Download or read book Behind The Banyan Ho Kwon Ping On Building A Global Brand written by Aaron Low and published by World Scientific. This book was released on 2024-05-07 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: While searching for a new holiday home at the age of 32, Ho Kwon Ping chanced upon an unexpected find during his walk along a beach at Bang Tao Bay on the island of Phuket. He fortuitously stumbled on a piece of land that was pockmarked with craters, desecrated by decades of tin mining.Unlike most who would only see despair, he saw business potential. And so began the remarkable story of the Banyan Tree Holdings, one of the most iconic hospitality groups in the world.In Behind the Banyan, the company's founder and executive chairman peels back the layers of the company's successes and failures. Kwon Ping shares how he and his co-founders built a company from nearly nothing. From constructing a resort in the mountains of Lijiang in China to rebuilding his properties in Phuket after the 2004 tsunami, he opens on the highs and lows over the course of his extraordinary 30-year entrepreneurial journey.In so doing, Kwon Ping delivers powerful insights in how to deal with technological disruptions, build a positive company culture, and handle succession in Asian family businesses.A must-read for all aspiring entrepreneurs, business students, resort and spa lovers, Behind the Banyan teases and teaches important business lessons while delivering an emotional punch through masterful storytelling.
Download or read book Asian Business Leaders written by and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Singapore-based Banyan Tree has niche positions in three core areas: hotels and resorts, spas and retail. With more than 120 international awards and accolades, and a successful IPO in June 2006, Ho Kwon Ping has ambitious expansion plans. This volume shows the challenges surrounding global branding of an Asian villa-themed spas and resort business. The dangers of brand dilution are addressed within the context of developing a niche market based on customer experience.
Download or read book Asian Brand Strategy Revised and Updated written by M. Roll and published by Springer. This book was released on 2016-02-11 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Download or read book Hospitality Strategic Management written by Cathy A. Enz and published by John Wiley and Sons. This book was released on 2009-04-07 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
Download or read book Cambridge International AS and A Level Business written by Malcolm Surridge and published by Hodder Education. This book was released on 2014-10-31 with total page 1038 pages. Available in PDF, EPUB and Kindle. Book excerpt: Endorsed by Cambridge International Examinations Foster a deeper understanding with a wide range of international case studies and exam preparation matched to the key knowledge students need for success. This title covers the entire syllabus for Cambridge International Examinations' International AS and A Level Business (9609). It is divided into separate sections for AS and A Level making it ideal for students studying both the AS and the A Level and also those taking the AS examinations at the end of their first year. - Illustrates key concepts using examples from multinationals and businesses that operate around the world - Provides practice throughout the course with carefully selected past paper questions, covering all question types, at the end of each chapter - Using and interpreting data feature emphasises and illustrates the importance of numeracy both in terms of calculations and interpreting numerical data - Free Revision and practice CD includes interactive tests, selected answers, additional activities, and a glossary
Download or read book Far Eastern Economic Review written by and published by . This book was released on 2003 with total page 982 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Globe Asia written by and published by . This book was released on 2007 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: On business and industry in Indonesia.
Download or read book Branding in Asia written by Paul Temporal and published by John Wiley & Sons. This book was released on 2000-02-10 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should convince us that the 21st century will see the emergence of more Asian regional and global megabrands." Professor John A Quelch Dean London Business School "Branding in Asia addresses an unusual situation in Asia - how is it that a region which has such high brand appreciation, produces few international brands of its own? The author's analysis of actual case studies, ranging from powerful global brands to local companies, illustrates his points clearly. This, coupled with a sensitive understanding of the cultural differences in the region makes it an excellent reference for everyone working with brands." Felix Herrnberger President BMW Asia Pte Ltd "Paul Temporal succinctly dissects the often mystical qualities that make up a successful brand. Too often Western insights, models and case studies are applied arbitrarily across the globe, it is so refreshing to see branding tackled from a purely Asian perspective. An invaluable reference book and eminently readable, the step-by-step style and volume of relevant cases and examples makes this a must have for any manager in Asia looking to embark on creating his own regional or global brand." Ray Dempsey Area manager McCann-Erickson South East Asia
Download or read book The Brutal Truth About Asian Branding written by Joseph Baladi and published by John Wiley & Sons. This book was released on 2011-02-16 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the 'why' rather than just 'how' of branding. The reference to brutal truth as the truth which will set us free—to examine ourselves without self-illusions—is liberating. The notion that Asia has many good, but no great brands, is also not a put-down but a clarion call for Asian CEOs to rise to the challenge and create lasting, meaningful, committed brands." —Ho Kwon Ping, Chairman/CEO; Banyan Tree and Board of Trustees, SMU; 2010 recipient of the "Lifetime Achievement Award" by the American Creativity Association "A cold shower to wake people up. Joe Baladi's Brand Blueprint is a great tool for anyone involved in Sovereign Relationship Marketing or brand building anywhere." —Timothy Love, Vice Chairman; Chief Executive Officer, Omnicom APIMA "There are many books about branding but few address Asian companies directly. Joe Baladi has been one of the loudest voices to advocate strong branding practices to Asian companies determined to outperform their competitors. The Brutal Truth About Asian Branding is a timely book that all Asian CEOs with global aspirations should read." —Richard Eu, Group CEO, Eu Yan Sang International "The Brutal Truth About Asian Branding is the first book that connects branding frameworks to the realities of operating in Asia. It offers a very straightforward perspective on the challenges Asian CEOs face as they build their businesses and their brands, and perhaps the most compelling part of the book is the passionate plea for how Asian CEOs should be thinking different about branding. In true Baladi style, it is straight from the heart." —Maarten Kelder, Managing Partner (Asia), Monitor Group "A very interesting and valuable perspective on Asian branding... one that decision makers in the region should read and embrace. Well done Joe!" —Ron Sim, Founder & CEO, OSIM International "Brands mean Business, anywhere in the world! The focus on Asia, at this time, is natural since the developing nations of the region did so much to help the world recover from the global 2008 economic crisis. Baladi's text is timely; it is thoughtful and thought-provoking; putting people and brands center stage with practical insights borne of his breadth of personal experience at the frontline." —Chris D. Beaumont, Professor, Tokyo University, Global Centre of Excellence; Director, North Asia, Results International "The brutal truth is that Joe Baladi is right. Asian CEOs must learn the brand skills used so successfully in the rest of the world. It will take a big change in mentality, but the rewards will be vast. This book is a great start to that revolution." —Michael Newman, Author, 22 Irrefutable Laws of Advertising
Download or read book Asian Brand Strategy written by M. Roll and published by Springer. This book was released on 2005-10-17 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
Download or read book PATA Compass written by and published by . This book was released on 2007 with total page 838 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ocean In A Drop The Singapore The Next Fifty Years written by Kwon Ping Ho and published by World Scientific. This book was released on 2015-10-26 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: The IPS-Nathan Lectures series was launched by the Institute of Policy Studies (IPS) in 2014. It is part of the S R Nathan Fellowship for the Study of Singapore. The Fellowship was set up to fund further research into public policy, with the S R Nathan Fellow, who is appointed annually, delivering between four and six lectures each year. These lectures aim to advance public understanding and discussion of issues of critical national interest.Ho Kwon Ping was the 2014/15 S R Nathan Fellow for the Study of Singapore. This book contains the five IPS-Nathan Lectures he gave between October 2014 and April 2015, as well as highlights of the accompanying dialogue with the audience. In his lectures, Ho looks forward to the next 50 years, offering innovative ideas and robust views on how governance and key institutions can evolve to ensure the sustainable continuation of Singapore — the 'improbable nation'.This book illuminates Ho's vision of a cohesively diverse Singapore lasting beyond the lifespan of his generation, and aims to get the young to ponder and discuss the kind of home, and future, they wish for.
Download or read book Services Marketing in Asia written by Jochen Wirtz and published by Prentice Hall. This book was released on 2005 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Asking why written by Kwon Ping Ho and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Jade Fire Gold written by June CL Tan and published by HarperCollins. This book was released on 2021-10-12 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Girls of Paper and Fire meets A Song of Wraiths and Ruin in June CL Tan’s stunning debut, where ferocious action, shadowy intrigue, rich magic, and a captivating slow-burn romance collide. In an empire on the brink of war . . . Ahn is no one, with no past and no family. Altan is a lost heir, his future stolen away as a child. When they meet, Altan sees in Ahn a path to reclaiming the throne. Ahn sees a way to finally unlock her past and understand her lethal magical abilities. But they may have to pay a far deadlier price than either could have imagined. A stunning homage to the Xianxia novel with dangerous magic, fast-paced action, and a delightful romance, Jade Fire Gold isn’t one to miss! “An addictive story that is impossible to put down." —Swati Teerdhala, author of The Tiger at Midnight series "Adventure at its finest. A beautifully rendered story that honors the great wuxia epics.” —Joan He, author of Descendant of the Crane and The Ones We're Meant to Find “An epic adventure!” —Elizabeth Lim, New York Times bestselling author of Spin the Dawn and So This Is Love “Epic in every sense of the word, beautiful as it is sweeping." —Roseanne A. Brown, New York Times bestselling author of A Song of Wraiths and Ruin
