Download or read book The Basics of Media Writing written by Scott A. Kuehn and published by CQ Press. This book was released on 2016-12-08 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
Download or read book Basic Media Writing written by Melvin Mencher and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1999 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new sixth edition reflects the rapidly increasing use of computers in journalism, discussing their uses and effects throughout the text. Mencher offers a unique insider's look at an array of media from newspapers, magazines, and photojournalism to advertising, public relations, and broadcasting. His numerous, gritty photographs and vibrant examples highlight the world of journalism in a way no other book does.
Download or read book Writing for Digital Media written by Brian Carroll and published by Routledge. This book was released on 2010-06-01 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for Digital Media teaches students how to write effectively for online audiences—whether they are crafting a story for the website of a daily newspaper or a personal blog. The lessons and exercises in each chapter help students build a solid understanding of the ways that the Internet has introduced new opportunities for dynamic storytelling as digital media have blurred roles of media producer, consumer, publisher and reader. Using the tools and strategies discussed in this book, students are able to use their insights into new media audiences to produce better content for digital formats and environments. Fundamentally, this book is about good writing—clear, precise, accurate, filled with energy and voice, and aimed directly at an audience. Writing for Digital Media also addresses all of the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms. Learning how to achieve balance and a careful, deliberate blend of these elements is the other primary goal of this text. Writing for Digital Media teaches students not only how to create content as writers, but also how to think critically as a site manager or content developer might about issues such as graphic design, site architecture, and editorial consistency. By teaching these new skill sets alongside writing fundamentals, this book transforms students from writers who are simply able to post their stories online into engaging multimedia, digital storytellers. For additional resources and exercises, visit the Companion Website for Writing for Digital Media at: www.routledge.com/textbooks/9780415992015.
Download or read book Writing for New Media written by Andrew Bonime and published by . This book was released on 1998 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a down to earth, non technical language which gives aspiring writers expert advice on how to break into this fast-growing field.
Download or read book Dynamics of Media Writing written by Vincent F. Filak and published by SAGE Publications. This book was released on 2021-07-22 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.
Download or read book Writing for the Mass Media written by James Glen Stovall and published by Pearson. This book was released on 2013-11-01 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its eighth edition, Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. This text, which has been used at more than 450 colleges and universities during its life, offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, this eighth edition maintains its classic and effective text-workbook format while staying ahead of the curve and preparing students for their future careers.
Download or read book Writing for Visual Media written by Anthony Friedmann and published by CRC Press. This book was released on 2014-04-16 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of Writing for Visual Media will enable you to understand the nature of visual writing that lies behind the content of all visual media. This unique kind of writing must communicate to audiences through content producers, since audiences don’t read the script. Most media content provides a solution to a communication problem, which the writer must learn to analyze and solve before writing the script. The Fourth Edition strengthens the method for creating content and writing in the correct language and established format for each visual medium, including commercial communication such as ads and PSAs, corporate communications, and training. An extended investigation into dramatic theory and how entertainment narrative works is illustrated by examples and detailed analysis of scenes, scripts and storylines, designed to save writers from typical pitfalls and releasing your creative powers of invention. Writing for Visual Media will help you to develop an improved foundation for understanding interactive media and writing for non-linear content, while gaining the tools to effectively connect with your audience like a professional. Purchase of this book includes access to the companion website, which provides: Sample scripts and video clips of those produced scripts An interactive glossary of camera shots, movements, and transitions Storyboards, scripts, screenplays, and links to industry resource Instructor materials such as PowerPoint lecture slides, a sample syllabus, and a test bank. Visit the site at www.routledgetextbooks.com/textbooks/9780415815857
Download or read book Modern Media Writing written by Rick Wilber and published by Cengage Learning. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new text provides all the basics of media writing for beginning journalism students, from grammar and basic research and writing techniques, to writing for print, broadcast, advertising and public relations. This practical, skills-based book not only instructs, but also provides ample information, professional and student examples, and exercises to better prepare students as they consider a career as a professional media writer.
Download or read book Writing For The Media written by Usha Raman and published by . This book was released on 2009-12-15 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dynamics of Writing written by Vincent F. Filak and published by CQ Press. This book was released on 2017-12-14 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dynamics of Writing: An Exercise Guide gives you multiple opportunities to practice your writing skills in-class or as take-home assignments. Each chapter focuses on a different aspect of the newswriting process and offers short-answer, multiple-choice, and writing-prompt activities to help you master the concepts and skills presented in Vincent F. Filak’s comprehensive book. Additional exercises built around the unique demands of online newswriting will prepare you to meet the demands of a changing media landscape. Key Features: “Writing Exercises” enable you to recall & demonstrate your understanding of various elements found in each chapter in Dynamics of News Writing and Reporting. “Practice Writing” exercises empower you to apply their knowledge in a safe, in-class environment. “Live-Action Exercises” encourage you to expand their knowledge and experience through out-of-class reporting and writing opportunities.
Download or read book An Introduction to Writing for Electronic Media written by Robert B. Musburger, PhD and published by CRC Press. This book was released on 2012-09-10 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University
Download or read book Writing for the Mass Media written by James Glen Stovall and published by Pearson. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear and effective introduction to media writing.Writing for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers.
Download or read book Convergent Media Writing written by JOHN P. MCHALE and published by . This book was released on 2018-01-29 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Writing for Print and Digital Media written by Michael Ryan and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Writing and Reporting for the Media written by John R. Bender and published by Oxford University Press, USA. This book was released on 2019 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: "To accompany Writing and Reporting for the Media."
Download or read book News Writing written by Anna McKane and published by SAGE. This book was released on 2006-12-04 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anna McKane provides a step-by-step guide to constructing a good news story, with good and bad examples and a detailed analysis of style, language and grammar.
Download or read book Writing for the Media written by Sandra Pesmen and published by Contemporary Books. This book was released on 1983 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Handy Guide for Aspiring and Practicing Writers! Sandy Pesmen draws on her 20 + years of writing experience to explain how all the basic news vehicles work and how you can put them to work for you and your organization. News releases, feature stories, interviewing, and other informationgathering techniques--"Writing for the Media" explains them all. You'll learn how to: Target messages to specific audiences Use the 5Ws: Who, What, Where, When, and Why Develop key sources Conduct effective interviews Write a news release Organize ideas Write a personality profile Find the "lead" of the story Write other kinds of feature stories Here's What Writing Pros are Saying about "Writing for the Media." . . "If you are communicating in the business world you need this carefully organized and well written reference book. . . . No publicity department should be without it!" -- "Business Opportunities Digest" "A clean, simple, streamlined presentation, both verbally and visually. Excellent for public relations students, company spokespersons, and really any writing aficionado." -- "Writer's Update" ""Writing for the Media" is a useful reminder to the public relations professional of who's going to be reading--or tossing--that deathless prose." -- "Public Relations Journal" ""Writing for the Media" qualifies as a PR handbook on the level of Elements of Style. Lucid and concise, Ms. Pesmen's book is one you should have whether you're a student or professional communicator." -- "Chicago Ad Woman Newsletter" Sandra Pesmen, features editor of "Crain's Chicago Business" and author of a monthly magazine column for women executives, previously worked as a reporter and features writer for the "Chicago DailyNews." Having taught journalism at Northwestern University, Ms. Pesmen frequently lectures at Chicago area colleges and conducts seminars for academic and business groups.
