Download or read book Best Practices for Transportation Agency Use of Social Media written by Susan Bregman and published by CRC Press. This book was released on 2013-10-02 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and implementing social media from leading government practit

Download or read book Best Practices for Transportation Agency Use of Social Media written by Susan Bregman and published by CRC Press. This book was released on 2013-10-02 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and implementing social media from leading government practitioners, academic researchers, and industry experts. The book provides an overview of the various social media platforms and tools, with examples of how transportation organizations use each platform. It contains a series of interviews that illustrate what creative agencies are doing to improve service, provide real-time updates, garner valuable information from their customers, and better serve their communities. It reveals powerful lessons learned from various transportation agencies, including a regional airport, city and state departments of transportation, and municipal transit agencies. Filled with examples from transportation organizations, the text provides ideas that can apply to all modes of transportation including mass transit, highways, aviation, ferries, bicycling, and walking. It describes how to measure the impact of your social media presence and also examines advanced uses of social media for obtaining information by involving customers and analyzing their social media use. The book outlines all the resources you will need to maintain a social media presence and describes how to use social media analytical tools to assess service strengths and weaknesses and customer sentiment. Explaining how to overcome the digital divide, language barriers, and accessibility challenges for patrons with disabilities, it provides you with the understanding of the various social media technologies along with the knowhow to determine which one is best for a specific situation and purpose.

Download or read book Uses of Social Media in Public Transportation written by Susan Bregman and published by Transportation Research Board. This book was released on 2012 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRB’s Transit Cooperative Research Program (TCRP) Synthesis 99: Uses of Social Media in Public Transportation explores the use of social media among transit agencies and documents successful practices in the United States and Canada.

Download or read book Understanding Use of Social Media for Dissemination of Transportation Information written by Janet Fraser and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This research explores how agencies use social media and how helpful these technologies are from both the agency and social media-using public perspectives. The impetus for this is the increased use of social media among transportation agencies to reach publics using these technologies. Surveys administered to both transportation agencies and the general public, as well as information collected directly from social media accounts, are used to statistically analyze (negative binomial, logit, ordered logit) how agencies utilize social media. Social media content analysis indicates that the content posted by agencies and the mode of the agency (e.g. transit or highway) are particularly important to the popularity of agency Twitter and Facebook accounts. Analysis of the agency survey found greater participation and engagement in social media activities leads to more successful outreach. These activities include events such as monitoring social media for service-impacting events, developing a formal system for collecting content, and establishing a formal social media strategy. Analysis of the general public survey found that those more engaged with technology and less engaged with traditional media have more specific preferences and critiques of agency use of social media.Comparing the results of the surveys, agencies and the general public have a mismatch both in how they perceive success in social media outreach and how information is best communicated. Agencies evaluated their success with social media better than the public did. The agencies also generally thought social media was a better platform for sharing more types of information than the public did.From comparing the results between the two sets of surveys and the content analyses, it is clear that evaluation and guidance tools for social media use for dissemination of transportation information could be helpful to improve the consistency of information shared, a critical weakness identified by the public, because social media are viewed as an increasingly authoritative and legitimate transportation information source.

Download or read book Uses of Social Media in Public Transportation written by and published by . This book was released on 2022 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: A high percentage of transit agencies believe social media is important for increasing ridership, improving customer satisfaction, and improving agency image. The TRB Transit Cooperative Research Program's TCRP Synthesis 156: Uses of Social Media in Public Transportation updates 2012's TCRP Synthesis 99: Uses of Social Media in Public Transportation and again explores the use of social media among transit agencies. It documents innovative and effective practices in the United States and Canada.

Download or read book 20 Tips to Up Your Agency s Social Media Game written by Tom Holmes and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As social media has become more popular, local governments have begun to use social media platforms to share news and project information, respond to questions and concerns, educate people about programs, and humanize their agencies. While many agencies are using social media to communicate to their constituents, there are challenges that come with using these tools. This guide is designed to help the average local transportation practitioner cut through the noise and identify methods to more effectively communicate with local residents on social media for transportation and public works topics. It documents best practices and lessons learned by public agencies related to issues such as the selection and appropriate use of various platforms, targeting geographic areas or demographics, building audience, creating content, receiving and responding to complaints, handling negative input, and generally increasing the effectiveness of social media use." -- Project website.

Download or read book Public Participation Strategies for Transit written by Scott Giering and published by Transportation Research Board. This book was released on 2011 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRB’s Transit Cooperative Research Program (TCRP) Synthesis 89: Public Participation Strategies for Transit documents the state-of-the-practice in terms of public participation strategies to inform and engage the public for transit-related activities.

Download or read book Advances in Mobility as a Service Systems written by Eftihia G. Nathanail and published by Springer Nature. This book was released on 2020-11-03 with total page 1158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers together innovative research and practical findings relating to urban mobility transformation. It is especially intended to provide academicians, researchers, practitioners and decision makers with effective strategies and techniques that can support urban mobility in a sustainable way. The chapters, which report on contributions presented at the 5th Conference on Sustainable Urban Mobility, held virtually on June 17-19, 2020, from Greece, cover the thematic areas of: social networks and traveler behavior; applications of technologies in transportation and big data analytics; transport infrastructure and traffic management; and transportation modeling and impact assessment. Special attention is given to public transport and demand responsive systems, electromobility, micromobility and automated vehicles. The book addresses the challenges of the near future, highlighting the importance of knowledge transfer, and it is intended to foster communication among universities, industries and public administration.

Download or read book A Guidebook for Successful Communication Cooperation and Coordination Strategies Between Transportation Agencies and Tribal Communities written by Giovanni Ciro Migliaccio and published by Transportation Research Board. This book was released on 2011 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: At head of title: National Cooperative Highway Research Program.

Download or read book Public Transportation Operating Agencies as Employers of Choice written by Watson Wyatt Worldwide and published by Transportation Research Board. This book was released on 2004 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Data Presentation on Transportation Agency Websites written by Frances Cherman and published by . This book was released on 2017 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book TCRP Synthesis 99 written by Susan Bregman and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Understanding how to Motivate Communities to Support and Ride Public Transportation written by and published by . This book was released on 2008 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: TCRP Report 122: Understanding How to Motivate Communities to Support and Ride Public Transportation provides a comprehensive discussion on the methods and strategies used by public transportation agencies in the United States and Canada to enhance their public images and motivate the support and use of public transportation. Additionally, the report identifies and describes methods and strategies used by other industries (comparable to public transportation) to enhance their public image and to motivate the support and use of their products and services. Also, this report examines the perceptions, misperceptions, and use of public transit, and the extent to which these affect support. Finally, the report identifies effective communication strategies, campaigns, and platforms for motivating individuals to action in support of public transportation, and it recommends ways to execute those communication strategies, campaigns, and platforms. This report will be helpful to transit agencies; elected officials; community leaders; business leaders; and federal, state, and local funding agencies in both the United States and Canada.

Download or read book Practical Approaches for Involving Traditionally Underserved Populations in Transportation Decisionmaking written by David Aimen and published by Transportation Research Board National Research. This book was released on 2012 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRB’s National Cooperative Highway Research Program (NCHRP) Report 710: Practical Approaches for Involving Traditionally Underserved Populations in Transportation Decisionmaking highlights tools, techniques, and approaches for identifying and connecting with populations that have traditionally been underserved and underrepresented in transportation decisionmaking.

Download or read book How Social Media Moves New York written by Sarah M. Kaufman and published by . This book was released on 2012 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media networks allow transportation providers to reach large numbers of people simultaneously and without a fee, essential factors for the millions of commuters and leisure travelers moving through the New York region every day. This report, based on earlier findings (from Part 1)1, which analyzed local transportation providers’ use of social media, and a seminar on the subject in the wake of Hurricane Sandy, recommends social media policies for transportation providers seeking to inform, engage and motivate their customers.2 The goals of social media in transportation are to inform (alert riders of a situation), motivate (to opt for an alternate route), and engage (amplify the message to their friends and neighbors).

Download or read book Mainstreaming System Resilience Concepts Into Transportation Agencies written by Chris Dorney and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transportation officials recognize that a reliable and sustainable transportation system is needed to fulfil their agency's mission and goals. The TRB National Cooperative Highway Research Program's pre-publication draft of NCHRP Research Report 970: Mainstreaming System Resilience Concepts into Transportation Agencies: A Guide provides transportation officials with a self-assessment tool to assess the current status of an agency's efforts to improve the resilience of the transportation system through the mainstreaming of resilience concepts into agency decision-making and procedures. The tool can be applied to a broad array of natural and human-caused threats to transportation systems and services. Supplemental materials to the report include a Posters Compilation and the Program Agenda from the 2018 Transportation Resilience Innovations Summit and Exchange, and a PowerPoint Presentation on resilience.

Download or read book Effective Social Media Engagement Options for Minnesota s Diversifying Population written by Ingrid E. Schneider and published by . This book was released on 2018 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Minnesota Department of Transportation (MnDOT) and Minnesota Local Road Research Board (LRRB) supported the University of Minnesota to investigate social media options for effective public engagement. A three-part approach assessed 1) the state of social media use through a literature review, 2) the status of social media use and interest in its use for transportation in Minnesota compared to national data, and 3) actual and perceived effectiveness of social media in two pairs of case studies in Minnesota. In sum, results reveal social media is effective as a strategic and select part of engagement plans and can likely effectively engage select groups. Survey results revealed 11-21% of respondents participated in planning for transportation programs, policies or projects in the last 12 months, 72% use social media of some sort, and 36% expressed interest in using social media to get information, provide feedback or make suggestions related to transportation. Finally, social media analytics and interviews related to four case studies revealed social media does indeed lead transportation projects to make more connections with stakeholders, but the quality and effectiveness of those connections vary. Four main opportunities include: 1) integrating social media into multi-pronged, dynamic engagement approaches, 2) considering the demographic qualities of the key stakeholders to determine how social media can be most useful, 3)employing best practices for social media engagement, and 4) expanding and/ or developing research and evaluation plans to understand and assess future social media engagement efforts.