Download or read book Awareness Campaigns Are Stupid written by Kim Walsh-Phillips and published by I&k Publishing. This book was released on 2012-07-01 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most marketing is a big fat waste of money. Dollars are thrown away every day in pursuit of "awareness" instead of focusing on what is REALLY important....going after the right prospects and driving them to become customers.Throughout this entertaining book, you will learn the industry secrets that the author has used to make her private clients a lot of money. In this book you will learn:* How to uncover the right messaging and marketing channels to attract the best customers for your business* The proven formula to make YOUR phone ring, eliminating the need for painful cold calling and prospecting forever* How to ensure you NEVER waste another marketing dollar ever again* The ways to finally get accurate, measurable and quick results from EACH and EVERY dollar you put into any type of advertising, marketing and promotion

Download or read book 12 Stupid Things That Mess Up Recovery written by Allen Berger and published by Simon and Schuster. This book was released on 2009-06-03 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to staying connected to our support systems and avoiding opportunities to use during the coronavirus pandemic, we can also keep confronting and conquering the self-destructive things we think and do that undercut our health and sanity. Concise advice on hunting down the personal culprits that sabotage sobriety and personal happiness. To grow in recovery, we must grow up emotionally. This means getting honest with ourselves and facing up to the self-defeating thoughts and actions that put our sobriety at risk. Although there are as many ways to mess up recovery as there are alcoholics and addicts, some general themes exist, which include: confusing self-concern with selfishness; not making amends; using the program to try to become perfect; not getting help for relationship troubles; and believing that life should be easy. In simple, down-to-earth language, Allen Berger explores the twelve most commonly confronted beliefs and attitudes that can sabotage recovery. He then provides tools for working through these problems in daily life. This useful guide offers fresh perspectives on how the process of change begins with basic self-awareness and a commitment to working a daily program.

Download or read book No B S Guide to Direct Response Social Media Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2015-11-16 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable “likes” and “shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are—another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums. Covers: •How to stop being a wimp and make the switch from a passive content presence into an active conversion tool •How to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service) •Creating raving fans that create introductions to their networks •How to move cold social media traffic into customers •The role of paid media and how to leverage social media advertising to drive sales

Download or read book Protest Campaigns Media and Political Opportunities written by Jonathan Cable and published by Rowman & Littlefield. This book was released on 2016-09-21 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores protest groups, their aims and protest tactics, and investigates the affect their decisions have on press coverage and political debate.

Download or read book You Are Now Less Dumb written by David McRaney and published by Penguin. This book was released on 2013-07-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of the bestselling You Are Not So Smart shares more discoveries about self-delusion and irrational thinking, and gives readers a fighting chance at outsmarting their not-so-smart brains David McRaney’s first book, You Are Not So Smart, evolved from his wildly popular blog of the same name. A mix of popular psychology and trivia, McRaney’s insights have struck a chord with thousands, and his blog--and now podcasts and videos--have become an Internet phenomenon. Like You Are Not So Smart, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality--except we’re not. But that’s okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of fifteen more ways we fool ourselves every day, including: The Misattribution of Arousal (Environmental factors have a greater affect on our emotional arousal than the person right in front of us) Sunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”) Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality) McRaney also reveals the true price of happiness, why Benjamin Franklin was such a badass, and how to avoid falling for our own lies. This smart and highly entertaining book will be wowing readers for years to come.

Download or read book Hi Can We Be Friends written by Tekena Ikoko and published by AuthorHouse. This book was released on 2011-09-21 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hi, can we be friends? How have you handled this common question so far? Friendship is a journey. Strangers of yesterday can become best of friends tomorrow. However, after these strangers become casual friends, they may migrate into closer friendships. This journey for some cumulates into cordial business relationships, others into bubbling love and romance, but sadly, most of them end up in shock and regret. I didn't know that she was that kind of person, the guys would often say. He was only looking for sex, the ladies would often conclude. How do we choose friends, especially those of the opposite sex? How can we maintain godly relationships, avoid heart breaks and handle platonic friendships? Many promising relationships are destroyed for lack of intelligent foresight, misplaced ideology about male/female sexuality, and abuse of human intimacy. Hi, Can we be friends? peels out layer by layer the complex process of defining the reason why a particular guy or girl comes into your life. It empowers you to harvest the potentials of relationships while putting your excesses in check. This book provides practical answers to a growing nagging nightmare of how to stand for purity amidst a sex-hyped generation. It's practical, friendly and dynamic approach makes it a must-read for all.

Download or read book Everyday Survival Why Smart People Do Stupid Things written by Laurence Gonzales and published by W. W. Norton & Company. This book was released on 2009-10-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Well-written and fascinating . . . this is the kind of book you want everyone to read.”—Cleveland Plain Dealer “Curiosity, awareness, attention,” Laurence Gonzales writes. “Those are the tools of our everyday survival. . . . We all must be scientists at heart or be victims of forces that we don’t understand.” In this fascinating account, Gonzales turns his talent for gripping narrative, knowledge of the way our minds and bodies work, and bottomless curiosity about the world to the topic of how we can best use the blessings of evolution to overcome the hazards of everyday life. Everyday Survival will teach you to make the right choices for our complex, dangerous, and quickly changing world—whether you are climbing a mountain or the corporate ladder.

Download or read book How to Win Campaigns written by Chris Rose and published by Taylor & Francis. This book was released on 2012-06-25 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.

Download or read book Awareness written by Anthony De Mello and published by Zondervan. This book was released on 1990 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: De Mello's spiritual classic remains at the top of the Fount bestsellers more than five years after its original publication.

Download or read book Teaching Not for Dummies Substance Abuse Awareness A Guidebook written by P. J. Gammarano, M.A., J.D. and published by Xlibris Corporation. This book was released on 2008-02-11 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Part One, each topic addresses practical skills for the newer teacher in the classroom, to enable better facilitation practices. Part Two addresses subject matter specific to becoming more knowledgeable about substance abuse today, a factor for every teacher to be familiar with. Useful for teacher education or certification courses. “If you’re going into teaching at any level, kindergarten through graduate school, never mind having a ‘plan B’; you’d better have through ‘plan Z’, and it’s not sleeping ! “

Download or read book ISSE 2011 Securing Electronic Business Processes written by Norbert Pohlmann and published by Springer. This book was released on 2019-06-07 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the most interesting talks given at ISSE 2011 – the forum for the inter-disciplinary discussion of how to adequately secure electronic business processes. The topics include: - Cloud Computing & Enterprise Security Services - Awareness, Education, Privacy & Trustworthiness - Smart Grids, Mobile & Wireless Security - Security Management, Identity & Access Management - eID & eGovernment - Device & Network Security Adequate information security is one of the basic requirements of all electronic business processes. It is crucial for effective solutions that the possibilities offered by security technology can be integrated with the commercial requirements of the applications. The reader may expect state-of-the-art: best papers of the Conference ISSE 2011.

Download or read book You Are Not So Smart written by David McRaney and published by Avery. This book was released on 2012-11-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how self-delusion is part of a person's psychological defense system, identifying common misconceptions people have on topics such as caffeine withdrawal, hindsight, and brand loyalty.

Download or read book Factfulness written by Hans Rosling and published by Flatiron Books. This book was released on 2018-04-03 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER “One of the most important books I’ve ever read—an indispensable guide to thinking clearly about the world.” – Bill Gates “Hans Rosling tells the story of ‘the secret silent miracle of human progress’ as only he can. But Factfulness does much more than that. It also explains why progress is so often secret and silent and teaches readers how to see it clearly.” —Melinda Gates "Factfulness by Hans Rosling, an outstanding international public health expert, is a hopeful book about the potential for human progress when we work off facts rather than our inherent biases." - Former U.S. President Barack Obama Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts. When asked simple questions about global trends—what percentage of the world’s population live in poverty; why the world’s population is increasing; how many girls finish school—we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess teachers, journalists, Nobel laureates, and investment bankers. In Factfulness, Professor of International Health and global TED phenomenon Hans Rosling, together with his two long-time collaborators, Anna and Ola, offers a radical new explanation of why this happens. They reveal the ten instincts that distort our perspective—from our tendency to divide the world into two camps (usually some version of us and them) to the way we consume media (where fear rules) to how we perceive progress (believing that most things are getting worse). Our problem is that we don’t know what we don’t know, and even our guesses are informed by unconscious and predictable biases. It turns out that the world, for all its imperfections, is in a much better state than we might think. That doesn’t mean there aren’t real concerns. But when we worry about everything all the time instead of embracing a worldview based on facts, we can lose our ability to focus on the things that threaten us most. Inspiring and revelatory, filled with lively anecdotes and moving stories, Factfulness is an urgent and essential book that will change the way you see the world and empower you to respond to the crises and opportunities of the future. --- “This book is my last battle in my life-long mission to fight devastating ignorance...Previously I armed myself with huge data sets, eye-opening software, an energetic learning style and a Swedish bayonet for sword-swallowing. It wasn’t enough. But I hope this book will be.” Hans Rosling, February 2017.

Download or read book What to Do When I Get Stupid written by Lewis Mandell and published by . This book was released on 2013-08-15 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial ability peaks at about age 53 and begins to decline at an increasing rate. This book documents that decline and suggests ways in which older people can put their financial lives on safe autopilot to keep from making serious financial mistakes that can erode their standards of living.

Download or read book Why Smart People Do Dumb Things written by Mortimer R. Feinberg and published by Simon and Schuster. This book was released on 1995-04-26 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culled from business headlines and corporate files, Why Smart People Do Dumb Things is an in-depth examination of the ultimate in boardroom breakdown--a postmortem of the mega-mistakes made by highly regarded leaders in business and public life. From the "New Coke" debacle to the poor subscription showing of the Olympic Triplecast to the swirling controversy of Whitewater, Feinberg describes how strong minds can misuse their power, and why bright people often seize upon--and advocate brilliantly--ideas that others recognize as ridiculous.

Download or read book Screen Culture in the Global South written by Antonio Traverso and published by Routledge. This book was released on 2020-09-10 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume adopts a transversal South-South approach to the study of visual culture in transnational, transcultural, and geopolitical contexts. Every day hundreds of people travel back and forth between southern countries, including Australia, Argentina, Brazil, Chile, New Zealand, Indonesia, Timor-Leste, and South Africa. With these people travel cultures, experiences, memories, and images. This creates the conditions for the generation, sharing, and circulation of new knowledge that is both southern and about the South as a specific kind of material and imaginary territory (or territories). It does so through the study of the southern hemisphere’s screen cultures, addressing the broad spectrum of cultural expression in both traditional and new screen media, including film, television, video, digital, interactive, and online and portable technologies. This book was originally published as a special issue of Critical Arts.

Download or read book Worthless Impossible and Stupid written by Daniel and published by Harvard Business Press. This book was released on 2013-06-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing the global mind-set changing the way we do business. In this fascinating book, global entrepreneurship expert Daniel Isenberg presents a completely novel way to approach business building—with the insights and lessons learned from a worldwide cast of entrepreneurial characters. Not bound by a western, Silicon Valley stereotype, this group of courageous and energetic doers has created a global and diverse mix of companies destined to become tomorrow’s leading organizations. Worthless, Impossible, and Stupid is about how enterprising individuals from around the world see hidden value in situations where others do not, use that perception to develop products and services that people initially don’t think they want, and ultimately go on to realize extraordinary value for themselves, their customers, and society as a whole. What these business builders have in common is a contrarian mind-set that allows them to create opportunities and succeed where others see nothing. Amazingly, this process repeats itself in one form or another countless times a day all over the world. From Albuquerque to Islamabad, you will travel with Isenberg to discover unusual yet practical insights that you can use in your own business. Meet the founders of Grameenphone in Bangladesh, PACIV in Puerto Rico, Sea to Table in New York, Actavis in Iceland, Studio Moderna in Slovenia, Hartwell Metals in Hong Kong and Southeast Asia, Given Imaging in Israel, WildChina in China, and many others. You’ll be moved by the stories of these plucky start-ups—many of them fueled by adversity and, more often than not, by necessity. Great stories, stunning successes, crushing failures—they’re all here. What can we, in the East and West, learn from them? What can you learn—and what will these entrepreneurial stories, so compellingly told, inspire you to do? Let this book open doors for you where you once saw only walls. If you’ve ever felt the urge to turn a glimmer of an idea into something extraordinary, these stories are for you.