Download or read book Audience research methods and services what it is what it works what it offers written by and published by . This book was released on 1954 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Understanding Audiences written by Andy Ruddock and published by SAGE. This book was released on 2000-12-05 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.
Download or read book Audience Research Methodologies written by Geoffroy Patriarche and published by Routledge. This book was released on 2013-07-31 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.
Download or read book Media Research Methods written by Barrie Gunter and published by SAGE. This book was released on 2000-02-11 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this
Download or read book Encyclopedia of Survey Research Methods written by Paul J. Lavrakas and published by SAGE Publications. This book was released on 2008-09-12 with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt: To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
Download or read book The SAGE Encyclopedia of Communication Research Methods written by Mike Allen and published by SAGE Publications. This book was released on 2017-04-11 with total page 2013 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Download or read book How Hollywood Works written by Janet Wasko and published by SAGE. This book was released on 2003-11-25 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book about the US motion picture industry - its structure and policies, its operations and practices. It looks at the processes that are involved in turning raw materials and labor into feature films. It describes the process of film production, distribution, exhibition and retail - a process that involves different markets where materials, labor and products are bought and sold. In other words, this is a book about how Hollywood works - as an industry. How Hollywood Works: - offers an up-to-date survey of the policies and structure of the US film industry - looks at the relationship between the film industry and other media industries - examines the role of the major studios and the other ′players′ - including, law firms, talent agents, and trade unions and guilds - provides access to hard-to-find statistical information on the industry While many books describe the film production and marketing process, they usually do so from an industry perspective and few look at Hollywood critically from within a more general economic, political and social context. By offering just such a critique, Janet Wasko′s text provides a timely and essential analysis of how Hollywood works for all students of film and media.
Download or read book Handbook on Radio and Television Audience Research written by Graham Mytton and published by . This book was released on 1999 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carried out & used, its purposes & how to interpret its findings. The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.
Download or read book Media Research written by Ina Bertrand and published by Palgrave Macmillan. This book was released on 2005-01-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides an accessible introduction and overview of research methods for studying media, communication and culture, drawing on both social science and humanities methodologies. The text covers the strengths, weaknesses, inherent assumptions and theoretical underpinnings of each methodology. It gives clear guidance, regarding how to use the methodologies and situates this in the context of critical evaluations of previously published research, thus encouraging students' development of skills in evaluating their own work and the work of others.
Download or read book Audience Research Methodologies written by Geoffroy Patriarche and published by Routledge. This book was released on 2013-07-31 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.
Download or read book New Developments in Audience Research Methods written by W. A. Belson and published by . This book was released on 1958 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Conducting Online Surveys written by Valerie M. Sue and published by SAGE. This book was released on 2007 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online surveys provide promising opportunities in today’s technological world. Conducting Online Surveys is a comprehensive guide to the creation, implementation, and analysis of e-mail and Web-based surveys. Authors Valerie M. Sue and Lois A. Ritter specifically address issues unique to online survey research such as selecting software, designing Web-based questionnaires, and sampling from online populations.
Download or read book The Consumer Insights Handbook written by Danielle Sarver Coombs and published by Rowman & Littlefield. This book was released on 2021-06-18 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dynamic and intellectually challenging, celebrating innovative approaches that lead to unique explanations of and solutions for important problems. Whether you are working on a media product or a strategic communication campaign, successfully reaching your audience and meeting your objectives requires good research. The Consumer Insights Handbook flips the typical model presented in mass communication research textbooks to emphasize that data should be used to understand people as thoughtful, deliberative audiences. As such, research should be done with the goal of better understanding target audiences in a meaningful way. With this orientation in mind, these insight-driven research projects allow media practitioners and strategic communication professionals to tap into audiences’ wants, needs, and desires through messaging and products designed to resonate. Guided by the author’s own experience in the field as well as guidance from current practitioners on the client, boutique, and agency sides, this book offers an accessible, thorough, and compelling perspective on how to plan for and complete consumer insights research projects from the initial RFP to the final presentation of findings. Each chapter includes a guide for how to conduct in-class research, quotes and recommendations from experts in the field, and case studies and real-world examples.
Download or read book The SAGE Handbook of Qualitative Business and Management Research Methods written by Catherine Cassell and published by SAGE. This book was released on 2017-12-14 with total page 1161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of–the-art overview of qualitative research methods in the business and management field. The Handbook celebrates the diversity of the field by drawing from a wide range of traditions and by bringing together a number of leading international researchers engaged in studying a variety of topics through multiple qualitative methods. The chapters address the philosophical underpinnings of particular approaches to research, contemporary illustrations, references, and practical guidelines for their use. The two volumes therefore provide a useful resource for Ph.D. students and early career researchers interested in developing and expanding their knowledge and practice of qualitative research. In covering established and emerging methods, it also provides an invaluable source of information for faculty teaching qualitative research methods. The contents of the Handbook are arranged into two volumes covering seven key themes: Volume One: History and Tradition Part One: Influential Traditions: underpinning qualitative research: positivism, interpretivism, pragmatism, constructionism, critical, poststructuralism, hermeneutics, postcolonialism, critical realism, mixed methods, grounded theory, feminist and indigenous approaches. Part Two: Research Designs: ethnography, field research, action research, case studies, process and practice methodologies. Part Three: The Researcher: positionality, reflexivity, ethics, gender and intersectionality, writing from the body, and achieving critical distance. Part Four: Challenges: research design, access and departure, choosing participants, research across boundaries, writing for different audiences, ethics in international research, digital ethics, and publishing qualitative research. Volume Two: Methods and Challenges Part One: Contemporary methods: interviews, archival analysis, autoethnography, rhetoric, historical, stories and narratives, discourse analysis, group methods, sociomateriality, fiction, metaphors, dramaturgy, diary, shadowing and thematic analysis. Part Two: Visual methods: photographs, drawing, video, web images, semiotics and symbols, collages, documentaries. Part Three: Methodological developments: aesthetics and smell, fuzzy set comparative analysis, sewing quilts, netnography, ethnomusicality, software, ANTI-history, emotion, and pattern matching.
Download or read book Social Science Research written by Anol Bhattacherjee and published by CreateSpace. This book was released on 2012-04-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
Download or read book Media Audience Research written by Andy Ruddock and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This article is about learning from methodological failure, when researching how people engage with media narratives in real social situations. It aims to show that research isn't just about finding methods that work as expected; it's also about finding positive outcomes when things go wrong. The trick, here, is understanding how 'failure' reflects bigger challenges in your field of research. The discussion here takes place in the context of media audience research. Audience research is methodologically appealing for a couple of reasons. First, it's interesting to study how people incorporate media narratives and technologies into their lives. Second, this incorporation is so ubiquitous, that it's easy to find examples in action. Unfortunately, converting these opportunities into effective research projects is quite another matter. Research subjects are often puzzled, and not uncommonly annoyed, when you ask them to reflect on their media tastes. This isn't helped by the fact that audience scholars often disagree on the purpose of their work. The solution to these challenges is to understand that audience research is an inherently 'messy' endeavor that grapples with the slippery subject of how media are involved in processes of social in and exclusion. Since inclusion and exclusion takes many forms, and media relate to these forms in many ways, successful audience research isn't about finding the right method for studying why people use media, and how their habits carry social consequences. Sometimes, when things go wrong, they do so for interesting reasons, and these failures can be useful research findings in themselves. This idea is illustrated here through a case study that used participant observation, interviewing, and creative audience research methods to study how young British people lived with media narratives about youth and anti-social behavior. The lesson is to turn methodological failure into research success by linking failure to core controversies on the purpose of audience studies.
Download or read book Commerce Business Daily written by and published by . This book was released on 2000-12 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
