Download or read book Boom written by Mary Brown and published by Amacom Books. This book was released on 2006 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered BOOM is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more. Key features This is the only book on marketing to this specific demographic. Baby Boomers are the largest generational demographic today, and women not only outnumber men, but also influence as much as 80% of household purchase decisions Includes: The Eight Things You May Not Know About Boomer Women But Should, the Imago Diagnostic (ID), an assessment tool to help marketers identify what makes Baby Boomer women tick and more

Download or read book Boomers written by Helen Andrews and published by Penguin. This book was released on 2021-01-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Baby Boomers (and I confess I am one): prepare to squirm and shake your increasingly arthritic little fists. For here comes essayist Helen Andrews."--Terry Castle With two recessions and a botched pandemic under their belt, the Boomers are their children's favorite punching bag. But is the hatred justified? Is the destruction left in their wake their fault or simply the luck of the generational draw? In Boomers, essayist Helen Andrews addresses the Boomer legacy with scrupulous fairness and biting wit. Following the model of Lytton Strachey's Eminent Victorians, she profiles six of the Boomers' brightest and best. She shows how Steve Jobs tried to liberate everyone's inner rebel but unleashed our stultifying digital world of social media and the gig economy. How Aaron Sorkin played pied piper to a generation of idealistic wonks. How Camille Paglia corrupted academia while trying to save it. How Jeffrey Sachs, Al Sharpton, and Sonya Sotomayor wanted to empower the oppressed but ended up empowering new oppressors. Ranging far beyond the usual Beatles and Bill Clinton clichés, Andrews shows how these six Boomers' effect on the world has been tragically and often ironically contrary to their intentions. She reveals the essence of Boomerness: they tried to liberate us, and instead of freedom they left behind chaos.

Download or read book Boomer Girls written by Pamela Gemin and published by . This book was released on 1999 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where you between Betty Crocker and Gloria Steinem? With that question in mind poets Pamela Gemin and Paula Sergi began collecting the poems in Boomer Girls, an anthology of coming-of-age poems written by women born between 1945 and 1964, give or take a few years on either side. The answers to that question till this volume with the energy, passion, heartbreak, and giddiness of women's lives from childhood to adolescence to middle age. The poems in Boomer Girls are by unknown, emerging, and established writers, women who participated in the second wave of feminism. From Sandra Cisneros' "My Wicked Wicked Ways" to Barbara Crooker's "Nearing Menopause, I Run into Elvis at Shoprite, " from Wendy Mnookin's "Polio Summer" to Kyoko Mori's "Barbie Says Math Is Hard, " these poems call for us to celebrate (in the words of poet Diane Seuss-Brakeman) "glances, romances, beauty and guilt, regret, remorse, rebates and rejuvenations." Boomer Girls share a common culture, bound by their generation's political history by pop icons like Barbie -- that pedestaled Boomer Girl who's just turned forty -- and by the music that's never stopped playing: Janis Joplin, Marvin Gaye, Jimi Hendrix, the Ronettes, Van Morrison, Patsy Cline, John Lennon. The Boomer poets in this feisty anthology speak with diverse voices and embody a wide range of experiences, yet their generation's universal images -- the hula hoops, TV shows, tinned auto-mobiles, and other household gods of their youth -- unite them in ways both hilarious and tender.

Download or read book When Baby Boom Women Retire written by Nancy Dailey and published by Bloomsbury Publishing USA. This book was released on 1998-02-18 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fewer than 20% of Baby Boom women will experience a secure retirement. Marriage, education, occupation, home ownership—these variables predict their future. Possession of all four indicates retirement security, and absence of any increases risk of old-age poverty. This riveting sociological study also examines the social relations and structures that will determine the retirement experience, options, and decisions for more than 40 million Baby Boom women. These women's material base and social status are examined through the use of empirical data, and the key predictors of their retirement are identified. The massive entry of Baby Boom women into the labor force increases the importance of retirement planning for working women. It comes at a time when existing research models and data are outdated and inadequate to effectively predict their future retirement experience. Over the past 30 years, American men and their spouses have benefited from the linear, undifferentiated model of the traditional male retirement. For the Baby Boom generation, however, the nature of work has changed significantly. The current retirement model may not serve Baby Boom men as well as in the past, let alone Baby Boom women. In contrast, this book offers a new, dynamic model that considers the social and work structures influencing women's lives and that accurately reflects the predictors and parameters of Baby Boom women's retirement.

Download or read book Baby Boomer Women written by Paul Hodge and published by . This book was released on 2006 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Thriving in Retirement written by Anne C. Coon Ph.D. and published by Bloomsbury Publishing USA. This book was released on 2017-09-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book shares insights derived from surveys, interviews, and focus groups conducted with a diverse group of first-wave Baby Boomer female professionals (born 1946–1956). These individuals changed the workplace in the 1970s and are now changing views of retirement. In Thriving in Retirement: Lessons from Baby Boomer Women, profiles of highly diverse professional women are interwoven with information gleaned from surveys, interviews, and focus groups, thereby allowing readers to identify with individuals similar to themselves, whether through profession, education, personal concerns, or demographics. In spite of dissimilarities in backgrounds, career paths, and personal experiences, these women have much in common. As they leave their full-time careers, they are committed to exploring new post-career identities while finding ways to stay engaged, share their professional expertise, and develop deeply held personal interests and passions they may have set aside in the past. The Baby Boomer women profiled here reveal details such as the early influences on their education and career choices, the aspects of their careers they enjoyed the most, the opportunities and roadblocks they encountered, as well as how they balanced marriage and family responsibilities with their careers. Readers will benefit from the examples set by these women, whose diversity and varying experiences provide inspiration for nearly anyone of retirement age who finds herself wondering "What's next?"

Download or read book Baby Boomers and Beyond written by Amy Hanson and published by John Wiley & Sons. This book was released on 2010-07-26 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: How ministry leaders can help older adults be a vital part of Christian community With the explosion of the older adult population, this important book explores the opportunities and challenges that this presents for the Christian community. Amy Hanson challenges us to let go of many old stereotypes regarding aging and embrace a new paradigm that sees older adults as active, healthy and capable of making significant contributions. Debunks the myths of aging that keep us from fully embracing the potential of people in life's second half Offers suggestions on how to re-invent ministry with older adults Focuses on unleashing older adults to serve and make an impact on churches and congregations A volume in the Leadership Network series The author shows church leaders how they can unleash the power of the baby boomer population to strengthen their congregations.

Download or read book The Baby Boomer Body Book written by Brian Peck and published by . This book was released on 2001 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information about common health concerns including joint pain,ision and hearing, digestion, the heart, mental acuity, and physicalppearance.

Download or read book Thriving in Retirement written by Anne Christine Coon and published by Praeger. This book was released on 2017-09-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Baby boomer professional women : who are they? -- Family influences -- Building careers in an era of change -- At the point of transition : individual strengths and concerns -- The confidence of a cohort -- "What's new?"--Why are the stories of baby boomer women important? -- What are the lessons we can all take away? -- Post-career, but future-oriented

Download or read book A Study of Baby Boomer Women and Their Expectations of Menopause written by Barbara Ann Jackson and published by . This book was released on 1996 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Baby Boomers Grow Up written by Susan Krauss Whitbourne and published by Psychology Press. This book was released on 2014-06-03 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this volume is to examine development in middle age from the perspective of baby boomers -- a unique cohort in the United States defined as those individuals born from 1946 to 1962. This is the largest cohort ever to enter middle age in Western society, and they currently represent approximately one-third of the total U.S. population. The Baby Boomers Grow Up provides contemporary and comprehensive perspectives of development of the baby boomer cohort as they proceed through midlife. Baby boomers continue to exert a powerful impact on the media, fiction, movies, and even popular music, just as they were an imposing force in society from the time of their entry into youth. As these individuals enter the years normally considered to represent midlife, they are redefining how we as a society regard adults in their middle and later years. This volume features several unique aspects. First, the literature reviewed focuses specifically on research relevant to baby boomers and their development as adults, rather than a global perspective on middle age. Second, the volume takes into account the diversity within the boomer cohort, such as social class, race, and education. In addition, quantitative and qualitative developmental changes occurring from the forties to the fifties and the sixties are considered. Differences in leading and trailing edge boomers are likewise addressed. Ideal for researchers in adult development and graduate seminars on adult development, The Baby Boomers Grow Up will also appeal to adult educators, human resource personnel, health professionals and service providers, and clinical psychologists and counselors.

Download or read book Lifetrends written by Jerry Gerber and published by Simon & Schuster Books For Young Readers. This book was released on 1989 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A picture of how the baby boomers will change the daily fabric of all our lives as they become mature adults in the next few years.

Download or read book Refirement written by James V. Gambone and published by Kirk House Publishers. This book was released on 2000 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book In Search of the Baby Boomer Generation written by Rick Bava and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Boomer Babes written by Rosemary Rogers and published by St. Martin's Griffin. This book was released on 2015-07-14 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you going to allow your waist to expand and your mind to narrow without a struggle? You, who marched against war and launched the sexual revolution? You, slip into midlife without so much as a backward glance? No way! This irreverent look at life on the cusp of fifty, from two "boomer babes" who are too old to be young and way too young to be old, is just what you need to stay hip, hot and happy. From kids who won't move out to parents who don't recognize you, from cosmetics to cosmetic surgery, Boomer Babes covers it all. From such mysteries as to how to find Mr. Right (even in the wrong suit) to male menopause (did you ever doubt it?) to how to keep the AARP from finding you (it's impossible) to authors' feisty take on midlife issues will have you redefining, redesigning, and reinventing yourself before you can say "Happy Birthday!" "A witty, amusing guide to coping with aging, written by two bright successful women who thought it would never happen to them." - Donald Trump "Fast, funny, and nonfattening." - Joan Rivers

Download or read book Baby Boomers and Their Parents written by George P. Moschis and published by Paramount Market Publishing. This book was released on 2007 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lots of marketers paint a rosy picture of the lifestyle of baby boomers as they enter the retirement years. But authors Moschis and Mathur, basing their findings on 20 years of surveys among baby boomers and their parents, tell it like it is. Many baby boomers have saved little money for retirement; their health is worse than that of their parents; and while both generations say travel is in their futures, many will not have money enough to rent a budget motel a few miles from home. But the picture is not all bleak. Moschis and Mathur use their findings to discuss how people can live longer, more satisfying lives. In addition, they apply those findings to marketing and advertising, advising businesses how to use the attitudes and mindsets of mature consumers to create products and services for them as well as to make those products and services more appealing to older customers.

Download or read book What s the Deal with Social Security for Women written by Marcia Mantell and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the author's expertise and the personal Social Security stories of real women, this book opens the door on how Social Security works for women regardless of your life's journey. It's for you if you're married, divorced, widowed, or single and will take some of the mystery out of this complex yet critical income source.