Download or read book Between the Ears written by Greg Hatcher and published by Tiger Books. This book was released on 2006-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert coach explains How to Think Like a Champion Greg Hatcher is the coach that you always wish you had. He is honest, sincere, straight to the point, a no pulled punches sort of a coach, who tells it like it is and leaves you knowing in no uncertain terms what you have to do to achieve greatness. Greg Hatcher has been coaching sports since the day he graduated from college in 1983. In his new book Between the Ears: How to Think Like a Champion, Greg shares 110 hard earned lessons learned from nearly 25 years of coaching. Between the Ears is designed to teach coaches, parents and children (and even adults) to think like champions. His book focuses on the crucial mental elements of sports and competition that can help kids and their parents have a more successful sporting experience. Hatcher explains simply in a heart to heart best friend and ally style that makes it easy for people of all ages young and old to understand the issue, see the right thing and want to do the right thing. He combines the best of what he learned from his decades of coaching experience in soccer, football, basketball, baseball, cross country, track and wrestling. Hatcher has a gift for storytelling, gives his all and packs everything he's learned from working with kids in all these sports so that they can help themselves become the best that they can be. It's no wonder that his kids are champions and have coaches from all over the country competing for them and offering them scholarships and full four year rides. They learned from a master. Happily, he has created this incredible book and shared his knowledge with the rest of us.

Download or read book Branding Between the Ears Using Cognitive Science to Build Lasting Customer Connections written by Sandeep Dayal and published by McGraw Hill Professional. This book was released on 2021-11-30 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a “cognitive brand” that connects with your customers in the deepest, most meaningful ways Successful marketing is all about unlocking the door to peoples’ thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever. In Branding Between the Ears, world-renowned marketing thought leader Sandeep Dayal explains how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer minds—and create effective marketing strategies to build the kind of loyalty that fuels today’s iconic brands. Dayal reveals that most successful cognitive brands are architected around three questions consumers ask themselves: Does this brand give me good vibes? Does what this brand says make sense to me? Will I be happier if I buy this brand? These three factors—good brand vibes, brand sense, and brand resolve—are the hidden mantra that push customers off the fence of indecision, and get them not just to admire, but actually buy the brands again and again.Branding Between the Ears reveals paradigm shifts in building and executing brands that are informed by a burgeoning body of research in brain sciences, and offers a better way to make brands that not just stand out, but connect with consumers and embed deeply in their thoughts to drive choice.Dayal is the marketing thought leader who predicted that “consumer collaboration” would be the key factor in winning people’s trust online and giving consumers control over their personal information would be central to gaining their trust—issues that are unfolding today.Now, with Branding Between the Ears he provides equally prescient principles and new ideas for gaining the competitive edge in a largely uncertain future and winning with cognitive power brands.

Download or read book Right Between the Ears written by Sandeep Dayal and published by Penguin Portfolio. This book was released on 2021-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your brand is what peoples' brains make of it. Right Between the Ears lays out an entirely new approach, based on years of development and real-world testing, that Dayal calls Cognitive Branding, for designing and building epic brands. He uses the theories of behavioural science to understand how to successfully market a brand, and has used his concept of 'cognitive branding' with top brands like Kraft, Phillips, Unilever and Mastercard to name just a few. That coding and decoding, the mantra for how to make connections in the brain that drive consumers to buy the chosen brands, is the Holy Grail that marketers seek, and Right Between the Ears delivers just that.

Download or read book I Hold a Wolf by the Ears written by Laura van den Berg and published by Farrar, Straus and Giroux. This book was released on 2020-07-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: ONE OF TIME'S 10 BEST FICTION BOOKS OF 2020. Longlisted for the Joyce Carol Oates Prize. Named a Best Book of 2020 by NPR, Bustle, Good Housekeeping, the New York Public Library, Library Journal, Lit Hub, Electric Literature, and Tor.com "As enchanting as fairy tales, as mysterious as dreams, these exquisitely composed fictions are as urgent and original as any being written today.” —Sigrid Nunez, author of The Friend, winner of the 2018 National Book Award for Fiction An urgent and unsettling collection of women on the verge from Laura van den Berg, author of The Third Hotel I Hold a Wolf by the Ears, Laura van den Berg’s first story collection since her prizewinning book The Isle of Youth, draws readers into a world of wholly original, sideways ghost stories that linger in the mouth and the mind. Both timeless and urgent, these eleven stories confront misogyny, violence, and the impossible economics of America with van den Berg’s trademark spiky humor and surreal eye. Moving from the peculiarities of Florida to liminal spaces of travel in Mexico City, Sicily, and Iceland, I Hold a Wolf by the Ears is uncannily attuned to our current moment, and to the fears we reveal to no one but ourselves. In “Lizards,” a man mutes his wife’s anxieties by giving her a LaCroix-like seltzer laced with sedatives. In the title story, a woman poses as her more successful sister during a botched Italian holiday, a choice that brings about strange and destructive consequences, while in “Karolina,” a woman discovers her prickly ex-sister-in-law in the aftermath of an earthquake and is forced to face the truth about her violent brother. I Hold a Wolf by the Ears presents a collection of women on the verge, trying to grasp what’s left of life: grieving, divorced, and hyperaware, searching, vulnerable, and unhinged, they exist in a world that deviates from our own only when you look too closely. With remarkable control and transcendent talent, van den Berg dissolves, in the words of the narrator of “Slumberland,” “that border between magic and annihilation,” and further establishes herself as a defining fiction writer of our time.

Download or read book Black Behind the Ears written by Ginetta E. B. Candelario and published by Duke University Press. This book was released on 2007-12-12 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative historical and ethnographic examination of Dominican identity formation in the Dominican Republic and the United States.

Download or read book Little Voice Mastery written by Blair Singer and published by RDA Press, LLC. This book was released on 2013-05-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Little Voice" is the chatter in the six inches between your ears that turns you into a hero one minute and a dunce the next. The 21 proven techniques presented here will reprogram the "Little Voice" in your brain in 30 seconds. In "Little Voice" Mastery, author Blair Singer delivers strategies and techniques that will give readers the ability to: Maintain power in any pressure situation and stop debilitating chatter in their brain so they can attract what they want - now. Uncover and realize lifelong dreams Break through self-sabotaging habits Build powerful, lasting confidence Resurrect the hero inside of them

Download or read book Both from the Ears and Mind written by Linda Phyllis Austern and published by University of Chicago Press. This book was released on 2020-07-15 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both from the Ears and Mind offers a bold new understanding of the intellectual and cultural position of music in Tudor and Stuart England. Linda Phyllis Austern brings to life the kinds of educated writings and debates that surrounded musical performance, and the remarkable ways in which English people understood music to inform other endeavors, from astrology and self-care to divinity and poetics. Music was considered both art and science, and discussions of music and musical terminology provided points of contact between otherwise discrete fields of human learning. This book demonstrates how knowledge of music permitted individuals to both reveal and conceal membership in specific social, intellectual, and ideological communities. Attending to materials that go beyond music’s conventional limits, these chapters probe the role of music in commonplace books, health-maintenance and marriage manuals, rhetorical and theological treatises, and mathematical dictionaries. Ultimately, Austern illustrates how music was an indispensable frame of reference that became central to the fabric of life during a time of tremendous intellectual, social, and technological change.

Download or read book The Space Between Our Ears written by Michael Morgan and published by . This book was released on 2003 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this title, Michael Morgan explains how our brain interprets the images that the outside world forms in our eyes. Using sources from over the centuries - philosophical writings, scientific thinking, experiments, passages from poems, novels and films - Morgan reveals the problems that the brain has to confront in manufacturing our perceptions. The book includes optical drawings as well as some simple experiments that the reader can do to test the different components of one's sight and our own reactions to it. There is a long way to go in neurological terms before we can understand how our brains actually see, or indeed the precise location of where this happens inside the grey matter. Morgan recognizes that to achieve such an understanding may even necessitate the development of a new language that can better encompass the difficult scientific and logical interpretations that will have to be made. This work provides an overview of what we know about how the brain works regarding visual space, giving an insight into one of our most vital yet least understood senses.

Download or read book The Waste Between Our Ears written by Gerry Gillespie and published by . This book was released on 2019-10-16 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this book, writer, researcher and advocate Gerry Gillespie outlines how we can create a global solution, and it starts between our ears. In order to restore our world ecosystems and our vital soils, he wants to change how we think about our trash. Readers will learn why we all need to change our mind about waste management systems, how to reconnect our organic waste to local soil and food growers, and why this leads to more local jobs. With chapters about source separation, soil management and climate change, and practical approaches to zero waste, Gillespie presents a practical, logical argument for one way to save the world and grow a local economy. In economic and environmental terms, clearly explains how, if waste were collected as source-separated products, more than half of it could be returned to soils as quality compost and biological products. A very large percentage of the remainder can be put back through recycling, re-manufacturing and reusing. And it’s not just theoretical. Gillespie details how this reduction of waste is already being achieved in parts of the world and how we could do it globally ... if we could only think differently."--Back cover.

Download or read book Hearing Loss written by National Research Council and published by National Academies Press. This book was released on 2004-12-17 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of Americans experience some degree of hearing loss. The Social Security Administration (SSA) operates programs that provide cash disability benefits to people with permanent impairments like hearing loss, if they can show that their impairments meet stringent SSA criteria and their earnings are below an SSA threshold. The National Research Council convened an expert committee at the request of the SSA to study the issues related to disability determination for people with hearing loss. This volume is the product of that study. Hearing Loss: Determining Eligibility for Social Security Benefits reviews current knowledge about hearing loss and its measurement and treatment, and provides an evaluation of the strengths and weaknesses of the current processes and criteria. It recommends changes to strengthen the disability determination process and ensure its reliability and fairness. The book addresses criteria for selection of pure tone and speech tests, guidelines for test administration, testing of hearing in noise, special issues related to testing children, and the difficulty of predicting work capacity from clinical hearing test results. It should be useful to audiologists, otolaryngologists, disability advocates, and others who are concerned with people who have hearing loss.

Download or read book Wolf by the Ears written by John R. Van Atta and published by Johns Hopkins University Press+ORM. This book was released on 2015-06-30 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: “In this engaging work, Van Atta . . . provides an in-depth analysis of the 1820 Missouri Compromise, a seminal event on the road to the Civil War.” —Choice In Wolf by the Ears, John R. Van Atta discusses how the question of slavery surfaced in the divisive fight over Missouri statehood. As Thomas Jefferson wrote at the time, a nation dealing with the politically implacable issue of slavery essentially held the “wolf” by the ears—and could neither let go nor hang on forever. The first organized Louisiana Purchase territory to lie completely west of the Mississippi River and northwest of the Ohio, Missouri carried special significance for both pro- and anti-slavery advocates. Northern congressmen leaped out of their seats to object to the proposed expansion of the slave “empire,” while slave-state politicians voiced outrage at the northerners’ blatant sectional attack. Although the Missouri confrontation ultimately appeared to end amicably with a famous compromise that the wily Kentuckian Henry Clay helped to cobble together, the passions it unleashed proved vicious, widespread, and long lasting. Van Atta deftly explains how the Missouri crisis revealed the power that slavery had already gained over American nation building. He explores the external social, cultural, and economic forces that gave the confrontation such urgency around the country, as well as the beliefs, assumptions, and fears that characterized both sides of the slavery argument. Wolf by the Ears provides students in American history with an ideal introduction to the Missouri crisis while at the same time offering fresh insights for scholars of the early republic. “Van Atta has written the clearest narrative of the Missouri crisis to date.” —Louisiana History

Download or read book Brain Safari written by Eric Haseltine and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go on a Breathtaking Journey Into Your Brain It seems our brains have a multitude of ways of doing things we have absolutely no idea about. In fact, Dr. Eric Haseltine builds a fascinating and convincing argument that our brains actually go out of their way to hide their actions from us. Through a series of fun, quick experiments that you can do by yourself, you will uncover these surprising secrets while on a thought-provoking adventure. ​Much more "show" than "tell," Brain Safari gives you direct, immediate experiences with the inner workings of your brain. Each of these experiences is designed to startle, amaze, and inform, and they don't fall short of that goal. Dr. Haseltine brings decades of imaginative and informative experience to this book. It will leave you in awe of the complicated organ within your head.

Download or read book The Established Heart written by Jerry Savelle and published by . This book was released on 1977 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book An Orkney Tapestry written by George Mackay Brown and published by Polygon. This book was released on 2021-06-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1969, An Orkney Tapestry, George Mackay Brown's seminal work, is a unique look at Orkney through the eye of a poet. Originally commissioned by his publisher as an introduction to the Orkney Islands, Brown approached the writing from a unique perspective and went on to produce a rich fusion of ballad, folk tale, short story, drama and environmental writing. The book, written at an early stage in the author's career, explores themes that appear in his later work and was a landmark in Brown's development as a writer. Above all, it is a celebration of Orkney's people, language and history. This edition reproduces Sylvia Wishart's beautiful illustrations, commissioned for the original hardback.Made available again for the first time in over 40 years, this new edition sits alongside Nan Shepherd's The Living Mountain as an important precursor of environmental writing by the likes of Kathleen Jamie, Robert Macfarlane, Malachy Tallack and, most recently, Amy Liptrot.

Download or read book The Shepherd written by Frederick Forsyth and published by Open Road Media. This book was released on 2012-10-30 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christmas Eve, 1957: An RAF pilot needs a miracle to make it home as his fighter jet begins to fail, in a story by the #1 New York Times–bestselling author. It is Christmas Eve, 1957, and there are cozier places to be than the cockpit of a de Havilland Vampire fighter plane. But for the Royal Air Force pilot who has just taken off from West Germany, this single-seat jet is the only way to make it back to England for Christmas morning. His flight plan is simple; the fuel tank is full. In sixty-six minutes, he will be back in Blighty. But then the plane begins to fail. First the compass goes haywire, then the radio dies. Lost and alone above the English coast, the pilot is searching for a landing strip when the fog closes in, signaling certain death. He has given up hope when a second shadow appears—a Mosquito fighter-bomber of World War II vintage. The plane is a “shepherd,” guiding the Vampire to a safe landing, and its appearance is a gift from fate, a miracle out of time—but for one lonely pilot, the mystery has just begun. A classic bestseller, beloved by aviation fans (including actor John Travolta, who calls it “one of my favorites because it personalizes the two planes”) and general readers alike, The Shepherd is a gripping, heartwarming tale for a cold winter’s night.

Download or read book Why Mosquitoes Buzz in People s Ears written by Verna Aardema and published by Penguin. This book was released on 1992-08-15 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this Caldecott Medal winner, Mosquito tells a story that causes a jungle disaster. "Elegance has become the Dillons' hallmark. . . . Matching the art is Aardema's uniquely onomatopoeic text . . . An impressive showpiece." -Booklist, starred review. Winner of Caldecott Medal in 1976 and the Brooklyn Art Books for Children Award in 1977.

Download or read book A Text book of the Diseases of the Ear for Students and Practitioners written by Adam Politzer and published by . This book was released on 1903 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: