Download or read book Badass Making Users Awesome written by Kathy Sierra and published by "O'Reilly Media, Inc.". This book was released on 2015-01-29 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.

Download or read book The 5 Kick Ass Strategies Every Business Needs written by Robert Grede and published by Sourcebooks, Inc.. This book was released on 2006-04-01 with total page 1019 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, a business guide that kicks ass! Forget the jargon and hype: there are five—and only five—ways to achieve exponential growth in your business. Are you ready to kick ass? The 5 Kick-Ass Strategies Every Business Needs is the ultimate business-growth guide. Filled with actual case studies, visual elements and strategic steps, this book will set you on a course to reach—and exceed—your growth goals. In this no-holds-barred handbook, Robert Grede gives you the essential strategies for improving each area of your business. Along the way you'll discover: How to create a strategic growth plan The benefits of buying market share Ways to hunt for business How to sell more to your current customers How to introduce new products

Download or read book BioWare Stories and Secrets from 25 Years of Game Development written by Bioware and published by Dark Horse Comics. This book was released on 2020-12-15 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the BioWare's isometric role-playing roots to its intense space operas and living worlds, chart the legendary game studio's first 25 years in this massive retrospective. BioWare - Stories and Secrets from 25 Years of Game Development puts you in the room during key moments in BioWare's history, with never-before-seen art and photos anchored by candid stories from developers past and present. See what it took to make games in those wild early days. Pore over details of secret, cancelled projects. Discover the genesis of beloved characters and games. Presented and designed by Dark Horse Books, this tribute to BioWare's legacy is a must-have for any fan of the best stories you can play.

Download or read book 5 Kick Ass Strategies Every Business Needs written by Robert Grede and published by Sourcebooks, Inc.. This book was released on 2006-04-01 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, a business guide that kicks ass! Forget the jargon and hype: there are five--and only five--ways to achieve exponential growth in your business. Are you ready to kick ass? The 5 Kick-Ass Strategies Every Business Needs is the ultimate business-growth guide. Filled with actual case studies, visual elements and strategic steps, this book will set you on a course to reach--and exceed--your growth goals. In this no-holds-barred handbook, Robert Grede gives you the essential strategies for improving each area of your business. Along the way you'll discover: How to create a strategic growth plan The benefits of buying market share Ways to hunt for business How to sell more to your current customers How to introduce new products

Download or read book Maximum PC written by and published by . This book was released on 2005 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximum PC is the magazine that every computer fanatic, PC gamer or content creator must read. Each and every issue is packed with punishing product reviews, insightful and innovative how-to stories and the illuminating technical articles that enthusiasts crave.

Download or read book Directory of Chain Restaurant Operators written by and published by . This book was released on 2009 with total page 1698 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Ignore Everybody written by Hugh MacLeod and published by Penguin. This book was released on 2009-06-11 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures. MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person? Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample: *Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less. *If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain. *Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one. *The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will. After learning MacLeod's 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

Download or read book NewMedia written by and published by . This book was released on 1999 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Devil s Playbook written by Lauren Etter and published by Crown. This book was released on 2021-05-25 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES EDITORS’ CHOICE • Big Tobacco meets Silicon Valley in this “deeply reported and illuminating” (The New York Times Book Review) corporate exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born. “The best business book I’ve read since Bad Blood.”—Jonathan Eig, New York Times bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris’s parent company and a veteran of the industry’s long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company—the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began working on a device that was meant to save lives and destroy Big Tobacco, but they ended up baking the industry’s DNA into their invention’s science and marketing. Ultimately, Juul’s e-cigarette was so effective and so market-dominating that it put the company on a collision course with Philip Morris and sparked one of the most explosive public health crises in recent memory. In a deeply reported account, award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Etter shows how Philip Morris’s struggle to innovate left Willard desperate to acquire Juul, even as his own team sounded alarms about the startup’s reliance on underage customers. And she shows how Juul’s executives negotiated a lavish deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire. The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, and how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers. With both companies’ eyes on the financial prize, neither anticipated the sudden outbreak of vaping-linked deaths that would terrorize a nation, crater Juul’s value, end Willard’s career, and show the costs in human life of the rush to riches—while Juul’s founders, board members, and employees walked away with a windfall.

Download or read book Serena Singh Flips the Script written by Sonya Lalli and published by Penguin. This book was released on 2021-02-16 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sonya Lalli's savvy novel puts relationships in all of their forms--family, friends, and romance--on even footing as a young woman works to find happiness."--Shelf Awareness Serena Singh is tired of everyone telling her what she should want--and she is ready to prove to her mother, her sister, and the aunties in her community that a woman does not need domestic bliss to have a happy life. Things are going according to plan for Serena. She’s smart, confident, and just got a kick-ass new job at a top advertising firm in Washington, D.C. Even before her younger sister gets married in a big, traditional wedding, Serena knows her own dreams don’t include marriage or children. But with her mother constantly encouraging her to be more like her sister, Serena can’t understand why her parents refuse to recognize that she and her sister want completely different experiences out of life. A new friendship with her co-worker, Ainsley, comes as a breath of fresh air, challenging Serena’s long-held beliefs about the importance of self-reliance. She’s been so focused on career success that she’s let all of her hobbies and close friendships fall by the wayside. As Serena reconnects with her family and friends--including her ex-boyfriend--she learns letting people in can make her happier than standing all on her own.

Download or read book Chew Warrior Chicken Poyo One Shot written by John Layman and published by Image Comics. This book was released on 2014-07-30 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comics' most beloved homicidal cybernetic kung fu rooster returns for what we humbly anticipate as the most important literary achievement of the 21st Century. All other comics will be made irrelevant. The best thing thatÕs ever happened to comics, and possibly the best thing thatÕs ever happened... EVER! Plus: an all-star pin-up gallery from some of the most staggeringly talented artists in the industry! DO. NOT. MISS.

Download or read book A Good Hard Kick in the Ass written by Rob Adams and published by Crown Business. This book was released on 2007-12-18 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day, Rob Adams helps entrepreneurs find true markets for their products, design solid business models, and hire great teams—because that’s what it takes to build a successful company. While this sounds self-evident, far too many entrepreneurs have forgotten these fundamentals. They’ve been influenced by what Adams calls “business porn,” myths lingering like a bad hangover from the easy success days of the late ’90s. These entrepreneurs believe a unique idea is the key to igniting a great business. They think their industry experience already makes them experts on customer needs. They have simplistic, self-defeating illusions about sales, marketing, financing, and more. They say things like “I have a million-dollar business idea for a new product.” Wake up, says Adams: Good ideas are not scarce—they’re a dime a dozen. Businesses are successful not because of a unique idea but because of extraordinary execution. They offer a better, faster, or cheaper product or service, or they change the way the world solves a problem. In short, these entrepreneurs need just what Adams doses out in the pages of this book: a good hard kick in the ass. Adams debunks the myths and smashes the illusions—and he knows what he’s talking about, because he stands at the hub of many new startups. His firm, AV Labs, provides entrepreneurs with early financing as well as the management expertise they need to get off the ground. A Good Hard Kick in the Ass offers detailed, hard-hitting guidance for smart, sophisticated entrepreneurs and established businesspeople alike—along with vivid, in-depth examples of companies that are walking the walk right now. Adams’s straightforward, no-nonsense approach is just what’s needed in the post-bubble economy. From the Hardcover edition.

Download or read book Proceedings of National Convention of the American Legion written by American Legion. Annual National Convention and published by . This book was released on 2013 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Billboard written by and published by . This book was released on 2001-10-06 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Download or read book Radical Candor written by Kim Malone Scott and published by Macmillan. This book was released on 2017-03-28 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radical Candor is the sweet spot between managers who are obnoxiously aggressive on the one side and ruinously empathetic on the other. It is about providing guidance, which involves a mix of praise as well as criticism, delivered to produce better results and help employees develop their skills and boundaries of success. Great bosses have a strong relationship with their employees, and Kim Scott Malone has identified three simple principles for building better relationships with your employees: make it personal, get stuff done, and understand why it matters. Radical Candor offers a guide to those bewildered or exhausted by management, written for bosses and those who manage bosses. Drawing on years of first-hand experience, and distilled clearly to give actionable lessons to the reader, Radical Candor shows how to be successful while retaining your integrity and humanity. Radical Candor is the perfect handbook for those who are looking to find meaning in their job and create an environment where people both love their work, their colleagues and are motivated to strive to ever greater success.

Download or read book Billboard written by and published by . This book was released on 1998-08-29 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Download or read book Town Development written by and published by . This book was released on 1914 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: