Download or read book Anatomy of a Campaign written by John Kiszely and published by Cambridge University Press. This book was released on 2017-04-27 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Senior military commander assesses the reasons behind the ignominious failure of the British campaign in Norway in 1940.
Download or read book The Anatomy of Humbug written by Paul Feldwick and published by Troubador Publishing Ltd. This book was released on 2015-02-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?
Download or read book Anatomy of Victory written by John D. Caldwell and published by Rowman & Littlefield. This book was released on 2018-11-09 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book provides the first systematic comparison of America’s modern wars and why they were won or lost. John D. Caldwell uses the World War II victory as the historical benchmark for evaluating the success and failure of later conflicts. Unlike WWII, the Korean, Vietnam, and Iraqi Wars were limited, but they required enormous national commitments, produced no lasting victories, and generated bitter political controversies. Caldwell comprehensively examines these four wars through the lens of a strategic architecture to explain how and why their outcomes were so dramatically different. He defines a strategic architecture as an interlinked set of continually evolving policies, strategies, and operations by which combatant states work toward a desired end. Policy defines the high-level goals a nation seeks to achieve once it initiates a conflict or finds itself drawn into one. Policy makers direct a broad course of action and strive to control the initiative. When they make decisions, they have to respond to unforeseen conditions to guide and determine future decisions. Effective leaders are skilled at organizing constituencies they need to succeed and communicating to them convincingly. Strategy means employing whatever resources are available to achieve policy goals in situations that are dynamic as conflicts change quickly over time. Operations are the actions that occur when politicians, soldiers, and diplomats execute plans. A strategic architecture, Caldwell argues, is thus not a static blueprint but a dynamic vision of how a state can succeed or fail in a conflict.
Download or read book Anatomy of Failure written by Harlan Ullman and published by Naval Institute Press. This book was released on 2017-11-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why, since the end of World War II, has the United States either lost every war it started or failed in every military intervention it prosecuted? Harlan Ullman's new book answers this most disturbing question, a question Americans would never think of even asking because this record of failure has been largely hidden in plain sight or forgotten with the passage of time. The most straightforward answer is that presidents and administrations have consistently failed to use sound strategic thinking and lacked sufficient knowledge or understanding of the circumstances prior to deciding whether or not to employ force. Making this case is an in-depth analysis of the records of presidents from John F. Kennedy to Barack Obama and Donald Trump in using force or starting wars. His recommended solutions begin with a "brains-based" approach to sound strategic thinking to address one of the major causes of failure ----the inexperience of too many of the nation's commanders-in-chief. Ullman reinforces his argument through the use of autobiographical vignettes that provide a human dimension and insight into the reasons for failure, in some cases making public previously unknown history. The clarion call of Anatomy of Failure is that both a sound strategic framework and sufficient knowledge and understanding of the circumstance that may lead to using force are vital. Without them, failure is virtually guaranteed.
Download or read book Secrets and Lies written by Nicky Hager and published by . This book was released on 2000 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: What can Americans concerned about the environment learn about a campaign to promote clearcutting in New Zealand? This book offers a playbook for a PR effort that could take place anywhere -- and demonstrates the lengths logging firms and governments will go to get what they want. It's a blueprint for an end run around democracy in New Zealand, in Europe, in the United States.Most of us have no way of knowing what goes on behind the news: what isn't true, what we are not being told and who is pulling the strings. This book changes that. Using the example of environmental controversy -- in this case logging of West Coast native forests by the New Zealand state-owned Timberlands West Coast -- Nicky Hager and Bob Burton have produced a remarkable expose of how governments and business interests can use public relations to manipulate political debate. The story that emerges, of unscrupulous PR tactics by the international PR firm Shandwick and a casual policy of telling the public what is useful rather than what is true, serves as a warning and an example of the same forces at work in the United States.Using hundreds of pages of internal PR documents that were leaked by insiders offended at what they saw happening, Secrets and Lies provides a unique window on how PR muscle can steamroll public opinion. We see Timberlands systematically attacking critics, arranging the creation of an 'independent' pro-logging community, group, cultivating allies in academia, government and environmental groups, compromising the independence of politicians and journalists and much more -- all for the unworthy cause of keeping native forest logging going after most New Zealanders believed it should end.
Download or read book Daschle Vs Thune written by Jon Lauck and published by University of Oklahoma Press. This book was released on 2007 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multi-faceted analysis of the key political race for the position of U.S. senator from South Dakota looks at the closely fought competition between Senate Majority Leader Tom Daschle and Democrat John Thune and its implications for American politics as a whole, the clash between liberalism and conservatism, and the future of U.S. politics.
Download or read book Experiential Marketing written by Kerry Smith and published by John Wiley & Sons. This book was released on 2016-04-25 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.
Download or read book The Anatomy of Hope written by Jerome Groopman and published by Random House Trade Paperbacks. This book was released on 2005-01-11 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some people find and sustain hope during difficult circumstances, while others do not? What can we learn from those who do, and how is their example applicable to our own lives? The Anatomy of Hope is a journey of inspiring discovery, spanning some thirty years of Dr. Jerome Groopman’s practice, during which he encountered many extraordinary people and sought to answer these questions. This profound exploration begins when Groopman was a medical student, ignorant of the vital role of hope in patients’ lives–and it culminates in his remarkable quest to delineate a biology of hope. With appreciation for the human elements and the science, Groopman explains how to distinguish true hope from false hope–and how to gain an honest understanding of the reach and limits of this essential emotion.
Download or read book Closing the Whales written by Bud Suse and published by Hillcrest Publishing Group. This book was released on 2008-11 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Landing a large, complex opportunity can be challenging for any business Closing the Whales demystifies the process, unlocks the secrets of advanced sales effectiveness, and gives professionals the tools they need to close the big one! Long sales cycles can last for months even a year or more and require a different type of finesse and approach. Often even experienced sales professionals cant foresee the probable hurdles of a successful sales campaign. Bud Suses Closing the Whales helps sales professionals rethink their strategies, offering a new way of looking at the process of closing a long, complex sale. He offers real-life examples and insight into where professionals can make the right choices (and the wrong ones). In this book, youll learn: -How to know when you are winning and when you should foldem -How to anticipate potential problems and determine solutions ahead of the curve -How to maintain momentum throughout the sales process -And much more! Let Closing the Whales arm you with the tips and tools to execute outcomes that benefit and grow your business if youre serious about that whale on the horizon, you wont want to put it down.
Download or read book Farm Anatomy written by Julia Rothman and published by Storey Publishing. This book was released on 2011-10-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the difference between a farrow and a barrow, and what distinguishes a weanling from a yearling. Country and city mice alike will delight in Julia Rothman’s charming illustrated guide to the curious parts and pieces of rural living. Dissecting everything from the shapes of squash varieties to how a barn is constructed and what makes up a beehive to crop rotation patterns, Rothman gives a richly entertaining tour of the quirky details of country life.
Download or read book The Shiloh Campaign written by Steven E. Woodworth and published by SIU Press. This book was released on 2009-04-21 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some 100,000 soldiers fought in the April 1862 battle of Shiloh, and nearly 20,000 men were killed or wounded; more Americans died on that Tennessee battlefield than had died in all the nation’s previous wars combined. In the first book in his new series, Steven E. Woodworth has brought together a group of superb historians to reassess this significant battleandprovide in-depth analyses of key aspects of the campaign and its aftermath. The eight talented contributors dissect the campaign’s fundamental events, many of which have not received adequate attention before now. John R. Lundberg examines the role of Albert Sidney Johnston, the prized Confederate commander who recovered impressively after a less-than-stellar performance at forts Henry and Donelson only to die at Shiloh; Alexander Mendoza analyzes the crucial, and perhaps decisive, struggle to defend the Union’s left; Timothy B. Smith investigates the persistent legend that the Hornet’s Nest was the spot of the hottest fighting at Shiloh; Steven E. Woodworth follows Lew Wallace’s controversial march to the battlefield and shows why Ulysses S. Grant never forgave him; Gary D. Joiner provides the deepest analysis available of action by the Union gunboats; Grady McWhineydescribes P. G. T. Beauregard’s decision to stop the first day’s attack and takes issue with his claim of victory; and Charles D. Grear shows the battle’s impact on Confederate soldiers, many of whom did not consider the battle a defeat for their side. In the final chapter, Brooks D. Simpson analyzes how command relationships—specifically the interactions among Grant, Henry Halleck, William T. Sherman, and Abraham Lincoln—affected the campaign and debunks commonly held beliefs about Grant’s reactions to Shiloh’s aftermath. The Shiloh Campaign will enhance readers’ understanding of a pivotal battle that helped unlock the western theater to Union conquest. It is sure to inspire further study of and debate about one of the American Civil War’s momentous campaigns.
Download or read book Ireland and the Magdalene Laundries written by Claire McGettrick and published by Bloomsbury Publishing. This book was released on 2021-08-12 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between 1922 and 1996, over 10,000 girls and women were imprisoned in Magdalene Laundries, including those considered 'promiscuous', a burden to their families or the state, those who had been sexually abused or raised in the care of the Church and State, and unmarried mothers. These girls and women were subjected to forced labour as well as psychological and physical maltreatment. Using the Irish State's own report into the Magdalene institutions, as well as testimonies from survivors and independent witnesses, this book gives a detailed account of life behind the high walls of Ireland's Magdalene institutions. The book offers an overview of the social, cultural and political contexts of institutional survivor activism, the Irish State's response culminating in the McAleese Report, and the formation of the Justice for Magdalenes campaign, a volunteer-run survivor advocacy group. Ireland and the Magdalene Laundries documents the ongoing work carried out by the Justice for Magdalenes group in advancing public knowledge and research into Magdalene Laundries, and how the Irish State continues to evade its responsibilities not just to survivors of the Magdalenes but also in providing a truthful account of what happened. Drawing from a variety of primary sources, this book reveals the fundamental flaws in the state's investigation and how the treatment of the burials, exhumation and cremation of former Magdalene women remains a deeply troubling issue today, emblematic of the system of torture and studious official neglect in which the Magdalene women lived their lives. The Authors are donating all royalties in the name of the women who were held in the Magdalenes to EPIC (Empowering People in Care).
Download or read book Six Minutes in May written by Nicholas Shakespeare and published by Harvill Secker. This book was released on 2017-10-05 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: London, early May 1940: Britain is on the brink of war and Neville Chamberlain's government is about to fall. It is hard for us to imagine the Second World War without Winston Churchill taking over at the helm, but in SIX MINUTES IN MAY Nicholas Shakespeare shows how easily events could have gone in a different direction. The first land battle of the war was fought in the far north, in Norway. It went disastrously for the Allies and many blamed Churchill. Yet weeks later he would rise to the most powerful post in the country, overtaking Chamberlain and the favourite to succeed him, Lord Halifax. It took just six minutes for MPs to cast the votes that brought down Chamberlain. Shakespeare shows us both the dramatic action on the battlefield in Norway and the machinations and personal relationships in Westminster that led up to this crucial point. Uncovering fascinating new research and delving deep into the backgrounds of the key players, he has given us a new perspective on this critical moment in our history.
Download or read book The Anatomy Lesson written by Nina Siegal and published by Anchor. This book was released on 2014-03-11 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set in one day in 1632, The Anatomy Lesson is a stunning portrayal of Golden Age Amsterdam and a brilliantly imagined back-story to Rembrandt's first great work of art. Told from several points of view, ranging from a curio dealer who collects bodies for the city’s chief anatomist to philosopher Rene Descartes, the novel opens on the morning of the medical dissection that is to be recorded by the twenty-six-year-old artist from Leiden who has yet to attach his famous signature to a painting. As the story builds to its dramatic and inevitable conclusion, the events that transpire throughout the day sway Rembrandt to make fundamental changes to his initial composition. These changes will remain mysteries for centuries until a young art historian closely examines the painting in the twenty-first century, and makes surprising discoveries about the painter, his process, and his genius for capturing enduring truths about human nature in a single moment.
Download or read book Military Misfortunes written by Eliot A. Cohen and published by Simon and Schuster. This book was released on 2012-04-17 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do competent armies fail? Eliot Cohen and John Gooch explore answers to this question throughout this extensive analysis of unsuccessful military operations. Since it was first published in 1990, Military Misfortunes has become the classic analysis of the unexpected catastrophes that befall competent militaries. Now with a new Afterword discussing America's missteps in Iraq, Somalia, and the War on Terror, Eliot A. Cohen and John Gooch's gripping battlefield narratives and groundbreaking explanations of the hidden factors that undermine armies are brought thoroughly up to date. As recent events prove, Military Misfortunes will be required reading for as long as armies go to war.
Download or read book Anatomy of Perjury written by Richard Raiber and published by Associated University Presse. This book was released on 2008 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Careful review of microfilmed German operational records led the author to solve a World War II mystery involving Field Marshall Albert Kesselring and the Italian campaign he directed. Facts about two events in March 1944, the Ardeatine Cave Massacre and the failed GINNY II mission, were manipulated. Kesselring's 1947 defense was accepted without challenge until 1997, when Dr. Raiber found irrefutable evidence that Kesselring had misled the court in order to hide his involvement in the murder of fifteen U.S. soldiers who had been captured in uniform behind enemy lines. Kesselring claimed he was present in his Monte Soratee headquarters north of Rome on 23 March 1944 when he received and passed on Hitler's 10-for-1 retaliatory order against the Via Rasella partisan, resulting in the massacre at the Ardeatine Cave. A day earlier, on the Ligurian coast, members of an OSS operational group, GINNY II, landed north of La Spezia. Captured behind German lines, these U.S. soldiers were interrogated, and summarily shot on 26 March. Thereafter Kesselring ordered the destruction of all records bearing on GINNY II to conceal his presence in La Spezia and his confirmation of the execution order but surviving documents clearly place him there at noon on 24 March. - Publisher.
Download or read book Anatomy of a Scandal written by Rebecca L. McMurry and published by White Mane Publishing Company. This book was released on 2002 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through research with new sources and technology, the McMurrys seek out the origins and the historical development of the longest running presidential scandal in American history.
