Download or read book Effective Advertising and Social Media written by Gerard Tellis and published by . This book was released on 2019-07-31 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Analytical Advertising written by William A. Shryer and published by . This book was released on 1912 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Statistical Analysis of Advertising Expenditure and of the Revenue of the Press written by Nicholas Kaldor and published by CUP Archive. This book was released on 1948 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Analytical Advertising written by William A. Shryer and published by Forgotten Books. This book was released on 2015-06-02 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Analytical Advertising Literary charm and scholarly execution are slow to respond to the halting inspirations of a practical mind. As an apology for an exposition in many spots abstruse, I plead an innocence of literary skill that merits little comment. To the practical advertiser small opportunity is afforded to emulate the style of a Macauley or a Stevenson. As an introduction to any work on advertising many consider that some definition should preface philosophizing. I am not inclined to regard this traditional convention seriously, for as the greatest philosopher of them all discovered, we can know nothing except what our own sense impressions bring us. It is unnecessary to possess the genius of a Kant to realize that the conception of advertising held by every individual is truly his own, so diversified are his impressions, and so personal his reflections on their relative importance. It appears a waste of time to attempt a definition of advertising. It is much more important to understand the principles that underlie it, than to speculate on what it is and does. The phenomena of advertising are ubiquitous, but their law and order baffling and obscure. The concern of every intelligent advertiser should be to discover principles, that he may work in accord with them to his greatest profit. This premise assumes that advertising, in connection with any business, is for the sole purpose of selling at the greatest profit. This point granted we may turn to our real problem, which is an understanding of the laws that underlie advertising results. Those results certainly depend on mental laws. It is equally obvious that in direct proportion to his understanding of the human mind one is successful or unsuccessful. This does not mean that a successful advertiser must have acquired his knowledge of men from a study of books. Many an expert in mental science has developed a rare power with no obligation to philosophical research. To many, however, handicapped by temperament or environment, such a personal knowledge of human nature seems denied. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book Principles of advertising written by Daniel Starch and published by . This book was released on 1923 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cross Cultural Content Analysis of Advertising from the United States and India written by Niaz Ahmed and published by Universal-Publishers. This book was released on 2000 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cross-cultural content analysis (which merged traditional content analysis method with semiotic concepts) compared advertising in the United States (a highly individualistic and low-context culture) and India (a highly collectivist and high-context culture). The study examined the characteristics, differences and similarities in advertising strategies and expressions. A stratified random sample of advertisements for consumer products was selected from nationally circulated news magazines and business magazines of each country between January 1993 and December 1994 (Time and Business Week from the United States; India Today and Business India from India). This study found that there were significant differences in the way the two cultures produced advertising messages and that differential cultural values were reflected in their advertising expressions. The findings revealed that the U.S. advertisements utilized direct rhetorical styles, individualistic visual stances, sexual portrayals of women and comparative approaches more often than their Indian counterparts. The Indian ads utilized indirect rhetorical styles, collective visual stances and stereotypical portrayals of women more frequently than did the U.S. ads. The evidence of specific cross-cultural differences suggests that perhaps the proponents of "standardization of international advertising" have promoted an oversimplification. This cross-cultural study suggests that caution should be exercised when considering standardization in advertising and other forms of promotional communication between divergent cultures. Click here to preview the first 25 pages in Acrobat PDF format.
Download or read book Weight loss advertising an analysis of current trends written by and published by DIANE Publishing. This book was released on 2002 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Analytics Practitioner s Guide The Volume 2 Product Advertising Packaging Biometrics Price And Promotion written by Ashok Charan and published by World Scientific. This book was released on 2023-09-13 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume II, Parts III to V, is dedicated to Product, Advertising, Packaging, Biometrics, Price and Promotion. Part III focuses on the product development process, covering the analytic methods and procedures used to screen ideas, concepts, and products during development, launch, and post-launch.Part IV delves into advertising, packaging, and biometrics. The fundamentals, concepts, and core themes of advertising are covered in a chapter that explains how advertising works and what makes it effective and impactful. The chapter on Advertising Analytics focuses on audience engagement, both behavioural and attitudinal, and the analytic techniques and research processes used to test and track advertising.The chapter on packaging is devoted to the analytics and research techniques employed throughout the stages of packaging development and the chapter on biometrics covers biometric techniques and the relevant technologies, devices, metrics, and applications of these techniques that are useful to practitioners.Finally, Part V deals with price and promotion, covering a variety of pricing research methods and techniques for promotions evaluation. This will help the reader to gain an understanding of the importance and application of pricing and promotions in marketing strategy.
Download or read book Finding New Ways to Engage and Satisfy Global Customers written by Patricia Rossi and published by Springer. This book was released on 2019-04-01 with total page 956 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Typothetae Bulletin written by and published by . This book was released on 1920 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues for 1918-1940 include the Proceedings of the annual convention of the United Typothetae of America.
Download or read book Advertising as a Vocation written by Frederick James Allen and published by . This book was released on 1919 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Five Hundred Business Books written by American Library Association. Library War Service and published by . This book was released on 1919 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Effective Advertising written by Gerard J. Tellis and published by SAGE Publications. This book was released on 2003-11-20 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Download or read book School Publication written by Los Angeles City School District and published by . This book was released on 1925 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Special Libraries written by and published by . This book was released on 1917 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most vols. include Proceedings of the Special Libraries Association.
Download or read book The Open Shelf written by and published by . This book was released on 1914 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book United States Economist and Dry Goods Reporter written by and published by . This book was released on 1915 with total page 870 pages. Available in PDF, EPUB and Kindle. Book excerpt:
