Download or read book Antecedentes y consecuencias del compromiso del consumidor hacia la marca written by Guisell Larregui Candelaria and published by . This book was released on 2017 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: El compromiso del consumidor ha adquirido un papel importante en la literatura de mercadeo. Este concepto define un estado psicológico del individuo a través del cual se fijan vínculos entre un consumidor y un producto. El concepto carece de un consenso entre los investigadores en términos de su conceptualización, operacionalización y su naturaleza. Esto hace necesario conocer las posibles relaciones con constructos que lo anteceden y sus consecuencias desde la perspectiva teóricas del mercadeo relacional y de la psicología del comportamiento del consumidor. El propósito de esta investigación fue evaluar si el amor a la marca y el involucramiento son antecedentes del compromiso hacia la marca. Se evaluaron la satisfacción, la confianza, la lealtad y la intención de compras como consecuencia del compromiso de marca.
Download or read book Marketing del compromiso y rendimiento de la empresa written by Nuria Sánchez Iglesias and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: La orientación al compromiso es el enfoque de marketing del siglo XXI. El compromiso del cliente con las organizaciones es una nueva forma de gestión empresarial que es al mismo tiempo un desafío al que se enfrentan las empresas. Cuando los clientes toman sus decisiones de compra, utilizan toda la información disponible, y dicha información no solo proviene de las comunicaciones de marketing, sino de todas las iniciativas y comportamientos que las empresas llevan a cabo con sus stakeholders. Hay varios aspectos que las empresas pueden gestionar para lograr un compromiso duradero con el cliente como su desempeño financiero, su reputación social y el manejo que tienen del contenido que generan en redes sociales. El creciente impacto de este fenómeno en la literatura y el ámbito empresarial motiva nuestra investigación a centrarse en este contexto, abordándolo desde un punto de vista empresarial. Nuestra investigación se centra en cómo se puede lograr este compromiso discutiendo los antecedentes (satisfacción del cliente y emoción generada por la empresa) para posteriormente vincular las contribuciones directas (compras) e indirectas (interacción del cliente) dentro de un contexto internacional. Para llevar a cabo este estudio, hemos dirigido nuestra atención específicamente hacia una industria clave, la del automóvil, por la destacada importancia social y económica que esta industria ostenta a nivel mundial. Dado que gran parte de la investigación se basa en datos transversales, dando solo una instantánea del fenómeno, se analizan datos longitudinales del periodo 2010-2018 para medir adecuadamente los efectos del compromiso del cliente sobre el comportamiento y el rendimiento en el tiempo...
Download or read book Comportamiento del consumidor written by Alejandro Mollá Descals and published by Editorial UOC. This book was released on 2006 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: En la toma de decisiones de marketing, la información es un elemento crucial.Conocer al máximo al consumidor es clave para poder identificar las oportunidades que el mercado plantea a la empresa. Pero conocer al consumidor no es suficiente: hay que saber también cómo reacciona a las estrategias de producto, precio, distribución y comunicación. Y es que sólo a partir del conocimiento completo de los consumidores y de su reacción al mix de marketing se puede desarrollar el encuentro de la empresa con ellos de manera eficaz. En el contexto del marketing, la supervivencia y el crecimiento de las empresas dependen del conocimiento exacto que los directivos de marketing tengan del comportamiento de los consumidores. Un conocimiento del consumidor cuyo estudio y análisis no sólo ha de estar referido al acto de compra, sino que ha de tener en cuenta todas las actividades previas y posteriores a la compra que resulten relevantes.
Download or read book El comportamiento del consumidor hacia la marca del distribuidor written by Universitat de València. Facultat de Ciències Econòmiques i Empresarials and published by . This book was released on 1999 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Satisfaction A Behavioral Perspective on the Consumer written by Richard L. Oliver and published by Routledge. This book was released on 2014-12-18 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Download or read book Trust in Organizations written by Roderick Moreland Kramer and published by SAGE. This book was released on 1996 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perspectives from organizational theory, social psychology, sociology and economics are brought together in this volume to provide a broad coverage of trust, including the psychological and social antecedents of trust.
Download or read book The Meme Machine written by Susan Blackmore and published by OUP Oxford. This book was released on 2000-03-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes, are replicators, and this enthralling book is an investigation of whether this link between genes and memes can lead to important discoveries about the nature of the inner self. Confronting the deepest questions about our inner selves, with all our emotions, memories, beliefs, and decisions, Susan Blackmore makes a compelling case for the theory that the inner self is merely an illusion created by the memes for the sake of replication.
Download or read book The North American Mosaic written by Commission for Environmental Cooperation (Montréal, Québec). Secretariat and published by . This book was released on 2001 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The North American Mosaic has four overarching features. First, it is, to the extent feasible, based on comparable information on the status and trends of major indicators of the state of the environment in Canada,Mexico, and the United States. Second, the report confirms that these three countries together make up an incredibly complex, dynamic, and interconnected ecosystem in which humans play a dominant and decisive role. Third, the report raises important and sometimes disquieting questions concerning the sustainability of some current trends. Finally, the report is a reminder that our economic, social, and physical well-being are utterly dependent on the life-sustaining services provided by nature. This report emphasizes the importance of developing mutually compatible economic, social, and environmental goals and policies across the three-country region.
Download or read book Full Planet Empty Plates The New Geopolitics of Food Scarcity written by Lester R. Brown and published by W. W. Norton & Company. This book was released on 2012-09-11 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: With food supplies tightening, countries are competing for the land and waterresources needed to feed their people.
Download or read book Essentials for Child Development Associates Working with Young Children written by Carol Brunson Day and published by Ingram. This book was released on 2004-11-01 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Culture of the Internet written by Sara Kiesler and published by Psychology Press. This book was released on 2014-02-04 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: As we begin a new century, the astonishing spread of nationally and internationally accessible computer-based communication networks has touched the imagination of people everywhere. Suddenly, the Internet is in everyday parlance, featured in talk shows, in special business "technology" sections of major newspapers, and on the covers of national magazines. If the Internet is a new world of social behavior it is also a new world for those who study social behavior. This volume is a compendium of essays and research reports representing how researchers are thinking about the social processes of electronic communication and its effects in society. Taken together, the chapters comprise a first gathering of social psychological research on electronic communication and the Internet. The authors of these chapters work in different disciplines and have different goals, research methods, and styles. For some, the emergence and use of new technologies represent a new perspective on social and behavioral processes of longstanding interest in their disciplines. Others want to draw on social science theories to understand technology. A third group holds to a more activist program, seeking guidance through research to improve social interventions using technology in domains such as education, mental health, and work productivity. Each of these goals has influenced the research questions, methods, and inferences of the authors and the "look and feel" of the chapters in this book. Intended primarily for researchers who seek exposure to diverse approaches to studying the human side of electronic communication and the Internet, this volume has three purposes: * to illustrate how scientists are thinking about the social processes and effects of electronic communication; * to encourage research-based contributions to current debates on electronic communication design, applications, and policies; and * to suggest, by example, how studies of electronic communication can contribute to social science itself.
Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Download or read book Handbook of Partial Least Squares written by Vincenzo Esposito Vinzi and published by Springer Science & Business Media. This book was released on 2010-03-10 with total page 791 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a comprehensive overview of Partial Least Squares (PLS) methods with specific reference to their use in marketing and with a discussion of the directions of current research and perspectives. It covers the broad area of PLS methods, from regression to structural equation modeling applications, software and interpretation of results. The handbook serves both as an introduction for those without prior knowledge of PLS and as a comprehensive reference for researchers and practitioners interested in the most recent advances in PLS methodology.
Download or read book Fresh Tracks in the Forest Assessing Incipient Payments for Environmental Services Initiatives in Bolivia written by Nina Robertson and published by CIFOR. This book was released on 2005-01-01 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Payments for Environmental Services (PES) are being considered worldwide with great interest and expectation. Proposals to create agreements in which beneficiaries of environmental services pay landowners directly for the provision or protection of these services are innovative and promising. But what real PES experiences are actually out there? This work assesses a range of PES or PES-type experiences in one country, Bolivia, in the fields of carbon sequestration, protection of watershed services, biodiversity and aesthetic landscape values. The report concludes that while none of the generally young initiatives adhere fully to the principle of PES as developed in the theoretical literature, many experiment with some of the relevant PES mechanisms. Protection of watersheds and landscape values are the most common types, though the implementing intermediaries often have underlying biodiversity-protection goals. Main obstacles to PES implementation include ideological resistance against the PES concept, the difficulty of building trust between buyers and sellers, and limited willingness to pay on behalf of service users. During their relatively short lifetime, basically all initiatives had been successful in making service sellers (PES recipients) better off in economic terms, while the effectiveness in achieving environmental objectives and securing positive social impacts so far remained more variable. In some cases, redesigning these initiatives to bring them closer to the full PES principles could also enable them to more effectively achieve positive environmental and livelihood outcomes.
Download or read book Qualitative Choice Analysis written by Kenneth Train and published by MIT Press. This book was released on 1986 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses two significant research areas in an interdependent fashion. It is first of all a comprehensive but concise text that covers the recently developed and widely applicable methods of qualitative choice analysis, illustrating the general theory through simulation models of automobile demand and use. It is also a detailed study of automobile demand and use, presenting forecasts based on these powerful new techniques. The book develops the general principles that underlie qualitative choice models that are now being applied in numerous fields in addition to transportation, such as housing, labor, energy, communications, and criminology. The general form, derivation, and estimation of qualitative choice models are explained, and the major models - logit, probit, and GEV - are discussed in detail. And continuous/discrete models are introduced. In these, qualitative choice methods and standard regression techniques are combined to analyze situations that neither alone can accurately forecast. Summarizing previous research on auto demand, the book shows how qualitative choice methods can be used by applying them to specific auto-related decisions as the aggregate of individuals' choices. The simulation model that is constructed is a significant improvement over older models, and should prove more useful to agencies and organizations requiring accurate forecasting of auto demand and use for planning and policy development. The book concludes with an actual case study based on a model designed for the investigations of the California Energy Commission. Kenneth Train is Visiting Associate Professor in Economics at the University of California, Berkeley, and Director of Economic Research at Cambridge Systematics, Inc., also in Berkeley. Qualitative Choice Analysisis included in The MIT Press Transportation Studies Series, edited by Marvin L. Manheim.
Download or read book Fast Forward written by Melanne Verveer and published by Houghton Mifflin Harcourt. This book was released on 2015 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sheryl Sandberg's Lean In ignited a conversation about women and their careers, and resonated with millions of readers. Fast Forward, by two women leaders with experience and access throughout corporate America and around the world, takes the next step. Through interviews with a network of over fifty trailblazing women, it shows women how to accelerate their growing economic power and combine it with purpose to create success and meaning in their lives while building a better world.
Download or read book Digital Media and Innovation written by Richard A. Gershon and published by SAGE Publications. This book was released on 2016-02-11 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
