Download or read book The Essential B2B eCommerce Guide written by Ian Dunning and published by TradeTech Solutions Ltd. This book was released on 2020-05-29 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Guide has been written to cover all aspects of the reality of B2B eCommerce. The emphasis is on practical advice for British SMEs that can bring you immediate economic benefits.

Download or read book B2B ECommerce Guide written by Maira Lescano and published by . This book was released on 2021-05-20 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital commerce is growing rapidly and is expanding into numerous channels, devices, industries, and markets. However, when we think of eCommerce, we often have B2C transactions in mind. That is businesses selling to the general public or consumers. B2B eCommerce, on the other hand, involves business-to-business transactions and must take into account the interests and requirements of business customers. B2B eCommerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020. In fact, it's anticipated to be the area of largest eCommerce growth from 2020 to 2025. Whether you're a wholesaler looking to start selling to your customers online, a manufacturer wanting to increase the orders coming through your website, or an online retailer looking to branch out into B2B sales - this book will take you through the key stages to making B2B eCommerce success for your business. It will take you through the four Stages to success: -Should You Add eCommerce to Your Business? -Getting Everyone and Everything Ready -Making the Website a Reality -Making B2B eCommerce a Success: Site Launch and Ongoing Marketing Plus lots of case studies and 2 bonus chapters covering what successful websites need and if B2C eCommerce is for you.

Download or read book B2b Ecommerce Platform A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-10-23 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the major similarities and differences between exchanges and e-distributors? What is an industry structural analysis and what is its place in the e-commerce business plan? When looked at comprehensively, which organizational, industrial, governmental, and cultural factors influence the decision to adopt B2B e-commerce systems in your industry? How does B2B increase supply chain clockspeed? How has your organization built its supply chain to keep costs low? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make B2b Ecommerce Platform investments work better. This B2b Ecommerce Platform All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth B2b Ecommerce Platform Self-Assessment. Featuring 969 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which B2b Ecommerce Platform improvements can be made. In using the questions you will be better able to: - diagnose B2b Ecommerce Platform projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in B2b Ecommerce Platform and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the B2b Ecommerce Platform Scorecard, you will develop a clear picture of which B2b Ecommerce Platform areas need attention. Your purchase includes access details to the B2b Ecommerce Platform self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific B2b Ecommerce Platform Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book Guide To Develop Online B2B Marketplace written by Lance Rasul and published by . This book was released on 2021-05-20 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital commerce is growing rapidly and is expanding into numerous channels, devices, industries, and markets. However, when we think of eCommerce, we often have B2C transactions in mind. That is businesses selling to the general public or consumers. B2B eCommerce, on the other hand, involves business-to-business transactions and must take into account the interests and requirements of business customers. B2B eCommerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020. In fact, it's anticipated to be the area of largest eCommerce growth from 2020 to 2025. Whether you're a wholesaler looking to start selling to your customers online, a manufacturer wanting to increase the orders coming through your website, or an online retailer looking to branch out into B2B sales - this book will take you through the key stages to making B2B eCommerce success for your business. It will take you through the four Stages to success: -Should You Add eCommerce to Your Business? -Getting Everyone and Everything Ready -Making the Website a Reality -Making B2B eCommerce a Success: Site Launch and Ongoing Marketing Plus lots of case studies and 2 bonus chapters covering what successful websites need and if B2C eCommerce is for you.

Download or read book E business Implementation written by Dougal Watt and published by Routledge. This book was released on 2007-06-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'E-business Implementation' is written as a complete guide to successful e-business delivery, from both a project management and a detailed technological perspective. E-business provides a powerful mechanism for organizations to increase productivity and lower costs. However, in order to utilise these considerable benefits, companies must ensure their e-business is implemented correctly and is appropriate to their market segment. 'E-business Implementation' provides a comprehensive guide to successful implementation and is divided into three parts: * Part one begins with a project management structure designed to deliver successful e-business functionality within time and budget, while avoiding the high failure rates common to many technology projects. * Part two details key concepts, technologies, products, vendors, benefits, limitations, and high-level design architectures for e-business, in a phased and risk-managed approach. These include publishing through the Internet and Intranets, portals and content management systems, transacting using e-commerce, integrating internal enterprise applications, integrating with external partners and suppliers, and responding in real-time to changing levels of demand through dynamic e-business and web services. * Part three details a set of critical foundation technologies that must be implemented correctly for the e-business initiative to be successful. These technologies include e-business development languages such as Java, XML and .Net, hardware platforms and their operating systems, security and networking systems, the Internet Domain Name System, and Open Source technologies.

Download or read book B2b Integration A Practical Guide To Collaborative E commerce written by Gunjan Samtani and published by World Scientific. This book was released on 2002-11-25 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide reveals the key elements of successful B2B integration and collaborative e-commerce, by highlighting business needs, technologies, and development strategies. It equips companies with practical guidelines for quickly implementing an effective B2Bi strategy, and prepares them for the next wave of B2B integration and collaborative e-commerce. It clarifies the intricate dependencies among all the components of B2Bi, including integration patterns, enterprise application integration (EAI), business process management (BPM), Internet security, XML, Web services, middleware technologies, and integration brokers. Included are future technologies that will have a significant impact on B2Bi architectures, such as intelligent software agents, wireless technologies, and peer-to-peer computing. This reference provides a suitable framework for the design, development, and implementation of B2B integration, along with several case studies.Editors: Dr Marcus Healey — Strategy Consultant for InfoFirst Inc., USA Dr Shyam Samtani (Language Editor) — Professor of English, P G Department of English, Indore Christian College, IndiaContributors: Kenneth Tamburello — Senior Consultant Specialist at Bluesphere (an EDS company), USA Deepak Bajaj — Course Coordinator of Project Management, University of Technology Sydney (UTS), Australia Dimple Sadhwani — Senior Software Engineer, Island ECN, USA Pawan Samtani — Country Operations Manager, Oracle Corporation, India/a

Download or read book Guide To Be Successful In B2B ECommerce written by Zita Keigley and published by . This book was released on 2021-05-20 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital commerce is growing rapidly and is expanding into numerous channels, devices, industries, and markets. However, when we think of eCommerce, we often have B2C transactions in mind. That is businesses selling to the general public or consumers. B2B eCommerce, on the other hand, involves business-to-business transactions and must take into account the interests and requirements of business customers. B2B eCommerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020. In fact, it's anticipated to be the area of largest eCommerce growth from 2020 to 2025. Whether you're a wholesaler looking to start selling to your customers online, a manufacturer wanting to increase the orders coming through your website, or an online retailer looking to branch out into B2B sales - this book will take you through the key stages to making B2B eCommerce success for your business. It will take you through the four Stages to success: -Should You Add eCommerce to Your Business? -Getting Everyone and Everything Ready -Making the Website a Reality -Making B2B eCommerce a Success: Site Launch and Ongoing Marketing Plus lots of case studies and 2 bonus chapters covering what successful websites need and if B2C eCommerce is for you.

Download or read book B2B Ecommerce a Complete Guide 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-12-21 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is important to you? What is the value of B2B e-commerce to a buyer organization and how to measure this value? How many suppliers are involved? In terms of e-commerce activities, what are the most important research questions that need to be answered? What e-commerce-related data are needed? This instant b2b ecommerce self-assessment will make you the principal b2b ecommerce domain assessor by revealing just what you need to know to be fluent and ready for any b2b ecommerce challenge. How do I reduce the effort in the b2b ecommerce work to be done to get problems solved? How can I ensure that plans of action include every b2b ecommerce task and that every b2b ecommerce outcome is in place? How will I save time investigating strategic and tactical options and ensuring b2b ecommerce costs are low? How can I deliver tailored b2b ecommerce advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all b2b ecommerce essentials are covered, from every angle: the b2b ecommerce self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that b2b ecommerce outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced b2b ecommerce practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in b2b ecommerce are maximized with professional results. Your purchase includes access details to the b2b ecommerce self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific b2b ecommerce Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book B2b Ecommerce A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-09-30 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where does b2b e-commerce come into play? What type of application has the potential to change a market or even create a new market? Will your organization withdraw from the existing e-marketplace? How you can make sure all information is available in your web store? Which best describes your organizations B2B omnichannel commerce capabilities? This best-selling B2b Ecommerce self-assessment will make you the entrusted B2b Ecommerce domain adviser by revealing just what you need to know to be fluent and ready for any B2b Ecommerce challenge. How do I reduce the effort in the B2b Ecommerce work to be done to get problems solved? How can I ensure that plans of action include every B2b Ecommerce task and that every B2b Ecommerce outcome is in place? How will I save time investigating strategic and tactical options and ensuring B2b Ecommerce costs are low? How can I deliver tailored B2b Ecommerce advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all B2b Ecommerce essentials are covered, from every angle: the B2b Ecommerce self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that B2b Ecommerce outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced B2b Ecommerce practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in B2b Ecommerce are maximized with professional results. Your purchase includes access details to the B2b Ecommerce self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific B2b Ecommerce Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book Ecommerce Empire written by Peter Pru and published by . This book was released on 2021-12-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book B2B eCommerce written by Gerrit Heinemann and published by Springer Nature. This book was released on 2022-11-11 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.

Download or read book The Big Book Of ECommerce Brand written by Valery Coviello and published by . This book was released on 2021-02-11 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a whole, the e-commerce industry is ANTIQUATED. It's out of date! and is way way way behind in terms of what's actually working in the world of online business. Most e-commerce business owners are still doing things in the same way they were done back in the early dot com days. And that my friend is a recipe for disaster. There is SO much more to e-commerce than building a store, filling it with products, and driving some traffic. If that describes you and your business, then let this be your wake up call! In this Ecommerce Business Essentials book, you will discover the 7C Method, an end-to-end brand strategy designed specifically for eCommerce. This book is literally the step-by-step blueprint to building a successful and highly profitable eCommerce business and the private community is the support group that will help you along the way.

Download or read book B2B E Commerce A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: B2B E Commerce A Complete Guide - 2020 Edition.

Download or read book B2B E Commerce a Complete Guide 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-03-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: B2B companies in this day and age are repeatedly encouraged to invest in B2B e-commerce. However, is a B2B web store really necessary when Electronic Data Interchange(EDI) is already in place? Will electronic activities become corresponding an integral part of economic processes that it will be impossible to separate out much of this activity, at least for B2B e-commerce? When looked at comprehensively, which organizational, industrial, governmental, and cultural factors influence the decision to adopt B2B e-commerce systems in your industry? What are the key differences between B2C and B2B e-commerce strategies in your organization? What is the value of B2B e-commerce to a buyer organization and how to measure this value? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are you really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make B2B e-commerce investments work better. This B2B e-commerce All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth B2B e-commerce Self-Assessment. Featuring 968 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which B2B e-commerce improvements can be made. In using the questions you will be better able to: - diagnose B2B e-commerce projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in B2B e-commerce and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the B2B e-commerce Scorecard, you will develop a clear picture of which B2B e-commerce areas need attention. Your purchase includes access details to the B2B e-commerce self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific B2B e-commerce Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book B2b Ecommerce Solution A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-10-23 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does b2b ecommerce solution create potential expectations in other areas that need to be recognized and considered? Do you know what you need to know about b2b ecommerce solution? How can you improve b2b ecommerce solution? Has a b2b ecommerce solution requirement not been met? Who manages b2b ecommerce solution risk? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make B2b Ecommerce Solution investments work better. This B2b Ecommerce Solution All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth B2b Ecommerce Solution Self-Assessment. Featuring 945 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which B2b Ecommerce Solution improvements can be made. In using the questions you will be better able to: - diagnose B2b Ecommerce Solution projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in B2b Ecommerce Solution and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the B2b Ecommerce Solution Scorecard, you will develop a clear picture of which B2b Ecommerce Solution areas need attention. Your purchase includes access details to the B2b Ecommerce Solution self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific B2b Ecommerce Solution Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book B2B E Commerce A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-09-05 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you benchmark a supply chain with thousands of suppliers? Does your organization embrace Big Data Analytics? Should there be separate accounts for e-commerce? How do you sell omni-channel covering this issue? Which is a major consideration for satisfying buyer requirements when designing distribution channels? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make B2B E Commerce investments work better. This B2B E Commerce All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth B2B E Commerce Self-Assessment. Featuring 892 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which B2B E Commerce improvements can be made. In using the questions you will be better able to: - diagnose B2B E Commerce projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in B2B E Commerce and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the B2B E Commerce Scorecard, you will develop a clear picture of which B2B E Commerce areas need attention. Your purchase includes access details to the B2B E Commerce self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific B2B E Commerce Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book The Smart Business Guide to China E Commerce written by Frank Lavin and published by Penguin Books. This book was released on 2021-08-27 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to win in the world's largest retail market. China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market. A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as: -- How any brand can be a pure-play e-commerce brand in China -- How Chinese consumers are different from U.S. consumers -- The main platforms and social media channels -- Case studies of success and failure in China -- How to deal with market entry challenges, trademark registration, and product approval -- How to compete and win in the most challenging--and most promising--retail market in the world