Download or read book Simply Better written by Patrick Barwise and published by Harvard Business Press. This book was released on 2004 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.

Download or read book Model Theoretic Logics written by J. Barwise and published by Cambridge University Press. This book was released on 2017-03-02 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together several directions of work in model theory between the late 1950s and early 1980s.

Download or read book Television and Its Audience written by Patrick Barwise and published by SAGE. This book was released on 1988-11-24 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed. The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.

Download or read book Beyond the Familiar written by Patrick Barwise and published by John Wiley & Sons. This book was released on 2011-09-19 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promise Build customer trust by reliably delivering that promise Continuously improve the promise, while still reliably delivering it Drive the market by innovating beyond the familiar Support all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth.

Download or read book The War Against the BBC written by Patrick Barwise and published by Penguin UK. This book was released on 2020-11-19 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: There's a war on against the BBC. It is under threat as never before. And if we lose it, we won't get it back. The BBC is our most important cultural institution, our best-value entertainment provider, and the global face of Britain. It's our most trusted news source in a world of divisive disinformation. But it is facing relentless attacks by powerful commercial and political enemies, including deep funding cuts - much deeper than most people realise - with imminent further cuts threatened. This book busts the myths about the BBC and shows us how we can save it, before it's too late.

Download or read book Situations and Attitudes written by Jon Barwise and published by MIT Press (MA). This book was released on 1983 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book, Barwise and Perry tackle the slippery subject of meaning, a subject that has long vexed linguists, language philosophers, and logicians.

Download or read book Vicious Circles written by Jon Barwise and published by Center for the Study of Language and Information Publications. This book was released on 1996-07-13 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Circular analyses of philosophical, linguistic, or computational phenomena have been attacked on the assumption that they conflict with mathematical rigour. Barwise and Moss have undertaken to prove this assumption false. This volume is concerned with extending the modelling capabilities of set theory to provide a uniform treatment of circular phenomena. As a means of guiding the reader through the concrete examples of the theory, the authors have included many exercises and solutions: these exercises range in difficulty and ultimately stimulate the reader to come up with new results. Vicious Circles is intended for use by researchers who want to use hypersets; although some experience in mathematics is necessary, the book is accessible to people with widely differing backgrounds and interests.

Download or read book Admissible Sets and Structures written by Jon Barwise and published by Cambridge University Press. This book was released on 2017-03-02 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume makes the basic facts about admissible sets accessible to logic students and specialists alike.

Download or read book Situation Theory and its Applications written by Jon Barwise and published by Center for the Study of Language and Information Publications. This book was released on 1991-11-01 with total page 655 pages. Available in PDF, EPUB and Kindle. Book excerpt: Situation theory is the result of an interdisciplinary effort to create a full-fledged theory of information. Created by scholars and scientists from cognitive science, computer science, AI, linguistics, logic, philosophy, and mathematics, the theory is forging a common set of tools for the analysis of phenomena from all these fields. This volume presents work that evolved out of the Second Conference on Situation Theory and its Applications. Twenty-six essays exhibit the wide range of the theory, covering such topics as natural language semantics, philosophical issues about information, mathematical applications, and the visual representation of information in computer systems.Jon Barwise is a professor of philosophy, mathematics, and logic at Indiana University in Bloomington. Jean Mark Gawron is a researcher at SRI International and a consultant at Hewlett-Packard Laboratories. Gordon Plotkin is a professor of theoretical computer science at the University of Edinburgh. Syun Tutiya is in the philosophy department at Chiba University in Japan.

Download or read book Language Proof and Logic written by Dave Barker-Plummer and published by Stanford Univ Center for the Study. This book was released on 2011 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: Language, proof, and logic / Jon Barwise & John Etchemendy.

Download or read book Digital Dominance written by Martin Moore and published by Oxford University Press. This book was released on 2018 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across the globe, Google, Amazon, Facebook, Apple and Microsoft have accumulated power in ways that existing regulatory and intellectual frameworks struggle to comprehend. A consensus is emerging that the power of these new digital monopolies is unprecedented, and that it has important implications for journalism, politics, and society. It is increasingly clear that democratic societies require new legal and conceptual tools if they are to adequately understand, and if necessary check the economic might of these companies. Equally, that we need to better comprehend the ability of such firms to control personal data and to shape the flow of news, information, and public opinion. In this volume, Martin Moore and Damian Tambini draw together the world's leading researchers to examine the digital dominance of technologies platforms and look at the evidence behind the rising tide of criticism of the tech giants. In fifteen chapters, the authors examine the economic, political, and social impacts of Google, Amazon, Facebook, Apple, and Microsoft, in order to understand the different facets of their power and how it is manifested. Digital Dominance is the first interdisciplinary volume on this topic, contributing to a conversation which is critical to maintaining the health of democracies across the world.

Download or read book Information Flow written by Jon Barwise and published by Cambridge University Press. This book was released on 1997-07-28 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information is a central topic in computer science, cognitive science and philosophy. In spite of its importance in the 'information age', there is no consensus on what information is, what makes it possible, and what it means for one medium to carry information about another. Drawing on ideas from mathematics, computer science and philosophy, this book addresses the definition and place of information in society. The authors, observing that information flow is possible only within a connected distribution system, provide a mathematically rigorous, philosophically sound foundation for a science of information. They illustrate their theory by applying it to a wide range of phenomena, from file transfer to DNA, from quantum mechanics to speech act theory.

Download or read book Logical Reasoning with Diagrams written by Gerard Allwein and published by Oxford University Press, USA. This book was released on 1996 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information technology has lead to an increasing need to present information visually. This volume addresses the logical aspects of the visualization of information. Properties of diagrams, charts and maps are explored and their use in problem solving and

Download or read book The 12 Powers of a Marketing Leader How to Succeed by Building Customer and Company Value written by Thomas Barta and published by McGraw Hill Professional. This book was released on 2016-09-22 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.

Download or read book Mere Possibilities written by Robert Stalnaker and published by Princeton University Press. This book was released on 2012-01-08 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: It seems reasonable to believe that there might have existed things other than those that in fact exist, or have existed. But how should we understand such claims? Standard semantic theories exploit the Leibnizian metaphor of a set of all possible worlds: a proposition might or must be true if it is true in some or all possible worlds. The actualist, who believes that nothing exists except what actually exists, prefers to talk of possible states of the world, or of ways that a world might be. But even the actualist still faces the problem of explaining what we are talking about when we talk about the domains of other possible worlds. In Mere Possibilities, Robert Stalnaker develops a framework for clarifying this problem, and explores a number of actualist strategies for solving it. Some philosophers have hypothesized a realm of individual essences that stand as proxies for all merely possible beings. Others have argued that we are committed to the necessary existence of everything that does or might exist. In contrast, Mere Possibilities shows how we can make sense of ordinary beliefs about what might and must exist without making counterintuitive metaphysical commitments. The book also sheds new light on the nature of metaphysical theorizing by exploring the interaction of semantic and metaphysical issues, the connections between different metaphysical issues, and the nature of ontological commitment.

Download or read book Decoded written by Phil Barden and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

Download or read book Enduring Passion written by Leslie Butterfield and published by Wiley. This book was released on 2005-12-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The three-pointed star. Magic. Mystique. Mercedes-Benz. With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion provides a fascinating look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty. Handsomely produced in a large format and richly illustrated with previously unpublished photographs, Enduring Passion is the life story of the Mercedes-Benz brand and how its iconic symbol became a synonym for power and elegance.