Download or read book A Cross Cultural Study of Consumer Attitudes and Emotional Responses of Apparel Purchase Behavior written by 王韻 and published by 秀威出版. This book was released on 2007-04-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book was to examine the emotional responses while consumers are shopping, consumer attitudes toward apparel shopping, subjective norms, individual differences, and demographic factors for U.S. and Taiwan consumers’ apparel purchase intentions and purchase behavior. (此書的目的是為探討台灣與美國消費者購買服飾時之情緒反應、消費者對服飾的態度、社會主觀規範、個人特徵，以及人口統計變數對其購買服飾意願與行為之影響。)【秀威資訊科技股份有限公司製作】

Download or read book Social Media and Online Consumer Decision Making in the Fashion Industry written by Tarnanidis, Theodore and published by IGI Global. This book was released on 2023-08-01 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.

Download or read book Textile Technology Digest written by and published by . This book was released on 2002 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Intellectual Property Rights Copynorm and the Fashion Industry written by Marlena Jankowska and published by Taylor & Francis. This book was released on 2023-12-22 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the development of the fashion industry, providing insight into the business and, in particular, its interrelations with copyright law. The book explores how the greatest haute couture fashion designers also had a sense for business and that their attention to copyright was one of the weapons in protecting their market position. The work also confronts the peculiarities of the fashion industry as a means of demonstrating the importance of intellectual property protection while pointing out the many challenges involved. A central aim is to provide a copyrightability test for fashion goods based on detailed analysis of the legal regulations in the USA and EU countries, specifically Italy, France, the Netherlands, Germany and Poland. The book will be of interest to researchers and academics working in the areas of Intellectual Property Law, Copyright Law, Business Law, Fashion Law and Design.

Download or read book Recent Progress in Solving Some Farm Problems of Illinois written by University of Illinois at Urbana-Champaign. Agricultural Experiment Station and published by . This book was released on 1996 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Customization 4 0 written by Stephan Hankammer and published by Springer. This book was released on 2018-06-20 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume presents the latest research from the worldwide mass customization & personalization (MCP) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from the MCPC 2017. The book showcases research and practice from authors that see MCP as an opportunity to extend or even revolutionize current business models. The current trends of Industrie 4.0, digital manufacturing, and the rise of smart products allow for a fresh perspective on MCP: Customization 4.0. The book places a new set of values in the centre of the debate: a world with finite resources, global population growth, and exacerbating climate change needs smart thinking to engage the most effective capabilities and resources. It discusses how Customization 4.0 fosters sustainable development and creates shared value for companies, customers, consumers, and the society as a whole. The chapters of this book are contributed by a wide range of specialists, offering cutting-edge research, as well as insightful advances in industrial practice in key areas. The MCPC 2017 has a strong focus on real life MCP applications, and this proceedings volume reflects this. MCP strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into opportunities, hence addressing “long tail” business models. The objective of MCP is to provide goods and services that best serve individual customers’ needs with near mass production efficiency. This proceedings volume highlights the interdisciplinary work of thought leaders, technology developers, and researchers with corporate entrepreneurs putting these strategies into practice. Chapter 24 is open access under a CC BY 4.0 license via link.springer.com.

Download or read book Social Psychology of Dress written by Sharron J. Lennon and published by Bloomsbury Publishing USA. This book was released on 2017-03-09 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Psychology of Dress presents and explains the major theories and concepts that are important to understanding relationships between dress and human behavior. These concepts and theories are derived from such disciplines as sociology, psychology, anthropology, communication, and textiles and clothing. Information presented will provide summaries of empirical research, as well as examples from current events or popular culture. The book provides a broad-based and inclusive discussion of the social psychology of dress, including: - The study of dress and how to do it - Cultural topics such as cultural patterns including technology, cultural complexity, normative order, aesthetics, hygiene, ethnicity, ritual - Societal topics such as family, economy-occupation, social organizations and sports, fraternal organizations - Individual-focused theories on deviance, personality variables, self, values, body image and social cognition - Coverage of key theories related to dress and identity provide a strong theoretical foundation for further research Unique chapter features bring in industry application and current events. The end-of-chapter summaries, discussion questions and activities give students opportunities to study and research dress. Teaching resources including an instructor's guide, test bank and PowerPoint presentations with full-color versions of images from the textbook. Social Psychology of Dress STUDIO - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of essential vocabulary - Download worksheets to complete chapter activities

Download or read book Entrepreneurship Business and Economics Vol 1 written by Mehmet Huseyin Bilgin and published by Springer. This book was released on 2016-03-18 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME research, Human Resources, along with a focus on the Tourism industry. The first part deals with topics ranging from entrepreneurial intentions, social entrepreneurship and technological entrepreneurship to EU policies such as the 7th Framework program. Bridging the themes, the second part on Human Resources and General Management deals with human capital issues, labor force education, employer branding and aligning HR practices to knowledge management outcomes. The third part in particular concentrates on the tourism industry in exploring innovative marketing strategies, WEB 2.0 Challenges, tourism product innovation, and success in international markets.

Download or read book The Impact of Clothing Attractiveness on Impression Formation written by Joung Soo Lee and published by . This book was released on 1994 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sport as a Business written by H. Dolles and published by Springer. This book was released on 2011-05-17 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization

Download or read book Promoting Organizational Performance Through 5G and Agile Marketing written by Santos, José Duarte and published by IGI Global. This book was released on 2022-09-30 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is well understood that many business operations are evolving to fit within the mold of society’s technological advancement. This is no different for marketing. While there are indicators proving the evolution of marketing, there are still many questions that must be addressed when examining the changes made to the field: whether this evolution will force new tactics, whether it will be reduced to technological tools, and more. These questions must be answered in order to allow organizations to be more customer-oriented and competitive. Promoting Organizational Performance Through 5G and Agile Marketing provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organizations and customer relationships. It consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity. Covering topics such as loyalty programs, brand attachment, and purchase intention, this premier reference source is an excellent resource for business leaders and executives, brand managers, IT managers, marketers, communications professionals, students and faculty of higher education, librarians, researchers, and academicians.

Download or read book Routledge Handbook of Sustainability and Fashion written by Kate Fletcher and published by Routledge. This book was released on 2014-08-21 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The clothing industry employs 25 million people globally contributing to many livelihoods and the prosperity of communities, to women’s independence, and the establishment of significant infrastructures in poorer countries. Yet the fashion industry is also a significant contributor to the degradation of natural systems, with the associated environmental footprint of clothing high in comparison with other products. Routledge Handbook of Sustainability and Fashion recognizes the complexity of aligning fashion with sustainability. It explores fashion and sustainability at the levels of products, processes, and paradigms and takes a truly multi-disciplinary approach to critically question and suggest creative responses to issues of: • Fashion in a post-growth society • Fashion, diversity and equity • Fashion, fluidity and balance across natural, social and economic systems This handbook is a unique resource for a wide range of scholars and students in the social sciences, arts and humanities interested in sustainability and fashion.

Download or read book Consumption and Production in the Textile and Garment Industry written by Sadhna and published by Springer Nature. This book was released on with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Adoption and Multiculturalism written by Jenny Heijun Wills and published by University of Michigan Press. This book was released on 2020-09-11 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adoption and Multiculturalism features the voices of international scholars reflecting transnational and transracial adoption and its relationship to notions of multiculturalism. The essays trouble common understandings about who is being adopted, who is adopting, and where these acts are taking place, challenging in fascinating ways the tidy master narrative of saviorhood and the concept of a monolithic Western receiving nation. Too often the presumption is that the adoptive and receiving country is one that celebrates racial and ethnic diversity, thus making it superior to the conservative and insular places from which adoptees arrive. The volume’s contributors subvert the often simplistic ways that multiculturalism is linked to transnational and transracial adoption and reveal how troubling multiculturalism in fact can be. The contributors represent a wide range of disciplines, cultures, and connections in relation to the adoption constellation, bringing perspectives from Europe (including Scandinavia), Canada, the United States, and Australia. The book brings together the various methodologies of literary criticism, history, anthropology, sociology, and cultural theory to demonstrate the multifarious and robust ways that adoption and multiculturalism might be studied and considered. Edited by three transnational and transracial adoptees, Adoption and Multiculturalism: Europe, the Americas, and the Pacific offers bold new scholarship that revises popular notions of transracial and transnational adoption as practice and phenomenon.

Download or read book The Internet Encyclopedia written by Hossein Bidgoli and published by John Wiley & Sons. This book was released on 2004 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet Encyclopedia in a 3-volume reference work on the internet as a business tool, IT platform, and communications and commerce medium.

Download or read book The Korean Journal of Policy Studies written by and published by . This book was released on 2009 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Interior written by and published by . This book was released on 1919 with total page 1568 pages. Available in PDF, EPUB and Kindle. Book excerpt: