Download or read book Basics Design 05 Colour written by Gavin Ambrose and published by AVA Publishing. This book was released on 2005-10 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth book in the Basics Design Series, Colour by Gavin Ambrose and Paul Harris examines in detail two distinct areas of colour usage in design. Firstly the book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information the book then tackles how to control colour in a design in order to achieve a desired effect or fulfill a specific brief. Starting with the basic principles of colour how light works, colour wheels, colour combinations and harmonies the book builds on these principles and explains how the designer, or design student, can accurately and intentionally control colour. Examples from contemporary designers that push the envelope of colour in design are used to bring the principles under discussion alive. These examples demonstrate how the many substrates and printing techniques, including coloured paper stocks and unusual and innovative ink combinations, can dramatically alter the impact of a design.
Download or read book Basics Fashion Design 05 Fashion Drawing written by John Hopkins and published by AVA Publishing. This book was released on 2009-12-02 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a fresh perspective on the basic principles and practices of contemporary drawing styles, this work describes the process of fashion drawing, offers advice on the selection of materials and media, discusses the stylized proportions of the fashion figure, and more.
Download or read book Basics Design Print and Finish written by Gavin Ambrose and published by Bloomsbury Publishing. This book was released on 2017-08-06 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Basics Design series is designed to provide graphic arts students with a theoretical and practical exploration of fundamental topics, including layout, format, typography, colour and image. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject. The second edition of the sixth book in the series, Print and Finish is a guide to the printing and finishing techniques employed by graphic design studios all over the world. A thorough understanding of these techniques will equip the designer with the ability to harness the creative potential of these processes and add creative elements to a design in order to increase its impact and functionality. Showcasing seven different paper and ink stocks and finishes, the book is an invaluable reference tool. With new contributions and activities, the second edition builds on the success of the first, and is an absolute must-have for all design students.
Download or read book Basics Photography 05 Post Production Colour written by Steve MacLeod and published by AVA Publishing. This book was released on 2008-02-05 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics Photography- Post-Production Colour is richly illustrated with informative diagrams and inspirational images, making this book an invaluable guidebook for any photographer or aspiring photographic student.
Download or read book Colour written by Gavin Ambrose and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the two distinct areas of color usage in design. This book explores what colors mean, their inherent associations and their cultural connotations. It then tackles how to control color in a design in order to achieve a desired effect or fulfill a specific brief. Suitable for visual arts students, this title provides them a theoretical and practical exploration of each of the fundamental topics within the discipline of Graphic Design. It demonstrates how a creative approach to format selection and presentation space can produce dramatic results in both print and digital media..
Download or read book Designing with Color written by Chris Dorosz and published by Bloomsbury Publishing USA. This book was released on 2010-12-01 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook/workbook trains students' eyes to develop a visual understanding of color and the principles of design through guided observation and engaging activities. Lavishly illustrated with full-color graphics and photos, the book demonstrates how color and other design elements are combined in nature and the visual arts. Part One presents color, the most immediately noticeable element of design. Part Two integrates color with the other design elements and shows how they interact according to the principles of design. Students can apply their learning by completing a series of activities and record their work with photos for future reference.
Download or read book Basics Design 06 Print Finish written by Gavin Ambrose and published by A&C Black. This book was released on 2006-10-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics Design 06- Print & Finish by Gavin Ambrose and Paul Harris provides an introduction to a variety of printing and finishing techniques. Presentation is everything in graphic design, and professionally applied printing and finishing techniques can add value to a design by imbuing it with a range of different visual and tactile qualities. Ultimately, such processes unite the different elements of a design in a coherent manner allowing it to achieve its intended purpose. The book is itself printed on seven different paper stocks - including coated, uncoated, coloured, woodfree and matt - allowing the reader to see the results that can be achieved with creative stock selection.
Download or read book Image written by Gavin Ambrose and published by AVA Publishing. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to the process of generating creative ideas and concepts, this book identifies methods used by designers to start the process that eventually leads to a finished piece of work. "Basics Design" offers a useable approach to design as a problem-solving activity.
Download or read book The Fundamentals of Creative Design written by Gavin Ambrose and published by Bloomsbury Publishing. This book was released on 2011-08-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design. This volume provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish. This updated edition includes new and revised content and images, giving the volume a more contemporary feel.
Download or read book Basics Design 03 Typography written by Gavin Ambrose and published by A&C Black. This book was released on 2005-06-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.
Download or read book Basics Design 01 Format written by Gavin Ambrose and published by A&C Black. This book was released on 2012-06-21 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics Design 01: Format is an indispensable guide to exploring how a design's printed or digital information is received.
Download or read book Basics Design 08 Design Thinking written by Gavin Ambrose and published by Bloomsbury Publishing. This book was released on 2009-12-11 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics Design 08: Design Thinking is an introduction to the process of generating creative ideas and concepts. It teaches the generation of ideas as a practical skill, vital to the creation of successful design. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable methodology for design as a problem-solving activity. This is supported by practical work examples and case studies from leading contemporary design studios, accompanied by concise descriptions, technical expansions and diagrammatic visualizations.
Download or read book Design Basics written by Joyce Rutter Kaye and published by Rockport Publishers. This book was released on 2002 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The technological advances that have flooded the graphic design industry have challenged the basic foundations upon which good graphic design is built. Design Basics presents hundreds of examples from the best graphic designers whose work reflects the most fundamental areas of graphic art - strong layout, compelling color, and good use of typography. Whether working on a brochure, a Web site, or a billboard, a strong understanding of these three elements is the basis of good design. This book will provide new and seasoned designers with the insiration and know-how to get back to basics."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Download or read book Color Theory written by Aaron Fine and published by Bloomsbury Publishing. This book was released on 2021-08-12 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Giving an overview of the history of color theory from ancient and classical cultures to contemporary contexts, this book explores important critical principles and provides practical guidance on the use of color in art and design. Going beyond a simple recitation of what has historically been said about color, artist and educator Aaron Fine provides an intellectual history, critiquing prevailing Western ideas on the subject and challenging assumptions. He analyses colonialist and gendered attitudes, materialist and romanticist perspectives, spiritualist approaches to color, color in the age of reproduction, and modernist and post-modernist color strategies. Highlighted throughout are examples of the ways in which attitudes towards color have been impacted by the legacy of colonialism and are tied up with race, gender, and class. Topics covered include color models, wheels and charts, color interaction and theories of perception, with over 150 images throughout. By placing under-examined tenets of color theory such as the color wheel and color primaries within the Western industrial context that generated them, Fine helps you to connect color choices to color meanings and apply theory to practice.
Download or read book Basics Design 01 Format written by Gavin Ambrose and published by AVA Publishing. This book was released on 2005 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Format represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results within both print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design. Basics Design- Format provides a detailed guide to successful implementation of format for students and professionals alike.
Download or read book Basics Design 04 Image written by Gavin Ambrose and published by AVA Publishing. This book was released on 2006-04 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics Design- Format represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results within both print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design.
Download or read book Designer s Guide to Color 1 written by and published by Chronicle Books. This book was released on 1984-12 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1000's of colour combinations.
