Download or read book Aplicaci n del marketing a la planificaci n de la gesti n hospitalaria written by Dionisio Cámara Ibáñez and published by . This book was released on 1990 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book El plan de comunicaci n hospitalario Herramienta de gesti n sanitaria written by Ma Dolores Menéndez Prieto and published by Editorial Club Universitario. This book was released on 2010-05-19 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: En los últimos años, la avalancha de servicios basados en las nuevas tecnologías ha demostrado que el interés principal de las personas no está en acceder simplemente a la información, sino en comunicarse. Este enfoque bidireccional, que permite a cada persona acceder al conocimiento de los otros, está presente en las organizaciones que gestionan el conocimiento, favoreciendo su transmisión y explotación como flujo, y en la elaboración de un Plan de Comunicación. Las organizaciones empresariales, en general, y el hospital, en particular, necesitan, cada día más, la participación y la visión compartida de sus trabajadores, que son los que pueden proporcionar innovación, mayor productividad y calidad. Pero la visión de la empresa es realmente compartida por sus integrantes, cuando han participado en el proceso de su confección y diseño, convirtiéndose la comunicación en la herramienta imprescindible. Sin comunicación no hay comprensión y, consecuentemente, no hay cambio. La comunicación va a ser, por tanto, la piedra angular para que se produzcan los fenómenos de cambio necesarios en la nueva concepción de los hospitales del futuro inmediato. La comunicación se convierte, así, en un elemento facilitador de la integración del personal sanitario, a través de la Gestión del Compromiso, en el proyecto de empresa y en un agente de cambio que posibilita la adecuación de la nueva organización hospitalaria a las cambiantes exigencias del entorno y de la evolución tecnológica y social. El Plan de Comunicación para la Gestión del Conocimiento es un documento operativo cuyo propósito no es sólo movilizar, o sensibilizar, sino establecer un marco de referencia para el conjunto de las acciones de comunicación, y debe incluir el estudio de la situación de la que se parte (auditorías), los objetivos estratégicos, las modalidades de acción correspondientes a estos objetivos (Planes de Acción de Comunicación), un sistema de evaluación y el presupuesto.
Download or read book How To Write a Marketing Plan for Health Care Organizations written by William Winston and published by Routledge. This book was released on 2012-11-12 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
Download or read book The Complete Guide to Hospital Marketing written by Patrick T. Buckley and published by HC Pro, Inc.. This book was released on 2007 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written specially for marketers just starting out in the healthcare industry, this comprehensive resource offers a variety of practical lessons that touch upon many of the key elements and unique challenges you'll face. [..] It is an essential primer for hospital marketing professionals [Ed.]
Download or read book Health Service Marketing Management in Africa written by Robert Hinson and published by CRC Press. This book was released on 2019-12-06 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Business & Management / Marketing Management The application of marketing to healthcare is a fascinating field that will likely have more impact on society than any other field of marketing. It’s been theorized that an intrinsically unstable environment characterizes this very relevant emerging field, hence raising new questions. Changing regulations, discoveries, and new health treatments continuously appear and give rise to such questions. Advancements in technology not only improve healthcare delivery systems but also provide avenues for customers to seek information regarding their health conditions and influence their participatory behaviors or changing roles in the service delivery. Increasingly, there is a shift from a doctor-led approach to a more patient-centered approach. In Africa, the importance of marketing-driven practices in improving the delivery of healthcare services cannot be overemphasized. The issue of healthcare delivery and management is significant for policymakers, private sector players, and consumers of health-related services in developing economy contexts. Scholars have strongly argued in favor of marketing and value creation in healthcare service delivery in Africa. Each country in Africa has its own issues. For example, long waiting times, unavailable medications, and unfriendly staff are just a sampling of issues affecting the acceptability of healthcare services. These examples highlight the need to utilize marketing and value creation tools in the delivery of healthcare services. Furthermore, there is a need for the integration of service marketing and management principles to enhance the delivery of quality healthcare across Africa and other developing economies which is the critical focus of this book. This book responds to calls for quality healthcare service management practices or processes from developing economy perspectives. Focusing primarily on African and other developing economy contexts, this book covers seven thematic areas: strategy in healthcare; marketing imperatives in healthcare management; product and pricing management in healthcare; distribution and marketing communications in healthcare; managing people in healthcare; physical evidence and service quality management in healthcare; and process management in healthcare.
Download or read book Customer Equity Management written by Roland T. Rust and published by Prentice Hall. This book was released on 2005 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes a practical framework with applied cases, and award-winning research.
Download or read book Knowledge Management in Organizations written by Lorna Uden and published by Springer. This book was released on 2019-06-11 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the refereed proceedings of the 14th International Conference on Knowledge Management in Organizations, KMO 2019, held in Zamora, Spain, in July 2019. The 46 papers accepted for KMO 2019 were selected from 109 submissions and are organized in topical sections on: knowledge management models and analysis; knowledge transfer and learning; knowledge and service innovation; knowledge creation; knowledge and organization; information systems and information science; data mining and intelligent science; social networks and social aspects of KM; big data and IoT; and new trends in IT.
Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others written by and published by . This book was released on 2013 with total page 1042 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Invitations to Tender for Facility Management Services written by Cinzia Talamo and published by Springer. This book was released on 2018-12-17 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with Invitations to Tender (ITTs) for the provision of Facility Management (FM) services. It presents a framework to support companies in preparing clear, comprehensive and effective ITTs, focusing on such key aspects as: organizational structures, tools and procedures for managing information, allocation of information responsibilities, procedures for services monitoring and control, quality policies, and risk management. It discusses and analyzes a range of basic terms and concepts, procedures, and international standards concerning the Tendering Process, as well as the contents of ITTs, which should represent the translation of information needs into requirements related to: the client’s goals, main categories of information to deal with, expected organization of information, modalities of reporting and control, and level of knowledge to be reached. A further major focus is on potential key innovation scenarios concerning current FM practice, such as Sustainable Procurement, Building Information Modeling (BIM), Big Data and Internet of Things (IoT) technologies, highlighting both the possible benefits and the possible risks and implications that could negatively affect the quality of FM service provision if not properly treated within the ITT. The book will be of interest to real estate owners, demand organizations and facility managers, enhancing their ability to prepare, interpret and/or critically analyze ITTs.
Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2021-02-17 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.
Download or read book Crossing the Global Quality Chasm written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2019-01-27 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2015, building on the advances of the Millennium Development Goals, the United Nations adopted Sustainable Development Goals that include an explicit commitment to achieve universal health coverage by 2030. However, enormous gaps remain between what is achievable in human health and where global health stands today, and progress has been both incomplete and unevenly distributed. In order to meet this goal, a deliberate and comprehensive effort is needed to improve the quality of health care services globally. Crossing the Global Quality Chasm: Improving Health Care Worldwide focuses on one particular shortfall in health care affecting global populations: defects in the quality of care. This study reviews the available evidence on the quality of care worldwide and makes recommendations to improve health care quality globally while expanding access to preventive and therapeutic services, with a focus in low-resource areas. Crossing the Global Quality Chasm emphasizes the organization and delivery of safe and effective care at the patient/provider interface. This study explores issues of access to services and commodities, effectiveness, safety, efficiency, and equity. Focusing on front line service delivery that can directly impact health outcomes for individuals and populations, this book will be an essential guide for key stakeholders, governments, donors, health systems, and others involved in health care.
Download or read book Designing Qualitative Research written by Catherine Marshall and published by SAGE Publications, Incorporated. This book was released on 1998-12-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complexities and conundrums that are part of the qualitative research process demand a solid well-planned research design. In this new edition of their bestseller, authors Catherine Marshall and Gretchen B. Rossman continue to provide clear and direct guidance for writing successful proposals. With new material, including expanded coverage of focus groups, action research, and interviewing, this textbook will be an invaluable resource for teachers and students of research methods across the disciplines.
Download or read book Investigaci n en sistemas de salud written by Instituto Nacional de Salud Pública (Mexico) and published by . This book was released on 2011 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Disabled Widows written by Donald T. Ferron and published by . This book was released on 1972 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Report and compilation of statistical tables resulting from a survey of the handicapped (disabled person), undertaken in 1966 by the social security administration, on demographic aspects and health-related characteristics of handicapped widowed married women in the USA, together with information on their eligibility to receive disability benefits.
Download or read book Consumer Action Handbook 2010 Edition written by U.S. Services Administration and published by GPO FCIC. This book was released on 2010 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use this guide to get help with consumer purchases, problems and complaints. Find consumer contacts at hundreds of companies and trade associations; local, state, and federal government agencies; national consumer organizations; and more.
Download or read book The Intimate Supply Chain written by David Frederick Ross and published by CRC Press. This book was released on 2008-06-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing power being exercised by today‘s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). It‘s no longer so much about improving the manufacturing process as it is improving the point and speed of contact and th
Download or read book Cities of Tomorrow written by Peter Hall and published by Wiley-Blackwell. This book was released on 1997-02-18 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities of Tomorrow is a critical history of planning in theory and practice in the twentieth century, as well as of the social and economic problems and opportunities that gave rise to it. Trenchant, perceptive, global in coverage, this book is an unrivalled account of its crucial subject. The third edition of Cities of Tomorrow is comprehensively revised to take account of abundant new literature published since its original appearance, and to view the 1990s in historical perspective. This is the definitive edition, reviewing the development of the modern planning movement over the entire span of the twentieth century.
