Download or read book The Language of Branding written by Dawn Lerman and published by Routledge. This book was released on 2017-12-14 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence – and sales – of a brand. The book covers the fundamentals of brand language and applications for an array of marketing initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on the richness and complexity of language. This book includes real-world case histories that demonstrate vividly how brand language is created and exercises that enable both students of marketing and marketing professionals to apply the book’s concepts and stimulate class discussion. The Language of Branding: Theory, Strategies and Tactics can be used in a number of courses, including consumer behavior, branding, advertising, linguistics, and communications.
Download or read book The Magazine of Business written by and published by . This book was released on 1922 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Niagara Area written by and published by . This book was released on 1922 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dodgerland written by Michael Fallon and published by U of Nebraska Press. This book was released on 2016-06-01 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1977–78 Los Angeles Dodgers came close. Their tough lineup of young and ambitious players squared off with the New York Yankees in consecutive World Series. The Dodgers’ run was a long time in the making after years of struggle and featured many homegrown players who went on to noteworthy or Hall of Fame careers, including Don Sutton, Steve Garvey, Davey Lopes, and Steve Yeager. Dodgerland is the story of those memorable teams as Chavez Ravine began to change, baseball was about to enter a new era, and American culture experienced a shift to the “me” era. Part journalism, part social history, and part straight sportswriting, Dodgerland is told through the lives of four men, each representing different aspects of this L.A. story. Tom Lasorda, the vocal manager of the Dodgers, gives an up-close view of the team’s struggles and triumphs; Tom Fallon, a suburban small-business owner, witnesses the Dodgers’ season and the changes to California's landscape—physical, social, political, and economic; Tom Wolfe, a chronicler of California’s ever-changing culture, views the events of 1977–78 from his Manhattan writer’s loft; and Tom Bradley, Los Angeles’s mayor and the region’s most dominant political figure of the time, gives a glimpse of the wider political, demographic, and economic forces that affected the state at the time. The boys in blue drew baseball’s focus in those two seasons, but the intertwining narratives tell a larger story about California, late 1970s America, and great promise unrealized.
Download or read book Typewriter Trade Journal and the Office System written by and published by . This book was released on 1922 with total page 1526 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Invincible 78 written by Robert Kirkman and published by Image Comics. This book was released on 2011-03-23 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE VILTRUMITE WAR CONTINUES! The dust is settling, the war is over...but nothing will ever be the same. Mark and Eve, Nolan and Debbie are reunited, but the Viltrumites have... well... you'll just have to read the book to find out.
Download or read book The Walking Dead Deluxe 78 written by Robert Kirkman and published by Image Comics. This book was released on 2023-12-06 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: The commotion within Alexandria catches the attention of outsiders scavenging for supplies and leads them to the community. This deluxe presentation in STUNNING FULL COLOR also features another installment of Cutting Room Floor and creator commentary.
Download or read book Organometallic Photochemistry written by Gregory Geoggroy and published by Elsevier. This book was released on 2012-12-02 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organometallic Photochemistry explores the photochemical properties of transition-metal organometallic complexes, such as metal carbonyls, olefin complexes, arene complexes, and cyclopentadienyl complexes. Isocyanide complexes, hydride complexes, and alkyl complexes are also covered. This book consists of eight chapters and begins with an overview of organometallic complexes and their electronic structure, along with the principles of photochemistry. The chapters that follow are detailed reviews of photochemical studies organized according to type of organometallic. Each chapter is organized according to the central metal atom and its group in the periodic table. The chapter on metal carbonyl complexes focuses on the excited-state chemistry of compounds, such as vanadium, niobium, chromium, molybdenum, manganese, iron, cobalt, and nickel. The next chapter deals with olefin complexes, such as niobium, chromium, rhenium, rhodium, platinum, and copper. The chapters on arene, cyclopentadienyl, isocyanide, hydride, and alkyl complexes explore topics ranging from bonding and electronic structure to photoreactions, photosubstitution, redox chemistry, homolysis, and decomposition. This text is a valuable resource for photochemists and those who are interested in organometallic photochemistry.
Download or read book Data and Reality written by William Kent and published by Technics Publications. This book was released on 2012-01-01 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let’s step back to the year 1978. Sony introduces hip portable music with the Walkman, Illinois Bell Company releases the first mobile phone, Space Invaders kicks off the video game craze, and William Kent writes Data and Reality. We have made amazing progress in the last four decades in terms of portable music, mobile communication, and entertainment, making devices such as the original Sony Walkman and suitcase-sized mobile phones museum pieces today. Yet remarkably, the book Data and Reality is just as relevant to the field of data management today as it was in 1978. Data and Reality gracefully weaves the disciplines of psychology and philosophy with data management to create timeless takeaways on how we perceive and manage information. Although databases and related technology have come a long way since 1978, the process of eliciting business requirements and how we think about information remains constant. This book will provide valuable insights whether you are a 1970s data-processing expert or a modern-day business analyst, data modeler, database administrator, or data architect. This third edition of Data and Reality differs substantially from the first and second editions. Data modeling thought leader Steve Hoberman has updated many of the original examples and references and added his commentary throughout the book, including key points at the end of each chapter. The important takeaways in this book are rich with insight yet presented in a conversational and easy-to-grasp writing style. Here are just a few of the issues this book tackles: • Has “business intelligence” replaced “artificial intelligence”? • Why is a map’s geographic landscape analogous to a data model’s information landscape? • Where do forward and reverse engineering fit in our thought process? • Why are we all becoming “data archeologists”? • What causes the communication chasm between the business professional and the information technology professional in most organizations, and how can the logical data model help bridge this chasm? • Why do we invest in hardware and software to solve business problems before determining what the business problems are in the first place? • What is the difference between oneness, sameness, and categories? • Why does context play a role in every design decision? • Why do the more important attributes become entities or relationships? • Why do symbols speak louder than words? • What’s the difference between a data modeler, a philosopher, and an artist? • Why is the 1975 dream of mapping all attributes still a dream today? • What influence does language have on our perception of reality? • Can we distinguish between naming and describing? From Graeme Simsion’s foreword: While such fundamental issues remain unrecognized and unanswered, Data and Reality, with its lucid and compelling elucidation of the questions, needs to remain in print. I read the book as a database administrator in 1980, as a researcher in 2002, and just recently as the manuscript for the present edition. On each occasion I found something more, and on each occasion I considered it the most important book I had read on data modeling. It has been on my recommended reading list forever. The first chapter in particular should be mandatory reading for anyone involved in data modeling. In publishing this new edition, Steve Hoberman has not only ensured that one of the key books in the data modeling canon remains in print, but has added his own comments and up-to-date examples, which are likely to be helpful to those who have come to data modeling more recently. Don’t do any more data modeling work until you’ve read it.
Download or read book The 1978 Economic Report of the President No distinctive title written by United States. Congress. Joint Economic Committee and published by . This book was released on 1978 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Late Republican Rome 88 31 BC written by Federico Santangelo and published by Cambridge University Press. This book was released on 2023-06-30 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sourcebook on Late Republican Rome (88-31 BC), with a range of translated primary texts to support ancient history students.
Download or read book Niagara Area Journal of Commerce written by and published by . This book was released on 1922 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Writers Directory written by NA NA and published by Springer. This book was released on 2016-03-05 with total page 1555 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Los Angeles Magazine written by and published by . This book was released on 1999-07 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
Download or read book Pure Products written by and published by . This book was released on 1915 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Texasgulf Inc Mine Continuation written by and published by . This book was released on 1996 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt:
