published by Bloomsbury Publishing USA. This book was released on 2019-09-03 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work provides an evenhanded and authoritative overview of vaping and its impact on American culture and public health, especially among younger Americans. The 21st Century Turning Points series is a one-stop resource for understanding the people and events changing America today. This volume is devoted to the rapid rise of vaping across the nation, especially among young people. This trend has prompted fierce debate in communities across the country, with some people heralding "e-cigarettes" and other vaping devices as valuable smoking cessation tools and others condemning them for being unhealthy in their own right—and a gateway to future cigarette consumption. The Vaping Controversy describes the key events and people that provided the foundation for the rise of e-cigarettes and vaping, from governmental and medical efforts to reduce traditional cigarette smoking to the emergence and rapid spread of an entire industry devoted to selling vaping devices and accessories. This volume also explores how vaping has influenced youth culture and high school life, its impact on "old school" tobacco companies, and the increasingly visible partisan divide in attitudes about the public health impact of vaping.