Download or read book Eye Tracking Methodology written by Andrew Duchowski and published by Springer Science & Business Media. This book was released on 2007-09-14 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the availability of cheap, fast, accurate and usable eye trackers, there is little information available on how to develop, implement and use these systems. This 2nd edition of the successful guide contains significant additional material on the topic and aims to fill that gap in the market by providing an accessible and comprehensive introduction. Additional key features of the 2nd edition include: Technical description of new (state-of-the-art) eye tracking technology; a complete whole new section describing experimental methodology including experimental design, empirical guidelines, and five case studies; and survey material regarding recent research publications.
Download or read book Eye tracking in Interaction written by Geert Brône and published by John Benjamins Publishing Company. This book was released on 2018-11-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a state-of-the-art of current research on the role of eye gaze in different types of interaction, including human-human and human-computer interaction. Approaching the phenomenon from different disciplinary and methodological angles, the chapters in the volume are united through a shared technological approach, viz. the use of eye-tracking technology for measuring speakers’ and hearers’ eye gaze patterns while engaged in interaction. Envisioned as an ‘innovating reader’, the volume addresses key questions of interdisciplinary relevance (e.g. to what extent can the analysis of fine-grained eye gaze data, obtained with eye-tracking technology, inform conversation analysis, and vice versa?), positioning (e.g. what is the semiotic status of eye gaze in relation to linguistic signaling?), and methodology (e.g. can we strike a balance between experimental control and authenticity in setting up dialogue settings with eye-tracking technology?). The exploration of these and other questions contributes to the demarcation of a burgeoning research program.
Download or read book Art and Visual Perception Second Edition written by Rudolf Arnheim and published by Univ of California Press. This book was released on 2004-11-08 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 50-year-old classic, which was revised and expanded in 1974. Explains how the eye organizes visual material according to psychological laws.
Download or read book Eye Tracking written by Kenneth Holmqvist and published by OUP Oxford. This book was released on 2011-09-22 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter Eye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, the growth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data. This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Besides technical details and theory, the heart of this book revolves around practicality - how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs, heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II covers the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices. Part III gives a comprehensive outline of the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. For anyone in the sciences considering conducting research involving eye-tracking, this book will be an essential reference work.
Download or read book Eye Tracking in User Experience Design written by Jennifer Romano Bergstrom and published by Elsevier. This book was released on 2014-03-12 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users. - Includes highly relevant examples and information for those who perform user research and design interactive experiences - Written by numerous experts in user experience and eye tracking - Highly relevant to anyone interested in eye tracking & UX design - Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry
Download or read book The Mind s Eye written by Ralph Radach and published by Elsevier. This book was released on 2003-06-05 with total page 763 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a comprehensive state-of-the-art overview of current research on cognitive and applied aspects of eye movements. The contents include peer-reviewed chapters based on a selection of papers presented at the 11th European Conference on Eye Movements (Turku, Finland 2001), supplemented by invited contributions. The ECEM conference series brings together researchers from various disciplines with an interest to use eye-tracking to study perceptual and higher order cognitive functions. The contents of the book faithfully reflect the scope and diversity of interest in eye-tracking as a fruitful tool both in basic and applied research. It consists of five sections: visual information processing and saccadic eye movements; empirical studies of reading and language production; computational models of eye movements in reading; eye-tracking as a tool to study human-computer interaction; and eye movement applications in media and communication research. Each section is concluded by a commentary chapter by one of the leading authorities in the field. These commentaries discuss and integrate the contributions in the section and provide an expert view on the most significant present and future developments in the respective areas. The book is a reference volume including a large body of new empirical work but also principal theoretical viewpoints of leading research groups in the field.
Download or read book Art eye tracking written by Łukasz Kędziora and published by Emotin Sp z o. o.. This book was released on 2020-03-01 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the guide you will find comprehensive information on how to analyse and interpret works of art using devices that follow and register eye movements. The publication is addressed to artists, art theorists and enthusiasts who would like to design eye-tracking experiments connected with perceiving all kinds of artistic activity. Although the tradition of conducting this type of research dates back over nearly one hundred years, so far no coherent study discussing technology, methodology, and analysis of eye-tracking experiment results with reference to art, has ever been provided. The guide is divided into six complementary parts. The first one includes a general overview of the relations be- tween eye-tracking and the history of art. The second chapter explains various techniques of conducting research and offers specification of selected devices. In the third part you will learn about – crucial for eye-tracking – the most frequent ways of determining the pupil location, as well as some problems related to proper eye-tracker calibration process. The fourth part discusses factors essential for conducting experiments correctly, which include: procedures for selecting study participants, space, interface, and instructions. The next chapter presents various kinds of data we obtain from experiments. Chapter six includes detailed instructions/scenarios for conducting eye-tracking experiments with regard to different works of art.
Download or read book Encyclopedia of Human Computer Interaction written by Ghaoui, Claude and published by IGI Global. This book was released on 2005-12-31 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta enciclopedia presenta numerosas experiencias y discernimientos de profesionales de todo el mundo sobre discusiones y perspectivas de la la interacción hombre-computadoras
Download or read book Eye Movement Research written by Christoph Klein and published by Springer Nature. This book was released on 2019-10-16 with total page 1017 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume presents fundamentals as well as applications of oculomotor methods in industrial and clinical settings. The topical spectrum covers 1.) basics and background material, 2.) methods such as recording techniques, markov models, Lévy flights, pupillometry and many more, as well as 3.) a broad range of applications in clinical and industrial settings. The target audience primarily comprises research experts and practitioners, but the book may also be beneficial for graduate students.
Download or read book Art Aesthetics and the Brain written by Joseph P. Huston and published by Oxford University Press, USA. This book was released on 2015 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: What neural processes underlie the appreciation of painting, music, and dance? How did such processes evolve? This book brings together experts in genetics, psychology, neuroimaging, neuropsychology, art history, and philosophy to explore these questions. It sets the stage for a cognitive neuroscience of art and aesthetics.
Download or read book Eye Tracking the User Experience written by Aga Bojko and published by Rosenfeld Media. This book was released on 2013-11-15 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2009-10-21 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.
Download or read book Eye Tracking written by Kathy Conklin and published by Cambridge University Press. This book was released on 2018-03-15 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye-tracking is quickly becoming a valuable tool in applied linguistics research as it provides a 'real-time', direct measure of cognitive processing effort. This book provides a straightforward introduction to the technology and how it might be used in language research. With a strong focus on the practicalities of designing eye-tracking studies that achieve the standard of other well-established experimental techniques, it provides valuable information about building and designing studies, touching on common challenges and problems, as well as solutions. Importantly, the book looks at the use of eye-tracking in a wide variety of applied contexts including reading, listening and multi-modal input, writing, testing, corpus linguistics, translation, stylistics, and computer-mediated communication. Each chapter finishes with a simple checklist to help researchers use eye-tracking in a wide variety of language studies. Discussion is grounded in concrete examples, which will allow users coming to the technology for the first time to gain the knowledge and confidence to use it to produce high quality research.
Download or read book Eye Tracking and Multidisciplinary Studies on Translation written by Callum Walker and published by John Benjamins Publishing Company. This book was released on 2018-10-15 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through cohesive yet wide-ranging contributions focused on the rapidly growing area of eye tracking in Translation Studies, this volume provides readers with an insightful cross-section of the state of the art in this multidisciplinary field. Showcasing the great potential and challenges of this still nascent paradigm, it offers novel, practical methods and approaches to conduct ambitious, experimental studies. Through a variety of methodologically-oriented chapters and case studies, categorised into three key areas – ‘Method’, ‘Process’ and ‘Product’ –, the book presents some of the most up-to-date eye-tracking methods and results in Translation Studies, including experiment design, statistical and analytical approaches, the translation process, audience and reader response, and audiovisual translation. The reproducible research protocols, re-iterative approaches and ambitious triangulations of data included in this volume seek to inspire new research using eye tracking in Translation Studies by providing the necessary methodological support and ideas for new avenues of inquiry.
Download or read book Eye Tracking and Visualization written by Michael Burch and published by Springer. This book was released on 2017-01-20 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses research, methods, and recent developments in the interdisciplinary field that spans research in visualization, eye tracking, human-computer interaction, and psychology. It presents extended versions of papers from the First Workshop on Eye Tracking and Visualization (ETVIS), which was organized as a workshop of the IEEE VIS Conference 2015. Topics include visualization and visual analytics of eye-tracking data, metrics and cognitive models, eye-tracking experiments in the context of visualization interfaces, and eye tracking in 3D and immersive environments. The extended ETVIS papers are complemented by a chapter offering an overview of visualization approaches for analyzing eye-tracking data and a chapter that discusses electrooculography (EOG) as an alternative of acquiring information about eye movements. Covering scientific visualization, information visualization, and visual analytics, this book is a valuable resource for eye-tracking researchers within the visualization community.
Download or read book Eye Movements written by Roger PG van Gompel and published by Elsevier. This book was released on 2007-03-27 with total page 755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye-movement recording has become the method of choice in a wide variety of disciplines investigating how the mind and brain work. This volume brings together recent, high-quality eye-movement research from many different disciplines and, in doing so, presents a comprehensive overview of the state-of-the-art in eye-movement research. Sections include the history of eye-movement research, physiological and clinical studies of eye movements, transsaccadic integration, computational modelling of eye movements, reading, spoken language processing, attention and scene perception, and eye-movements in natural environments. - Includes recent research from a variety of disciplines - Divided into sections based on topic areas, with an overview chapter beginning each section - Through the study of eye movements we can learn about the human mind, and eye movement recording has become the method of choice in many disciplines
Download or read book Art on the Block written by Ann Fensterstock and published by Macmillan. This book was released on 2013-09-17 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: A tour of the last four decades of contemporary art in New York City reveals how artists pioneered new trends in gentrification and inspired art renewals, focusing on the achievements of such artists as Basquiat and Rauschenberg.
