Download or read book Better Business written by Christopher Marquis and published by Yale University Press. This book was released on 2020-09-13 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone’s future Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form—the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement’s founders and leading figures, Marquis’s book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally, and explains why the future of B Corporations is vital for us all.

Download or read book High Growth Handbook written by Elad Gil and published by Stripe Press. This book was released on 2018-07-17 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: High Growth Handbook is the playbook for growing your startup into a global brand. Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises. Across all of these breakout companies, Gil has identified a set of common patterns and created an accessible playbook for scaling high-growth startups, which he has now codified in High Growth Handbook. In this definitive guide, Gil covers key topics, including: · The role of the CEO · Managing a board · Recruiting and overseeing an executive team · Mergers and acquisitions · Initial public offerings · Late-stage funding. Informed by interviews with some of the biggest names in Silicon Valley, including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups.

Download or read book Best Practices in Law Firm Business Development and Marketing written by Deborah Brightman Farone and published by . This book was released on 2019 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special "Think Pieces" from some of the nation's leading experts in legal marketing.

Download or read book Better Business written by Michael R. Solomon and published by . This book was released on 2016 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Better Experiences Better Solutions Better Business Better Business 2ce provides Introduction to Business instructors and students with an improved digital user experience that supports new teaching models, including: hybrid courses; active learning; and learning outcome-focused instruction. MyBizLab delivers proven results in helping individual students succeed. It provides engaging experiences that personalize, stimulate, and measure learning for each student. For the Second Canadian edition, MyBizLab includes powerful new learning resources, including a new set of online lesson presentations to help students work through and master key business topics, a completely re-structured Study Plan for student self-study, and a wealth of engaging assessment and teaching aids to help students and instructors explore unique learning pathways.

Download or read book The Founder s Mentality written by Chris Zook and published by Harvard Business Review Press. This book was released on 2016-05-17 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Washington Post Bestseller Three Principles for Managing—and Avoiding—the Problems of Growth Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers. But when Bain & Company’s Chris Zook and James Allen, authors of the bestselling Profit from the Core, researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external—increasing distance from the front lines, loss of accountability, proliferating processes and bureaucracy, to name only a few. What’s more, companies experience a set of predictable internal crises, at predictable stages, as they grow. Even for healthy companies, these crises, if not managed properly, stifle the ability to grow further—and can actively lead to decline. The key insight from Zook and Allen’s research is that managing these choke points requires a “founder’s mentality”—behaviors typically embodied by a bold, ambitious founder—to restore speed, focus, and connection to customers: • An insurgent’s clear mission and purpose • An unambiguous owner mindset • A relentless obsession with the front line Based on the authors’ decade-long study of companies in more than forty countries, The Founder’s Mentality demonstrates the strong relationship between these three traits in companies of all kinds—not just start-ups—and their ability to sustain performance. Through rich analysis and inspiring examples, this book shows how any leader—not only a founder—can instill and leverage a founder’s mentality throughout their organization and find lasting, profitable growth.

Download or read book Better in 52 Weeks written by Mary C. Kelly, PhD and published by Sound Wisdom. This book was released on 2022-11-15 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decrease the overwhelm in pursuing individual achievement and business success and take action with more confidence with Mary C. Kelly’s weekly guided journal for busy professionals. Leaders and business professionals need quick solutions for common challenges—from boosting productivity, to improving sales and marketing, to enhancing strategic planning, to building stronger, more engaged teams. Better in 52 Weeks shares a year’s worth of 5-Minute Business and Leadership Success Plans that will enable you to work smarter, plan better, and move your career or business forward and live a less stressful life! These 5-Minute Plans are the same ones that business coach and retired Navy commander Mary C. Kelly, PhD, CSP, uses with her executive clients to help their teams build a strong foundation for innovation, efficiency, and business growth. Now you, too, can benefit from the comprehensive, actionable plans and obtain results in all dimensions of your personal and professional life. In only five minutes each week, you’ll learn to focus on, strengthen, and take action on the following areas: Business planning Business growth Leading people Personal development Productivity Teamwork By planning ahead, you can spend more time on the work that truly moves your life and business forward—creative thinking and personal and professional growth. Whether you’re making a financial plan, or a plan to cultivate gratitude, or a plan to facilitate effective meetings, every exercise will take you one step closer to the success you envision. The combination of 5-Minute Plans and daily checklists will ensure your progress compounds. Included with the book is online access to fillable PDF versions of all 5-Minute Plans—with bonus plans added regularly.

Download or read book Design a Better Business written by Patrick van der Pijl and published by John Wiley & Sons. This book was released on 2016-09-21 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.

Download or read book Happy written by Derren Brown and published by Random House. This book was released on 2016-09-22 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sunday Times Bestseller 'Really brilliant and just crammed with wisdom and insight. It will genuinely make a difference to me and the way I think about myself.' Stephen Fry ___ Everyone says they want to be happy. But that's much more easily said than done. What does being happy actually mean? And how do you even know when you feel it? In Happy Derren Brown explores changing concepts of happiness - from the surprisingly modern wisdom of the Stoics and Epicureans in classical times right up until today, when the self-help industry has attempted to claim happiness as its own. He shows how many of self-help's suggested routes to happiness and success - such as positive thinking, self-belief and setting goals - can be disastrous to follow and, indeed, actually cause anxiety. Happy aims to reclaim happiness and to enable us to appreciate the good things in life, in all their transient glory. By taking control of the stories we tell ourselves, by remembering that 'everything's fine' even when it might not feel that way, we can allow ourselves to flourish and to live more happily. ___ What readers are saying: ***** 'Immensely positive and life-affirming' ***** 'This is the blue print to a good life' ***** 'Thought provoking and potentially life-changing.'

Download or read book Better Business written by and published by . This book was released on 1923 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Now Build a Great Business written by Mark Thompson and published by AMACOM Div American Mgmt Assn. This book was released on 2011 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revolutionary book, bestselling business authority Mark Thompson and international success expert Brian Tracy join forces to show readers how great leadership, great people, and great products are the key to building a phenomenally successful business, inspiring customer loyalty--and experiencing tremendous growth. Now, Build a Great Business! does this by revealing a series of seven principles guaranteed to improve any business in any industry. You'll learn how to inspire superior results from everyone around you; attract and keep great people; develop a business plan that maximizes your resources; identify market demands; deliver superior customer service; craft a standout marketing plan; and motivate customers to buy again and again. With real-world examples from wildly successful businesses and accessible, all-encompassing strategies to guide you through the most important facets of any profitable venture--including leadership, sales, and marketing--Now, Build a Great Business! will transform your business and help you deliver extraordinary results.

Download or read book What Exactly Is Business Development written by Scott Pollack and published by . This book was released on 2018-02 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Development is not just a sexy job title - it's a growth tool for companies. The only problem is, everyone expects you to learn "how to do BD" on the job.You can spend years figuring out what makes for successful partnerships, or you can learn a proven framework for thinking about and pursuing business development opportunities from a renowned expert. "What, Exactly, Is Business Development" provides exactly that.Over a 15+ year career, spanning companies ranging from American Express to WeWork, Scott Pollack has made all the mistakes, learned all the lessons, and has figured out the right way to do Business Development. He's taught hundreds of students in live workshops across the world, and now he's bringing those lessons to you in this book.TESTIMONIALS:"Whether you've been working in business development for years or are just starting out, this book is a blueprint that will ensure you maximize growth"FRANCIS LOBO, Chief Revenue Officer, WeWork"Scott's work is an essential read for those in, looking to break into, or have a better understanding of Business Development."KENNY HERMAN, Vice President, Business Development, Shutterstock"It's great to see Scott sharing what he's learned in this excellent primer on modern Business Development"CHRIS FRALIC, Partner, First Round Capital

Download or read book Professional Services Marketing written by Mike Schultz and published by John Wiley & Sons. This book was released on 2013-06-04 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.

Download or read book Pitching and Closing Everything You Need to Know About Business Development Partnerships and Making Deals that Matter written by Alexander Taub and published by McGraw Hill Professional. This book was released on 2014-08-29 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: EVERYTHING YOU NEED TO BUILD REVENUE-GENERATING PARTNERSHIPS Corporations have profited from strong business development strategies for years. So it's no surprise that of the half-million new businesses created each year, the most successful ones are driven by business development. Now, savvy professionals on the business side of a startup have a reliable guide to perfecting the partnership strategies that will quickly add value to any company. Pitching & Closing gives you concrete action steps for mastering the specific skill set today's business-development professionals need to define their roles and meet revenue expectations. Written in practical terms by playmakers at Twitter and SocialRank, this A-to-Z guide walks you through forging relationships, pitching a company's product, building a network, sourcing deals, making rejection positive, and staying cool while closing large deals. Firsthand accounts from business development executives across many industries, from tech to television to finance, bring to life such topics as: How to consistently identify and land the best strategic alliances for your business Why people say "yes" and why they say "no" Etiquette for making introductions and reaching out to people in ways that elicit responses Monitoring core metrics to know where to invest your time In addition to implementable advice and techniques from the top minds in the industry, this complete resource features an entire section of best practices for every step of the partnering process. Make your moves with the confidence of having a team of experts at your back. The road from startup to IPO starts with Pitching & Closing. PRAISE FOR PITCHING & CLOSING "This book is a must-read for anyone in the business of transforming professional relationships into powerful strategic partnerships." -- Adam Bain, President of Global Revenue at Twitter "Pitching & Closing does a phenomenal job of giving you a seat in the room during some of the biggest business development deals of late. Anyone who reads this book will come away with a deep understanding of business development in the world of startups." -- Dylan Smith, CFO of Box "Pitching & Closing is the definitive guide to partnerships for the next generation of entrepreneurs and business leaders." -- Adam Braun, Founder and CEO of Pencils of Promise "An honest and insightful look at the delicate and complex handling of business development [that] guides readers on how to turn good ideas into great partnerships." -- Kyle Kelly, Business Development & Analysis at Zappos.com "Alex Taub and Ellen DaSilva have written the bible for business development in startup land--a well-researched, easily accessible accounting of best practices and tips of the trade from the people who are leaders in opening and closing deals that define some of the most exciting new companies on the landscape." -- Laurie Racine, Board Member, Creative Commons "I never thought I'd read a book that not only explains how nuanced business development can be, but also actually gives you what you need to take teams big and small to grow their business through partnerships. Impressive and fun to read." -- Paul Murphy, CEO of Dots and Partner at Betaworks

Download or read book One Size Never Fits All written by Arin N. Reeves and published by . This book was released on 2019-10-23 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women are achieving equality in professional service firms by many metrics, but they continue to trail their male counterparts in making it to the very top leadership positions. While the public conversations have largely focused on women's concerns about work-life balance and their hesitation to lean in for opportunities, research demonstrates that the ability to develop business is a greater obstacle for women's success than any other reason. While most firms actively tout an active commitment to advancing women at all levels, they also adhere tightly to the use of traditional business development strategies, strategies that are unequivocally failing to capture the strengths of talented women in these firms. Through original research, detailed in the book, Dr. Reeves illustrates how women often are more successful in certain aspects of business development (networking, establishing relationships, delivering excellence in client service), but firms primarily reward closing the sale and getting the credit for the sale--two areas where women are less successful using traditional business development techniques. Dr. Reeves explains why most women (and also most men) fall prey to this flawed traditional business development approach and offers a series of alternative approaches that professional women (andmen) as well as the firms in which they work should use instead. Dr. Reeves's groundbreaking research and innovative solutions will revolutionize business development for women (and most men), and propel women into the leadership roles which have evaded them in the past. Praise for Arin Reeves and One Size Never Fits All "Dr. Reeves brings great clarity and depth to the challenges that exist for women in developing business for professional services firms. She has introduced a solid road map for navigating these obstacles for female (and male) professionals, and she introduces a new way of thinking for Firm leadership. Firms that employ these new ideas can create cultures that attract the best talent and create platforms for different profiles to be successful in developing new business." Lori Stanovich Tucker, Senior Manager, Business Development, Deloitte Financial Advisory Services "Dr. Reeves has proven herself as a pioneer on advancing women in the workplace. She has shifted the conversation beyond recruiting and retaining women to focus on understanding how the one model fits all approach to business development should change to help drive gender equality in professional services firms. I see her book as a blueprint for women (and men) to better understand, define and create new business development strategies for themselves and their organizations. One Size Never Fits All is an must-read for women in advertising." Debbi Vandeven, Global Chief Creative Officer, VML "This is the book for firms that want to develop more business. This is the book for women who are frustrated and tired of wearing someone else's shoes as they try to develop business. And, this is the book for men who want to understand why the women who read this book and implement the strategies are climbing to the top of the compensation and leadership positions (i.e., money and power)." Catherine Lamboley, General Counsel (retired), Shell Oil Company and Leader-in Residence, Center for Women in Law, University of Texas Law School

Download or read book Building a Better Business written by Patrick Dixon and published by Ips - Profile Books. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting from the premise that people's attitudes to business have changed—both the role businesses should play in the world and how individuals can achieve a better work-life balance—this book shows how you can build a better and more successful business and achieve more satisfaction in the process. With chapters on better ways to win and keep customers, better kinds of products and services, better brands for lasting value, better marketing, better public relations and publicity, better leadership, better ways to organize, better ways to make things happen, better teams, and better targets, goals, and incentives, it is an intensely practical and also inspirational guide to how you can build a better future for your business and yourself.

Download or read book Mindset written by Carol S. Dweck and published by Ballantine Books. This book was released on 2007-12-26 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the renowned psychologist who introduced the world to “growth mindset” comes this updated edition of the million-copy bestseller—featuring transformative insights into redefining success, building lifelong resilience, and supercharging self-improvement. “Through clever research studies and engaging writing, Dweck illuminates how our beliefs about our capabilities exert tremendous influence on how we learn and which paths we take in life.”—Bill Gates, GatesNotes “It’s not always the people who start out the smartest who end up the smartest.” After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset—those who believe that abilities are fixed—are less likely to flourish than those with a growth mindset—those who believe that abilities can be developed. Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment. In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset. She also expands the mindset concept beyond the individual, applying it to the cultures of groups and organizations. With the right mindset, you can motivate those you lead, teach, and love—to transform their lives and your own.

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.