Download or read book Bad Publicity written by Jeffrey Frank and published by Simon & Schuster. This book was released on 2005-03-07 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the twilight of the Reagan era, as prospects appear brighter than ever for a Democratic restoration, the lawyers, lobbyists, advisers and socialites of Washington are looking ahead -- but over their shoulders, too. With good reason. Charlie Dingleman, a former congressman, has gotten a tantalizing job offer that could rescue him from the drudgery of lawyering. But he's being shadowed by an increasingly unsavory rumor started by Judith Grust, a young associate at Charlie's firm. Judith has a few dark secrets of her own, like one she shares with Hank Morriday, a lazy, shiftless welfare policy expert. That helps to drive Hank into the orbit of Candy Romulade, a P.R. executive paralyzed by a dwindling client list. Then Candy signs up a veteran local anchorman, who has a very peculiar view of the world. As these men and women collide in a lusty, mad scramble, their savage ambitions and reversals of fortune test the idea that there's no such thing as bad publicity. The result, Bad Publicity, is a pitch-perfect, often poignant novel in the classic Swiftian mold.
Download or read book Bad Publicity written by Brian C. Baer and published by . This book was released on 2015-05-21 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Glitz, glamour, and the grime coating: this is Jackson Hardy's beat as he shills for the tabloid magazine Our Spinning World. Toss a ghost named Madame Blue into the mix, squeeze the special sauce out of a few forlorn celebrities, shake until buzzing, and watch that bad publicity bubble over. It's all part of the gig. Struggling to put on the air of an alcoholic and enjoying the scowls from his jealous officemates, Hardy wickedly cultivates the stereotype. It's an image he's grown fond of fanning the flames to create. But when that almost-forgotten tingle of journalistic integrity starts nibbling away at his comfortable routine, the muckraking master is soon wandering through underground tunnels, looking over his shoulder for hired goons, dodging buckets of ink, and questioning his place atop the tabloid throne. Can the man behind the magazine climb his way out of the pit he's happily been digging most of his professional career?
Download or read book Outsourcing America written by Ron Hira and published by AMACOM Div American Mgmt Assn. This book was released on 2008-04-30 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most controversial topics in the news is the outsourcing of American jobs to other countries. Outsourced jobs have extended well beyond the manufacturing sector to include white-collar professionals, particularly in information technology, financial services, and customer service. Outsourcing America reveals just how much outsourcing is taking place, what its impact has been and will continue to be, and what can be done about the loss of jobs. More than an exposé, Outsourcing America shows how offshoring is part of the historical economic shift toward globalism and free trade, and demonstrates its impact on individual lives and communities. In addition, the book now features a new chapter on immigration policies and outsourcing, and advice on how individuals can avoid becoming victims of outsourcing. The authors discuss policies that countries like India and China use to attract U.S. industries, and they offer frank recommendations that business and political leaders must consider in order to confront this crisis—and bring more high-paying jobs back to the U.S.A.
Download or read book Publicity s Secret written by Jodi Dean and published by Cornell University Press. This book was released on 2018-08-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, media outlets in the United States—most notably the Internet—have claimed to serve the public's ever-greater thirst for information. Scandals are revealed, details are laid bare because "the public needs to know." In Publicity's Secret, Jodi Dean claims that the public's demands for information both coincide with the interests of the media industry and reinforce the cynicism promoted by contemporary technoculture. Democracy has become a spectacle, and Dean asserts that theories of the "public sphere" endanger democratic politics in the information age.Dean's argument is built around analyses of Bill Gates, Theodore Kaczynski, popular journalism, the Internet and technology, as well as the conspiracy theory subculture that has marked American history from the Declaration Independence to the political celebrity of Hillary Rodham Clinton. The author claims that the media's insistence on the public's right to know leads to the indiscriminate investigation and dissemination of secrets. Consequently, in her view, the theoretical ideal of the public sphere, in which all processes are transparent, reduces real-world politics to the drama of the secret and its discovery.
Download or read book Fowler s Publicity written by Nathaniel Clark Fowler and published by . This book was released on 1897 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Even Bad Publicity is Good Publicity written by Lisa A. Warner and published by . This book was released on 2007 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Engaging Terror written by Marianne Vardalos and published by Universal-Publishers. This book was released on 2009 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging Terror: A Critical and Interdisciplinary Approach is a collection of select extended papers drawn from The Human Condition Series (THCS) conference on Terror that took place in May, 2008. The international scope of the conference drew participants from twenty-three countries including Brazil, Columbia, Cuba, France, Israel, Lebanon, Lithuania, New Zealand, Nigeria, Pakistan, the Philippines, Scotland, Singapore, South Africa, Turkey, and the United Kingdom. The thirty-five essays presented here are a representative sample of the interdisciplinary discussion which sought to analyze popular concepts like 'terrorism' and 'terrorist' as social, political, and psychosocial phenomena. Engaging Terror seeks to reveal the diverse forms of terror that persist in contemporary societies. For instance, cultural forms such as the fine arts, film, literature, mass media, religion, and market economy continue to define and limit rationality and freedom through institutionalized forms of terror. In this way, terror shapes our experiences not only through the politics of nation-building and international relations, but also through the social and ideological production of fear in everyday life. Topics covered in this volume include the representation and production of terror from a multiplicity of sites, ranging from mental health practices and organized religion, to news coverage and musical scores. This book will appeal to both scholars and general readers interested in how seemingly benign forms of terror shape and maintain the contemporary human condition. Reaching beyond mainstream studies on terror as simply an international political phenomenon, this interdisciplinary collection of work multiplies the fields of critical research to broaden the scope of analysis and fundamentally challenge the state of modernity.
Download or read book Effective Press Relations for the Built Environment written by Helen Elias and published by Taylor & Francis. This book was released on 2006-11-06 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a hands-on approach and advice from industry experts, this guide will enable any construction or architectural practice to make more effective use of the architectural and general press.
Download or read book Express Yourself written by Emily Roberts and published by New Harbinger Publications. This book was released on 2015-06-01 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of a Foreword Reviews' 2015 INDIEFAB Book of the Year Award for Young Adult Nonfiction Being a teen girl isn’t easy—so learning skills to feel confident is key! In Express Yourself, psychotherapist Emily Roberts will teach you how to communicate effectively and feel assertive in any situation. Whether it’s online or at school, with friends, parents, bullies, cliques or crushes—any tricky situation life throws yours way. Many teen girls feel pressured to be nice, rather than assert their opinions. They may fear being called bossy or pushy when speaking their mind or offering a different point of view. If you have ever stopped yourself from expressing your opinion, you know how bad it can feel afterward. Don’t let yourself fall into that same trap over and over. Your thoughts and feelings matter just as much as everyone else’s—you just need to find your voice. Express Yourself offers skills based in dialectical behavior therapy (DBT) and cognitive behavioral therapy (CBT) to help you create positive interactions with others and deal with difficult emotions that can arise from bullying or dealing with mean girls. The book also provides easy-to-use strategies that will boost your self-esteem and confidence, and you’ll discover tons of assertive communication skills you can use every day, including how to speak up when you are upset, asking for what you want in a clear assertive manner, and coping when intense emotions threaten to take over and sabotage your relationships. In our modern world of social media and texting, strong communication skills are needed more than ever. This book will not only give you the tools needed to speak up in everyday or difficult situations, but it will also provide powerful advice for effectively communicating in the digital world.
Download or read book 3G Marketing written by Tomi T. Ahonen and published by John Wiley & Sons. This book was released on 2005-07-08 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Next generation wireless is not about technology, it is all about marketing.... What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book. In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability. 3G Marketing explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support. Aimed at the non-technical person, this authoritative resource gives clear and practical advice on how to use modern marketing methods to promote and sell mobile services. It provides a perfect and invaluable introduction for anybody entering mobile telecoms or companies faced with the need to partner with operators as crucially, it explains how services and applications can be brought to the market in the fiercely competitive 3G marketplace.
Download or read book Budget is the New Black written by Claire Betita de Guzman and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2009-09-15 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a fabulous job, designer outfits, a posh flat, and glamorous trips abroad, fashionista and public relations executive Sabbie Chua seems to have it made/ And when she manages to snag a big client for her firm, it seems as though there’s nowhere else for her career to go but up. All she needs is the man of her dreams – and, well, she’s almost there, if she can get hunky architect Gil to finally commit to being her boyfriend. But the course of true love doesn’t run smooth and her high-flying life comes crashing to a halt after a crushing heartbreak and a major, humiliating office gaffe. When Sabbie has to bid goodbye to her thousand-dollar handbags and expensive high heels and say hello to thriftstore finds and a penny-pinching life, she discovers that going from high maintenance gal to low-budget babe is no easy struggle… And that’s before she got wind of how much she needed to pay off her credit card bill…
Download or read book Principles of Integrated Marketing Communications written by Lawrence Ang and published by Cambridge University Press. This book was released on 2021-02-23 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.
Download or read book The People s Tycoon written by Steven Watts and published by Vintage. This book was released on 2009-03-04 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities.
Download or read book International Business written by Colin Turner and published by Routledge. This book was released on 2010-05-11 with total page 827 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business. International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections: impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures environmental drivers: how international strategy is shaped and the emergence of internationalized businesses resource issues: how resources can determine success in the global economy or impede firm evolution. Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415437646.
Download or read book Strategic Thinking Illustrated written by Dennis Sherwood and published by CRC Press. This book was released on 2022-10-14 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the behaviour of systems. Systems are important, for we interact with them all the time, and many of the actions we take are influenced by a system – for example, the system of performance measures in an organisation influences, often very strongly, how individuals within that organisation behave. Furthermore, sometimes we are involved in the design of systems, as is any manager contributing to the definition of what those performance measures might be. That manager will want to ensure that all the proposed performance measures will drive the ‘right’ behaviours rather than (inadvertently) encouraging dysfunctional ‘game playing’, and so anticipating how the performance measurement system will work in practice is a vital part of a wise design process. Some of the systems with which we interact are local, such as your organisation’s performance measurement system. Some systems, however, are distant, but nonetheless very real, such as the healthcare system, the education system, the legal system and the climate system. Systems, therefore, exist on all scales, from the local to the global. And all systems are complex, some hugely so. That’s why understanding how systems behave can be very helpful. Systems are complex for two main reasons. First, the manner in which they behave over time can be very hard to anticipate – and anticipating the future sensibly is of course a key objective of management. Second, the ‘entities’ within a system can be connected together in very complex ways, so that an intervention ‘here’ can result in an effect ‘there’, perhaps a long time afterward. Sometimes this can be surprising, and so we talk of ‘unintended consequences’ – but this is of course a euphemism for ‘because I didn’t understand how this system behaves, I had not anticipated that’. Systems thinking, the subject matter of this book, is the disciplined study of systems, and causal loop diagrams – the ‘pictures’ of this ‘picture book’ – are a very insightful way to represent the connectedness of the entities from which any system is composed, so taming that system’s complexity.
Download or read book Investigation of Organized Crime in Interstate Commerce written by United States. Congress. Senate. Special Committee to Investigate Organized Crime in Interstate Commerce and published by . This book was released on 1950 with total page 1894 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Agricultural Advertising written by Elmer E. Critchfield and published by . This book was released on 1912 with total page 1148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
