Download or read book The Wheeling Bridge Case written by Elizabeth Brand Monroe and published by UPNE. This book was released on 1992 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Bibliography of Nineteenth Century Legal Literature written by John Adams and published by . This book was released on 1992 with total page 968 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Argument for the Complainant in the Case of the State of Pennsylvania Vs the Wheeling and Belmont Bridge Co and Others written by Edwin McMasters Stanton and published by . This book was released on 1852 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Self reliant Cities written by David J. Morris and published by Random House (NY). This book was released on 1982 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Freud on Madison Avenue written by Lawrence R. Samuel and published by University of Pennsylvania Press. This book was released on 2011-06-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.

Download or read book The State of Pennsylvania Versus the Wheeling and Belmont Bridge Co and Others written by John McLean and published by . This book was released on 1852 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Underground Railroad and the Geography of Violence in Antebellum America written by Robert H. Churchill and published by Cambridge University Press. This book was released on 2020-01-02 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new interpretation of the Underground Railroad that places violence at the center of the story.

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Download or read book An Empire of Wealth written by John Steele Gordon and published by Zondervan. This book was released on 2009-10-13 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Superb . . . the best one-volume economic history of the United States in a long time and, perhaps, ever.” —Newsweek In this illuminating history, John Steele Gordon tells the extraordinary story of the world’s first economic superpower. He shows how the American economy became not only the world’s largest, but also its most dynamic and innovative. Combining its English political inheritance with its diverse, ambitious population, the nation was able to develop more wealth for more and more people as it grew. Far from a guaranteed success, America’s economy suffered near constant adversity. It survived a profound recession after the Revolution, an unwise decision by Andrew Jackson that left the country without a central bank for nearly eighty years, and the disastrous Great Depression of the 1930s. Yet, having weathered those trials, the economy became vital enough to Americanize the world in recent decades. Virtually every major development in technology in the twentieth century originated in the United States, and as the products of those technologies traveled around the globe, the result was a subtle, peaceful, and pervasive spread of American culture and perspective.